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Executive Virtual Roundtable: Humanising Customer Engagement

Live Session Ended

Humanising customer engagement: Start Anywhere. Go Everywhere.

Humans are complicated, dynamic, and demanding. Even with the best tools, it is still hard to deliver a consistently excellent customer experience. As consumer expectations and the number of digital channels and devices continue to grow, complexity increases. That makes it even more important for brands to have a sophisticated customer engagement platform to bring relevant and meaningful customer experiences to life.

Join this roundtable hosted by Chye Yien, Senior Strategic Business Consultant, Braze, APAC, and discover best-in-class tactics that leading brands use to drive stronger customer lifetime value, retention and revenue. This session is a great opportunity for you to engage with industry peers to share trends, challenges and strategies for 2023 and beyond, in a closed environment.

In this roundtable, we will discuss:
01. How have customer behaviours evolved during the last 20 months and how have brands been engaging with them?
02. How to drive more efficiency and personalisation when engaging with customers across multiple channels?
03. What are the successful tactics to engage with customers in their digital journey that result in increased lifetime value, retention and revenue?
04. How do effective customer engagement strategies optimise customer experience and boost internal team performance?

The virtual roundtable has a limited 8 seats for industry leaders and decision-makers from Marketing, Customer Experience, CRM, Digital, Product based in APAC region. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator & Guest Speaker

Chye Yien

Senior Strategic Business Consultant, APAC Braze

Chye leads Industry Solutions at Braze in APAC, a dedicated team developing breakthrough growth opportunities and strategies for Braze to compete and win in each industry. Chye has more than 10 years of experience as a marketing professional, working in global organisations across finance and media industry. She was also leading a digital team in a global agency, focused on driving innovation and delivering business growth.

Augustin Du Mesnildot

VP of Online Marketing, Pomelo

Augustin du Mesnildot is Vice President of Online Marketing at Pomelo, Southeast Asia’s leading omnichannel fashion platform. He currently oversees all aspects of Pomelo’s performance marketing, engagement, and partnerships, spearheading Pomelo’s regional digital marketing strategy. Augustin has 10 years of experience in marketing and e-commerce, having previously worked in Paris, Shanghai, and Berlin. Before joining Pomelo, Augustin led Revolve’s international expansion strategy, driving advertising initiatives across key markets. He also served as the head of digital marketing at SmartBuyGlasses.

Why Join This Roundtable?

Who's Attending

Jad Freiha

Head of Analytics & Insights, Sweaty Betty

Rachel Exton

VP Marketing, English Language Learning, Pearson

Natalia McDonagh

Head of Strategy & Marketing, MegaChem

Holly Chapman

Head of Brand, Papier

Cat Daniel

Senior Director, Growth & Engagement, Monzo

Alsu Vale

Senior Director, Marketing, JLL

Louise Lundblad

VP, Marketing, Alantra

Emma Collings

Head of Marketing, British Land

Amy Hao

Marketing Science Partner, Meta

Sam Lewis-Williams

Head of Marketing Automation, Financial Times

Craig Ashton-Chalmers

Global Product Owner, Salesforce & MarTech, Linklaters LLP

Rachel Bishop

Head of Marketing, Certas Energy

Namita Mediratta

CMI Director, Beauty, EMETU, Unilever

Rafael Redondo

Head of Marketing Technologies, Tripledot Studios

Franck Baron

Chief Technology Officer, The 1

Pongboon Denpisal

Omnichannel Insight & Analytic Lead, Roche

Nop-Anong Akasabadi

Head of CRM & Data Analytics, UNICEF

Zoltan Hidvegi

Head of Digital Communications, Indorama Ventures

Bernadette Wesdorp

Director, Privacy Leader, Netherlands & Responsible AI Leader, EMEIA, EY

Alex Chan

Research Director, Ipsos

Polina Langbort

Head of Marketing Communication, Haval Mortors

Solaiman Shukhon

Executive Vice President & Deputy Chief Marketing Officer, Nagad
The MarTech Summit Attendee

Clive Head

Head of CRM and Loyalty, Santander UK

Marie Tyler

Global Customer Engagement Leader, Honeywell

Richard Jones

Director of eCommerce, Carlsberg

Kumar Amrendra

Head of Digital Marketing, Planning & Data Science, Sky

Faradhita Delicia

Co-Founder & Chief Marketing Officer, Titipku,

Ben Dales

Head of Digital Marketing, Persimmon Homes

Beth Hearn

International Digital & Marketing Technology Specialist, Papa Johns

Josephine Soei

Head of Marketing and Communications, Deichmann