Content is pivotal in modern B2B sales, guiding buyers through their journey. Surprisingly, 80% of the content painstakingly crafted by marketers isn’t even utilised by B2B sellers. How can technology help to ensure their material resonates with both sellers and buyers? And what does AI have to add?
– Optimising content strategy with data insights
– Ensuring relevant content reaches the right audience, timely and personalised
– Aligning the GTM team for quicker market entry and compelling storytelling
– Use cases for AI powered sales enablement