– What is the biggest lesson you learnt from your marketing ecosystem during 2022?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2023?

– Understanding the role demand generation and lead generation plays in establishing your brand
– Shifting focus from demand generation roles to brand establishment roles.
– How to build loyalty and retain your customers?

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:

– Findings from The State of Digital Content 2023 report
– Guidance on how to get content to market faster
– Steps to build an optimised tech stack
– Tips on getting the most from your content workflows

– Importance of transparency between departments
– Bridging gaps between marketing and technology: how to encourage team diversification
– Redefining roles and empowering people to use their existing skills more broadly

– How to effectively analyse your customer data?
– What can you do to improve online engagement without hurting your overall CX?
– One Size fits None – Coordinating data to fit into the standard of the future

– How to use customer scores in real-time to deliver personalised experiences
– What it means to scale personalisation without burdening IT and analytics teams
– Why modeling on top of your own first-party data can increase engagement across existing and new audiences

– Personas help teams to build understanding and empathy with end-users, helping everyone to recognise which groups have different needs, goals, pain points and expectations
– However they’re only useful if they’ve been created off the back of high quality quantitative and qualitative research. As opposed to being made up in a brainstorming session
– Find out how to use data driven personas to create and optimise your digital products and services so that they are more aligned and personalised to the individual needs of your customers

– How do we design teams which are contributing with the best technical skills and strong business minds for MarTech?
– Are we focused too much on retention and acquisition ignoring the power of new talent?
– What is the best way to lead a team like this?

– Digital Transformation is a title on its own
– How to run a successful transformation department?

End of Summit