– What digital resource are you investing in for more growth and engagement in 2024?
– There are many myths around what is required for digital content creation. Do you have any tips on how organisations can make the leap and overcome common challenges?
– What KPIs are you setting to measure that progress / to track digital engagement?

– Why is marketing automation important?
– How do you leverage marketing automation? What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?
– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?

– Better data and technology platforms are helping to make Marketing Mix Modelling (MMM) simpler, faster and much more accessible.
– MMM SaaS modelling platforms are bringing MMM into the mainstream by lowering barriers to entry.
– This is an exciting time for any business wanting to get started with MMM.
– Join us as we build a simple ecommerce model in real time in just 20 mins.

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– How predictive analytics can be / will be integrated into loyalty programmes, retention strategies, and long-term CRM?
– Which MarTech solutions have you been using / are you going to use for building effective predictive models?

Content is pivotal in modern B2B sales, guiding buyers through their journey. Surprisingly, 80% of the content painstakingly crafted by marketers isn’t even utilised by B2B sellers. How can technology help to ensure their material resonates with both sellers and buyers? And what does AI have to add?

– Optimising content strategy with data insights
– Ensuring relevant content reaches the right audience, timely and personalised
– Aligning the GTM team for quicker market entry and compelling storytelling
– Use cases for AI powered sales enablement

– What are the most effective email marketing strategy?
– What are the key elements of a persuasive email subject line & content, and how can AI assist in generating them?
– Examples of brands that have excelled in email copywriting, resulting in improved open and click-through rates.

– Acquire proven tactics to obtain executive sponsorship and budget for SEO initiatives.
– Strategically prioritise SEO efforts amidst competing demands to demonstrate alignment with business goals.
– Harness SEO tools and data to extract strategic insights that inform high-impact optimisation strategies.
– Obtain actionable solutions to proactively conquer critical SEO obstacles.
– Fully capitalise on SEO to drive measurable growth in organic visibility and traffic.

– What is a “true personalisation”? Why is it important?
– How personalisation has evolved beyond simple segmentation to tackle customer’s unique preferences, behaviours, and context.
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?