Localisation is key for businesses looking to expand their reach into different markets and cultures. At the MarTech Summit in Jakarta, we conducted a poll asking, “Have you ever encountered challenges in a campaign due to cultural differences?” An overwhelming 80% of participants reported that they have frequently or occasionally faced challenges in a campaign due to cultural differences. Adapting campaigns to fit local cultures is crucial in today’s diverse world.
What are the benefits of localisation?
- Improved Customer Experience: Providing content and services in the language and format that your customers are most comfortable with enhances their overall experience. It demonstrates that you understand and respect their needs, leading to higher satisfaction and loyalty.
- Market Expansion: Localising allows you to enter new markets and reach audiences that may have been inaccessible due to language or cultural barriers. By customising your offerings to the local culture, you can unlock new opportunities for growth and revenue generation.
- Cultural Relevance: Localisation ensures that your products are relevant to the cultural values and preferences of your target audience. Adapting to a different language and changing content to local standards will help you connect to customers on a deeper level, promoting reaching into different markets.
- Brand Reputation: Effective localisation displays your commitment to serving local markets and respecting their culture and values. It helps to create trust and transparency with customers, enhancing your brand reputation and enabling long-term relationships with new clients.
- Competitive Advantage: Companies who invest in localisation gain a competitive edge by offering a more relevant and compelling experience than their competitors. By speaking the language of a customer, you can differentiate between your brand and stand out in crowded markets, making your company a much more attractive option to a customer.
- Revenue Growth: Localisation drives revenue growth by expanding your customer bases, increasing sales, and maximising the ROI of your global expansion efforts. By accessing these new markets and connecting with customers on a personal level, you can unlock new sources of revenue and drive sustainable business growth.
In conclusion, localisation is essential for businesses looking to connect with customers in diverse markets, to drive engagement and loyalty, and unlock new opportunities for growth and expansion. It will allow you to speak the language of your customers in order to create meaningful connections and long-term relationships to create a sustainable business growth.
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