With the COVID-19 outbreak in 2020, CMOs and marketing leaders across the globe are embracing change as champions for digital transformation. This is particularly relevant for food delivery, fintech, ecommerce, retail and lifestyle apps that are facing added competition from other mobile-first experiences that deliver a personalized experience.
Together we will explore:
01. What are the top success metrics/ KPIs / goals that matter most to a CMO?
02. Which are the growth channels that worked well at the end of 2020. As the market is opening up, how do
you see that evolving for 2021?
03. How are you leveraging analytics, segmentation and engagement to drive growth?
04. What is a good retention rate and how do you stack up to Industry Benchmarks?
Malay Harsha is a perpetual student of marketing and believes in staying firmly planted to the ground to hear and learn exactly what the customers seek. He believes in stitching consumer insights with the core value proposition to building businesses.
Malay has over twelve years of experience in product marketing, market research, leading goto market motions, and storytelling. He is a technology enthusiast and believes that technology platforms must be business enablers and cut through the data silos. Malay has helped businesses scale from the ground up working with brands like Manipal Global Education, Simplilearn, and IEEE. He currently leads enterprise marketing at CleverTap as they expand their footprint globally.
The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
Please email Lin at firstname.lastname@example.org if you need any assistance.