Pioneering Marketing & Technology to Create New Horizons

#VirtualMarTech | APAC TRACK | Live Stream | 24 August 2022

*Running time: 11:15 a.m. – 4:45 p.m. Singapore Standard Time (GMT+8)*

Agenda Overview

Subject to change

11:15 – 12:00

Chairperson Opening & Panel Discussion | [Digital Transformation] How Live Streaming and Short Video Are Transforming Marketing

– The moving digital ecosystems – away from a social-first to a content-first approach
– How to adjust your strategies to prioritise content and use insights to fuel growth?
– The importance of harnessing great creative and proven strategies for success
– How live streaming adds to this value proposition?

Kelferd Hor Lun Yuu

VP, Squad Lead of Investors Digital Experience

Tran To Uyen

Director of Commerce – Hospitality Management

Kenny Ong Chun Eng

CEO, Astro Radio and Rocketfuel Entertainment. Director, Media Solutions

12:00 – 12:30

Fireside Chat | [Social Marketing] The Long and Short of Measuring Social Marketing

– What are the most important KPIs and metrics for growing your brand and business?
– How can you uncover valuable insights for marketing and PR using social data?
– How can you become invaluable as a researcher to your marketing team?

Martin Kelly

Marketing Manager APAC

Siim Säinas 

Social Measurement & Insights Lead APAC

12:30 – 12:50

Keynote Presentation | [Ecommerce Enovation] Conversational Commerce: Turn Customer Chats into Conversions

– With the evolution of ecommerce, what are the trends driving growth effectively for brands and SMBs?
– What are the benefits that businesses get from adopting conversational commerce?
– Why should you work with our Meta Business Partners

Alice Wei

Head of Partnerships, Creative & Messaging

12:50 – 13:30

Panel Discussion | [Marketing Automation] How to Convert Leads Faster and More Effectively with Marketing Automation?

– How to get faster responses with automation in marketing?
– Benefits of integrating your CRM with marketing automation

Pratama Agus Nugroho

Head of Digital Marketing

Lisa Dickson

Head of Marketing Automation, Bupa Personalisation

Le Minh Thong

Head of Commercial Excellence & Digital, Established Pharmaceutical Division

Neha Agarwal

Senior Manager Group Customer Engagement Strategy, AIA Vitality

13:30 – 14:00

Panel Discussion | [Hyper-local Campaigns] How to Execute Successful Hyper-local and Fully Global Video Campaigns and Scale in a Sustainable Way?

– How to build successful hyper-local campaigns in 23+ countries with over 14 languages?
– How to approach your video marketing globally – thinking globally but acting locally?
– How to ensure your marketing is environmentally responsible?

Jessica Triffitt

Managing Director, Asia

Bryan Camoens

Communications Lead, Partner Sales and Service Provider, APJC

Meera Jane Navaratnam

Director – Strategy & Consulting

14:00 – 14:20

Fireside Chat | [Customer Experience] Win with Webinars: Small Budgets, Big Results

– Webinar formats for small teams and tight budgets
– How to juice existing content for even better results
– How to identify opportunities to revive dormant databases
– Why an on-demand strategy is our best-kept secret (soon to be yours)

Tim Johnston

Senior Marketing Director, APJ

Tania Mushtaq

Regional Marketing Director, ANZ

14:20 – 15:00

Panel Discussion | [Storytelling] The Influence of Culture on Storytelling

– How stories are told around the world?
– What ticks the box for Europe vs. APAC?

Simon Hague

General Manager – Foodservice Chains, Southeast Asia

Yasir Chowdhrey

Head of Digital Marketing

Radit Mahindro

Regional Director of Marketing

Dean Gould

Chief Marketing Officer

15:00 – 15:20

Keynote Presentation | [Metaverse] Meta Meets The Future: Stepping into the Metaverse

– An inspirational guide into this new digital realm and tangible steps that businesses can take in their first step into the metaverse
– What the metaverse means to Meta’s partners? And how can you be part of it?
– How can Meta’s technologies help businesses leverage the metaverse?

Chloe Lim

Director for Global Business Marketing APAC

15:20 – 16:00

Panel Discussion | [Marketing Strategy / O2O Commerce] Online-to-Offline Commerce: How to Utilise O2O Approach to Grab Hold of Key Markets in APAC?

– What is O2O commerce?
– How to drive traffic to your offline store by using online targeting?

Chrystel Ilano Acuna

Director of Marketing Communications

Angela Wang

Head of Marketing, Global Merchants Partnerships, South and Southeast Asia

Hermanto

Head of Global Digital & Ecommerce

Limerick Kurniawan

Customer Experience & Marketing Network Lead for Cluster Asia Emerging Market

16:00 – 16:45

'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short and Long Term

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

Shirley Law

Global Marketing Leader

Boni Andika

Head of Marketing

Leonie Kemp

SVP, Marketing Asia Pacific

Davina Moore

Head of Digital Marketing

Aatif Basheer

SVP, Marketing Technology & Operations

HELLO WORLD

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invites you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.

This LIVE streamed one-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 40+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
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Confirmed Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Communications Lead, Partner Sales and Service Provider, APJC, Cisco Systems
[Software Development]
Head of Marketing, Global Merchants Partnerships, South and Southeast Asia, Ant Group
[Technology, Information and Internet]
Head of Commercial Excellence & Digital, Established Pharmaceutical Division, Abbott Vietnam
[Hospitals and Health Care]
CEO, Astro Radio and Rocketfuel Entertainment. Director, Media Solutions, Astro Malaysia Holdings
[Entertainment Providers]
Head of Partnerships, Creative & Messaging, Meta
[Technology, Information and Internet]
Director for Global Business Marketing APAC, Meta
[Technology, Information and Internet]
General Manager – Foodservice Chains, Southeast Asia, Kerry
[Food & Beverage Solutions]
Customer Experience & Marketing Network Lead for Cluster Asia Emerging Market, Roche Diabetes
[Digital Health Transformation]
Global Marketing Leader, Schneider Electric
[Appliances, Electrical & Electronics Manufacturing]
Head of Global Digital & Ecommerce, APP Sinarmas
[Paper & Forest Product Manufacturing]

Agenda Overview

Subject to change

11:15 – 12:00

Chairperson Opening & Panel Discussion | [Digital Transformation] How Live Streaming and Short Video Are Transforming Marketing

– The moving digital ecosystems – away from a social-first to a content-first approach
– How to adjust your strategies to prioritise content and use insights to fuel growth?
– The importance of harnessing great creative and proven strategies for success
– How live streaming adds to this value proposition?

Kelferd Hor Lun Yuu

VP, Squad Lead of Investors Digital Experience

Tran To Uyen

Director of Commerce – Hospitality Management

Kenny Ong Chun Eng

CEO, Astro Radio and Rocketfuel Entertainment. Director, Media Solutions

12:00 – 12:30

Fireside Chat | [Social Marketing] The Long and Short of Measuring Social Marketing

– What are the most important KPIs and metrics for growing your brand and business?
– How can you uncover valuable insights for marketing and PR using social data?
– How can you become invaluable as a researcher to your marketing team?

Martin Kelly

Marketing Manager APAC

Siim Säinas 

Social Measurement & Insights Lead APAC

12:30 – 12:50

Keynote Presentation | [Ecommerce Enovation] Conversational Commerce: Turn Customer Chats into Conversions

– With the evolution of ecommerce, what are the trends driving growth effectively for brands and SMBs?
– What are the benefits that businesses get from adopting conversational commerce?
– Why should you work with our Meta Business Partners

Alice Wei

Head of Partnerships, Creative & Messaging

12:50 – 13:30

Panel Discussion | [Marketing Automation] How to Convert Leads Faster and More Effectively with Marketing Automation?

– How to get faster responses with automation in marketing?
– Benefits of integrating your CRM with marketing automation

Pratama Agus Nugroho

Head of Digital Marketing

Lisa Dickson

Head of Marketing Automation, Bupa Personalisation

Le Minh Thong

Head of Commercial Excellence & Digital, Established Pharmaceutical Division

Neha Agarwal

Senior Manager Group Customer Engagement Strategy, AIA Vitality

13:30 – 14:00

Panel Discussion | [Hyper-local Campaigns] How to Execute Successful Hyper-local and Fully Global Video Campaigns and Scale in a Sustainable Way?

– How to build successful hyper-local campaigns in 23+ countries with over 14 languages?
– How to approach your video marketing globally – thinking globally but acting locally?
– How to ensure your marketing is environmentally responsible?

Jessica Triffitt

Managing Director, Asia

Bryan Camoens

Communications Lead, Partner Sales and Service Provider, APJC

Meera Jane Navaratnam

Director – Strategy & Consulting

14:00 – 14:20

Fireside Chat | [Customer Experience] Win with Webinars: Small Budgets, Big Results

– Webinar formats for small teams and tight budgets
– How to juice existing content for even better results
– How to identify opportunities to revive dormant databases
– Why an on-demand strategy is our best-kept secret (soon to be yours)

Tim Johnston

Senior Marketing Director, APJ

Tania Mushtaq

Regional Marketing Director, ANZ

14:20 – 15:00

Panel Discussion | [Storytelling] The Influence of Culture on Storytelling

– How stories are told around the world?
– What ticks the box for Europe vs. APAC?

Simon Hague

General Manager – Foodservice Chains, Southeast Asia

Yasir Chowdhrey

Head of Digital Marketing

Radit Mahindro

Regional Director of Marketing

Dean Gould

Chief Marketing Officer

15:00 – 15:20

Keynote Presentation | [Metaverse] Meta Meets The Future: Stepping into the Metaverse

– An inspirational guide into this new digital realm and tangible steps that businesses can take in their first step into the metaverse
– What the metaverse means to Meta’s partners? And how can you be part of it?
– How can Meta’s technologies help businesses leverage the metaverse?

Chloe Lim

Director for Global Business Marketing APAC

15:20 – 16:00

Panel Discussion | [Marketing Strategy / O2O Commerce] Online-to-Offline Commerce: How to Utilise O2O Approach to Grab Hold of Key Markets in APAC?

– What is O2O commerce?
– How to drive traffic to your offline store by using online targeting?

Chrystel Ilano Acuna

Director of Marketing Communications

Angela Wang

Head of Marketing, Global Merchants Partnerships, South and Southeast Asia

Hermanto

Head of Global Digital & Ecommerce

Limerick Kurniawan

Customer Experience & Marketing Network Lead for Cluster Asia Emerging Market

16:00 – 16:45

'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short and Long Term

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

Shirley Law

Global Marketing Leader

Boni Andika

Head of Marketing

Leonie Kemp

SVP, Marketing Asia Pacific

Davina Moore

Head of Digital Marketing

Aatif Basheer

SVP, Marketing Technology & Operations

What's Different

Multi-Tracks

Two regions, one day, covering APAC & Europe

Live Streaming

All sessions are live in real-time. Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Sponsors

HELLO WORLD

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invites you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.

This LIVE streamed one-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 40+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
0 +
Attendees
0 %
Seniority
0
Global Tracks

Registration

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