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Beyond Borders: Uniting Global Insights for Customer-Centric Success in MarTech

#VirtualMarTech | EMEA TRACK | 21 May 2024 | On-Demand

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Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

09:15 - 10:10

Chairperson Opening & "Global" Panel Discussion | [MarTech Trends] Embodying MarTech Trends and Strategies to Meet Glocal Expectations

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How MarTech adapts to global-local fusions for better engagement?
– What does the future of personalisation look like with the privacy restrictions that are being imposed in certain markets?

Anh Nguyen

Vice President, Growth, Wolt [EMEA]

Sara Capobelli

Head of CRM & Customer Experience, Raisin [EMEA]

Sandeep Bhambare

Associate Director, Marketing Technologies, PepsiCo [APAC]

Nikola Maricic

Director, Marketing, APAC, Ria Money Transfer [APAC] [Moderator]

10:10 - 10:50

Panel Discussion | [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– What are some of the most innovative approaches you’ve seen in digital content creation recently, particularly in terms of interactive content and multimedia storytelling?
– How can brands ensure that their content resonates with diverse audience segments?
– The shelf life of content has been getting shorter throughout the years, as marketers how do you navigate content creation with high production costs? Do you still do big TVC quality films? How have things shifted for you?
– Looking ahead, what do you envision as the future of content creation, and how can content creators and brands prepare for upcoming trends and innovations in this space?

Heather Hurd

Chief Marketing Officer, Dusk Marketing

Ashish Shukul

Vice President, Global Marketing & Sponsoring, Schaeffler

Santiago Patiño Arévalo

Head of Marketing Europe, Yokohama Tire Corporation

Ahmed El-Gamal

Senior Director, Marketing, Jumeirah [Moderator]

10:50 - 11:35

Panel Discussion | [Personalisation] Leveraging Data-driven Customisation Strategies to Optimise Customer Relationships

– Over the last 12 months what tactics and strategies have worked well for data-driven personalisation and how can businesses effectively leverage this to enhance relationships and improve overall satisfaction levels?
– What are some barriers that have been encountered when looking to level up data-driven personalisation and what innovative approaches have been used to tackle these, especially with regards to privacy and data security?
– Looking to the future, in what ways can personalised experiences contribute to long-term customer loyalty and improved lifetime value and how can we prepare for the future of personalisation?

Sanup Balakrishnan

Global Head of Digital Media & MarTech, DHL Express

Alexander Montchovsky

Director, Brand Marketing, Notino

Jelena Zbijowski

Head of CRM & Product Marketing, Blinkist

Amanda Walls

Director, Cedarwood Digital [Moderator]

11:35 - 12:20

Panel Discussion | [Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

Dinda Calista

Analytics Lead, Marketing & Product Growth, Cleo AI

Bendegúz Nagy

Digital Center of Excellence Lead, NN Group

Sanja Jonic

Senior Data Scientist, ON

Ed Freed

Global Chief Transformation Officer, RAPP [Moderator]

12:20 - 13:05

Panel Discussion | [Revenue Generation] How to Harmonise Marketing & Sales "Smarketing" with the Customer Journey for Enhanced Sales, Profitability, and Cost-Efficiency

– What’s your relationship with your sales teams, and what are the challenges when interacting with them ?
– How to ensure that both marketing & sales teams share some common language and how marketing’s role can go beyond?
– How can sales leverage marketing in a better way? How can marketers & sales mutually support each other?

Nik van der Beek

Head of Marketing, Alibaba.com

Mahbir Thukral

Global Leader, Innovation Activation Marketing & MarTech, IFF

Anna Levshina

Head of Marketing Operations, sennder

Geoffroy de Lestrange

Global Head of Business Coaching, Speexx [Moderator]

13:05 - 13:50

Panel Discussion | [Data Insights] Unlocking Data Insights and Maximising ROI with Actionable Data-driven Strategies for Brand Growth

– How does your organisation define and measure brand growth from a data-driven marketing perspective?
– How to boost higher engagement rates, better conversion rates, and improved ROI with data insights?
– What is the biggest challenge that marketers met with so far, in relation to your mandate of driving data-driven strategies and
execution, and how have you dealt with it / learnt from it?

Dinesh Deva

Vice President, Advertising, Zalando

Josh Mendelowitz

Senior Manager, Marketing Analytics & Operations, Marqeta

Xenthe Bang

Head, Global Demand Generation & Digital Marketing, S&P Global Ratings

Available Throughout the Global Virtual MarTech Summit

Breakout Session | [Deep-Dive] How to Avoid MarTech Mishaps! The 5 Most Common Implementation Pitfalls

Join this deep-dive session to find out what’s needed to make sure MarTech is implemented smoothly and utilised quickly. Or more importantly, what common pitfalls you need to avoid.

– Planning & Discovery: Connect people and processes in the discovery phase
– Tool Selection: Is the value clear for what you are designing?
– Building & Testing: Don’t start building right away – follow our to-do list.
– The Rollout: What is the best approach to roadmaps and prioritisation?
– Maximising Value: Implementation is only the beginning – the real test is now.

Sean O’Connell

Director, Business Development, Screendragon

HELLO WORLD

Following the success of the Global Virtual MarTech Summit in February 2024, we were thrilled to unveil our second virtual offering of the year, spanning the EMEA and APAC regions. Featuring a tailormade agenda, we delved into key areas such as content creation, personalisation, predictive analytics, revenue generation, and data insights. All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers.

This summit featured the same agenda for both EMEA and APAC tracks, fostering a comprehensive and cross-cultural understanding of global trends and best practices. This enhances your learning journey, empowering you to apply insights gleaned from a variety of markets to your specific contexts.
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Registration

Previous Speakers

Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.
Santiago Patiño Arévalo
Head of Marketing Europe, Yokohama Tire Corporation
[Automotive]
Nik van der Beek
Head of Marketing, Alibaba.com
[Software Development]
Amanda Walls
Director, Cedarwood Digital
[Advertising Services]
Anna Levshina
Head of Marketing Operations, sennder
[Logistics]
Sara Capobelli
Head of CRM & Customer Experience, Raisin
[Financial Services]
Josh Mendelowitz
Senior Manager, Marketing Analytics & Operations, Marqeta
[Financial Services]
Jelena Zbijowski
Head of CRM & Product Marketing, Blinkist
[E-Learning]
Dinesh Deva
Vice President, Advertising, Zalando
[Retail]
Alexander Montchovsky
Director, Brand Marketing, Notino
[Retail]
Dinda Calista
Analytics Lead, Marketing & Product Growth, Cleo AI
[Financial Services]
Anh Nguyen
Vice President, Growth, Wolt
[Software Development]
Sanja Jonic
Senior Data Scientist, ON
[Retail]
Bendegúz Nagy
Digital Center of Excellence Lead, NN Group
[Financial Services]
Heather Hurd
Chief Marketing Officer, Dusk Marketing
[Marketing Agency]
Ahmed El-Gamal
Senior Director, Marketing, Jumeirah
[Hospitality]
Ed Freed
Global Chief Transformation Officer, RAPP
[Advertising Services]
Sanup Balakrishnan
Global Head of Digital Marketing & MarTech, DHL Express
[Logistics]
Geoffroy de Lestrange
Global Head of Business Coaching, Speexx
[Professional Training & Coaching]
Xenthe Bang
Head, Global Demand Generation & Digital Marketing, S&P Global Ratings
[Financial Services]
Mahbir Thukral
Global Leader, Innovation Activation Marketing & MarTech, IFF
[Chemical Manufacturing]
Ashish Shukul
Vice President, Global Marketing & Sponsoring, Schaeffler
[Mechanical Engineering]

Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

09:15 - 10:10

Chairperson Opening & "Global" Panel Discussion | [MarTech Trends] Embodying MarTech Trends and Strategies to Meet Glocal Expectations

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How MarTech adapts to global-local fusions for better engagement?
– What does the future of personalisation look like with the privacy restrictions that are being imposed in certain markets?

Anh Nguyen

Vice President, Growth, Wolt [EMEA]

Sara Capobelli

Head of CRM & Customer Experience, Raisin [EMEA]

Sandeep Bhambare

Associate Director, Marketing Technologies, PepsiCo [APAC]

Nikola Maricic

Director, Marketing, APAC, Ria Money Transfer [APAC] [Moderator]

10:10 - 10:50

Panel Discussion | [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– What are some of the most innovative approaches you’ve seen in digital content creation recently, particularly in terms of interactive content and multimedia storytelling?
– How can brands ensure that their content resonates with diverse audience segments?
– The shelf life of content has been getting shorter throughout the years, as marketers how do you navigate content creation with high production costs? Do you still do big TVC quality films? How have things shifted for you?
– Looking ahead, what do you envision as the future of content creation, and how can content creators and brands prepare for upcoming trends and innovations in this space?

Heather Hurd

Chief Marketing Officer, Dusk Marketing

Ashish Shukul

Vice President, Global Marketing & Sponsoring, Schaeffler

Santiago Patiño Arévalo

Head of Marketing Europe, Yokohama Tire Corporation

Ahmed El-Gamal

Senior Director, Marketing, Jumeirah [Moderator]

10:50 - 11:35

Panel Discussion | [Personalisation] Leveraging Data-driven Customisation Strategies to Optimise Customer Relationships

– Over the last 12 months what tactics and strategies have worked well for data-driven personalisation and how can businesses effectively leverage this to enhance relationships and improve overall satisfaction levels?
– What are some barriers that have been encountered when looking to level up data-driven personalisation and what innovative approaches have been used to tackle these, especially with regards to privacy and data security?
– Looking to the future, in what ways can personalised experiences contribute to long-term customer loyalty and improved lifetime value and how can we prepare for the future of personalisation?

Sanup Balakrishnan

Global Head of Digital Media & MarTech, DHL Express

Alexander Montchovsky

Director, Brand Marketing, Notino

Jelena Zbijowski

Head of CRM & Product Marketing, Blinkist

Amanda Walls

Director, Cedarwood Digital [Moderator]

11:35 - 12:20

Panel Discussion | [Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

Dinda Calista

Analytics Lead, Marketing & Product Growth, Cleo AI

Bendegúz Nagy

Digital Center of Excellence Lead, NN Group