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MarTech Rewind to Fuel New Horizons

#VirtualMarTech | 7 December 2023 | EMEA Track | Live Stream

*Running time: 10:00 a.m. – 1:40 p.m. GMT*

Agenda Overview

Subject to change

10:00 - 10:05

[Chairperson Opening & Year in Review] What Have We Learnt in 2023?

The MarTech Summit Team has certainly kept busy this year with 5 Virtual Summits, 7 In-Person Summits, 2 Virtual Spotlights, 7 Virtual Roundtables & 3 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.

10:05 - 10:50

Global Panel Discussion | [Digital Engagement] Revitalising Your Growth & Engagement in 2024

– Share the benefits of digital resources – exactly how much R can you expect out of your I?
– Dispel myths around content creation, and share tips on how organisations can make the leap
– Address how best to market – to market the content or the platform?

10:50 - 11:20

Fireside Chat | [Marketing Analytics] How to Use Predictive Analytics to Anticipating Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

11:20 - 12:00

Panel Discussion | [Email Marketing] How to Craft Compelling Email Copy that Captures Attention and Drives Action

– How can email marketers use storytelling techniques to create more engaging email content?
– What are the key elements of a persuasive email subject line, and how can AI assist in generating them?
– Can you share examples of brands that have excelled in email copywriting, resulting in improved open and click-through rates?

12:00 - 12:30

Fireside Chat | [Marketing Automation] How Marketing Automation Contribute to Creating Seamless and Customer-Centric Experiences Across Various Touchpoints?

– How can businesses leverage automation to build lasting relationships with customers?
– What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?
– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?

12:30 - 13:00

Fireside Chat | [CRM] How to Optimise CRM to Succeed in Your Full Funnel Marketing Strategy and Boost Sales?

– Extend your CRM strategy beyond the initial sale
– Champion your Closed-Loop Reporting
– Empower sales enablement with CRM-Driving Marketing

Panel Discussion | 13:00 - 13:40

[Personalisation] From Segmentation to True Personalisation: Strategies for Delivering Individualised Experiences at Scale with Automation

– How personalisation has evolved beyond simple segmentation to tackle customer’s unique preferences, behaviours, and context.
– How to keep the balance between automated personalisation and maintaining the human element in customer interactions?

HELLO WORLD

Welcome to the Global Virtual MarTech Exchange Summit EMEA where industry thought leaders and pioneer service providers come together.

We will be discussing MarTech pain points and what the future holds for a re-emergence strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future-ready are we?

Join us at the event, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics, AI & Email Marketing, Marketing Automation, CRM, Digital Engagement and Personalisation.
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Attendees
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Speakers
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Seniority
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Community Building & Engagement Hours
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Content Sessions
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Intensive Day

Registration

Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Jasmine de Guzman
Director, International Marketing, Monsido powered by CivicPlus
[IT Services & IT Consulting]
Aylin Karademir
Customer Success Manager, BlueConic
[Software Development]
Kirstie Leadley
Head of UK Marketing & Group Digital, ZEDRA
[Financial Services]
Xenthe Bang
Global Head of Demand Generation, S&P Global Ratings
[Capital Markets]
Maja Sand-Grimnitz
Director, Brand Management & Global Gaming Marketing, EPOS Group A/S
[Computers and Electronics Manufacturing]
Neha Khanna
Technical Product Manager, Wayfair
[Retail]
Oscar Ocaña
Director of Marketing and Innovation, PRISA Media
[Media Production]
Barbara Jenny Wilson
Digital - Director Content Platforms, Coty
[Personal Care Product Manufacturing]
Nadia Omer
Chief Marketing & Growth Officer, South East Asia, CARS24
[Manufacturing]
Kirsten Doddy
Global Head of Marketing & Communications, Anthesis
[Environmental Services]
Thomas Clausen
Head of Digital Transformation, Saint-Gobain Nordic & Baltics
[Building Materials]
Konstantin Valiotti
Product Director, Growth, PandaDoc
[Software Development]
Sascha Bloemhoff
Strategic Marketing Director and Circular Economy Pioneer, Niaga® by Covestro
[Chemical Manufacturing]
Daniela Caputo
Marketing, Communications and Innovation Director, ManpowerGroup
[Staffing and Recruiting]
Guido Cuccadu
Associate Marketing Director, Zimmer Biomet
[Medical Equipment Manufacturing]
Mark Pybus
CEO, Creative CX
[Marketing Services]
Zoe Allen
CRO & Personalisation Lead, Decathlon UK
[Sporting Good Manufacturing]
Olga Pirog
Head of Marketing Intelligence, IG Group
[Financial Services]
Mahbir Thukral
Global Innovation Activation Marketing Leader, Nourish Division, IFF
[Chemical Manufacturing]
Calvin Tran
Head of Digital Marketing, CBRE
[Real Estate]
Frederic Tardy
Group Chief Customer & Strategy Officer, Home Credit (PPF)
[Financial Services]
Dr. Davina Moore
Head of Digital Marketing, NXP Semiconductors
[Semiconductor Manufacturing]
Sebastian Picklum
Director Product Management, Extensions, Canto
[Digital Asset Management]
Cassius Taylor-Smith
Chief Marketing Officer, EMEA, Colliers
[Real Estate]

Agenda Overview

Subject to change

10:00 - 10:05

[Chairperson Opening & Year in Review] What Have We Learnt in 2023?

The MarTech Summit Team has certainly kept busy this year with 5 Virtual Summits, 7 In-Person Summits, 2 Virtual Spotlights, 7 Virtual Roundtables & 3 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.

10:05 - 10:50

Global Panel Discussion | [Digital Engagement] Revitalising Your Growth & Engagement in 2024

– Share the benefits of digital resources – exactly how much R can you expect out of your I?
– Dispel myths around content creation, and share tips on how organisations can make the leap
– Address how best to market – to market the content or the platform?

10:50 - 11:20

Fireside Chat | [Marketing Analytics] How to Use Predictive Analytics to Anticipating Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

11:20 - 12:00

Panel Discussion | [Email Marketing] How to Craft Compelling Email Copy that Captures Attention and Drives Action

– How can email marketers use storytelling techniques to create more engaging email content?
– What are the key elements of a persuasive email subject line, and how can AI assist in generating them?
– Can you share examples of brands that have excelled in email copywriting, resulting in improved open and click-through rates?

12:00 - 12:30

Fireside Chat | [Marketing Automation] How Marketing Automation Contribute to Creating Seamless and Customer-Centric Experiences Across Various Touchpoints?

– How can businesses leverage automation to build lasting relationships with customers?
– What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?
– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?

12:30 - 13:00

Fireside Chat | [CRM] How to Optimise CRM to Succeed in Your Full Funnel Marketing Strategy and Boost Sales?

– Extend your CRM strategy beyond the initial sale
– Champion your Closed-Loop Reporting
– Empower sales enablement with CRM-Driving Marketing

Panel Discussion | 13:00 - 13:40

[Personalisation] From Segmentation to True Personalisation: Strategies for Delivering Individualised Experiences at Scale with Automation

– How personalisation has evolved beyond simple segmentation to tackle customer’s unique preferences, behaviours, and context.
– How to keep the balance between automated personalisation and maintaining the human element in customer interactions?

What's Different

Top Level Speakers

We only invite senior management level speakers from a selected range of industries and backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming & Live Interaction

All our sessions are in real-time, allowing you to interact directly with the speakers via live Q&As & polls

Previous Sponsors

HELLO WORLD

Welcome to the Global Virtual MarTech Exchange Summit EMEA where industry thought leaders and pioneer service providers come together.

We will be discussing MarTech pain points and what the future holds for a re-emergence strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future-ready are we?

Join us at the event, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics, AI & Email Marketing, Marketing Automation, CRM, Digital Engagement and Personalisation.
0 +
Attendees
0 +
Speakers
0 %
Seniority
0 +
Community Building & Engagement Hours
0
Content Sessions
0
Intensive Day

Registration

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