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The COVID-19 outbreak may have been in 2020, but even after years, CMOs and marketing leaders across the globe are continuing to embrace change as champions for digital transformation. This is particularly relevant for food delivery, fintech, e-commerce, retail and lifestyle apps that are facing added competition from other mobile-first experiences that deliver a personalised experience.
Together we explored:
01. What are the top success metrics/ KPIs / goals that matter most to a CMO?
02. Which are the growth channels that worked well currently, and how do you see them evolving for the upcoming year?
03. How are you leveraging analytics, segmentation and engagement to drive growth?
04. What is a good retention rate and how do you stack up to Industry Benchmarks?
The Private Executive Luncheon has a limited 15 seats for Senior-Level Marketing Leaders from major brands. Please register to attend this workshop below, and our team will get back to you within 24 hours to confirm your place.
Malay Harsha is a perpetual student of marketing and believes in staying firmly planted to the ground to hear and learn exactly what the customers seek. He believes in stitching consumer insights with the core value proposition to building businesses.
Malay has over twelve years of experience in product marketing, market research, leading goto market motions, and storytelling. He is a technology enthusiast and believes that technology platforms must be business enablers and cut through the data silos. Malay has helped businesses scale from the ground up working with brands like Manipal Global Education, Simplilearn, and IEEE. He currently leads enterprise marketing at CleverTap as they expand their footprint globally.
The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.
Please email Lin at lduan@themartechsummit.com if you need any assistance.
