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Appier & GenAI — Supercharge Your Marketing Strategy with Generative AI

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Generative artificial intelligence (GenAI) has been all anyone can talk about since OpenAI launched its viral chatbot ChatGPT in November of 2022.

Headlines like “ChatGPT passes exams from law and business schools,” “AI-generated Drake and The Weeknd song goes viral,” and “AI could replace equivalent of 300 million jobs – report” have made people wonder just how powerful AI is and can become — and what that means for humanity.

While AI’s mass adoption can spell uncertainty for professionals in almost every sector and industry, Appier has long referred to AI as a co-pilot, one to help and assist instead of threaten and replace.

Read Appier’s insight on Generative AI & how it can supercharge your marketing strategy


Apart from the latest application of AI technology, Appier also shares a guide for you to understand how their platform optimises your Customer Journey.

Read Appier’s Ultimate Guide to Understanding, Analysing & Optimising the Customer Journey


What does Appier do?

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making.

Founded in 2012 with a vision of democratising AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and the U.S. and is listed on the Tokyo Stock Exchange (Ticker number: 4180).

Visit their website to read more use cases on the well-known brands in the apparel industrypharmaceutical industryfunctional food industry and electronic industry.


Appier was our sponsor for The Virtual MarTech Summit Vietnam in September 2023! Find out what we discussed at the summit in the Post Summit Report.

Find it helpful? Check out their Sponsor Page for more resources!

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Read the Post-Summit Report of The MarTech Summit Jakarta, 26 June 2024 to see what we discussed at the summit!

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