loader image
Elevating MarTech Globally: Where Ideas Transcend Boundaries

#VirtualMarTech | EMEA TRACK | 21 February 2024 | Live Stream

*Running time: 10:00 – 13:40 GMT*

Summit Agenda

Subject to change

09:00 - 09:45

Chairperson Opening & Global Panel Discussion | [Global Marketing Trends] Bridging EMEA and APAC Marketing

– Regional Convergence: Explore areas where EMEA and APAC marketing trends align and overlap.
– Cross-Regional Success Stories: Showcase case studies of brands that have effectively expanded from one region to another.
– Consumer Behaviour Insights: Discuss common consumer behaviour patterns and preferences that apply to both EMEA and APAC markets.
– Technology and Innovation: Highlight global marketing technology trends and innovations that have made an impact in both regions.
– Challenges and Solutions: Address challenges in marketing across borders, such as language barriers and regulatory differences, and offer practical solutions.
– Collaboration Opportunities: Discuss potential collaboration opportunities between businesses in EMEA and APAC.

09:45 - 10:25

Panel Discussion | [Revenue Generation] Relate Marketing & Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit & Cost-Effectiveness

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation.
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency.

10:25 - 10:45

Keynote Presentation | [Brand Marketing] Cross-Cultural Branding: Lessons from EMEA Success Stories

– Analyse branding strategies that have transcended cultural boundaries within the EMEA region.
– Explore how brands have effectively adapted to different EMEA markets and offer insights into building globally recognized EMEA brands.
– How to transform & activate a brand to build new & long-lasting relationships with customers
– How to stay close to your customer with branding & its way of engagement.

10:45 - 11:25

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

11:25 - 12:05

Panel Discussion | [Marketing Innovation] Marketing Innovation in the EMEA Landscape

– What are the most significant marketing innovation trends currently making waves in the EMEA region, and how are businesses leveraging these innovations to stay competitive in the market?– Discuss the role of technology and creativity in EMEA marketing.
– Examples of how EMEA-based companies are harnessing artificial intelligence and machine learning to revolutionize their marketing strategies and enhance customer experiences?
– In the context of sustainability becoming a hot topic, how are businesses in the EMEA landscape integrating eco-friendly and socially responsible practices into their marketing innovations, and what impact is this having on their brand image and consumer engagement?

12:05 - 12:25

Keynote Presentation | [Data-Driven marketing ] The ROI of Insights: How Data-Driven Insights Translate Into Measurable returns and Help Enhance Brand Equity.

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t so as to utilise channel resources into strategies that deliver tangible results.
– Dive deep into data-driven marketing strategies tailored to EMEA.
– Share best practices for extracting actionable insights from data.

12:25 - 12:55

Fireside Chat | [AI & Personalisation] Next-Level Customer Relationship Management: Personalisation in the Digital Era

– Explore how artificial intelligence (AI) can be harnessed to create highly personalized marketing campaigns for diverse EMEA audiences.
– Discuss the role of AI in analysing consumer behaviour, segmenting audiences, and delivering tailored content and offers.
– Share case studies of businesses that have successfully implemented AI-driven personalization in their EMEA marketing strategies.
– What are some successful examples of companies that have integrated their CRM efforts across various channels to provide a consistent and personalised experience to their customers?
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

12:55 - 13:35

Panel Discussion | [Digital Translation] How to Turn Digital Signals Into Valuable Customer Insights and Enhancing Customer Understanding through Data Translation?

– How can digital data translation bridge the gap between user behaviours, preferences, and actionable customer insights
– What role does data integration and interoperability play in ensuring a holistic view of customer interactions across various touchpoints, and how can companies overcome data silos to achieve this?
– In an age of hyper-personalisation, how can businesses balance data translation for customer insights while respecting privacy regulations and ensuring data security?

13:35 - 14:05

Fireside Chat | [Marketing Strategies] How to Use Hyper-Targeted Marketing Strategies through First-Party Data and AI-Driven Insights?

– How can businesses leverage AI-driven insights and first-party data within Customer Data Platforms to create hyper-targeted marketing campaigns that resonate with individual customer preferences and behaviours?
– What are real-world examples of successful hyper-targeted marketing strategies using these approaches?
– What ethical considerations should companies be aware of when utilizing customer data for personalized marketing, and how can they ensure data privacy?

HELLO WORLD

We are back with our Virtual offering of 2024 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 20+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology, full funnel marketing, talent acquisition and developments & so much more!

The 2024 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.
0 +
Speakerrs
0 %
Seniority
0 +
Sessions
0 +
Attendees
0
Global Tracks
0
Intensive Day

Registration

Previous Speakers

Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.
Jasmine de Guzman
Director, International Marketing, Monsido
[IT Services & IT Consulting]
Xenthe Bang
Global Head of Demand Generation, S&P Global Ratings
[Capital Markets]
Nadia Omer
Chief Marketing & Growth Officer, South East Asia, CARS24
[Manufacturing]
Zoe Allen
CRO & Personalisation Lead, Decathlon UK
[Sporting Good Manufacturing]
Calvin Tran
Head of Digital Marketing, CBRE
[Real Estate]
Frederic Tardy
Group Chief Customer & Strategy Officer, Home Credit (PPF)
[Financial Services]
Dr. Davina Moore
Head of Digital Marketing, NXP Semiconductors
[Semiconductor Manufacturing]
Cassius Taylor-Smith
Chief Marketing Officer, EMEA, Colliers
[Real Estate]

Summit Agenda

Subject to change

09:00 - 09:45

Chairperson Opening & Global Panel Discussion | [Global Marketing Trends] Bridging EMEA and APAC Marketing

– Regional Convergence: Explore areas where EMEA and APAC marketing trends align and overlap.
– Cross-Regional Success Stories: Showcase case studies of brands that have effectively expanded from one region to another.
– Consumer Behaviour Insights: Discuss common consumer behaviour patterns and preferences that apply to both EMEA and APAC markets.
– Technology and Innovation: Highlight global marketing technology trends and innovations that have made an impact in both regions.
– Challenges and Solutions: Address challenges in marketing across borders, such as language barriers and regulatory differences, and offer practical solutions.
– Collaboration Opportunities: Discuss potential collaboration opportunities between businesses in EMEA and APAC.

09:45 - 10:25

Panel Discussion | [Revenue Generation] Relate Marketing & Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit & Cost-Effectiveness

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation.
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency.

10:25 - 10:45

Keynote Presentation | [Brand Marketing] Cross-Cultural Branding: Lessons from EMEA Success Stories

– Analyse branding strategies that have transcended cultural boundaries within the EMEA region.
– Explore how brands have effectively adapted to different EMEA markets and offer insights into building globally recognized EMEA brands.
– How to transform & activate a brand to build new & long-lasting relationships with customers
– How to stay close to your customer with branding & its way of engagement.

10:45 - 11:25

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

11:25 - 12:05

Panel Discussion | [Marketing Innovation] Marketing Innovation in the EMEA Landscape

– What are the most significant marketing innovation trends currently making waves in the EMEA region, and how are businesses leveraging these innovations to stay competitive in the market?– Discuss the role of technology and creativity in EMEA marketing.
– Examples of how EMEA-based companies are harnessing artificial intelligence and machine learning to revolutionize their marketing strategies and enhance customer experiences?
– In the context of sustainability becoming a hot topic, how are businesses in the EMEA landscape integrating eco-friendly and socially responsible practices into their marketing innovations, and what impact is this having on their brand image and consumer engagement?

12:05 - 12:25

Keynote Presentation | [Data-Driven marketing ] The ROI of Insights: How Data-Driven Insights Translate Into Measurable returns and Help Enhance Brand Equity.

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t so as to utilise channel resources into strategies that deliver tangible results.
– Dive deep into data-driven marketing strategies tailored to EMEA.
– Share best practices for extracting actionable insights from data.

12:25 - 12:55

Fireside Chat | [AI & Personalisation] Next-Level Customer Relationship Management: Personalisation in the Digital Era

– Explore how artificial intelligence (AI) can be harnessed to create highly personalized marketing campaigns for diverse EMEA audiences.
– Discuss the role of AI in analysing consumer behaviour, segmenting audiences, and delivering tailored content and offers.
– Share case studies of businesses that have successfully implemented AI-driven personalization in their EMEA marketing strategies.
– What are some successful examples of companies that have integrated their CRM efforts across various channels to provide a consistent and personalised experience to their customers?
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

12:55 - 13:35

Panel Discussion | [Digital Translation] How to Turn Digital Signals Into Valuable Customer Insights and Enhancing Customer Understanding through Data Translation?

– How can digital data translation bridge the gap between user behaviours, preferences, and actionable customer insights
– What role does data integration and interoperability play in ensuring a holistic view of customer interactions across various touchpoints, and how can companies overcome data silos to achieve this?
– In an age of hyper-personalisation, how can businesses balance data translation for customer insights while respecting privacy regulations and ensuring data security?

13:35 - 14:05

Fireside Chat | [Marketing Strategies] How to Use Hyper-Targeted Marketing Strategies through First-Party Data and AI-Driven Insights?

– How can businesses leverage AI-driven insights and first-party data within Customer Data Platforms to create hyper-targeted marketing campaigns that resonate with individual customer preferences and behaviours?
– What are real-world examples of successful hyper-targeted marketing strategies using these approaches?
– What ethical considerations should companies be aware of when utilizing customer data for personalized marketing, and how can they ensure data privacy?

What's Different

Live Streaming

All of our sessions are in real-time, allowing you to join in with speaker Q&As, live polling & connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Multi-Tracks

Two regions, one day, covering APAC & EMEA

Supporting Sponsors

HELLO WORLD

We are back with our Virtual offering of 2024 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 20+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology, full funnel marketing, talent acquisition and developments & so much more!

The 2024 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.
0 +
Speakerrs
0 %
Seniority
0 +
Sessions
0 +
Attendees
0
Global Tracks
0
Intensive Day

Registration

​Copyright © 2023 BEETc Ltd. All Rights Reserved. Registered in England and Wales. Company Register Number 10786196