Jaslyin Qiyu
Head of Client Marketing & Digital Capabilities, A Leading Global Bank
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Customer engagement is the centerpiece for most successful businesses today. In the post-pandemic world where customers connect across multiple devices and channels, more so than ever, quality of experience is effectively taking over price as the critical differentiator. Hence, brands must adopt a customer-centric approach. The journey to becoming a customer-obsessed brand is long, complex, and riddled with issues of understanding customer behavior, personalizing recommendations, dissolving silos between analytics, engagement, and automation, and enhancing cross-team collaboration. But as the saying goes, ‘A journey of a thousand miles begins with a single step.’ And that is what this exclusive ThinkTank stands to achieve!
The ThinkTank is exclusively for CXOs, Product, Marketing, Digital, Growth Strategy, and senior leaders from top consumer brands across Singapore. In the session, we aim to get together and share thoughts on how understanding and analysing customer behaviour is the key to providing personalized and relevant experiences, increasing conversion, retaining existing customers, and creating brand loyalists.
Together we will explore:
– Evolution of customer engagement in the last few years
– Growth metrics that CMOs & Growth leaders strive to achieve
– Growth and engagement channels for 2022
– Leveraging analytics to achieve customer-centricity
– Role of personalisation in the engagement strategy
And much more!
The Private Luncheon has a limited 10 seats for Senior Industry Leaders from the field of Marketing, Growth and Customer Retention based in Singapore. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.
Anmol Arora has spent 15+ years helping brands across the US, APAC, and MENA in achieving their goals for user acquisition, retention, and enhanced product discovery. He was recognized as one of the 100 Most Innovative Leaders in MarTech in 2019 and one of Asia’s Most Influential Digital Media Professional in 2015 and he continues to be committed to making a difference to the brands across various industries. At MoEngage, which is a global leader in marketing technology, Anmol helps leading brands revolutionise their customer engagement and retention.
The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.
Please email Lin at lduan@themartechsummit.com if you need any assistance.
