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Executive Virtual Roundtable: Humanising Customer Engagement

Event Concluded

Humanising customer engagement: Start Anywhere. Go Everywhere.

Humans are complicated, dynamic, and demanding. Even with the best tools, it is still hard to deliver a consistently excellent customer experience. As consumer expectations and the number of digital channels and devices continue to grow, complexity increases. That makes it even more important for brands to have a sophisticated customer engagement platform to bring relevant and meaningful customer experiences to life.

Join this roundtable hosted by Chye Yien, Senior Strategic Business Consultant, Braze, APAC, and discover best-in-class tactics that leading brands use to drive stronger customer lifetime value, retention and revenue. This session is a great opportunity for you to engage with industry peers to share trends, challenges and strategies for 2023 and beyond, in a closed environment.

In this roundtable, we will discuss:
01. How have customer behaviours evolved during the last 20 months and how have brands been engaging with them?
02. How to drive more efficiency and personalisation when engaging with customers across multiple channels?
03. What are the successful tactics to engage with customers in their digital journey that result in increased lifetime value, retention and revenue?
04. How do effective customer engagement strategies optimise customer experience and boost internal team performance?

The virtual roundtable has a limited 8 seats for industry leaders and decision-makers from Marketing, Customer Experience, CRM, Digital, Product based in APAC region. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator & Guest Speaker

MarTech Summit Bangkok

Chye Yien

Senior Strategic Business Consultant, APAC Braze

Chye leads Industry Solutions at Braze in APAC, a dedicated team developing breakthrough growth opportunities and strategies for Braze to compete and win in each industry. Chye has more than 10 years of experience as a marketing professional, working in global organisations across finance and media industry. She was also leading a digital team in a global agency, focused on driving innovation and delivering business growth.

Augustin Du Mesnildot

VP of Online Marketing, Pomelo

Augustin du Mesnildot is Vice President of Online Marketing at Pomelo, Southeast Asia’s leading omnichannel fashion platform. He currently oversees all aspects of Pomelo’s performance marketing, engagement, and partnerships, spearheading Pomelo’s regional digital marketing strategy. Augustin has 10 years of experience in marketing and e-commerce, having previously worked in Paris, Shanghai, and Berlin. Before joining Pomelo, Augustin led Revolve’s international expansion strategy, driving advertising initiatives across key markets. He also served as the head of digital marketing at SmartBuyGlasses.

Why Join This Roundtable?

Who's Attending

Confirmed attendees include C-level, VP, & Director from the following companies:

Daniel Koo

Vice President, Digital, Shangri-La Group

Dipashree Das

Head of Partner Growth Marketing, APAC & ANZ, AmazonFuse, Amazon

Shane Ang

Regional Head of Intelligence & Performance (APAC), Moët Hennessy

Brandon Ho

Regional Head of Retail & Customer Analytics, DBS Bank

Shane Capron

Senior Director, International Marketing, PayPal

Sourav Bose

Head of Data Science & AI, AIA

Marie Crouan

Senior Field Marketing Manager, Optimizely

Aurelien Deschodt

Global Head of Growth Marketing, Decathlon

Cristiane Ross

Director of Customer Experience, PURE Group

Nailesh Shah

Head of Digital Platform & Content Commercialisation, Citi

Lolitta Suffian

Vice President of Customer Experience, Telekom Malaysia

Karen Chan

Chief Customer Officer, NTUC Fairprice Group

Benjamin Darde

Director, Digital, Formerly National Basketball Association (NBA)

Carlos Martin

Head of Data Science, Boehringer Ingelheim

Yozora Wong

Global Head of CRM, Member Engagement (LVMH), DFS Group

Shruti Ahuja-Ramamurthy

Head of Digital Transformation, Virgin Media O2

Gian Battista Baa'

Head of Digital Marketing & Advertising, Intesa Sanpaolo

Zarena Kancheva

Senior Director, Global Growth & Marketing, Rakuten Viber

Hazem EL Taha

Global Head of MarTech, HSBC

Sahin Uzun

Head of E-Commerce & CRM, Reckitt

Marcio Nunes

Head of Digital Transformation, Bob's

Wilhelm Frank

Director, Commercial Marketing, EMEA, Lenovo
MarTech Summit Attendee

Dimitri Khodovets

Director, Digital Technology & Experience, EMEA, The Estée Lauder Companies Inc.

Jose Llorens

Vice President Marketing & Communication, Otovo

Pedro Barreda Cabanillas

Ex-International Marketing Director, 888/William Hill

Elena Reyna Monasterio

Director, Global Marketing & Communications, Water Business, ACCIONA

Alexandra Aguilar Torres

Director of Data & Machine Learning, Edelman

Vaibhav Kumar

Head of Products & E-Commerce, Asis Max Life Insurance

Mónica Escudero

Head of Data & CRM, L'Oréal Iberia

Kiko Gámez Martínez

Global Director of E-Commerce, MarTech & Growth, Telefónica
MarTech Summit Attendee

Piyapoom “Champ” Seechang

Director, Marketing,B2B Thailand, Michelin

Jivan Tulsiani

Head of Marketing, TZ APAC

Shivani Tiwari

Head of Growth & Digital Marketing, AJIO.com

Asmita Ranade

Senior Director, Affinity Analytics, Aon
MarTech Summit Attendee

Hua Xing Chen

Group Head of Data&Analytics, Group Wholesale Bank, UOB

Stefan Hock

Director, Performance Marketing & Media, ABOUT YOU

Dinesh Ramchandani

Director, Data & Analytics, Unilever
MarTech Summit Attendee

Rachel Peng

Head of Regional Strategy & Analytics, Seller Operations, Lazada

Sisir Mohapatra

Head, Gifting Business, FairPrice Group

Esther Tan

Global Director, Marketing & E-Commerce, Plaza Premium Group

Dr. Yuhui Yao

Group Chief Data Officer, FWD Group

Gan Hup Tan

Vice President, Loyalty & Partnerships, Brand & Marketing, The Ascott Limited

Yohei Watanabe

Head of Marketing Asia Pacific & Japan, Global Marketing, Elekta

Shalini Seneviratne

Director, Marketing, Baby & Child Care, Kimberly-Clark
The MarTech Summit Attendee

Shaun Xavier

Head of CRM, ZALORA Group

Soumyajit Sarcar

Head, Data & Analytics Solutions, Nomura

Faraaz Ali

Global Head, Digital Engagement and Commercialisation, Standard Chartered Bank

Lawrence Loh

Digital & Omni-Channel Transformation Lead, Asia, Alcon

Thuan Nguyen

Head of CLM Commercial, Haleon

Adeline Ong

Advanced Analytics Lead, Commercial Excellence, Johnson & Johnson