Global Virtual MarTech Summit EMEA February 2023 - The MarTech Summit

Conceptualising the Future of MarTech

#VirtualMarTech | EMEA TRACK | Livestream | 22 February 2023

*Running time: 09:00am – 13:30pm GMT*

Agenda Overview

Subject to change

22 February

09:00 - 09:45

'Global' Panel Discussion | [Future Ready] Ready for 2023: What We Learnt From 2022 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2022?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2023?

Nadia Omer

Chief Growth Officer, South East Asia, Cars24

Frederic Tardy

Group Chief Customer & Strategy Officer, Home Credit (PPF)

Jasmine de Guzman

Director of International Marketing, Monsido powered by CivicPlus

Cassius Taylor-Smith

Chief Marketing Officer, EMEA, Colliers

09:45 - 10:25

Chairperson Opening & Panel Discussion | [Leads & Systems] Don’t Generate Leads, Generate Systems!

– Understanding the role demand generation and lead generation plays in establishing your brand
– Shifting focus from demand generation roles to brand establishment roles.
– How to build loyalty and retain your customers?

Sebastian Mehldau

Head of Growth Marketing, VanMoof

Neha Khanna

Technical Product Manager, Wayfair

Sascha Bloemhoff

Strategic Marketing Director and Circular Economy Pioneer, Niaga® by Covestro

Xenthe Bang

Head, Global Demand Generation, S&P Global Ratings

10:25 - 10:45

Keynote Presentation | [State of Digital Content] 4 Steps to Accelerate Digital Content Time-to-Market

– Findings from The State of Digital Content 2023 report
– Guidance on how to get content to market faster
– Steps to build an optimised tech stack
– Tips on getting the most from your content workflows

Sebastian Picklum

Director Product Management, Extensions, Canto

10:45 - 11:25

Panel Discussion | [Internal Communications] Understanding Similarities and Encouraging Differences

– Importance of transparency between departments
– Bridging gaps between marketing and technology: how to encourage team diversification
– Redefining roles and empowering people to use their existing skills more broadly

Davina Moore

Head Of Digital Marketing, NXP Semiconductors

Kirsten Doddy

Global Head of Marketing & Communications, Anthesis Group

Maja Sand-Grimnitz

Director, Brand Management & Global Gaming Marketing, EPOS

Kirstie Leadley

Head of UK Marketing & Group Digital, ZEDRA

Calvin Tran

Head of Digital Marketing, CBRE

11:25 - 12:05

Panel Discussion | [External Communications] Good Data Communications, Good Marketing

– How to effectively analyse your customer data?
– What can you do to improve online engagement without hurting your overall CX?
– One Size fits None – Coordinating data to fit into the standard of the future

Guido Cuccadu

Associate Director Sales Marketing Greece and Italy, Zimmer Biomet

Konstantin Valiotti

Product Director, PandaDoc

Daniela Caputo

Marketing, Communications and Innovation Director, ManpowerGroup

12:05 - 12:25

Keynote Presentation | [Customer Data Platforms] Deliver Customer-Centric Experiences Across Channels

– How to use customer scores in real-time to deliver personalised experiences
– What it means to scale personalisation without burdening IT and analytics teams
– Why modeling on top of your own first-party data can increase engagement across existing and new audiences

Reserved

12:25 - 12:55

Fireside Chat | [Data Driven Personas] How to Use Data Driven Personas to Improve your Approach to Customer Innovation

– Personas help teams to build understanding and empathy with end-users, helping everyone to recognise which groups have different needs, goals, pain points and expectations
– However they’re only useful if they’ve been created off the back of high quality quantitative and qualitative research. As opposed to being made up in a brainstorming session
– Find out how to use data driven personas to create and optimise your digital products and services so that they are more aligned and personalised to the individual needs of your customers

Mark Pybus

Chief Executive Officer, Creative CX

Zoe Allen

CRO & Personalisation Lead, Decathlon

12:55 - 13:35

Panel Discussion | [Talent Development] Establishing the Future Talents for MarTech, Are We Ready?

– How do we design teams which are contributing with the best technical skills and strong business minds for MarTech?
– Are we focused too much on retention and acquisition ignoring the power of new talent?
– What is the best way to lead a team like this?

Barbara Jenny Wilson

Director, Digital Content & Experiences, Coty

Olga Pirog

Head of Marketing Intelligence, IG Group

Oscar Ocaña

Director of Marketing and Innovation, PRISA

13:35 - 14:15

Panel Discussion | [Virtual & Hybrid = Future] Digital Doesn’t Sit Still, So Shouldn’t Your Business

– Digital Transformation is a title on its own
– How to run a successful transformation department?

Thomas Clausen

Head of Digital Transformation, Saint-Gobain Nordic & Baltics

Mahbir Thukral

Global Innovation Activation Marketing Leader, IFF

Marie Orpen

Chief Digital Officer, The Guide Dogs for the Blind Association

Chairperson Closing

End of Summit

HELLO WORLD

We are back with our Virtual offering of 2023 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 25+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology, full funnel marketing, talent acquisition and developments & so much more!

The 2023 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.

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Global Tracks

Registration

Confirmed Speakers

Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.

Calvin Tran

Head of Digital Marketing, CBRE

[Real Estate]

Kirstie Leadley

Head of UK Marketing & Group Digital, ZEDRA

[Financial Services]

Jasmine de Guzman

Director of International Marketing, Monsido powered by CivicPlus

[IT Services and IT Consulting]

Xenthe Bang

Head, Global Demand Generation, S&P Global Ratings

[Capital Markets]

Maja Sand-Grimnitz

Director, Brand Management & Global Gaming Marketing, EPOS

[Computers and Electronics Manufacturing]

Neha Khanna

Technical Product Manager, Wayfair

[Retail]

Oscar Ocaña

Director of Marketing and Innovation, PRISA

[Media Production]

Sebastian Mehldau

Head of Growth Marketing, VanMoof

[Computer and Electronics Manufacturing]

Barbara Jenny Wilson

Digital - Director Content Platforms, Coty

[Personal Care Product Manufacturing]

Nadia Omer

Chief Marketing & Growth officer, South East Asia, CARS24

[Manufacturing]

Kirsten Doddy

Global Head of Marketing & Communications, Anthesis Group

[Environmental Services]

Thomas Clausen

Head of Digital Transformation, Saint-Gobain Nordic & Baltics

[Building Materials]

Marie Orpen

Chief Digital Officer, The Guide Dogs for the Blind Association

[Non-Profit Organisation]

Konstantin Valiotti

Product Director, PandaDoc

[Software Development]

Sascha Bloemhoff

Strategic Marketing Director and Circular Economy Pioneer, Niaga® by Covestro

[Chemical Manufacturing]

Daniela Caputo

Marketing, Communications and Innovation Director, ManpowerGroup

[Staffing and Recruiting]

Guido Cuccadu

Associate Director Sales Marketing Greece and Italy, Zimmer Biomet

[Medical Equipment Manufacturing]

Mark Pybus

CEO, Creative CX

[Marketing Services]

Zoe Allen

CRO & Personalisation Lead, Decathlon UK

[Sporting Good Manufacturing]

Olga Pirog

Head of Marketing Intelligence, IG Group

[Financial Services]

Mahbir Thukral

Global Innovation Activation Marketing Leader, IFF

[Chemical Manufacturing]

Frederic Tardy

Group Chief Customer & Strategy Officer, Home Credit (PPF)

[Financial Services]

Dr. Davina Moore

Head of Digital Marketing, NXP Semiconductors

[Semiconductor Manufacturing]

Sebastian Picklum

Director Product Management, Extensions, Canto

[Digital Asset Management]

Cassius Taylor-Smith

Chief Marketing Officer, EMEA, Colliers

[Real Estate]

Agenda Overview

Subject to change

22 February

09:00 - 09:45

'Global' Panel Discussion | [Future Ready] Ready for 2023: What We Learnt From 2022 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2022?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2023?

Nadia Omer

Chief Growth Officer, South East Asia, Cars24

Frederic Tardy

Group Chief Customer & Strategy Officer, Home Credit (PPF)

Jasmine de Guzman

Director of International Marketing, Monsido powered by CivicPlus

Cassius Taylor-Smith

Chief Marketing Officer, EMEA, Colliers

09:45 - 10:25

Chairperson Opening & Panel Discussion | [Leads & Systems] Don’t Generate Leads, Generate Systems!

– Understanding the role demand generation and lead generation plays in establishing your brand
– Shifting focus from demand generation roles to brand establishment roles.
– How to build loyalty and retain your customers?

Sebastian Mehldau

Head of Growth Marketing, VanMoof

Neha Khanna

Technical Product Manager, Wayfair

Sascha Bloemhoff

Strategic Marketing Director and Circular Economy Pioneer, Niaga® by Covestro

Xenthe Bang

Head, Global Demand Generation, S&P Global Ratings

10:25 - 10:45

Keynote Presentation | [State of Digital Content] 4 Steps to Accelerate Digital Content Time-to-Market

– Findings from The State of Digital Content 2023 report
– Guidance on how to get content to market faster
– Steps to build an optimised tech stack
– Tips on getting the most from your content workflows

Sebastian Picklum

Director Product Management, Extensions, Canto

10:45 - 11:25

Panel Discussion | [Internal Communications] Understanding Similarities and Encouraging Differences

– Importance of transparency between departments
– Bridging gaps between marketing and technology: how to encourage team diversification
– Redefining roles and empowering people to use their existing skills more broadly

Davina Moore

Head Of Digital Marketing, NXP Semiconductors

Kirsten Doddy

Global Head of Marketing & Communications, Anthesis Group

Maja Sand-Grimnitz

Director, Brand Management & Global Gaming Marketing, EPOS

Kirstie Leadley

Head of UK Marketing & Group Digital, ZEDRA

Calvin Tran

Head of Digital Marketing, CBRE

11:25 - 12:05

Panel Discussion | [External Communications] Good Data Communications, Good Marketing

– How to effectively analyse your customer data?
– What can you do to improve online engagement without hurting your overall CX?
– One Size fits None – Coordinating data to fit into the standard of the future

Guido Cuccadu

Associate Director Sales Marketing Greece and Italy, Zimmer Biomet

Konstantin Valiotti

Product Director, PandaDoc

Daniela Caputo

Marketing, Communications and Innovation Director, ManpowerGroup

12:05 - 12:25

Keynote Presentation | [Customer Data Platforms] Deliver Customer-Centric Experiences Across Channels

– How to use customer scores in real-time to deliver personalised experiences
– What it means to scale personalisation without burdening IT and analytics teams
– Why modeling on top of your own first-party data can increase engagement across existing and new audiences

Reserved

12:25 - 12:55