MarTech Rewind to Fuel New Horizons

#VirtualMarTech | 8 December 2022 | Livestream

*Running time: 12:45 p.m. – 4:40 p.m. Singapore Standard Time (GMT+8)*

Agenda Overview

Subject to change

12:45 - 13:00

Chairperson Opening and Year in Review

Lin Duan

Head of Events, BEETc

Matthew Lin

Head of Marketing, BEETc

13:00 - 13:30

[Digital Transformation]

– Is digitalisation synonym of less people in companies?
– Have you ever had to reign in your experimentation? “If it ain’t broke, don’t fix it.”
– How do you pick the right partners to accelerate digital transformation?
– How important is it for all departments to learn each other’s digital transformation? Particularly those are more traditionally siloed?
– Have you ever regretted onboarding a MarTech solution? How do you deal with the pain?
– How to build an appetite for continuous change at all levels on an organisation?

Shann Chow

Global Digital, Product Owner, CRM and Marketing Automation, FrieslandCampina

Jaslin Goh

Chief Marketing Officer, PayMe by HSBC

13:30 - 14:00

[Digital-First Engagement] How Autodesk Drives Pipeline with Virtual Events

– How do we deliver events as part of an overall demand generation strategy?
– What are the ways to build engagement into every element of the experience?
– How do we utilise use engagement data to personalise sales follow-up?
– Successful tactics to continue to increase ROI with a digital-first event strategy

Iris Chan

Head of Demand and Growth, APAC, Autodesk

Tim Johnston

Senior Marketing Director, APJ, ON24

14:00 - 14:40

[Storytelling & Customer Engagement]

– What is the most effective storytelling medium for maximum engagement?
– What data analytic tools you used to measure the success of stories?
– Should your brand name be more recognisable or your product?
– How do you combine logic (numbers/facts) with magic (emotions) to develop a more compelling story?
– How do you use good storytelling to stand out from your competition, when you have essentially the same features?
– What are some tips for best convincing business and management to invest in storytelling production (especially when the focus is on the customer with limited reference to the services)?

Jessica Triffitt

Managing Director, Asia, 90 Seconds

Donovan Chee

Head of Marketing & Communications, SEA, Bureau Veritas Group

Winnie Ng

Vice President Corporate Marketing, TTM Technologies

14:40 - 15:10

[Customer Experience]

– How do you ensure CX stays consistent across different teams/platforms?
– How does your internal tech stack look like to support your customer experience strategy?
– What are your objectives and key results (OKRs) or key performance indicators (KPIs) in CX? And which team is responsible for what?
– How do you know if your brand is the top mind for your customers? How to track it?
– Seamless CX requires concerted effort from various teams. How are your teams setup or work together to manage the journey?
– How have you found your narrative to customers change with the transition from older forms of marketing to a digitally dominated landscape?

Adrian Tan

Senior Vice President Marketing & Marketing Communications, DBS Bank

Abhishek Rathi

VP & Head of Digital, APAC, Prudential Financial

15:10 - 15:40

[Customer Data]

– How do you keep your data up to date? Any tips would be great!
– How do you address the challenge of data inconsistencies?
– Can you tell us about a single dashboard tool which can show us social media performance, DSP performance, website performance and app performance altogether with a single view?
– What was the most surprising or counter intuitive insight you gained from your data?
– How do you know if the data is getting outdated and needed to change the marketing strategy?
– With data privacy getting stricter, do you find it harder to collect data to personalise?

Ryan Ducie

Group Head of Marketing, Hyphen Group

Abhishek Sharma

Group Data Transformation Lead, AIA

15:40 - 16:00

[Personalisation]

– Do we really need personalisation for every brand?
– When could you tell you are over personalising?
– How do you ensure that customers aren’t scared from personalisation? That this app/company knows way too much about me.
– Digital marketing makes it easy for companies to deliver tailored communications, but often brands struggle to deliver truly personalised experiences. What are your thoughts?
– Customers nowadays love promotion, so how can we integrate hyper-personalisation in order to change their behaviour?
– Before you have results to prove the effectiveness of personalisation, what are some of the ways / tools you used to get the buy ins from management to invest?

Nirmal Nair

VP Marketing & Sales – Nissan Importer Business Unit ASEAN, Nissan Motor Corporation

16:00 - 16:30

[Digital Experience]

– There are so many different digital marketing channels now. How do you manage each channels more effectively? Or do you focus on a single channel?
– Consumers are smart these days and they tend to skip branded content. How do we overcome this?
– How do you best measure how engaged a customer is?
– Where are the best places/channels to share and promote your customer service?
– Would brands lose a “human touch” if the customer journey is extensively digitally transformed?
– Should we standardise a high quality of experience for the sake of consistency? Or personalise each experience depending on the medium & the customer segment?

Maran G Krishnan

Digital Marketing Director, Kerry

Apipoj Piasak

Head of Omnichannel and Data, OfficeMate

16:30 - 16:40

Chairperson Closing Remarks

HELLO WORLD

Welcome to The Virtual MarTech Exchange Summit where MarTech expertise and pioneer service providers come together.

For this edition of the Virtual MarTech Exchange, we are hosting back-to-back interviews from MarTech thought-leaders hearing their answers to the “Most Asked Questions”. We will discuss MarTech pain points and what the future holds regarding a re-emergence strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future-ready are we?

Join us at the event, where we will cover Digital Revolution and MarTech Innovation through topics on Customer Data, Digital Experience, Personalisation, Digital Transformation and Engagement & more!
0 +
Attendees
0 +
Speakers
0 %
Seniority
0 +
Community Building & Engagement Hours
0
Back-to-back Interviews
0
Intensive Day

Registration

Confirmed Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Nirmal Nair
VP Marketing & Sales – Nissan Importer Business Unit ASEAN, Nissan Motor Corporation
[Manufacturing]
Jaslin Goh
Chief Marketing Officer, PayMe by HSBC
[Banking]
Apipoj Piasak
Head of Omnichannel and Data, OfficeMate
[Retail]
Adrian Tan
Senior Vice President Marketing & Marketing Communications, DBS Bank
[Financial Services]
Shann Chow
Global Digital, Product Owner, CRM and Marketing Automation, FrieslandCampina
[Manufacturing]
Abhishek Rathi
VP & Head of Digital, APAC, Prudential Financial
[Financial Services]
Donovan Chee
Head of Marketing & Communications, South East Asia, Bureau Veritas
[Environmental Services]
Ryan Ducie
Group Head of Marketing, Hyphen Group
[Financial Services]
Abhishek Sharma
Group Big Data Transformation Lead, AIA
[Insurance]
Jessica Triffitt
Managing Director, Asia, 90 Seconds
[Media Production]
Winnie Ng
Vice President Corporate Marketing, TTM Technologies
[Electrical/Electronic Manufacturing]
Iris Chan
Head of Demand & ABM, APAC, Autodesk
[Computer Software]
Maran G Krishnan
Digital Marketing Director, Kerry
[Food Production]
Tim Johnston
Senior Marketing Director, APJ, ON24
[Internet]

Agenda Overview

Subject to change

12:45 - 13:00

Chairperson Opening and Year in Review

Lin Duan

Head of Events, BEETc

Matthew Lin

Head of Marketing, BEETc

13:00 - 13:30

[Digital Transformation]

– Is digitalisation synonym of less people in companies?
– Have you ever had to reign in your experimentation? “If it ain’t broke, don’t fix it.”
– How do you pick the right partners to accelerate digital transformation?
– How important is it for all departments to learn each other’s digital transformation? Particularly those are more traditionally siloed?
– Have you ever regretted onboarding a MarTech solution? How do you deal with the pain?
– How to build an appetite for continuous change at all levels on an organisation?

Shann Chow

Global Digital, Product Owner, CRM and Marketing Automation, FrieslandCampina

Jaslin Goh

Chief Marketing Officer, PayMe by HSBC

13:30 - 14:00

[Digital-First Engagement] How Autodesk Drives Pipeline with Virtual Events

– How do we deliver events as part of an overall demand generation strategy?
– What are the ways to build engagement into every element of the experience?
– How do we utilise use engagement data to personalise sales follow-up?
– Successful tactics to continue to increase ROI with a digital-first event strategy

Iris Chan

Head of Demand and Growth, APAC, Autodesk

Tim Johnston

Senior Marketing Director, APJ, ON24

14:00 - 14:40

[Storytelling & Customer Engagement]

– What is the most effective storytelling medium for maximum engagement?
– What data analytic tools you used to measure the success of stories?
– Should your brand name be more recognisable or your product?
– How do you combine logic (numbers/facts) with magic (emotions) to develop a more compelling story?
– How do you use good storytelling to stand out from your competition, when you have essentially the same features?
– What are some tips for best convincing business and management to invest in storytelling production (especially when the focus is on the customer with limited reference to the services)?

Jessica Triffitt

Managing Director, Asia, 90 Seconds

Donovan Chee

Head of Marketing & Communications, SEA, Bureau Veritas Group

Winnie Ng

Vice President Corporate Marketing, TTM Technologies

14:40 - 15:10

[Customer Experience]

– How do you ensure CX stays consistent across different teams/platforms?
– How does your internal tech stack look like to support your customer experience strategy?
– What are your objectives and key results (OKRs) or key performance indicators (KPIs) in CX? And which team is responsible for what?
– How do you know if your brand is the top mind for your customers? How to track it?
– Seamless CX requires concerted effort from various teams. How are your teams setup or work together to manage the journey?
– How have you found your narrative to customers change with the transition from older forms of marketing to a digitally dominated landscape?

Adrian Tan

Senior Vice President Marketing & Marketing Communications, DBS Bank

Abhishek Rathi

VP & Head of Digital, APAC, Prudential Financial

15:10 - 15:40

[Customer Data]

– How do you keep your data up to date? Any tips would be great!
– How do you address the challenge of data inconsistencies?
– Can you tell us about a single dashboard tool which can show us social media performance, DSP performance, website performance and app performance altogether with a single view?
– What was the most surprising or counter intuitive insight you gained from your data?
– How do you know if the data is getting outdated and needed to change the marketing strategy?
– With data privacy getting stricter, do you find it harder to collect data to personalise?

Ryan Ducie

Group Head of Marketing, Hyphen Group

Abhishek Sharma

Group Data Transformation Lead, AIA

15:40 - 16:00

[Personalisation]

– Do we really need personalisation for every brand?
– When could you tell you are over personalising?
– How do you ensure that customers aren’t scared from personalisation? That this app/company knows way too much about me.
– Digital marketing makes it easy for companies to deliver tailored communications, but often brands struggle to deliver truly personalised experiences. What are your thoughts?
– Customers nowadays love promotion, so how can we integrate hyper-personalisation in order to change their behaviour?
– Before you have results to prove the effectiveness of personalisation, what are some of the ways / tools you used to get the buy ins from management to invest?

Nirmal Nair

VP Marketing & Sales – Nissan Importer Business Unit ASEAN, Nissan Motor Corporation

16:00 - 16:30

[Digital Experience]

– There are so many different digital marketing channels now. How do you manage each channels more effectively? Or do you focus on a single channel?
– Consumers are smart these days and they tend to skip branded content. How do we overcome this?
– How do you best measure how engaged a customer is?
– Where are the best places/channels to share and promote your customer service?
– Would brands lose a “human touch” if the customer journey is extensively digitally transformed?
– Should we standardise a high quality of experience for the sake of consistency? Or personalise each experience depending on the medium & the customer segment?

Maran G Krishnan

Digital Marketing Director, Kerry

Apipoj Piasak

Head of Omnichannel and Data, OfficeMate

16:30 - 16:40

Chairperson Closing Remarks

What's Different

Top Level Speakers

We only invite senior management level speakers from a selected range of industries and backgrounds.

Back-to-back Interviews

We will interview MarTech Thought Leaders across industry with the "Most Asked Questions" we collected throughout the year.

Live Streaming

All our sessions are in real-time, allowing you to interact directly with the speakers!

Sponsors

HELLO WORLD

Welcome to The Virtual MarTech Exchange Summit where MarTech expertise and pioneer service providers come together.

For this edition of the Virtual MarTech Exchange, we are hosting back-to-back interviews from MarTech thought-leaders hearing their answers to the “Most Asked Questions”. We will discuss MarTech pain points and what the future holds regarding a re-emergence strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future-ready are we?

Join us at the event, where we will cover Digital Revolution and MarTech Innovation through topics on Customer Data, Digital Experience, Personalisation, Digital Transformation and Engagement & more!
0 +
Attendees
0 +
Speakers
0 %
Seniority
0 +
Community Building & Engagement Hours
0
Back-to-back Interviews
0
Intensive Day

Registration

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