Discovering New MarTech Horizons

APAC TRACK | 23 & 24 August, 2022 | Livestream | #VirtualMarTech

*Running time: 1:00 p.m. – 4:50 p.m. Singapore Standard Time (GMT+8)*

Agenda Overview

*Running time: 1:00 p.m. – 4:50 p.m. Singapore Standard Time (GMT+8)*

13:00 - 13:40

Day 1 Chairperson Opening & Fireside Chat | Capitalising on the Rise of Disruptive Technologies in Digital Marketing to Understand the Voice of Customer

– How to differentiate between the disruptive technologies and the technologies that disrupt business operations
– How to balance between emerging and established MarTech tools
– The best practices of combining targeting with retargeting for higher conversion rates

13:40 - 14:10

Fireside Chat | Creating World-Class Digital Customer Experiences

– How to find the best CRM aligning with business objectives
– How to unlock the potential of customer data with powerful CRM
– What are the factors to take into account and the data to look for when optimising marketing touch-points”

14:10 - 14:40

Fireside Chat | Reimagining Customer Journeys by Embracing Mobile-First Experiences

– How to transform mobile customer journey at scale
– Proven engagement tactics in a mobile-first environment
– What are the changing needs of customers as we shift to the mobile world and how to spot them

14:40 - 15:05

Keynote Presentation | Event Marketing New Era - How to use Webinars to Revolutionize Events

– Ideas for creating virtual versions of smaller physical events
– How to build local events and stay virtual
– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue

15:05 - 15:35

Fireside Chat | Leveraging Design Thinking for Consumer-Centric Digital Experiences & UX

– How would you define customer-centricity? How does your organization practice customer-centricity?
– How does your organization embrace design thinking to innovate? 
– How do your organization extract deep customer insights to reimagine customer journey?
– What’s the impact of data and digital to your organization? How does data and digital transform your organization from being proactive to being pre-emptive?”

15:35 - 16:05

Fireside Chat | Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement

Today’s explosion of community-created content has transformed the way brands can interact with consumers. Tara Crosby, Head of Sales, SEA at Twitch and Haroon Qureshi, Partner Content & Innovation, Mindshare APAC, speak about how brands can leverage community-created content to build meaningful relationships with consumers, and how livestreaming adds to this value proposition.

16:05 - 16:50

Panel Discussion | Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty

– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation and optimisation in their marketing strategies?

16:50 - 16:55

Chairperson Closing & Day 2 Preview

HELLO WORLD

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, the business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers. This LIVE streaming two-days summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
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Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Marketing Partnerships, APAC, Facebook
[Internet]
Regional Director, Marketing & Communication APAC IMEA, TUV Rheinland
[Public Safety]
Head of Digital Marketing & Communications, Grant Thornton Australia
[Accounting]

Agenda Overview

*Running time: 1:00 p.m. – 4:50 p.m. Singapore Standard Time (GMT+8)*

13:00 - 13:40

Day 1 Chairperson Opening & Fireside Chat | Capitalising on the Rise of Disruptive Technologies in Digital Marketing to Understand the Voice of Customer

– How to differentiate between the disruptive technologies and the technologies that disrupt business operations
– How to balance between emerging and established MarTech tools
– The best practices of combining targeting with retargeting for higher conversion rates

13:40 - 14:10

Fireside Chat | Creating World-Class Digital Customer Experiences

– How to find the best CRM aligning with business objectives
– How to unlock the potential of customer data with powerful CRM
– What are the factors to take into account and the data to look for when optimising marketing touch-points”

14:10 - 14:40

Fireside Chat | Reimagining Customer Journeys by Embracing Mobile-First Experiences

– How to transform mobile customer journey at scale
– Proven engagement tactics in a mobile-first environment
– What are the changing needs of customers as we shift to the mobile world and how to spot them

14:40 - 15:05

Keynote Presentation | Event Marketing New Era - How to use Webinars to Revolutionize Events

– Ideas for creating virtual versions of smaller physical events
– How to build local events and stay virtual
– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue

15:05 - 15:35

Fireside Chat | Leveraging Design Thinking for Consumer-Centric Digital Experiences & UX

– How would you define customer-centricity? How does your organization practice customer-centricity?
– How does your organization embrace design thinking to innovate? 
– How do your organization extract deep customer insights to reimagine customer journey?
– What’s the impact of data and digital to your organization? How does data and digital transform your organization from being proactive to being pre-emptive?”

15:35 - 16:05

Fireside Chat | Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement

Today’s explosion of community-created content has transformed the way brands can interact with consumers. Tara Crosby, Head of Sales, SEA at Twitch and Haroon Qureshi, Partner Content & Innovation, Mindshare APAC, speak about how brands can leverage community-created content to build meaningful relationships with consumers, and how livestreaming adds to this value proposition.

16:05 - 16:50

Panel Discussion | Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty

– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation and optimisation in their marketing strategies?

16:50 - 16:55

Chairperson Closing & Day 2 Preview

What's Different

Top Level Speakers

We only invite senior management level speakers from a range of industries and backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming

All our sessions are in real-time, allowing

Interactivity

Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

HELLO WORLD

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, the business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers. This LIVE streaming two-days summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
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Attendees
0 %
Seniority
0
Global Tracks

Registration

Select the file

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