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Workshop Hosted by Tealium:
Futuristic CX Journey - Organisation of the Future

5 June 2024 | 14:00 - 17:00 GMT+8 | PARKROYAL COLLECTION Marina Bay, 6 Raffles Blvd, Singapore 039594

Overview

Embark on a Futuristic CX Journey at Our ‘Organisation of the Future’ Workshop!

In the digital revolution’s wake, organisations explore new horizons, envisioning limitless CX potential. With technology’s leaps, possibilities expand. But, only a select few grasp CX innovation’s transformative power for a competitive edge. The key? Organisational transformation.

Join us as we tackle this question head-on, dissecting the intersection of technology, process optimisation, and cultivating the right talent. This is your chance to explore the intricacies of implementing one-to-one experiences on a grand scale.

Don’t just dream it – let’s make it happen.
You will hear from industry leaders including Anil Srinivas Chilla, Regional Head of CRM, Consumer Data and CX, L’Oreal SAPMENA who will share with us their CDP journey.

But that’s not all – dive even deeper by joining your favourite roundtable discussions. After a quick coffee recharge, it’s time to pick your adventure: engage in eye-opening conversations with fellow peers tackling the same digital transformation challenges you are.

Seize the moment! Secure your spot now to pioneer a data-driven CX revolution!

Agenda

14:00 - 14:05

Welcome and Opening Remarks

Darryl Su

Regional Vice President, Sales, Asia, Tealium

14:05 - 14:50

Fireside Chat | Getting Started with a CDP: Building a Future-Ready Data-Driven Enterprise

– Hear about L’Oreal CDP journey: How they started, the challenges they were trying to solve, how they secured buy-in, and their current use cases and results.

Anil Srinivas Chilla

Regional Head of CRM, Consumer Data and CX, L’Oreal SAPMENA

Darryl Su

Regional Vice President, Sales, Asia, Tealium

14:50 - 15:35

Fireside Chat | Maximise Value: Getting Your Data Ready for Generative AI

– Explore real-world examples of successful integration of cutting-edge technologies into marketing processes, leading to transformative outcomes.
– How to effectively maximise the impact of digital marketing efforts?

15:35 - 15:50

Networking & Coffee Break - Choose the Upcoming Breakout Session You'd Like to Join!

Recharge and network with a cup of gourmet coffee and delectable snacks with 30+ fellow leaders in Marketing, Digital, CX, and Data.
After this break, attendees will be split into groups to join each breakout roundtable for more discussions.

15:50 - 16:50

Breakout Roundtable 1 | CDP 101: Getting Started with Customer Data Platforms

– Understanding the purpose and benefits of a Customer Data Platform.
– Getting internal buy-in.
– Structuring a team around a CDP project.
– Measure value and prove ROI back to the business.

[Moderator] Mark Maglalang

Senior Solutions Consultant, Tealium

15:50 - 16:50

Breakout Roundtable 2 | Advancing Your CDP: Taking Your Customer Data Platform to the Next Level

– Strategies for orchestrating seamless customer experiences across multiple channels.
– Expanding Use Cases and Driving Value.
– Becoming a Center of Excellence & Innovative Strategies for Growth.

[Moderator] Nick Dennis

Vice President, Solutions Consulting, APJ, Tealium

16:50 - 17:00

Closing Remarks & Departure

Speakers

Regional Vice President, Sales, Asia, Tealium
[Software Development]

Overview

Embark on a Futuristic CX Journey at Our ‘Organisation of the Future’ Workshop!

In the digital revolution’s wake, organisations explore new horizons, envisioning limitless CX potential. With technology’s leaps, possibilities expand. But, only a select few grasp CX innovation’s transformative power for a competitive edge. The key? Organisational transformation.

Join us as we tackle this question head-on, dissecting the intersection of technology, process optimisation, and cultivating the right talent. This is your chance to explore the intricacies of implementing one-to-one experiences on a grand scale.

Don’t just dream it – let’s make it happen.
You will hear from industry leaders including Anil Srinivas Chilla, Regional Head of CRM, Consumer Data and CX, L’Oreal SAPMENA who will share with us their CDP journey.

But that’s not all – dive even deeper by joining your favourite roundtable discussions. After a quick coffee recharge, it’s time to pick your adventure: engage in eye-opening conversations with fellow peers tackling the same digital transformation challenges you are.

Seize the moment! Secure your spot now to pioneer a data-driven CX revolution!

Why Attending?

30 Capped Seats

Exclusive Closed-Door Workshop designed for leaders in Marketing, IT, Digital Transformation, CX and Data fields.

Address Pain Points

Interact with our speakers & audience to troubleshoot your latest issues on CDP, CX & more.

For Those Pressed for Time

An efficient 3-hour agenda featuring 2 fireside chats and 3 breakout roundtable discussions. Get a knowledge refresh and still have time to finish your day.

Who's Attending

The Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders.

This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today.

The MarTech Spotlight is a series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders.

This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today.

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