– Personas help teams to build understanding and empathy with end-users, helping everyone to recognise which groups have different needs, goals, pain points and expectations
– However they’re only useful if they’ve been created off the back of high quality quantitative and qualitative research. As opposed to being made up in a brainstorming session
– Find out how to use data driven personas to create and optimise your digital products and services so that they are more aligned and personalised to the individual needs of your customers