Executive Virtual Roundtable: The State of Marketing: Reimagining Digital Strategy in 2022 and Beyond

19 May, 2022 | 15:00 - 16:00 Singapore Standard Time (GMT+8)

The State of Marketing: Reimagining Digital Strategy in 2022 and Beyond

The last 2 years have introduced unforeseen levels of marketing innovation, transformation, speed, and agility. Due to the global impacts of the COVID-19 pandemic, CMOs and marketing leaders have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, and work from anywhere with technology and data.

Together we will dive into the insights and trends from the Salesforce’s 7th edition State of Marketing report and discuss the biggest takeaways from a couple of years unlike any other.
– How marketing leaders pivoted to address rapid and fundamental shifts in consumer behaviour
– The impacts of a distributed workforce and how marketing leaders are enabling new methods of collaboration
– The data marketers are collecting to better understand their customer
– How marketing leaders are re-skilling their teams to keep up with the speed and pace of innovation

In this executive roundtable we will discuss:
– 90% of marketers say organisational priorities have changed since pre-pandemic, across everything from innovation to customer engagement to collaboration. What has been the biggest shift in your marketing priorities over the last 2 years?
– The top priority for ASEAN marketers is about creating a cohesive customer journey across channels and devices, do you agree? How has your customer journey evolved over the last 2 years?
– Focusing on growth and retention, what are your requirements when choosing the right marketing technology for your business needs and transformation journey?

The roundtable has a limited 15 seats for Senior Level Marketing Professionals from medium sized to large enterprises who are based in ASEAN.

Moderator

Chris Jordan

Regional Vice President, Digital 360, ASEAN, Salesforce

Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Commerce Cloud, Data and Identity team across ASEAN. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of commerce solutions and digital marketing.

Chris has been with Salesforce for five years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth.

With a passion for strategy, all things data, commerce and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence.

A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Group Account Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space.

Chris holds a Degree in Marketing and Management from the University of Newcastle and several industry accolades.

Nikhil Gopal Parambath

Regional Vice President, Digital 360, ASEAN, Salesforce

Nikhil is currently leading the Digital 360 team at Salesforce, looking after ASEAN Growth and Emerging Markets. He has more than twenty-five years of experience in the Asia-Pacific region spanning diverse areas like Sales Management, Account Management, Channels Management, Business Development and Presales, experience in Enterprise software solutions and services sales at CXO levels.

Who's Attending

THE ROUNDTABLE

The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as it’s topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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