Maximising customer experience across channels can be achieved with tools to track behaviour and give instant suggestions in real-time. This can also be achieved through marrying varied and disparate data together by using customer data platforms.
During this roundtable we will discuss:
01. An all-around view of the customer’s journey across your company touchpoints by using a combination of data analytics, artificial intelligence, and machine learning.
02. Appropriate solutions that provide a highly individualised and positive user experience.
03. The challenges realised in completing a truly blended set of data.
The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.
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