Conceptualising the Future of MarTech

#VirtualMarTech | APAC TRACK | Livestream | 22 February 2023

*Running time: 1:00pm – 5:00pm Singapore Standard Time*

Agenda Preview

New Agenda Topics Coming Soon!

11:15 – 12:00

Chairperson Opening & Panel Discussion | [Digital Transformation] How No Code is Reshaping the Digital Marketing Landscape?

– What kind of change can ‘no code’ tools give non-technical professionals?
– How no code can empower general business users?
– What’s the meaning of no code for digital transformation?
– What tools or products are you using today that have “no code” capabilities? Are they being used or maximised? What’s on the horizon for these products to take advantage of this trend?

12:00 – 12:30

Fireside Chat | [Customer Experiences] From Big Data to Big Ops, How We Effectively Distil and Activate Data in Operations and Customer Experiences?

– What is “Big Ops”?
– How to capture available data and put it to some use by data intelligence & data reflexes?
– How Big Ops can help deliver insights and activations for customer experiences?

12:30 – 12:50

Panel Discussion | [Marketing Strategy] How Video-first Marketing Strategy Can Help Improve SEO?

– What is video-first marketing?
– Video Marketing vs. Video-first Marketing
– What’s the connection between video and SEO?

12:50 – 13:30

Panel Discussion | [Customer Relationship] How to Use App Push Notifications as a High-ROI Conversion Driver and Maintain the Customer Relationship?

– How are App push notifications affecting ROI?
– How to make the most out of push notifications?
– How to use AI to optimise push notifications for conversions?
– How to create high volume of personalised push-notifications?

13:30 – 14:00

Fireside Chat | [Customer Engagement] The Return of No-visual Audio, How to Map Out an Audio-inclusive Strategy to Boost Customer Engagement?

– How to use sound to boost brand engagement?
– How can your brand leverage sound on different platforms?
– How to strategically leverage brand sound?

14:00 – 14:20

Panel Discussion | [Influencer Marketing] The Age of “Genuinfluencer”: How to Maximise the ROI of Your Influencer Marketing Strategy?

– How to effectively track real-time social media trends?
– How to select the right influencer marketing strategy to leverage the authenticity of your brand
– How can we optimise influencer campaigns and reach that potential average increase in customer engagement?

14:20 – 15:00

Panel Discussion | [Data integration] It’s Time to Be More ‘Intelligent’ About Data Integration in 2023

– How data-driven organisations can integrate data to build a single source of truth?
– How to integrate data and obtain data insights to make the right decisions?
– What’s the meaning of data integration for enterprises who want a leg up on the competition?

15:00 – 15:20

'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at APAC v.s. EMEA

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

HELLO WORLD

We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day.

The 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 35+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing, full-funnel marketing, growth through stronger MarTech & business strategy alignment, marketing mix optimisation & much more.
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Previous Speakers

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for details.
Le Minh Thong
Head of Commercial Excellence & Digital, Established Pharmaceutical Division, Abbott Vietnam
[Hospitals and Health Care]
Alice Wei
Head of Partnerships, Creative & Messaging, Meta
[Technology, Information and Internet]
Simon Hague
General Manager - Foodservice Chains, Southeast Asia, Kerry
[Food & Beverage Solutions]
Limerick Kurniawan
Customer Experience & Marketing Network Lead for Cluster Asia Emerging Market, Roche Diabetes
[Digital Health Transformation]
Dean Gould
Chief Marketing Officer, Southern Cross University
[Higher Education]
Lisa Dickson
Head of Marketing Automation, Bupa Personalisation, Bupa
[Hospitals & Health Care]
Chrystel Ilano Acuna
Director of Marketing Communications, Shangri-La Group
[Hospitality]
Kelferd Hor Lun Yuu
VP, Squad Lead of Investors Digital Experience, RHB Banking Group
[Financial Services]
Shirley Law
Global Marketing Leader, Schneider Electric
[Appliances, Electrical & Electronics Manufacturing]
Leonie Kemp
SVP, Marketing Asia Pacific, NTT Ltd.
[IT Services & IT Consulting]
Tran To Uyen
Director of Commerce - Hospitality Management, MIK Group
[Real Estate]
Boni Andika
Head of Marketing, airasia Super App Indonesia
[Internet]
Yasir Chowdhrey
Head of Digital Marketing, DHL Express Malaysia
[Transportation, Logistics & Storage]
Radit Mahindro
Regional Director of Marketing, AMAN
[Hospitality]
Dr. Davina Moore
Head of Digital Marketing, NXP Semiconductors
[Semiconductor Manufacturing]
Tim Johnston
Senior Marketing Director, APJ, ON24
[Internet]

Agenda Preview

New Agenda Topics Coming Soon!

11:15 – 12:00

Chairperson Opening & Panel Discussion | [Digital Transformation] How No Code is Reshaping the Digital Marketing Landscape?

– What kind of change can ‘no code’ tools give non-technical professionals?
– How no code can empower general business users?
– What’s the meaning of no code for digital transformation?
– What tools or products are you using today that have “no code” capabilities? Are they being used or maximised? What’s on the horizon for these products to take advantage of this trend?

12:00 – 12:30

Fireside Chat | [Customer Experiences] From Big Data to Big Ops, How We Effectively Distil and Activate Data in Operations and Customer Experiences?

– What is “Big Ops”?
– How to capture available data and put it to some use by data intelligence & data reflexes?
– How Big Ops can help deliver insights and activations for customer experiences?

12:30 – 12:50

Panel Discussion | [Marketing Strategy] How Video-first Marketing Strategy Can Help Improve SEO?

– What is video-first marketing?
– Video Marketing vs. Video-first Marketing
– What’s the connection between video and SEO?

12:50 – 13:30

Panel Discussion | [Customer Relationship] How to Use App Push Notifications as a High-ROI Conversion Driver and Maintain the Customer Relationship?

– How are App push notifications affecting ROI?
– How to make the most out of push notifications?
– How to use AI to optimise push notifications for conversions?
– How to create high volume of personalised push-notifications?

13:30 – 14:00

Fireside Chat | [Customer Engagement] The Return of No-visual Audio, How to Map Out an Audio-inclusive Strategy to Boost Customer Engagement?

– How to use sound to boost brand engagement?
– How can your brand leverage sound on different platforms?
– How to strategically leverage brand sound?

14:00 – 14:20

Panel Discussion | [Influencer Marketing] The Age of “Genuinfluencer”: How to Maximise the ROI of Your Influencer Marketing Strategy?

– How to effectively track real-time social media trends?
– How to select the right influencer marketing strategy to leverage the authenticity of your brand
– How can we optimise influencer campaigns and reach that potential average increase in customer engagement?

14:20 – 15:00

Panel Discussion | [Data integration] It’s Time to Be More ‘Intelligent’ About Data Integration in 2023

– How data-driven organisations can integrate data to build a single source of truth?
– How to integrate data and obtain data insights to make the right decisions?
– What’s the meaning of data integration for enterprises who want a leg up on the competition?

15:00 – 15:20

'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at APAC v.s. EMEA

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

What's Different

Live Streaming

All sessions are live in real-time. Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Multi-Tracks

Two regions, one day, covering APAC & EMEA

Sponsors

HELLO WORLD

We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day.

The 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 35+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing, full-funnel marketing, growth through stronger MarTech & business strategy alignment, marketing mix optimisation & much more.
0 %
Seniority
0 +
Attendees
0
Global Tracks

Registration

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