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Executive Virtual Roundtable: Humanising Customer Engagement

Live Session Ended: January, 2022

Humanising customer engagement: Start Anywhere. Go Everywhere.

Humans are complicated, dynamic, and demanding. Even with the best tools, it is still hard to deliver a consistently excellent customer experience. As consumer expectations and the number of digital channels and devices continue to grow, complexity increases. That makes it even more important for brands to have a sophisticated customer engagement platform to bring relevant and meaningful customer experiences to life.

Join this roundtable hosted by Chye Yien, Senior Strategic Business Consultant, Braze, APAC, and discover best-in-class tactics that leading brands use to drive stronger customer lifetime value, retention and revenue. This session is a great opportunity for you to engage with industry peers to share trends, challenges and strategies for 2022 and beyond, in a closed environment.

In this roundtable, we will discuss:
01. How have customer behaviours evolved during the last 20 months and how have brands been engaging with them?
02. How to drive more efficiency and personalisation when engaging with customers across multiple channels?
03. What are the successful tactics to engage with customers in their digital journey that result in increased lifetime value, retention and revenue?
04. How do effective customer engagement strategies optimise customer experience and boost internal team performance?

The virtual roundtable has a limited 8 seats for industry leaders and decision-makers from Marketing, Customer Experience, CRM, Digital, Product based in APAC region. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator & Guest Speaker

Chye Yien

Senior Strategic Business Consultant, APAC Braze

Chye leads Industry Solutions at Braze in APAC, a dedicated team developing breakthrough growth opportunities and strategies for Braze to compete and win in each industry. Chye has more than 10 years of experience as a marketing professional, working in global organisations across finance and media industry. She was also leading a digital team in a global agency, focused on driving innovation and delivering business growth.

Augustin Du Mesnildot

VP of Online Marketing, Pomelo

Augustin du Mesnildot is Vice President of Online Marketing at Pomelo, Southeast Asia’s leading omnichannel fashion platform. He currently oversees all aspects of Pomelo’s performance marketing, engagement, and partnerships, spearheading Pomelo’s regional digital marketing strategy. Augustin has 10 years of experience in marketing and e-commerce, having previously worked in Paris, Shanghai, and Berlin. Before joining Pomelo, Augustin led Revolve’s international expansion strategy, driving advertising initiatives across key markets. He also served as the head of digital marketing at SmartBuyGlasses.

Why Join This Roundtable?

Who's Attending

Roman Studeny

Product Director, MarTech, Kiwi.com

Alex Beresford

Chief Growth Officer, Taxfix

Ronnie Brown

Chief Marketing & Distribution Officer, DirectAsia Insurance

Kit Pui Lee

Director, Marketing, Esplanade

Miranda Lu

Head of Marketing, Asia, Wise

Kenneth Lau

Global Digital Commerce Excellence Lead, Mondelēz International

Lorraine Lai

Senior Director, Consumer Growth Marketing, Flywire

Dr. Julia Ju

Chief Marketing & Strategy Officer, Körber Pharma

Tobias Blessing

Head of Digital Marketing, Octopus Energy

Melissa Weston

Head of Marketing, Central Europe (DE, AT, CH, CZ, PL), Ticketmaster Deutschland

Christof Thesinga

Vice President, Marketing, Europe, Coyote Logistics, A UPS Company

Michael Schlueter

Vice President, Marketing Tech, Data & Analytics, Springer Nature

Elena Zhigalina

Head of Brand & Communications, zolar

Ben Polter

Global Digital CRM Manager, Beiersdorf AG

Simon Kinzel

Head of E-Commerce, Tchibo

Dan Stewart

Director, Marketing, Shared Services & Operations, Oxford University Press

Brajendra Yadav

Vice President, Omnichannel Strategy & Digital Innovation, Esprit

Citra Ramadhani

Head of Marketing Tech & Consumer Data, Nestlé Indonesia

David Cyrus

Head of APAC Marketing, Staffbase

Lalit Mohan Velpula

Head of Customer Experience, Hilti Asia

Susan Nisbet

Vice President, Loyalty, Langham Hospitality Group

George Cairns

Head of Product: Personalisation, Lloyds Banking Group

Tamara Schenk

Vice President, International Marketing, Kelly Services

Kerstin Stengel

Head of Marketing, CEMEA, Seismic

Adam Tonkiel

MarTech Lead, Reckitt

Meenakshi Shunmugham

Chief Marketing Officer, Wio Bank

Stephen Lane

Managing Director, Analytic Edge

Faithful Adia

Marketing Automation Lead, HelloFresh

Deepali Raste

Program Manager & Lead Consultant, Group Commercial Analytics, Dyson

Adrian Gray

Head of Marketing Automation, Wolt

Vittoria Gambirasi

Chief Marketing Officer, The Show-Case

Karan Premi

Group Head of Marketing Technology, New Statesman Media Group

Vera Wang

Head of E-commerce, SEA, TikTok

Arun Rawat

Product Marketing Lead, Zalando

Roxanne Norman

Head of Digital Marketing, Food Lover's Market

Anjali Kalia

Assistant Vice President, Digital Marketing, IHH Healthcare

Farid Arkan

Performance Marketing Lead, PT Erajaya Swasembada Tbk.

Patricia Mulles

Director & Global Head of Partnerships, She Loves Data

Neeraj Mishra

Digital Lead, Performance Marketing, Business Intelligence & Data Management, Vinda Group SEA

Manmeet Malhi

Global Head of Acquisition Marketing, Cigna International

Hélio Henriques

Digital Director, ALDI Portugal

Inês Dantas Coelho

Head of Digital B2C Channel, CTT - Correios de Portugal

Sebastien Jeanneret

Chief Marketing Officer, Analytic Edge

Dewey Lovett

Senior Enablement Manager, Conductor

Matthew Day

Head of Creative & Digital Marketing Hub, Marsh

Rick Mans

Sub Chapter Lead Customer Experience & Solution Delivery, Roche

Thomas Lynch

Acting Head of Digital Decisioning, LNER

Javin Chew

Head of Marketing, Cogoport

Dave Penney

Director, Marketing & Communications, UCAS

Rohan Dhanuka

Industry Head, Finance & Brandhub, Google

Eszter Morvai

Head of Customer Data Platform, Aviva