– What is the biggest lesson you learnt from your marketing ecosystem during 2023?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2024?

– How to identify common ground for Marketing & Sales in order to improve communication & collaboration efficiency?
– What is the best lead generation tactic that you brought to life and what impact did it have?
– How does Marketing & Sales work with wider organisation to drive Growth, Profitability and Company Value?

MarTech Wiki: Revenue Generation
Post-Summit Report: The MarTech Summit Singapore Revenue Generation, Oct 2023

– Theoretical foundations of single-sourcing.
– Common pitfalls and what to watch out for.
– Strategies employed by leading organizations to implement single-sourcing successfully.
– Practical advice on advancing your content team towards effective single-sourcing.

Article: 5 Key Metrics to Measure the Impact of Your Brand Awareness Efforts
MarTech Wiki: Brand Activation

– What are the key characteristics of a future-oriented marketing team?
– What does a future-oriented marketing team bring to the business?
– How do we give marketing not just a seat, but a voice at the decision-making table?

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– MarTech: Which tools are you using to get the most value out of data (Did you implement new tools last year, are you planning to implement any new tools this year? How do you make decisions of choosing the right tool landscape)
– Services: What services have you implemented in recent years to get the most value from the data (which of these services are implemented internally, which externally – agency or freelancer?)
– Hands on: Can you share a real example of getting value out of data, which had a great impact to your organization?

MarTech Wiki: Data-Driven Marketing

– How did AI change the personalisation landscape?
– Few examples of how AI driven personalization is used to create superior customer experiences for diverse EMEA audiences.
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

MarTech Wiki: Generative AI in Marketing
Whitepaper: AI, Personalisation & First-Party Data Fuelled Email Automation — Insights from Bloomreach

– How can businesses seamlessly integrate digital platforms and physical interactions to create a unified and memorable customer experience that resonates with users, both online and offline?
– Examples of how organisations have successfully leveraged data analytics and user insights to optimise customer journeys and create tailored experiences that drive loyalty and advocacy?
– How might the tools and methods need to change for different kinds of businesses?

MarTech Wiki: Customer Experience & Retention
Whitepaper: The Race Against Time: Elevating Digital Customer Shopping Experience within Seconds — Insights from FPT Software