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Executive Virtual Roundtable: Humanising Customer Engagement

Event Concluded

Humanising customer engagement: Start Anywhere. Go Everywhere.

Humans are complicated, dynamic, and demanding. Even with the best tools, it is still hard to deliver a consistently excellent customer experience. As consumer expectations and the number of digital channels and devices continue to grow, complexity increases. That makes it even more important for brands to have a sophisticated customer engagement platform to bring relevant and meaningful customer experiences to life.

Join this roundtable hosted by Chye Yien, Senior Strategic Business Consultant, Braze, APAC, and discover best-in-class tactics that leading brands use to drive stronger customer lifetime value, retention and revenue. This session is a great opportunity for you to engage with industry peers to share trends, challenges and strategies for 2023 and beyond, in a closed environment.

In this roundtable, we will discuss:
01. How have customer behaviours evolved during the last 20 months and how have brands been engaging with them?
02. How to drive more efficiency and personalisation when engaging with customers across multiple channels?
03. What are the successful tactics to engage with customers in their digital journey that result in increased lifetime value, retention and revenue?
04. How do effective customer engagement strategies optimise customer experience and boost internal team performance?

The virtual roundtable has a limited 8 seats for industry leaders and decision-makers from Marketing, Customer Experience, CRM, Digital, Product based in APAC region. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator & Guest Speaker

MarTech Summit Bangkok

Chye Yien

Senior Strategic Business Consultant, APAC Braze

Chye leads Industry Solutions at Braze in APAC, a dedicated team developing breakthrough growth opportunities and strategies for Braze to compete and win in each industry. Chye has more than 10 years of experience as a marketing professional, working in global organisations across finance and media industry. She was also leading a digital team in a global agency, focused on driving innovation and delivering business growth.

Augustin Du Mesnildot

VP of Online Marketing, Pomelo

Augustin du Mesnildot is Vice President of Online Marketing at Pomelo, Southeast Asia’s leading omnichannel fashion platform. He currently oversees all aspects of Pomelo’s performance marketing, engagement, and partnerships, spearheading Pomelo’s regional digital marketing strategy. Augustin has 10 years of experience in marketing and e-commerce, having previously worked in Paris, Shanghai, and Berlin. Before joining Pomelo, Augustin led Revolve’s international expansion strategy, driving advertising initiatives across key markets. He also served as the head of digital marketing at SmartBuyGlasses.

Why Join This Roundtable?

Who's Attending

Confirmed attendees include C-level, VP, & Director from the following companies:

Inis Hormann

Director, Marketing Technology & Data, Cepheid

Philipp Eckert

Head of Marketing Automation, HeyJobs

Dr. Julia Kurtz

Head of Marketing & Strategy, Industrial Adhesives, Henkel

Doris Pan

Head of Marketing, EMEA Region, Ecovacs Robotics

Emily Sutti

Head of Performance Marketing Solutions, Delivery Hero

Anna Ranucci

Director, Marketing EMEA, Axis Communications

Joe Loy

Chief Marketing Officer, NTUC LearningHub

Harry Maxwell

EMEA Management, Storyblok

Alexandra Salavitch

EMEA & APAC Enterprise Data Marketing, Bloomberg

Megha Saxena

Group Head - Digital Marketing & Product, Azumi Restaurant Group

Helena Graeser

Senior Manager, Marketing Operations, Dow Chemical

Kathleen Burzycki

VP, Marketing & Strategy, Consumer Goods Adhesives, Henkel

Amit Chaubey

Head of Marketing Science APAC, Snap
MarTech Summit Attendee

Rachel Peng

Head of Regional Strategy & Analytics, Seller Operations, Lazada

Abhishek Gupta

Regional Head of Dynamic Content Personalisation, DBS Bank

Minesh Tank

Head of Marketing Technology & Data, Kennedys

Rex Lam

Asia Proposition & Ecosystem Lead, Manulife

Tina Gupta

Head of Marketing, Asia Pacific, JLL

Mohit Bhargava

Director, Marketing, SEA & India, Universal Pictures

Melina Chan

Head of Marketing Automation, SEA, IDP Education

Jinn Leung Cheam

Regional Head of Marketing Excellence, Maersk

Yaoguang Han

Senior Manager, Growth Marketing, Trip.com

Selina Ang

Associate Director, Marketing & Communications & Corporate Sustainability, Forvis Mazars

Terry Williams

Vice President, Consumer, My Republic

Kim Hong Mak

Head of Data Products, Analytics & Governance, Bank of Singapore

Sheila Berman

Global Data Product Excellence, Brenntag

David Lee

Director, Lifestyle Cluster, NTUC LearningHub

Raja Chowdhury

Deputy Director, Communication & Marketing, IMDA

Manaswita Sakar

Head, Audience & Data Strategy, SPH Media

Paul Sim

Senior Director, Global Digital Platforms, The Coca-Cola Company

Wei Jie Kwan

Vice President, Customer Experience, NETS
MarTech Summit Attendee

Erin Kok

Associate Director, Performance Marketing, Klook

Sébastien Henrotay

Head of Marketing Technology (DACH), Danone

Orkun Can Bas

Digital Product Owner, Consumer Journey Tracking & Orchestration, BSH Home Appliances

Tabea Lüth

Head of Marketing, Zenjob SE

Aleks Dimitrievski

Director, Marketing Technology & Data, Springer Nature

Eric Zhang

Principal Data Scientist, Delivery Hero

Bharath Krishnamachari

Senior Director, Product Analytics & Data Products, Delivery Hero

Johann Querne

Chief Marketing Officer, Zenyum

Sharika Menon

Director, Business Excellence, Ipsen

Kushal Manupati

Director, Growth Marketing, Binance

Alvin Lim

Director, Global Marketing & Communications, RSP

Alyssa Ng

Senior Manager, Marketing Communications, DHL Express

Ameya Khasgiwala

Head of Engineering & Product, Media Department, Rakuten

Ryan Mandalia

Global Head of Marketing and Communications, Passport Legacy

Pooja Dey

Global Brand Propositions Director, Sage

Azahara Corrales

AI & Media Manager, PMG

Yana Dotsenko

Senior Product Manager, Growth, OLX

Jessica Phelan

Head of Copy, Revolut
MarTech Summit Attendee

Swati Jain

Engineering Manager, Agoda

Vorasaya Suvanatap

Head of Consumers & Market Insights (CMI), Samsung Electronics

Jiradej Ekthumrong

Data Analytics Principal, The 1, Central Group

Daniel Rattanamahattana

Deputy Director, Data Product, CJ Express Group

Dr. Anja Steinmetz

Head of Marketing Excellence CCS, Synthomer

Daniel Sigge

Head of Platform Strategy & Analytics, SongPush

Surmayee Tetarbe

Team Lead Product, Marketing Core Technology, About You

Menno Van Der Eijk

Marketing Director, Amplifon

Haris Kadenić

Marketing Director, Manpower SEE

Adam Masters

Data & Analytics Transformation Director, L'Oréal

Sarindar Kaur Frost

Head of Customer Experience, SEA, Maersk

Kailash Joshi

Strategic Insights, Head-Global Emerging Markets, GSK

Charlotte Aspeheim Schmidt

Marketing Director, Cognizant

Pavla S. Weber Petterson

Director, Global Head of Digital Marketing & MarTech, ISS A/S

Anja Simonsson

Vice President Marketing, Munters

Davide Grossi

Marketing Director, LG Electronics Italia

Hazem EL Taha

Global Head of Marketing Technology, HSBC

Gabriele Tomlinson

Director, Marketing, LANE 7

Neil Robins

Head of Digital & Media

Nicola Mather

CRM Director

Natalia McDonagh

Head of Strategy & Marketing

Angelina Bingley

Director of UCAS Media

Claire Taylor

Science, Technology and Innovation Marketing Lead, British Land

Dennis Agusi

Head of Digital Communications, Philips

Dr. Saeed Omidi

Senior Manager Marketing Data Science, Electronic Arts (EA)

Teddy Robinson

Chief Marketing Officer, Grind

Ok Kar

Head of Marketing, Super Seven Stars Group

Carla Graça

Chief Digital Officer, Vista Alegre

Jeramie Jesalva

Global Marketing Director, Fine Hygienic Holding

Mallika Ramakrishna

Director, Promotion Strategy, Embraer

Paula Ximena Mejia

VP Enterprise Marketing, Wix

Oscar Ocaña

Director of Marketing & Innovation, Prisa Media

Jaren Loy

Head, Digital Growth, FairPrice Group

Eve Psalti

Principal Group Program Manager, Microsoft

Kalani Bandaranayake

Cluster Assistant Director | Digital & E-Commerce, Raffles & Fairmont Doha, Qatar

Wanda Pascua

Head of Marketing, Tonik

Terry Tong

Associate Director, Global Digital Marketing, GP Batteries

Anthony Chen

Head of APAC, Middle East & Africa, S&P Global

Cat Daniel

Senior Director, Growth & Engagement, Monzo

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