The Global Virtual MarTech Summit’s APAC track, held on December 4, 2024, delivered an exceptional platform for sharing insights and fostering connections across the MarTech ecosystem. With contributions from 15+ influential speakers spanning diverse industries and regions, the summit addressed pivotal themes, including Digital Transformation, Customer Engagement, Data Insights, Personalisation, and Culture in MarTech. Attracting over 1000 attendees, 97% of whom are senior leaders, and featuring representation from organisations with 500+ employees, the event offered rich opportunities for learning and collaboration.
Poll Insights
The summit included interactive polls to gauge audience perspectives on key industry topics. Below are some highlights:
- AI in Marketing: 61.5% of respondents believe AI will complement traditional marketing strategies, while 25% anticipate it will transform the field entirely. A cautious 11.5% think it’s too early to decide.
- Spam Detection in Emails: The majority (71.1%) prioritise checking the sender’s email address when identifying spam, underscoring the importance of basic verification practices.
- Impact of Data-Driven Insights: Nearly half (48.9%) value a holistic approach combining engagement, ROI strategies, and optimisation. However, improving engagement alone still holds significant weight for 29.8%.
- Adoption of AI Solutions: An encouraging 57.7% of organisations are eager to adopt AI for personalised and localised campaigns, while 30.8% are still assessing its potential.
- AI in Cultural Contexts: 52% of attendees have leveraged AI in cultural settings, highlighting a growing trend in localised AI applications.
Summit Highlights
Key insights shared by prominent speakers provided thought-provoking guidance for attendees. Notable quotes include:
- “Building customer loyalty lies in having true empathy with the customer, ensuring seamless experiences, and listening to their needs while aligning with business objectives.” — Wanda Pascua, Head of Marketing, Tonik.
- “Understanding which data to track, how to track it, and transforming it into actionable insights is key to guiding strategies, improving decision-making, and enhancing ROI.” — Anthony Chen, Head of APAC, Middle East & Africa, S&P Global.
- “AI enables hyper-personalisation and customer engagement. However, balance innovation with practicality, starting small and scaling strategically.” — Vinit Kumar Singh, Practice Head, Adobe.
Key Takeaways
Summarising the most critical insights from the summit:
- AI-Driven Strategies: AI offers transformative potential for marketing, enhancing efficiency, personalisation, and decision-making. Success requires addressing challenges such as data hygiene and governance.
- Digital Trust: Transparency in data practices fosters trust. Businesses must prioritise robust privacy measures while effectively communicating their data collection and usage policies.
- Customer-Centric Approach: Aligning MarTech investments with customer needs is vital for optimising ROI. Placing people at the heart of data and technology decisions creates a competitive advantage.
- CX and UX Integration: Combining customer and user experience strategies drives sustainable growth, trust, and advocacy. Investing in this convergence is essential for market success.
Looking Forward
We are excited to announce a series of upcoming events in the APAC region for 2025, designed to continue fostering innovation and excellence in MarTech:
To see more our upcoming summits in 2025, please visit: https://themartechsummit.com/events/
The Global Virtual MarTech Summit’s APAC track reinforced its role as a cornerstone event for the MarTech community. We extend our gratitude to all speakers, attendees, and partners for their invaluable contributions. For those who missed the live event or wish to revisit key sessions, on-demand content is available on BEETc On-Screen.
We look forward to seeing you at our future events. Let’s continue driving innovation and excellence in marketing technology together!
Future engagement
The MarTech Summit Team is delighted to have hosted such an exceptional and interactive community once again. Stay connected with us for future updates by following our social media accounts.
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We look forward to welcoming you at future events.
Stay tuned for updates!
By: Namsa, December 2024
