Creating a genuinely engaging digital experience is harder than it looks. Anyone can host a webinar or throw content onto a landing page. Getting people to show up, stay engaged and come back for more is another matter entirely. That’s exactly what this guide is here to help with.
This guide highlights some of the best practices organizations can use right now to create engaging digital experiences using webinars, content hubs and smart design. Whether you’re running your first virtual event or refining a mature digital programme, it’s here to inspire you wherever you are in your digital experience journey. This report will walk you through 15 Great Digital Experiences to Inspire You, with real examples showing what great looks like in practice.
Flip through this guide to learn how you can engage audiences in real time with live and simulive webinars, discover how to organize internal communications through targeted pages, and keep your big-ticket items, like conferences and summits, running on one holistic platform.
Here’s a look at what’s inside.
Live and Simulive Webinars
Nothing beats the energy of a live session. Real-time Q&A, polls and chat give your audience a reason to actively participate rather than passively watch. But live isn’t always practical, and that’s where simulive comes in. By broadcasting pre-recorded content as if it were live, you get the polish of a produced session with the interactivity of a live one, and your presenters can spend the entire session in the chat engaging with attendees. This section shows how leading organizations blend both formats to get the best of each.
Always-on Webinars
Your audience doesn’t work to your schedule. Always-on, on-demand webinars let prospects and customers engage with your content whenever it suits them, whether that’s the day after the live session or three months down the line. Done well, an on-demand library becomes a lead generation engine that works around the clock. You’ll see how to structure your content hub so past sessions keep delivering value long after the live date has passed.
Personalized and Targeted Webinars
Generic content gets generic results. The most effective digital experiences speak directly to a specific audience, whether that’s segmented by industry, role, region or stage in the buying journey. This section covers how to use targeted pages and personalized webinar experiences to make every viewer feel like the content was made for them. It also looks at how the same approach works internally, with targeted pages that keep internal communications organized and relevant to each team.
Engaging Virtual Conferences
Virtual conferences and summits are your big-ticket items, and they deserve more than a string of back-to-back video calls. The best ones recreate what makes in-person events valuable: networking, breakout sessions, exhibitor booths and moments of genuine interaction. Here you’ll find examples of organizations that have built virtual conferences attendees actually look forward to, along with the formats and features that made them work.
Comprehensive Digital Experiences
The strongest digital programmes don’t treat webinars, content and events as separate silos. They bring everything together on one holistic platform, so a single registration can carry an attendee from a webinar into a content hub, on to a virtual summit and back again. This section shows what a joined-up digital experience looks like from the audience’s point of view, and why consolidating your tools makes life easier for your team too.
Taking Your Webinars Forward
Finally, the guide looks ahead. Once you’ve mastered the fundamentals, what comes next? From measuring engagement data to feeding insights back into your sales and marketing teams, this closing section covers how to turn your digital experiences into a continuous, improving programme rather than a series of one-off events.
Ready to see all 15 examples? Download the full guide and start building digital experiences your audience will remember.
