The MarTech Summit Team has certainly kept busy this year with 5 Virtual Summits, 7 In-Person Summits, 2 Virtual Spotlights, 7 Virtual Roundtables & 3 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.

– Share the benefits of digital resources – exactly how much R can you expect out of your I?
– Dispel myths around content creation, and share tips on how organisations can make the leap
– Address how best to market – to market the content or the platform?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

– How can email marketers use storytelling techniques to create more engaging email content?
– What are the key elements of a persuasive email subject line, and how can AI assist in generating them?
– Can you share examples of brands that have excelled in email copywriting, resulting in improved open and click-through rates?

– How can businesses leverage automation to build lasting relationships with customers?
– What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?
– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?

– Extend your CRM strategy beyond the initial sale
– Champion your Closed-Loop Reporting
– Empower sales enablement with CRM-Driving Marketing

– How personalisation has evolved beyond simple segmentation to tackle customer’s unique preferences, behaviours, and context.
– How to keep the balance between automated personalisation and maintaining the human element in customer interactions?