– Is digitalisation synonym of less people in companies?
– What’s your company culture towards experimentation?
– How do you pick the right partners to accelerate digital transformation?
– How important is it for all departments to learn each other’s digital transformation? Particularly those are more traditionally siloed?
– How to build an appetite for continuous change at all levels on an organisation?

– How do we deliver events as part of an overall demand generation strategy?
– What are the ways to build engagement into every element of the experience?
– How do we utilise use engagement data to personalise sales follow-up?
– Successful tactics to continue to increase ROI with a digital-first event strategy

– What data analytic tools you used to measure the success of stories?
– Should your brand name be more recognisable or your product?
– How do you combine logic (numbers/facts) with magic (emotions) to develop a more compelling story?
– How do you use good storytelling to stand out from your competition, when you have essentially the same features?
– What are some tips for best convincing business and management to invest in storytelling production (especially when the focus is on the customer with limited reference to the services)?

– How do you ensure CX stays consistent across different teams/platforms?
– How does your internal tech stack look like to support your customer experience strategy?
– What are your objectives and key results (OKRs) or key performance indicators (KPIs) in CX? And which team is responsible for what?
– How do you know if your brand is the top mind for your customers? How to track it?
– Seamless CX requires concerted effort from various teams. How do your teams setup or work together to manage the journey?
– How have you found your narrative to customers change with the transition from older forms of marketing to a digitally dominated landscape?

– Do we really need personalisation for every brand?
– When could you tell you are over personalising?
– How do you ensure that customers aren’t scared from personalisation? That this app/company knows way too much about me.
– Digital marketing makes it easy for companies to deliver tailored communications, but often brands struggle to deliver truly personalised experiences. What are your thoughts?
– Customers nowadays love promotion, so how can we integrate hyper-personalisation in order to change their behaviour?
– Before you have results to prove the effectiveness of personalisation, what are some of the ways / tools you used to get the buy ins from management to invest?

– How do you keep your data up to date? Any tips would be great!
– How do you address the challenge of data inconsistencies?
– Can you tell us about a single dashboard tool which can show us social media performance, DSP performance, website performance and app performance altogether with a single view?
– What was the most surprising or counter intuitive insight you gained from your data?
– How do you know if the data is getting outdated and needed to change the marketing strategy?
– With data privacy getting stricter, do you find it harder to collect data to personalise?

– There are so many different digital marketing channels now. How do you manage each channel more effectively? Or do you focus on a single channel?
– Consumers are smart these days and they tend to skip branded content. How do we overcome this?
– How do you best measure how engaged a customer is?
– Where are the best places/channels to share and promote your customer service?
– Would brands lose a “human touch” if the customer journey is extensively digitally transformed?
– Should we standardise a high quality of experience for the sake of consistency? Or personalise each experience depending on the medium & the customer segment?