MarTech Rewind to Fuel New Horizons

#VirtualMarTech | 8 December 2022 | Live Stream

*Running time: 11 a.m. – 4:30 p.m. Singapore Standard Time (GMT+8)*

Agenda Overview

Subject to change

11:00 - 11:05

[Year in Review] What Have We Learnt in 2022?

The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.

11:05 - 11:40

Fireside Chat | [CDP] How We Utilised Customer Data Platforms to Engage Our Customers & Align Internal Teams

– How to increase data health and create a single source of truth to align internal teams?
– What is the role of CDP in engaging customer and streamlining customer journey
– How to leverage customer data and MarTech to create synergies for better marketing strategies across internal teams?

11:40 - 12:00

Keynote Presentation | [Video Marketing] Humanise Your Brand with Video in 5 Steps!

– Peer group research and statistics on the role of video
– Why video should be at the centre of your digital marketing strategy
– How you can tell your brand’s story with effective video marketing?
– How you can harness actionable data to advance your organisation’s growth and engagement strategies?

12:00 - 12:45

Panel Discussion | [UGC] How Did We Amplify User Generated Content (UGC) and Built Engaged Communities with Social Media

– How Do You Encourage User-Generated Content?
– Why online communities are growing in importance and what are the best practices?

12:45 - 13:20

Fireside Chat | [Customer Experience] Unifying Marketing, Commerce & Care to Deliver Infinite Powerful Experiences across the Customer Journey

– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy

13:20 - 13:55

Fireside Chat | [Digital Engagement] Revitalising Your Growth & Engagement in 2023

– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?

13:55 - 14:15

Keynote Presentation | [MarTech] Winning in the Coming MarTech Era

– How to create winning MarTech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked

14:15 - 14:50

Fireside Chat | [1st Party Data] Preparation for the Cookieless World

– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?

14:50 - 15:35

Panel Discussion | [Cross-Channel Marketing] How We Engaged with Customers & Boosted Revenue from Effective Cross-Channel Marketing

– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O

15:35 - 15:55

Keynote Presentation | [Digital Experience] Re-Thinking Engagement in a Digital-First World

Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts

15:55 - 16:30

Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022

– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?

HELLO WORLD

Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.

We will be discussing MarTech pain-points and what the future holds for a re-emergence strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?

Join us at the event, where we will cover digital revolution and MarTech innovation through topics on AI & data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.
0 +
Attendees
0 +
Speakers
0 %
Seniority
0
Community Building & Engagement Hours
0
Content Sessions
0
Intensive Day

Registration

Previous Speakers

Marketing Strategist, APAC Marketing Lead, Treasure Data
[Computer Software]
Executive Director Digital Sales & Marketing transformation & Head of Marketing technology, Standard Chartered Bank
[Financial Services]
Chief Marketing Officer Australia & New Zealand & Digital Strategist APAC, Randstad Australia
[Recruitment]
Head of Data/MarTech Platforms & Engineering, Latitude Financial Services
[Financial Services]

Agenda Overview

Subject to change

11:00 - 11:05

[Year in Review] What Have We Learnt in 2022?

The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.

11:05 - 11:40

Fireside Chat | [CDP] How We Utilised Customer Data Platforms to Engage Our Customers & Align Internal Teams

– How to increase data health and create a single source of truth to align internal teams?
– What is the role of CDP in engaging customer and streamlining customer journey
– How to leverage customer data and MarTech to create synergies for better marketing strategies across internal teams?

11:40 - 12:00

Keynote Presentation | [Video Marketing] Humanise Your Brand with Video in 5 Steps!

– Peer group research and statistics on the role of video
– Why video should be at the centre of your digital marketing strategy
– How you can tell your brand’s story with effective video marketing?
– How you can harness actionable data to advance your organisation’s growth and engagement strategies?

12:00 - 12:45

Panel Discussion | [UGC] How Did We Amplify User Generated Content (UGC) and Built Engaged Communities with Social Media

– How Do You Encourage User-Generated Content?
– Why online communities are growing in importance and what are the best practices?

12:45 - 13:20

Fireside Chat | [Customer Experience] Unifying Marketing, Commerce & Care to Deliver Infinite Powerful Experiences across the Customer Journey

– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy

13:20 - 13:55

Fireside Chat | [Digital Engagement] Revitalising Your Growth & Engagement in 2023

– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?

13:55 - 14:15

Keynote Presentation | [MarTech] Winning in the Coming MarTech Era

– How to create winning MarTech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked

14:15 - 14:50

Fireside Chat | [1st Party Data] Preparation for the Cookieless World

– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?

14:50 - 15:35

Panel Discussion | [Cross-Channel Marketing] How We Engaged with Customers & Boosted Revenue from Effective Cross-Channel Marketing

– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O

15:35 - 15:55

Keynote Presentation | [Digital Experience] Re-Thinking Engagement in a Digital-First World

Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts

15:55 - 16:30

Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022

– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?

What's Different

Top Level Speakers

We only invite senior management level speakers from a range of industries and backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming

All our sessions are in real-time, allowing you to interact directly with the speakers!

Interactivity

Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

Sponsors

HELLO WORLD

Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.

We will be discussing MarTech pain-points and what the future holds for a re-emergence strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?

Join us at the event, where we will cover digital revolution and MarTech innovation through topics on AI & data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.
0 +
Attendees
0 +
Speakers
0 %
Seniority
0
Community Building & Engagement Hours
0
Content Sessions
0
Intensive Day

Registration

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