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Executive Virtual Roundtable: Humanising Customer Engagement

Live Session Ended

Humanising customer engagement: Start Anywhere. Go Everywhere.

Humans are complicated, dynamic, and demanding. Even with the best tools, it is still hard to deliver a consistently excellent customer experience. As consumer expectations and the number of digital channels and devices continue to grow, complexity increases. That makes it even more important for brands to have a sophisticated customer engagement platform to bring relevant and meaningful customer experiences to life.

Join this roundtable hosted by Chye Yien, Senior Strategic Business Consultant, Braze, APAC, and discover best-in-class tactics that leading brands use to drive stronger customer lifetime value, retention and revenue. This session is a great opportunity for you to engage with industry peers to share trends, challenges and strategies for 2023 and beyond, in a closed environment.

In this roundtable, we will discuss:
01. How have customer behaviours evolved during the last 20 months and how have brands been engaging with them?
02. How to drive more efficiency and personalisation when engaging with customers across multiple channels?
03. What are the successful tactics to engage with customers in their digital journey that result in increased lifetime value, retention and revenue?
04. How do effective customer engagement strategies optimise customer experience and boost internal team performance?

The virtual roundtable has a limited 8 seats for industry leaders and decision-makers from Marketing, Customer Experience, CRM, Digital, Product based in APAC region. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator & Guest Speaker

Chye Yien

Senior Strategic Business Consultant, APAC Braze

Chye leads Industry Solutions at Braze in APAC, a dedicated team developing breakthrough growth opportunities and strategies for Braze to compete and win in each industry. Chye has more than 10 years of experience as a marketing professional, working in global organisations across finance and media industry. She was also leading a digital team in a global agency, focused on driving innovation and delivering business growth.

Augustin Du Mesnildot

VP of Online Marketing, Pomelo

Augustin du Mesnildot is Vice President of Online Marketing at Pomelo, Southeast Asia’s leading omnichannel fashion platform. He currently oversees all aspects of Pomelo’s performance marketing, engagement, and partnerships, spearheading Pomelo’s regional digital marketing strategy. Augustin has 10 years of experience in marketing and e-commerce, having previously worked in Paris, Shanghai, and Berlin. Before joining Pomelo, Augustin led Revolve’s international expansion strategy, driving advertising initiatives across key markets. He also served as the head of digital marketing at SmartBuyGlasses.

Why Join This Roundtable?

Who's Attending

Martha Grashiana

Head of Brand & Marketing Strategy, Home Credit Indonesia

Benny Jioe

Head of Digital Transformation, Zurich Insurance

Irfansyah Putra

Head of Marketing, IKEA

Marni Allen

Chief Marketing Officer, Bioniq

Tom Botting

Director, Digital Customer Engagement, Europe & Canada, AstraZeneca

Ekaterina Mamonova

Global Lead, Marketing & Customer Experience, Allianz Commercial

Jacqueline Choi

Chief Officer, Group Marketing, Prudential

Matthew Chan

Group Chief Digital Officer, Jardine Restaurant Group

Fatima Lam

Head of Marketing, APAC, Bonhams

Alice Au

Group Director, Digital Marketing, Wharf Hotels Management

Sumeshwer Dhuper

Director, Marketing, Asia, Hill's Pet Nutrition

Vallois Choi

Director, Marketing, Hotel ICON

Yuyi Siu

Senior Director, Global Marketing, CFA Institute

John Liu

Head of Digital Service, Schneider Electric

Charles Lee

Global Marketing Tech Lead, HSBC

Alice Leung

Head of Planning & Digital, The University of Hong Kong

Dhirender Rathore

Senior Director, Analytics, Visa

Patrick Zinga

Digital Media, Data & MarTech Lead, Heineken

Inderpreet Singh

Director, E-commerce, Asia Pacific, Bata Group

Alfian Manullang

VP. Data Solutions & Digital Financial Services, Telkomsel

Abhinav Dwivedi

Director, Marketing, Godrej Consumer Indonesia

Meredith Hasko

Head of Measurement, Data & Audience, Product GTM, Google

Shane O'Rourke

Head of Performance Marketing, Diageo

Robin Kurth

Head of CX, Hilti Northern Europe, Hilti Great Britain

Komal Tyagi

Head of Customer Experience, Sentric Safety Group Limited

Nelson Coelho

Senior Customer Experience Manager, BT

David Ritchie

Head of Customer Experience, SSE Airtricity

Kasper Wigen

Director, Global Performance Marketing, Yugo

Kunal Vankadara

Co-founder, Haast

Jelena Zbijowski

Head of CRM, Blinkist

Dedy Purwanto

Head of Marketing, Finance and Strategy, Quipper

Yustiar Rizawan

Head of Digital & Marketing Communication, Bluebird Group

Christian Vogel

Head of Sales GTM Content for Central Europe, Adobe

Muchamad Iqbal Bimo Arifianto

Head of Customer Engagement Division, PT. MRT Jakarta

Andy Gozali

Head of E-Commerce, RevComm.Inc

Bethanny Putri Supriadi

AVP Performance Marketing, PFS Marketing, UOB

Mikael Dewabrata

Data Analyst, MODENA

Mustafa Ibrahim

Director, Global Marketing Data Products, HelloFresh

Kary Cheung

Head of Marketing & Brand, English Schools Foundation

Adam Madacsi

Data Science & Engineering Lead, On

Saurabh Bahadur

Head of Insight & Customer Experience, LRQA

Katheryn Thomas

Senior CRM Manager, L'Occitane

Paul Szumilewicz

Chief Customer Officer, Private Banking Firm

Deon Pillay

Head of Marketing Operations, Legal & General Investments Management

Katie Slater

Head of Commercial Operations & Customer Experience, AX

Alessandra Canavesi

Head of Digital Marketing & Customer Experience, AXA Investment Managers Alts

Viviane Williams

Brand & Communications Manager, Knauf

Peggy Adamu

Head of Content Strategy & Operations, Sony Music Entertainment

Melanie Schiller

Head of Brand Communication, Octopus Energy Germany GmbH

Iwan Uswak

Senior Expert Data Orchestration, Fressnapf

Laura Atkinson

Head of Digital Services & Content, Global Sales Development, Marketing & Brand, KONE

Menno Van Der Eijk

Director, Marketing, Amplifon

Rusty Warner

Vice President & Principal Analyst, Forrester

Vanessa Leyshon

Chief Customer Experience Officer, Junior Adventures Group UK

Nefertiti Alfa

B2B CBDT Chief Insights & Experience Officer, Shell

Zohaib Razvi

Head of Customer Experience, Colliers

Deborah Knight

Chief Customer Experience Officer, Doctify

Sophie Howard

Head of Customer Experience, Mitie

Winston Seow

Group Chief Marketing Officer, Ninja Van Group

Nadia Adelina

Performance Marketing Manager, SEVEN Retail Group

Jessica Hall

Director, Marketing, IDEO

Ammar Basit

Global Marketing Effectiveness Analytics Lead, Haleon

Sinem Soydar

Global Head of Digital & Social Media Strategy, Shell

Heather Hurd

Senior Director, Global Content Studio, FIS

Tracy Lim

Head of Customer Experience for Retail, UnionBank of the Philippines

John Bibal II

Director of Data Engineering, Globe Telecom

Faith Benjaathonsirikul

Head of Omnichannel, GSK

Jonathan Rycx

Head of CRM Design & Development, Central Group

Prashant Lulla

Head of Customer Experience APAC, Zurich Insurance

Monika Mikušová

Senior Director, Marketing, APAC, foodpanda

Eglantina Becheru

Global Head of Brand & Content Creative, FLIX

Nina Ntatidou

Global Lead Management, Database Marketing, PayPal

Kevin Taylor

Head of Performance Marketing , JLL

THE ROUNDTABLE

The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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