Sarah Williams
Chief Customer Experience Officer, Westminster City Council
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Humans are complicated, dynamic, and demanding. Even with the best tools, it is still hard to deliver a consistently excellent customer experience. As consumer expectations and the number of digital channels and devices continue to grow, complexity increases. That makes it even more important for brands to have a sophisticated customer engagement platform to bring relevant and meaningful customer experiences to life.
Join this roundtable hosted by Chye Yien, Senior Strategic Business Consultant, Braze, APAC, and discover best-in-class tactics that leading brands use to drive stronger customer lifetime value, retention and revenue. This session is a great opportunity for you to engage with industry peers to share trends, challenges and strategies for 2023 and beyond, in a closed environment.
In this roundtable, we will discuss:
01. How have customer behaviours evolved during the last 20 months and how have brands been engaging with them?
02. How to drive more efficiency and personalisation when engaging with customers across multiple channels?
03. What are the successful tactics to engage with customers in their digital journey that result in increased lifetime value, retention and revenue?
04. How do effective customer engagement strategies optimise customer experience and boost internal team performance?
The virtual roundtable has a limited 8 seats for industry leaders and decision-makers from Marketing, Customer Experience, CRM, Digital, Product based in APAC region. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.
Chye leads Industry Solutions at Braze in APAC, a dedicated team developing breakthrough growth opportunities and strategies for Braze to compete and win in each industry. Chye has more than 10 years of experience as a marketing professional, working in global organisations across finance and media industry. She was also leading a digital team in a global agency, focused on driving innovation and delivering business growth.
Augustin du Mesnildot is Vice President of Online Marketing at Pomelo, Southeast Asia’s leading omnichannel fashion platform. He currently oversees all aspects of Pomelo’s performance marketing, engagement, and partnerships, spearheading Pomelo’s regional digital marketing strategy. Augustin has 10 years of experience in marketing and e-commerce, having previously worked in Paris, Shanghai, and Berlin. Before joining Pomelo, Augustin led Revolve’s international expansion strategy, driving advertising initiatives across key markets. He also served as the head of digital marketing at SmartBuyGlasses.
