We are excited to feature Mignon “Migs” Bravo Dutt, Head of Insights & Innovations at Asia Pacific Breweries Singapore, in our Speaker Interview series. Migs is a passionate insights and innovations professional, as well as an author published by Penguin Random House SEA. She brings a wealth of expertise in leveraging customer intelligence to refine commercial strategies and drive customer engagement.
At the Customer Intelligence Summit in Singapore on 8 April 2025, she will join the Panel Discussion | [Commercial Excellence] Elevating Commercial Excellence Through Customer Intelligence, where she will share her insights on utilising customer data to identify market trends, personalise engagement strategies, and enhance customer lifetime value in a dynamic market.
About Asia Pacific Breweries Singapore
Asia Pacific Breweries Singapore is a leading brewery known for producing high-quality beverages that cater to diverse consumer preferences. With a focus on innovation and customer-centric strategies, the company continuously evolves to meet market demands while staying ahead in the competitive beverage industry.
Quick Q&A with Migs Bravo Dutt
Could you please give us a quick introduction of yourself?
I’m Migs Bravo Dutt, a passionate insights and innovations professional. I’m also an author published by Penguin Random House SEA.
Why did you choose to participate in this summit?
I’d attended the MarTech summit last year and I found the sessions informative and helpful. This year, the topic is even more relevant to me, and so I’m hoping to learn more from my fellow professionals about their experiences in this area.
In the competitive beverage industry, how does customer intelligence contribute to brand differentiation and long-term customer loyalty?
Understanding what matters most to consumers and customers is crucial for meaningful engagement. Anchoring differentiation on attributes that truly resonate ensures that a brand stands out and builds lasting connections with its audience.
From your experience, what are the most critical data points businesses should focus on to enhance personalised customer engagement?
It’s crucial to get an updated understanding of customer needs and pain points so that we can design and deploy initiatives that are truly relevant to them. I highlighted the updated because today’s landscape is fast-evolving, so it’s important to get a grip of what’s current and timely.
What upcoming developments in your industry are you most eager to explore?
I’d continue looking into the changing consumer preferences driven by young consumers, specifically Gen Z. And how much AI will affect consumer connection going forward.
Join Us at the Customer Intelligence Summit in Singapore!
We are thrilled to announce the inaugural Customer Intelligence Summit in Singapore, powered by The MarTech Summit. This exclusive event will bring together the region’s foremost experts in customer intelligence, data analytics, and experience management.
📅 Date: 8 April 2025
📍 Venue: Sands Expo & Convention Centre, Marina Bay Sands, Singapore
🔹 Language: English
Don’t miss the opportunity to gain cutting-edge insights, connect with industry leaders, and explore the future of customer engagement and intelligence.
➡ Register now! https://themartechsummit.com/customer-intelligence-singapore-registration
➡ Interested in becoming a partner? Don’t hesitate to get in touch with us at sponsor@themartechsummit.com.
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Last updated: March 2025
