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Executive Virtual Roundtable: Humanising Customer Engagement

Live Session Ended

Humanising customer engagement: Start Anywhere. Go Everywhere.

Humans are complicated, dynamic, and demanding. Even with the best tools, it is still hard to deliver a consistently excellent customer experience. As consumer expectations and the number of digital channels and devices continue to grow, complexity increases. That makes it even more important for brands to have a sophisticated customer engagement platform to bring relevant and meaningful customer experiences to life.

Join this roundtable hosted by Chye Yien, Senior Strategic Business Consultant, Braze, APAC, and discover best-in-class tactics that leading brands use to drive stronger customer lifetime value, retention and revenue. This session is a great opportunity for you to engage with industry peers to share trends, challenges and strategies for 2023 and beyond, in a closed environment.

In this roundtable, we will discuss:
01. How have customer behaviours evolved during the last 20 months and how have brands been engaging with them?
02. How to drive more efficiency and personalisation when engaging with customers across multiple channels?
03. What are the successful tactics to engage with customers in their digital journey that result in increased lifetime value, retention and revenue?
04. How do effective customer engagement strategies optimise customer experience and boost internal team performance?

The virtual roundtable has a limited 8 seats for industry leaders and decision-makers from Marketing, Customer Experience, CRM, Digital, Product based in APAC region. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator & Guest Speaker

Chye Yien

Senior Strategic Business Consultant, APAC Braze

Chye leads Industry Solutions at Braze in APAC, a dedicated team developing breakthrough growth opportunities and strategies for Braze to compete and win in each industry. Chye has more than 10 years of experience as a marketing professional, working in global organisations across finance and media industry. She was also leading a digital team in a global agency, focused on driving innovation and delivering business growth.

Augustin Du Mesnildot

VP of Online Marketing, Pomelo

Augustin du Mesnildot is Vice President of Online Marketing at Pomelo, Southeast Asia’s leading omnichannel fashion platform. He currently oversees all aspects of Pomelo’s performance marketing, engagement, and partnerships, spearheading Pomelo’s regional digital marketing strategy. Augustin has 10 years of experience in marketing and e-commerce, having previously worked in Paris, Shanghai, and Berlin. Before joining Pomelo, Augustin led Revolve’s international expansion strategy, driving advertising initiatives across key markets. He also served as the head of digital marketing at SmartBuyGlasses.

Why Join This Roundtable?

Who's Attending

Dian Paskalis

Director of Growth & VP Online Marketing, Cove

Martin Shaw

Global Head of Digital Marketing, Wealth & Personal Banking, HSBC

Francis John Chua

SAVP, Marketing Group and Corporate Communications, 2GO

Louise G. Sabariaga

Chief Marketing Officer, Growth Markets, Accenture

Will Griffith

Vice President & General Manager, APJ Tealium

Eileen Tang

Head of Digital Business, Hong Kong Maxim's Group

Nita Octaviani Aji

Senior Vice President, Head of Customer Experience, DBS

Clarke Woodward

APAC Business Development Lead, AdTech, Amazon

William Chan

General Manager, Customer Innovation, Hang Lung Properties

Isabel Falco

Country Chief Digital & Marketing Officer, L'OREAL Philippines

Eva Leung

Executive Director, Head of Marketing, Institutional Banking Group, DBS Bank

Yan Ananto Hutomo Putro

Head of Affluent Solution Department, Bank BTN

Hilda Kitti

VP Marketing, Tokopedia

Santiago Patiño Arévalo

Head of Marketing Europe, Yokohama Tire Corporation

Wence Wenceslao

Digital Hub Lead, Beauty & Wellbeing Southeast Asia, Unilever

Joey Flores

Associate Director, Marketing, ZALORA Group

Nik van der Beek

Head of Marketing, Alibaba.com

Melody Lim

Head of Customer Experience, AboitizPower

Christian Pacquing Nacorda

Head of Integrated Marketing, EastWest Banking Corporation

RG Orense

Head, Integrated Communications & Digital Advocacy, Globe Group

Anvey Factora

Head of Partner Marketing, Home Credit Philippines

Cherry Mae Poblete

Assistant Director, Strategy & Commercial Marketing, Newport World Resorts

Leo (Nghia) Le

Country Head of Digital Marketing, Skyro

Bea Atienza

Director, Marketing, IBE, Colgate-Palmolive

Rosebel Garcia

Head of Marketing & Commercial, Hertz Philippines

Eiji Macasaet

Head of Client Partnerships, GrabAds

Raenald Renz De Jesus

Head of Marketing, ShopBack

Brittany Kaw

Senior Team Lead, Global Influencer Marketing, Emma Sleep

Marx Benedict So

Associate Director, Digital & Commercial Insights, Mega Prime Foods

Amanda Walls

Director, Cedarwood Digital

Nico Marco

Director of Marketing, SEAPAC, AppsFlyer

Monica Lerit

Marketing Lead, Mapúa-Arizona State University Programs, Mapúa University

Anna Levshina

Head of Marketing Operations, sennder

Emmanuel Cruz

Head of Ecommerce, Mondelez Philippines

Sara Capobelli

Head of CRM & Customer Experience, Raisin

Tharah Jane Chin

Chief Marketing Officer, PHINMA Education

Emmanuel Jon G. Llego

Marketing Campaigns Lead, DTE Endurance

Jan Clarizze Alberto

Head, Marketing & Corporate Communications & Center for Patient Experience, The Medical City South Luzon

Ma. Charmaine Angela Palad

Director, Commercial, Nidec Drives, Control Techniques, Nidec

Renée Funtanilla

Assistant Vice President, Marketing & Customer Experience, MPT Mobility

Samantha Manuel

Group Director, Digital Marketing & Reputation Management, Megaworld Hotels & Resorts

Juan Blas Gómez

Marketing Technology Capability Lead, Medibank

Suhail Ahmed

Partner, Head of Data & MarTech, Dentsu

Loven Ramos

Director, Brand & Marketing, The Ascott Limited

Fachri Basalamah

Head of Digital Marketing, PT Hyundai Motors Indonesia

Bella Wilvensus

Head of Digital Marketing, Commerce, Marketing Data & Insight, Ace Hardware Indonesia

Angelia Susanto Carluen

Director, HN Marketing & Strategy, Danone

Holly Curry

Head of Product, Startups, Etc. at BT Group