MarTech Rewind to Fuel New Horizons

#VirtualMarTech | 8 & 9 December, 2021 | On-Demand

Agenda Overview

12:00 - 12:40

[Year in Review] What Have We Learnt in 2021?

The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.

Matthew Lin

Head of Marketing

12:40 - 13:25

Fireside Chat | [Customer Experience] Unifying Marketing, Commerce & Care to Deliver Infinite Powerful Experiences across the Customer Journey

– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy

Varun Sharma

Vice President, Asia Pacific & Japan

Anca Van Assendelft

Senior Director, Digital Customer Experience

13:25 - 14:00

Fireside Chat | [Digital Engagement] Revitalising Your Growth & Engagement in 2022

– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?

Jessica Reynolds

Sales Director

Lauren Stephenson

VP of Global Marketing

14:00 - 14:45

Keynote Presentation | [MarTech] Winning in the Coming MarTech Era

– How to create winning Martech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked

Rajesh Jain

Founder & Managing Director

14:45 - 15:20

Fireside Chat | [1st Party Data] Preparation for the Cookieless World

– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?

Sean Valencia

Marketing Strategist, APAC Marketing Lead

Keng Zhing Ng

Regional Ecommerce Director East Asia & India

15:20 - 15:55

Panel Discussion | [Cross-Channel Marketing] How We Engaged with Customers & Boosted Revenue from Effective Cross-Channel Marketing

– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O

Lucinda Barlow

Senior Director, Head of APAC Marketing

Janis Tse

Global Marketing Director

Anupong Tasaduak

Vice President of Data & Digital Marketing

15:55 - 16:40

Keynote Presentation | [Digital Experience] Re-Thinking Engagement in a Digital-First World

Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts

Mark Bornstein

Vice President, Marketing

16:40 - 16:45

Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022

– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?

Siddhant Raizada

Head Of Global Marketing

Samit Malkani

Head of Brand & Creative Marketing, SEA & India

HELLO WORLD

Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together. We will be discussing the MarTech pain-points and what the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we? Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.
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Registration

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Confirmed Speakers

Marketing Strategist, APAC Marketing Lead, Treasure Data
[Computer Software]
Executive Director Digital Sales & Marketing transformation & Head of Marketing technology, Standard Chartered Bank
[Financial Services]
Head Data Science, Assistant Professor, SingHealth
[Hospital & Health Care]
Chief Marketing Officer Australia & New Zealand & Digital Strategist APAC, Randstad Australia
[Recruitment]
Head of Data/Martech Platforms & Engineering, Latitude Financial Services
[Financial Services]

Agenda Overview

12:00 - 12:40

[Year in Review] What Have We Learnt in 2021?

The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.

Matthew Lin

Head of Marketing

12:40 - 13:25

Fireside Chat | [Customer Experience] Unifying Marketing, Commerce & Care to Deliver Infinite Powerful Experiences across the Customer Journey

– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy

Varun Sharma

Vice President, Asia Pacific & Japan

Anca Van Assendelft

Senior Director, Digital Customer Experience

13:25 - 14:00

Fireside Chat | [Digital Engagement] Revitalising Your Growth & Engagement in 2022

– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?

Jessica Reynolds

Sales Director

Lauren Stephenson

VP of Global Marketing

14:00 - 14:45

Keynote Presentation | [MarTech] Winning in the Coming MarTech Era

– How to create winning Martech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked

Rajesh Jain

Founder & Managing Director

14:45 - 15:20

Fireside Chat | [1st Party Data] Preparation for the Cookieless World

– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?

Sean Valencia

Marketing Strategist, APAC Marketing Lead

Keng Zhing Ng

Regional Ecommerce Director East Asia & India

15:20 - 15:55

Panel Discussion | [Cross-Channel Marketing] How We Engaged with Customers & Boosted Revenue from Effective Cross-Channel Marketing

– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O

Lucinda Barlow

Senior Director, Head of APAC Marketing

Janis Tse

Global Marketing Director

Anupong Tasaduak

Vice President of Data & Digital Marketing

15:55 - 16:40

Keynote Presentation | [Digital Experience] Re-Thinking Engagement in a Digital-First World

Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts

Mark Bornstein

Vice President, Marketing

16:40 - 16:45

Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022

– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?

Siddhant Raizada

Head Of Global Marketing

Samit Malkani

Head of Brand & Creative Marketing, SEA & India

What's Different

Top Level Speakers

We only invite senior management level speakers from a range of industries and backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming

All our sessions are in real-time, allowing

Interactivity

Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

HELLO WORLD

Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together. We will be discussing the MarTech pain-points and what the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we? Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.
0 +
Attendees
0 +
Speakers
0 %
Seniority
0
Fireside Chats
0
Panels
0
Days

Registration

Select the file

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