The MarTech Summit Jakarta took place at The St. Regis hotel on 25th June 2025. This important event brought together more than 250 senior marketing professionals. The summit featured over 30 expert speakers and seven top MarTech companies showcasing their products. Attendees had the chance to learn about the latest marketing technology trends, see new innovations, and network with industry leaders. The event provided valuable opportunities for sharing ideas and building business connections.
We were pleased to welcome delegates from well-known companies including Gojek, Tokopedia, Samsung, TELKOMSEL, Grab, Bank OCBC, BCA Digital, Honda, IKEA, Shell, Coca-Cola, and BMW. This mix of attendees from different industries made the summit an excellent place for networking, business discussions, and sharing ideas about the future of marketing technology.
More than 90% of attendees were senior leaders or executives, and over 60% came from large companies with more than 500 employees.
We provided a comprehensive agenda covering many important marketing technology topics, with speakers sharing practical advice and useful information. Key issues were discussed through different session formats, including panel discussions, fireside chats, keynote presentations, and in-summit roundtable discussions. The event was made even better by over 100 interesting questions from our active participants.
Our on-site team also had their hands full, helping organise scheduled one-to-one meetings for our event sponsors and partners, creating valuable opportunities for direct business discussions and focused networking.
Summit Highlights
During registration, attendees answered an important question: “Which area of your MarTech stack would you like to improve?” This gave us valuable insights into their main priorities and challenges.
We focused on creating relevant sessions at this year’s summit to provide valuable insights and practical advice for our attendees. Based on the top areas of interest identified during registration, we covered key topics such as Marketing Analytics, Performance & Attribution, Marketing Automation & Campaign Execution, Content Marketing, Social Media Marketing, and more.
Our goal was to give participants the knowledge and tools they needed to succeed in these areas and beyond. By matching our content with their main interests, we made sure that each attendee gained relevant, practical insights – making their summit experience both valuable and worthwhile.
Data Insights & Analytics and Performance Marketing
We hosted a compelling panel discussion on the topic of Customer Insights.
During the session, panellists asked the audience a word cloud poll question: “What does Customer Intelligence mean to you?” The responses helped the panel explain the key definition of customer insights and share more specific use cases and examples with audience members.
We also had an interesting keynote presented by Kunal Singla, Head of Digital & Performance Marketing, Pluang. He shared practical insights on Predicting Customer Value in Markets Without Contracts: A Case Study from an Investment Platform.
Kunal delivered a clear and practical lesson with a case study that helped attendees understand full-funnel marketing and the benefits of marketing mix modelling.
Experience-led Growth
We had a panel session featured a vivid and insightful discission on a popular topic about Driving Business Success Through Exceptional Customer Journeys.
Some key takeaways from our panel speakers:
- April Cabello, Chief Marketing Officer, IMI Group – “Marketers should be Customer Experience Champions. We’re closest to customers and know their needs, so we can make customer experience a key brand differentiator. But we must genuinely care about our customers and be their advocates.”
- Satyabudi Suryaputra, Head of Online Business, Kartika Sari Group – “Focus on customer behaviour, not just opinions. Map your strategy from customer awareness through to purchase, and turn customers into brand advocates.”
- Hanifah Sylva, Digital Marketing & CRM Supervisor, Kubota Machinery – “Start by mapping your customer journey from first contact to after-sales. Then identify one point where you can consistently add value, like monthly reminders or personalised offers. Simple touchpoints can drive loyalty and long-term growth”
- Farrell Hatasura, Marketing Lead, Sinarmas Financial Services – “The world is going digital, but we’re still human. Digital technology might look impressive, but it’s the perfect mix of technology and human touch that really makes the difference.”
After the panel on stage discussion, we then hosted our signature in-summit roundtable for attendees to further raise their voices at their table to share their thoughts with fellow attendees.
Personalisation & Content Marketing
As part of our focus on Content Marketing, there was a panel discussion exploring the theme of Accelerating Hyper-Personalisation Through Dynamic Content.
To kick off the session, the panel engaged the audience with an interactive poll, asking: “Is too much personalisation a bad thing?”. The responses showed that it’s never too much for personalisation in content marketing. The importance is how we personalise according to our panel speakers.
Our speakers also shared their key takeaways from this topic:
- Sumeet Senchoudhary, Head of Marketing, Asia Pacific Rayon (APR) – “Hyper personalisation isn’t just about knowing customers’ preferences like colour and sports, but understanding their products and how you can help improve quality to create better business opportunities.”
- Iwan Ariemurti, Vice President, Marketing Communications & Branding, VENTENY – “Starting can feel overwhelming, so instead of trying to personalise everything at once, choose one valuable customer segment and apply dynamic content to just one channel (like email or a landing page). Then A/B test static versus dynamic versions to prove improvements in click-through rates, conversions, and other metrics.”
Next-Gen Marketing
We organised a creative and engaging panel discussion about Next-Gen Marketing. To start, we asked the audience a word cloud question: “What comes to mind when you think about GenZ and the current generation as customers?”
The responses created an interesting picture, with words like FOMO, Fragile, Trendsetter, TikTok, Unique standing out. These keywords led to a lively conversation about how marketers can work with the new generation of customers, increase engagement, and create memorable brand experiences.
Our speakers shared valuable insights on marketing to the next generation:
- Niken Monica, Social Media Lead, MODENA – “To stay relevant to younger generations, it’s important to combine research, cultural understanding, and feedback. Brands should focus on authentic stories and strategic partnerships to connect with Gen Z, whilst staying true to their brand’s purpose.”
- Richard Rahardja, Head of Digital, Data, & Technology, ecoCare – “To attract the next generation of consumers, brands must be authentic, fast-moving, and culturally aware. They need to show up where Gen Z and Alpha already spend their time, with content that reflects their values and daily lives. It’s no longer about selling a product, but about earning a place in their social media feeds and gaining their trust.”
Breakout Session
We organised a breakout session for B2B marketers from different industries to discuss “Engage, Measure, Convert”: A Modern Marketer’s Guide to Accelerating Pipeline and Customer Journey.
We discussed these practical approaches:
- How to cut through digital noise by using first-party engagement data to create smarter campaigns and speed up sales cycles
- How to create more personalised, relevant digital experiences throughout the buyer journey – without making things more complicated or needing more staff
- How to get better returns from your webinars, virtual events, and content – and how to scale content creation up to 3 times faster using automation and AI
Unique Summit Experience
This year, we introduced Sip, Snack, Social, giving our attendees more time to network and connect with each other (Yes, we really enjoy talking to each other!). It was also a great way to wait for Jakarta’s traffic to clear so you could get home more easily!
And, we know from our research that people love taking photos at events! So, we provided a beautiful backdrop for everyone at the summit to take pictures and create lasting memories.
Future engagement
We’re very excited to have connected with such an active and engaged community. Let’s keep this momentum going! Follow us on social media and join The MarTech Community on Slack to stay updated on future events, news, and opportunities to work together.
See you next year!
- Catch the recap here: The MarTech Summit Highlights
We extend our heartfelt thanks to all our partners and MarTech enthusiasts who attended and contributed to the outstanding networking and knowledge-sharing at the summit. Your participation was key to the event’s success, and we eagerly anticipate further collaboration and growth together.
The MarTech Summit Team is delighted to have hosted such an exceptional and interactive community once again. Stay connected with us for future updates by following our social media accounts!
Find our summit updates and latest MarTech insights on:
For those who missed the live sessions or wish to revisit them, access the BEETc On-Screen on our learning platform. Let’s continue to connect, learn, and innovate together.
To see more our upcoming summits in 2025, please visit: https://themartechsummit.com/events/
We hope to see you at our future events and let’s continue pushing the boundaries of what it means to be marketers together!
Stay tuned for updates!
By: Teddy Fung | July 2025
