Pioneering Marketing & Technology to Create New Horizons

#VirtualMarTech | APAC TRACK | Live Stream | 24 August 2022

*Running time: 10:00 a.m. – 5:00 p.m. Singapore Standard Time (GMT+8)*

Agenda Overview

Subject to change

10:00 – 10:45

Panel Discussion | [Customer Journey] How to Use AI to Create a Real-Time CDP for Omnichannel Personalisation to Increase Customer Lifetime Value

– How real-time CDP could unify identities?
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey?
– How does your organisation extract deep customer insights to reimagine customer journey?

Lisa Dickson

Head of Marketing Automation, Bupa Personalisation

Neha Agarwal

Senior Manager Group Customer Engagement Strategy

10:45 – 11:15

Fireside Chat | [Social Listening] Social Listening: What's in it For Me?

– How to be part of the shifting social media landscape and maintain brand longevity?
– How to strengthen the CX value chain and discover new trends?
– How to leverage consumer intelligence platforms effectively?

Martin Kelly

Marketing Manager APAC

Siim Säinas 

Social Measurement & Insights Lead APAC

11:15 – 11:35

Keynote Presentation | [Content Marketing] How the Metaverse Will Change the Landscape of Content Marketing?

– How the metaverse would disrupt the simple mechanism of passive communication?
– How the metaverse will evolve what we know about the content marketing?
– New content marketing strategies

11:35 – 12:30

Panel Discussion | [Digital Transformation] How Live Streaming and Short Video are Transforming Marketing

– The moving digital ecosystems – away from a social-first to a content-first approach
– How to adjust your strategies to prioritise content and use insights to fuel growth?
– The importance of harnessing great creative and proven strategies for success
– How live streaming adds to this value proposition?

Kelferd Hor Lun Yuu

VP, Squad Lead of Investors Digital Experience

Tran To Uyen

Director of Commerce – Hospitality Management

12:30 – 13:10

Panel Discussion | [Hyper-local Campaigns] How to Execute Successful Hyper-local and Fully Global Video Campaigns and Scale in a Sustainable Way?

– How to build successful hyper-local campaigns in 23+ countries with over 14 languages?
– How to approach your video marketing globally – thinking globally but acting locally?
– How to ensure your marketing is environmentally responsible?

12:10 – 13:30

Keynote Presentation | [Virtual Platforms] Reimagine Your Webinars in 2022

– Best practices and metrics that define webinar success
– Examples of amazing webinars that featured in the webinar hall of fame
– Tips on how to increase your engagement and conversion rates
– Findings from the latest ON24’s Webinar Benchmarks Report

Tania Mushtaq

Regional Marketing Director, ANZ

13:30 – 14:00

Fireside Chat | [Marketing Automation] How to Convert Leads Faster and More Effectively with Marketing Automation?

– How to get faster responses with automation in marketing?
– Benefits of integrating your CRM with marketing automation

Pratama Agus Nugroho

Head of Digital Marketing

Waikuan Wong

Global Head of Marketing

14:00 – 14:45

Panel Discussion | [Storytelling] The Influence of Culture on Storytelling

– How stories are told around the world?
– What ticks the box for Europe vs. APAC?

Dean Gould

Chief Marketing Officer

Radit Mahindro

Regional Director of Marketing

Yasir Chowdhrey

Head of Digital Marketing

Simon Hague

Director, TCCF & Beverage Systems

14:45 – 15:25

Fireside Chat | [Web 3.0] How Web 3.0 is Changing Social Media and the Online Digital World?

– What is Web 3.0?
– How does it facilitate the metaverse, the online digital world?

Ngai Yuen Low

Group Chief Merchandise & Marketing Officer

15:25 – 15:45

Keynote Presentation | [Customer Engagement] How to Utilise Gamification to Enhance Customer Engagement in the Digital First World?

– Could all experience be gamified?
– What are the benefits of gamification apart from engagement?

15:45 – 16:15

Fireside Chat | [Marketing Strategy / O2O Commerce] Online-to-Offline Commerce: How to Utilise O2O Approach to Grab Hold of Key Markets in APAC?

– What is O2O commerce?
– How to drive traffic to your offline store by using online targeting?

Chrystel Ilano Acuna

Director of Marketing Communications

Hermanto

Head of Global Digital & Ecommerce

Limerick Kurniawan

Customer Experience and Marketing Cluster Lead for Asia Emerging Market

16:15 – 17:00

'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short and Long Term

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

Shirley Law

Global Marketing Leader

Boni Andika

Head of Brand Marketing

Leonie Kemp

SVP, Marketing Asia Pacific

Davina Moore

Head of Digital Marketing

HELLO WORLD

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invites you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.

This LIVE streamed one-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 40+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
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Confirmed Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Head of Digital Marketing, NXP Semiconductors
[Semiconductor Manufacturing]
Head of Partnerships, Core Ads and Messenger APAC, Meta
[Technology, Information and Internet]
Director, Global Customer Marketing APAC, Facebook
[Technology, Information and Internet]
Senior Manager Group Customer Engagement Strategy, A Leading Global Insurance Company
[Insurance]
Global Marketing Leader, Schneider Electric
[Appliances, Electrical & Electronics Manufacturing]
Head of Global Digital & Ecommerce, Asia Pulp & Paper
[Paper & Forest Product Manufacturing]

Agenda Overview

Subject to change

10:00 – 10:45

Panel Discussion | [Customer Journey] How to Use AI to Create a Real-Time CDP for Omnichannel Personalisation to Increase Customer Lifetime Value

– How real-time CDP could unify identities?
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey?
– How does your organisation extract deep customer insights to reimagine customer journey?

Lisa Dickson

Head of Marketing Automation, Bupa Personalisation

Neha Agarwal

Senior Manager Group Customer Engagement Strategy

10:45 – 11:15

Fireside Chat | [Social Listening] Social Listening: What's in it For Me?

– How to be part of the shifting social media landscape and maintain brand longevity?
– How to strengthen the CX value chain and discover new trends?
– How to leverage consumer intelligence platforms effectively?

Martin Kelly

Marketing Manager APAC

Siim Säinas 

Social Measurement & Insights Lead APAC

11:15 – 11:35

Keynote Presentation | [Content Marketing] How the Metaverse Will Change the Landscape of Content Marketing?

– How the metaverse would disrupt the simple mechanism of passive communication?
– How the metaverse will evolve what we know about the content marketing?
– New content marketing strategies

11:35 – 12:30

Panel Discussion | [Digital Transformation] How Live Streaming and Short Video are Transforming Marketing

– The moving digital ecosystems – away from a social-first to a content-first approach
– How to adjust your strategies to prioritise content and use insights to fuel growth?
– The importance of harnessing great creative and proven strategies for success
– How live streaming adds to this value proposition?

Kelferd Hor Lun Yuu

VP, Squad Lead of Investors Digital Experience

Tran To Uyen

Director of Commerce – Hospitality Management

12:30 – 13:10

Panel Discussion | [Hyper-local Campaigns] How to Execute Successful Hyper-local and Fully Global Video Campaigns and Scale in a Sustainable Way?

– How to build successful hyper-local campaigns in 23+ countries with over 14 languages?
– How to approach your video marketing globally – thinking globally but acting locally?
– How to ensure your marketing is environmentally responsible?

12:10 – 13:30

Keynote Presentation | [Virtual Platforms] Reimagine Your Webinars in 2022

– Best practices and metrics that define webinar success
– Examples of amazing webinars that featured in the webinar hall of fame
– Tips on how to increase your engagement and conversion rates
– Findings from the latest ON24’s Webinar Benchmarks Report

Tania Mushtaq

Regional Marketing Director, ANZ

13:30 – 14:00

Fireside Chat | [Marketing Automation] How to Convert Leads Faster and More Effectively with Marketing Automation?

– How to get faster responses with automation in marketing?
– Benefits of integrating your CRM with marketing automation

Pratama Agus Nugroho

Head of Digital Marketing

Waikuan Wong

Global Head of Marketing

14:00 – 14:45

Panel Discussion | [Storytelling] The Influence of Culture on Storytelling

– How stories are told around the world?
– What ticks the box for Europe vs. APAC?

Dean Gould

Chief Marketing Officer

Radit Mahindro

Regional Director of Marketing

Yasir Chowdhrey

Head of Digital Marketing

Simon Hague

Director, TCCF & Beverage Systems

14:45 – 15:25

Fireside Chat | [Web 3.0] How Web 3.0 is Changing Social Media and the Online Digital World?

– What is Web 3.0?
– How does it facilitate the metaverse, the online digital world?

Ngai Yuen Low

Group Chief Merchandise & Marketing Officer

15:25 – 15:45

Keynote Presentation | [Customer Engagement] How to Utilise Gamification to Enhance Customer Engagement in the Digital First World?

– Could all experience be gamified?
– What are the benefits of gamification apart from engagement?

15:45 – 16:15

Fireside Chat | [Marketing Strategy / O2O Commerce] Online-to-Offline Commerce: How to Utilise O2O Approach to Grab Hold of Key Markets in APAC?

– What is O2O commerce?
– How to drive traffic to your offline store by using online targeting?

Chrystel Ilano Acuna

Director of Marketing Communications

Hermanto

Head of Global Digital & Ecommerce

Limerick Kurniawan

Customer Experience and Marketing Cluster Lead for Asia Emerging Market

16:15 – 17:00

'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short and Long Term

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

Shirley Law

Global Marketing Leader

Boni Andika

Head of Brand Marketing

Leonie Kemp

SVP, Marketing Asia Pacific

Davina Moore

Head of Digital Marketing

What's Different

Multi-Tracks

Two regions, one day, covering APAC & Europe

Live Streaming

All sessions are live in real-time. Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Sponsors

HELLO WORLD

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invites you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.

This LIVE streamed one-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 40+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
0 +
Attendees
0 %
Seniority
0
Global Tracks

Registration

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