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Workshop Hosted by Tealium:
Futuristic CX Journey - Organisation of the Future

5 June 2024 | 13:30 - 17:00 GMT+8 | PARKROYAL COLLECTION Marina Bay, 6 Raffles Blvd, Singapore 039594

Overview

Embark on a Futuristic CX Journey at Our ‘Organisation of the Future’ Workshop!

In the digital revolution’s wake, organisations explore new horizons, envisioning limitless CX potential. With technology’s leaps, possibilities expand. But, only a select few grasp CX innovation’s transformative power for a competitive edge. The key? Organisational transformation.

Join us as we tackle this question head-on, dissecting the intersection of technology, process optimisation, and cultivating the right talent. This is your chance to explore the intricacies of implementing one-to-one experiences on a grand scale.

Don’t just dream it – let’s make it happen.
You will hear from industry leaders including Anil Srinivas Chilla, Regional Head of CRM, Consumer Data and CX, L’Oreal SAPMENA who will share with us their CDP journey.

But that’s not all – dive even deeper by joining your favourite roundtable discussions. After a quick coffee recharge, it’s time to pick your adventure: engage in eye-opening conversations with fellow peers tackling the same digital transformation challenges you are.

Seize the moment! Secure your spot now to pioneer a data-driven CX revolution!

Agenda

13:30 - 14:00

Registration & Networking

Connect with 35+ leaders in Marketing, Digital, CX, and Data over gourmet coffee and tea during registration.

14:00 - 15:00

Chairperson Opening & Fireside Chat | Getting Started with a CDP: Building a Future-Ready Data-Driven Enterprise

– Hear about how L’Oreal started the CDP journey.
– The challenges they were trying to solve.
– How they secured buy-in?
– Current use cases and results.

Will Griffith

Vice President & General Manager, APJ Tealium

Anil Srinivas Chilla

Regional Head of CRM, Consumer Data and CX, L’Oreal SAPMENA

Darryl Su

Regional Vice President, Sales, Asia, Tealium [Chairperson]

15:00 - 15:30

Keynote Presentation | Using First-Party Data & Amazon Marketing Cloud

– Why is the industry shifting to first party data?
– How can advertisers use first-party data to step change their marketing?
– What does best in class activation look like today?

Clarke Woodward

APAC Business Development Lead, AdTech, Amazon

15:30 - 15:50

Networking & Coffee Break - Choose the Upcoming Breakout Session You'd Like to Join!

Recharge and network with a cup of gourmet coffee and delectable snacks with 35+ fellow leaders in Marketing, Digital, CX, and Data.
After this break, attendees will be split into groups to join each breakout roundtable for more discussions.

15:50 - 16:50

Breakout Roundtable 1 | CDP 101: Getting Started with Customer Data Platforms

– Understanding the purpose and benefits of a Customer Data Platform.
– Getting internal buy-in.
– Structuring a team around a CDP project.
– Measure value and prove ROI back to the business.

[Moderator] Mark Maglalang

Senior Solutions Consultant, Tealium

15:50 - 16:50

Breakout Roundtable 2 | Advancing Your CDP: Taking Your Customer Data Platform to the Next Level

– Strategies for orchestrating seamless customer experiences across multiple channels.
– Expanding Use Cases and Driving Value.
– Becoming a Center of Excellence & Innovative Strategies for Growth.

[Moderator] Nick Dennis

Vice President, Solutions Consulting, APJ, Tealium

16:50 - 17:00

Closing Remarks & Departure

Speakers

Vice President & General Manager, APJ Tealium
[Software Development]

Overview

Embark on a Futuristic CX Journey at Our ‘Organisation of the Future’ Workshop!

In the digital revolution’s wake, organisations explore new horizons, envisioning limitless CX potential. With technology’s leaps, possibilities expand. But, only a select few grasp CX innovation’s transformative power for a competitive edge. The key? Organisational transformation.

Join us as we tackle this question head-on, dissecting the intersection of technology, process optimisation, and cultivating the right talent. This is your chance to explore the intricacies of implementing one-to-one experiences on a grand scale.

Don’t just dream it – let’s make it happen.
You will hear from industry leaders including Anil Srinivas Chilla, Regional Head of CRM, Consumer Data and CX, L’Oreal SAPMENA who will share with us their CDP journey.

But that’s not all – dive even deeper by joining your favourite roundtable discussions. After a quick coffee recharge, it’s time to pick your adventure: engage in eye-opening conversations with fellow peers tackling the same digital transformation challenges you are.

Seize the moment! Secure your spot now to pioneer a data-driven CX revolution!

Why Attending?

35 Capped Seats

Exclusive Closed-Door Workshop designed for leaders in Marketing, IT, Digital Transformation, CX and Data fields.

Address Pain Points

Interact with our speakers & audience to troubleshoot your latest issues on CDP, CX & more.

For Those Pressed for Time

An efficient 3-hour agenda featuring 2 fireside chats and 3 breakout roundtable discussions. Get a knowledge refresh and still have time to finish your day.

Who's Attending

MarTech Summit Attendee
MarTech Summit Attendee
MarTech Summit Attendee
The MarTech Summit Attendee
MarTech Summit Attendee

The Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders.

This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today.

The MarTech Spotlight is a series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders.

This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today.

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