– What do people need to know about APAC audiences and what’s the maturity level in the approach for each of your companies?
– Successful campaigns and what type of processes or standards you have in place to ensure
– What makes brands and moreover, the people in your teams successful in the region?

Explore the transformative power of AI in revolutionising your audience engagement strategy with ON24’s Senior Marketing Director of APJ, Tim Johnston, where he will discuss how to leverage AI across every aspect of your webinars, virtual events, and content experiences.

You’ll walk away understanding:
– How to seamlessly turn webinars and virtual events into powerful multichannel campaigns?
– Personalise experiences at scale, creating unique and engaging interactions for audiences.
– Opportunities to automatically generate and repurpose content, maximising the value of your webinar programs.
– The possibilities of AI-powered analytics and reporting for deeper insights into audience behaviour.

– How do brands leverage eCommerce to attract customers?
– What kinds of data points are organisations using to build customer experience and lead to revenue?
– The future e-commerce evolution and trends for brands

MarTech Wiki: E-Commerce Marketing

– Explore the impact of generative AI on digital asset management.
– Dig into the real cost of content chaos and the challenges of managing a surge in digital assets.
– Share tools and tips to help you navigate the AI content storm.

– At a cultural and operational level, how does your organization integrate the use of artificial intelligence (AI) and data analytics in optimizing marketing efforts in the Asia Pacific (APAC) region?
– How data enrichment transforms basic demographic data into a rich tapestry of personas and a better consumer experience?
– In light of the success stories involving AI-powered marketing efforts, could you share specific case studies or examples from your organization’s experience where the implementation of AI technology has led to significant marketing success in the APAC market?
– Examine the challenges that come with data enrichment, including data accuracy, integration, and maintaining data quality over time.

MarTech Wiki: Gen AI & Data Governance & Marketing Transformation

– How Can We Balance Hyper-Personalized Experiences with Privacy Concerns?
– What Are Key Strategies for Successfully Integrating AI into Customer Engagement Platforms?
– What Are the Most Effective Metrics to Gauge the Impact of AI on Customer Engagement and Business Performance?

– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions.
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy.
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these.
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.

MarTech Wiki: Data Privacy
Summit Q&A – What tools or frameworks are available for measuring digital trust?: Jasmine de Guzman, Monsido & Steve Bloodworth, AstraZeneca

– Explain the quick definition of Retention rate and Churn rate and how both relevant to CX and UX.
– How retention rates reveal the intricate dance between CX and UX in cultivating brand loyalty?
– How churn rates reveal the intricate dance between CX and UX in cultivating brand loyalty?
– How can businesses evolve their metrics to remain aligned with changing customer expectations?

MarTech Wiki: Customer Experience & Retention
Whitepaper: The Race Against Time: Elevating Digital Customer Shopping Experience within Seconds — Insights from FPT Software

– What is the biggest lesson you learnt from your marketing ecosystem during 2023?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2024?