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Successful retailers understand that leveraging their customer data asset to drive their business is critical from improving customer experiences to increasing their lifetime value. However, increased regulation and heightened privacy awareness have made it challenging to access and connect the data needed for a 360-degree view of consumers. This is where data collaboration can fill in the gaps, but such relationships can only operate with mutual consent, security and governance.
In order to achieve meaningful interactions, organizations have been leveraging the power of data collaboration tools like data clean rooms to create better, more personalized customer journeys, ultimately fostering business transformation.
In this workshop with Retail Dive, you will learn more about:
– How the world’s top retailers collaborate with their brand partners to deliver win-win results
– The value brought by data collaboration between brands and retailer, and how they are enabling business success through numerous use cases
– How to unlock the value of your data in a safe and secure environment to create new revenue streams, optimise your marketing spend and strengthen customer experiences
The Private Luncheon has a limited 15-seat for Senior Level Marketing, Customer, Retail and Merchandising Professionals from Retailers / e-Tailers brands who are based in Singapore.
“Data is a huge opportunity for retailers and a source of significant value for our business as well as our partners. Whether by educating and empowering our store associates, automating and localizing our
category management or developing a smarter supply chain, data has the potential to revolutionize our industry.
To make that happen, we need to actively break down historical data silos. There is power when we combine these silos, creating insights and value. One way to make data collaboration happen is to embed the business in the agile data cycle, so the company is a main character in the exploration, prototyping, and industrialization process.”
– Elodie Perthuisot, Global Chief Technology and Data Officer, Carrefour
As LiveRamp Asia Pacific Managing Director, Frederic Jouve has played an instrumental role in the steady growth of LiveRamp’s business in Asia. He has spent more than 22 years in Asia Pacific and with his deep understanding on Asia culture and business practices, has successfully advised a good number of Fortune 500 companies on their data driven business growth strategies. These strategies have resulted in positive and measurable results for them.
His insights and tracking experiences on digital transformation of Retailers and evolutionary partnership between CPG and Retailer has made him a popular interviewee and he is often quoted in top Asia Business / Marketing magazines and journals.
The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.
Please email Lin at lduan@themartechsummit.com if you need any assistance.
