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Beyond Borders: Uniting Global Insights for Customer-Centric Success in MarTech

#VirtualMarTech | APAC TRACK | 21 May 2024 | On-Demand

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Agenda

Click the Buttons to watch Sessions On-Demand Now

13:00 - 13:50

Chairperson Opening & Panel Discussion | [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– Discuss the latest trends and how do you create digital content in your organisation.
– How digital content fits into the customer journey with MarTech? Who are the consumers / target audience?
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

Natthapong Inpo

Head of Marketing, MONIX
[Moderator]

Pragati Singh

Senior Manager, Strategic Partnerships, Pinterest

Ploychompoo Panroongrote

Head of Brand & Digital Marketing, KB J Capital

Benjamin O’Dell

Director, Demand Generation, Exclaimer

13:50 - 14:30

Panel Discussion | [Personalisation] Leveraging Data-driven Customisation Strategies to Optimise Customer Relationships

– How is data being collected and leveraged in your organisation/industry?
– What are some common challenges encountered by companies when integrating data-driven customer experience initiatives into their marketing strategies?
– Tips on how to effectively address your obstacles.
– How can businesses use predictive analytics & machine learning to anticipate customer needs and deliver proactive personalised experiences?

Karthik Murugan

Head of Data, AWS, Public Sector, Amazon Web Services

Andy Chang

Head of Engagement Solutions, Group Marketing Technology, Electrolux

Michelle Fu

Marketing Manager, APAC, SB Telecom Singapore

Chunnu Agrawal

Manager, IT, ITC

14:30 - 15:10

Panel Discussion | [Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement

– Could you share an example where anticipating customer needs ahead of time made a real difference in your marketing strategy What changed as a result?
– How does predictive analytics help in creating personalized experiences for customers? What are some successful outcomes you’ve seen?
– What are some common challenges businesses face when incorporating predictive analytics into their marketing tools, and how can these be overcome?

Suhail Ahmed

Partner, Head of Data, Martech & Programmatic, Dentsu [Moderator]
MarTech Summit Attendee

Sorathan (Pa) Nattapongsapak

Digital & Technology Business Partner, South East Asia & South Asia, Zoetis

Juan Blas GΓ³mez

Marketing Technology Capability Lead, Medibank

15:10 - 15:40

Fireside Chat | [Revenue Generation] How to Harmonise Marketing & Sales "Smarketing" with the Customer Journey for Enhanced Sales, Profitability, and Cost-Efficiency

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency?
– What are the cost-efficient / cost-effective ways for lead generation?

Katrina Tirante Uy

Director, ASI Portfolio Marketing (I&S) & Asia Marketing, Vertiv

Mya Thway (Michelle) Nwe

Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance

15:40 - 16:20

Panel Discussion | [Data Insights] The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

Avneesh Kabra

Marketing Manager, APAC & MEA, Arxada

Anjali Kalia

Assistant Vice President, Digital Excellence, IHH Healthcare

Shamim Uz Zaman

Head of Marketing Communication, Robi Axiata Bangladesh

16:20 - 17:10

"Global" Panel Discussion | [MarTech Trends] Embodying MarTech Trends and Strategies to Meet Glocal Expectations

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How MarTech adapts to global-local fusions for better engagement?
– What does the future of personalisation look like with the privacy restrictions that are being imposed in certain markets?

Sandeep Bhambare

Associate Director, Marketing Technologies, PepsiCo [APAC]

Nikola Maricic

Marketing Director, APAC, Ria Money Transfer [APAC] [Moderator]

Anh Nguyen

Vice President, Growth, Wolt [EMEA]

Sara Capobelli

Head of CRM & Customer Experience, Raisin [EMEA]

HELLO WORLD

Following the success of the Global Virtual MarTech Summit in February 2024, we were thrilled to unveil our second virtual offering of the year, spanning the EMEA and APAC regions. Featuring a tailormade agenda, we delved into key areas such as content creation, personalisation, predictive analytics, revenue generation, and data insights. All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers.

This summit featured the same agenda for both EMEA and APAC tracks, fostering a comprehensive and cross-cultural understanding of global trends and best practices. This enhances your learning journey, empowering you to apply insights gleaned from a variety of markets to your specific contexts.
Speakers
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Brands Attending
0 +
Consecutive Live Sessions
0
Attendees
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Global Tracks
0
Intensive Day
0

Registration

Previous Speakers

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for details.
Juan Blas GΓ³mez
Marketing Technology Capability Lead, Medibank
[Insurance]
Suhail Ahmed
Partner, Head of Data & MarTech, Dentsu
[Advertising Services]
Mya Thway (Michelle) Nwe
Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance
[Insurance]
Katrina Tirante Uy
Director, ASI Portfolio Marketing (I&S) & Asia Marketing, Vertiv
[Electronics Manufacturing]
Sandeep Bhambare
Associate Director, Marketing Technologies, PepsiCo
[Food & Beverage Services]
Avneesh Kabra
Marketing Manager, APAC & MEA, Arxada
[Chemical Manufacturing]
Ploychompoo Panroongrote
Head of Brand & Digital Marketing, KB J Capital
[Financial Services]
Karthik Murugan
Head of Data, AWS, Public Sector, Amazon Web Services
[IT Services & IT Consulting]
MarTech Summit Attendee
Andy Chang
Head of Engagement Solutions, Group Marketing Technology, Electrolux
[Home Appliance Manufacturing]
Shamim Uz Zaman
Head of Marketing Communication, Robi Axiata Bangladesh
[Telecommunications]
Pragati Singh
Senior Manager, Strategic Partnerships, Pinterest
[Social Networking Software]
Nikola Maricic
Marketing Director, APAC, Ria Money Transfer
[Financial Services]
Michelle Fu
Marketing Manager, APAC, SB Telecom Singapore
[Banking]
Chunnu Agrawal
Manager, IT, ITC
[Fast-Moving Consumer Goods]
Benjamin O’Dell
Director, Demand Generation, Exclaimer
[IT Services & IT Consulting]
Anjali Kalia
Assistant Vice President, Digital Excellence, IHH Healthcare
[Hospitals & Health Care]
MarTech Summit Attendee
Sorathan Nattapongsapak
Digital & Technology Business Partner, Southeast Asia & South Asia, Zoetis
[Pharmaceutical]
Natthapong Inpo
Head of Marketing, MONIX
[FinTech]

Agenda

Click the Buttons to watch Sessions On-Demand Now

13:00 - 13:50

Chairperson Opening & Panel Discussion | [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– Discuss the latest trends and how do you create digital content in your organisation.
– How digital content fits into the customer journey with MarTech? Who are the consumers / target audience?
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

Natthapong Inpo

Head of Marketing, MONIX
[Moderator]

Pragati Singh

Senior Manager, Strategic Partnerships, Pinterest

Ploychompoo Panroongrote

Head of Brand & Digital Marketing, KB J Capital

Benjamin O’Dell

Director, Demand Generation, Exclaimer

13:50 - 14:30

Panel Discussion | [Personalisation] Leveraging Data-driven Customisation Strategies to Optimise Customer Relationships

– How is data being collected and leveraged in your organisation/industry?
– What are some common challenges encountered by companies when integrating data-driven customer experience initiatives into their marketing strategies?
– Tips on how to effectively address your obstacles.
– How can businesses use predictive analytics & machine learning to anticipate customer needs and deliver proactive personalised experiences?

Karthik Murugan

Head of Data, AWS, Public Sector, Amazon Web Services

Andy Chang

Head of Engagement Solutions, Group Marketing Technology, Electrolux

Michelle Fu

Marketing Manager, APAC, SB Telecom Singapore

Chunnu Agrawal

Manager, IT, ITC

14:30 - 15:10

Panel Discussion | [Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement

– Could you share an example where anticipating customer needs ahead of time made a real difference in your marketing strategy What changed as a result?
– How does predictive analytics help in creating personalized experiences for customers? What are some successful outcomes you’ve seen?
– What are some common challenges businesses face when incorporating predictive analytics into their marketing tools, and how can these be overcome?

Suhail Ahmed

Partner, Head of Data, Martech & Programmatic, Dentsu [Moderator]
MarTech Summit Attendee

Sorathan (Pa) Nattapongsapak

Digital & Technology Business Partner, South East Asia & South Asia, Zoetis

Juan Blas GΓ³mez

Marketing Technology Capability Lead, Medibank

15:10 - 15:40

Fireside Chat | [Revenue Generation] How to Harmonise Marketing & Sales "Smarketing" with the Customer Journey for Enhanced Sales, Profitability, and Cost-Efficiency

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency?
– What are the cost-efficient / cost-effective ways for lead generation?

Katrina Tirante Uy

Director, ASI Portfolio Marketing (I&S) & Asia Marketing, Vertiv

Mya Thway (Michelle) Nwe

Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance

15:40 - 16:20

Panel Discussion | [Data Insights] The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

Avneesh Kabra

Marketing Manager, APAC & MEA, Arxada

Anjali Kalia

Assistant Vice President, Digital Excellence, IHH Healthcare

Shamim Uz Zaman

Head of Marketing Communication, Robi Axiata Bangladesh

16:20 - 17:10

"Global" Panel Discussion | [MarTech Trends] Embodying MarTech Trends and Strategies to Meet Glocal Expectations

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How MarTech adapts to global-local fusions for better engagement?
– What does the future of personalisation look like with the privacy restrictions that are being imposed in certain markets?

Sandeep Bhambare

Associate Director, Marketing Technologies, PepsiCo [APAC]

Nikola Maricic

Marketing Director, APAC, Ria Money Transfer [APAC] [Moderator]

Anh Nguyen

Vice President, Growth, Wolt [EMEA]

Sara Capobelli

Head of CRM & Customer Experience, Raisin [EMEA]

What's Different

1 Agenda 2 Perspectives from both EMEA & APAC Regions

Gain a comprehensive & cross-cultural understanding of global trends & best practices from a broader range of perspectives and strategies, enriching your learning experience & enabling you to apply insights from different markets to your setting.

Immersive Experience

Engage in interactive discussions, virtual networking, and insightful Q&A sessions for a dynamic MarTech learning environment.

Industry Recognition

Elevate your professional reputation by attending a reputable summit endorsed by leading MarTech experts.

Previous Sponsors

Who Attended

MarTech Summit Attendee
MarTech Summit Attendee

HELLO WORLD

Following the success of the Global Virtual MarTech Summit in February 2024, we were thrilled to unveil our second virtual offering of the year, spanning the EMEA and APAC regions. Featuring a tailormade agenda, we delved into key areas such as content creation, personalisation, predictive analytics, revenue generation, and data insights. All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers.

This summit featured the same agenda for both EMEA and APAC tracks, fostering a comprehensive and cross-cultural understanding of global trends and best practices. This enhances your learning journey, empowering you to apply insights gleaned from a variety of markets to your specific contexts.
Speakers
0 +
Brands Attending
0 +
Consecutive Live Sessions
0
Attendees
0 +
Global Tracks
0
Intensive Day
0

Registration

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