– Do we really need personalisation for every brand?
– When could you tell you are over personalising?
– How do you ensure that customers aren’t scared from personalisation? That this app/company knows way too much about me.
– Digital marketing makes it easy for companies to deliver tailored communications, but often brands struggle to deliver truly personalised experiences. What are your thoughts?
– Customers nowadays love promotion, so how can we integrate hyper-personalisation in order to change their behaviour?
– Before you have results to prove the effectiveness of personalisation, what are some of the ways / tools you used to get the buy ins from management to invest?