Our Inaugural Summit in Jakarta
The MarTech Summit took place in Jakarta on 22 June 2023, marking our first summit in the city. We were thrilled to bring this event to Jakarta and received an enthusiastic response from over 120 attendees representing various industries in Indonesia and beyond. The summit was hosted at The Grand Ballroom at Mandarin Oriental Jakarta, providing an elegant and sophisticated setting for our one-day event. With a carefully curated agenda, the summit featured insightful sessions, interactive discussions, and valuable networking opportunities for all MarTech lovers.
The summit showcased over 10 live sessions featuring more than 30 speakers, encompassing a wide range of formats including keynote presentations, lightning talks, fireside chats, and panel discussions. To further enrich the experience, every session had their own Q&A, providing our diverse audience with ample opportunities for engaging discussions and meaningful insights to ponder upon.
In total, we had the privilege of hosting representatives from over 100 companies, including renowned names such as Starbucks, Tokopedia, Lazada, GSK, Bluebird, AXA, Blibli, DHL, Roche, BSI, Shopee, Modena, TikTok, Sinarmas, RedDoorz, GroupM, Philips, Smartfren, Citibank, and many more! Certainly, the diversity of industries enriched the learning and networking in the summit.
Additionally, over 95% were in leadership positions and above. And more than 50% were from companies with a headcount of 501+.
Summit Highlights
We have our opening and closing panels to talk about Location Marketing and personalisation, in which the former theme is the first time we brought this topic to our summit series.
Danny Crayton, who is the Chief Marketing Officer from Lippo Malls Indonesia, emphasised the importance of staying inspired and recognizing the ever-changing nature of communication with our audience. “The way we receive information, the constant evolution of innovation for marketing is fluid. Geolocation is one of many tools available for understanding our audience and assisting in a more personalised message.” said Danny.
Touch on personalisation, we also had a poll question asking “What would be the main benefit of deploying hyper personalization to your organisation?”
More than 50% answered to increase conversion rate, which is one of the most important targets in marketing. Nevertheless, Fumicko Rustantra, who is the Head of Digital Marketing, from PT HM Sampoerna Tbk did remind us to “ensure Hyper Personalisation doesn’t turn into Hyper-Active communication.”
Moving on, we have sessions covering branding as well as content marketing. One of our panels asked the following word cloud question for our audience member’s input:
Boosting brand awareness is the priority for marketers. How to utilise relevant contents and suitable channels is always the challenges that keep them up at night. Talking about marketing channels, Boni Andika, the Head of Marketing from airasia Super App Indonesia indicated the importance of “understand your audience, target them with key messages and offers through the most relevant and appropriate channels.”
Another panel also touched on social media as one of the platforms/channels for customer engagement as well as customer as brand influencer. “The intention for having user as brand ambassador is not to have bigger volume of sales, but to create retention and loyalty. Having loyal customer at the end to have them tell your brand as their partners, best friends, and the loved one.” said Hermanto, Head of Digital & E-Commerce, APP Sinarmas, Tissue Business Unit.
Last but least, MarTech topics must include discussions about DATA! From the panel discussion of External Communications and Data: Andita Rasyid, who is the Vice President of Marketing & Innovation from Lemonilo mentioned that “we need to be able to understand and use relevant data point, where it differs from the objective of each problem or solution related.” And she continued, “it’s important to be able to gather from multiple sources to gather all the facts and leads to better decision making. I would say it’s an art of data crafting and to see the silver lining between facts.”
When the other panel talked about first-party data, Maggie Effendy, who is the Associate Marketing Director from Kimberly-Clark believed that “First Party Data is a Future investment. And like any new investment platform, the best way to learn is to get our feet wet: start small, be sensible but act now.”
In summary, our audience members displayed tremendous engagement. The summit proved to be a valuable platform for MarTech professionals seeking insights and practical advice in navigating the ever-evolving MarTech landscape. Also, it successfully brought together a dynamic community of MarTech enthusiasts in Jakarta for the first time, fostering a vibrant atmosphere of knowledge exchange and networking. We are eagerly anticipating the opportunity to return and build upon this positive momentum.
Future Engagement
We extend our heartfelt gratitude to all our partners and MarTech enthusiasts who joined us in a remarkable display of networking and learning at the summit.
The MarTech Summit Team is thrilled to have had the opportunity to host such an exceptional and interactive community once again. We invite you to stay connected with us for future updates by following our social media accounts and joining The MarTech Community on Slack!
To see our upcoming summits, including the rest of our 2023 Calendar, please visit: https://themartechsummit.com/events/
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By: Teddy Fung, June 2023
