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Private Executive Lunch Co-hosted with Braze
Build or Buy? Modernising the MarTech Decisions for Next-Gen Customer Engagement

Event Concluded
Location : 9/F, The Box, SO/Bangkok, 2 N Sathon Rd, Si Lom, Bang Rak, Bangkok 10500, Thailand

Insights at the Table

As organisations look to modernise their Martech stacks, many are stepping back to reassess legacy systems and the balance between building in-house solutions and adopting best-in-class platforms. This private executive lunch provides a forum for senior marketing, digital, and technology leaders to exchange perspectives on migrating to a modern customer engagement architecture, with Braze as the platform in focus. The discussion will centre on build versus buy decisions, data and integration challenges, and how Braze enables real-time, personalised, cross-channel engagement at scale.

What you will learn during the event :

  • What are the biggest limitations you are experiencing with your current or legacy Martech stack when it comes to customer engagement today?
  • When modernising your Martech stack, what has most influenced your decision to build in-house versus buying a platform?
  • How important is real-time data and orchestration in delivering meaningful customer engagement, and where do most organisations struggle today?
  • What does ‘modern’ customer engagement mean in practice for your organisation, and how do you measure its success?
  • As AI continues to reshape customer engagement, how are organisations deciding which capabilities should remain strategic assets built in-house, versus areas where partnering with external platforms creates more value?

 

Spaces are extremely limited for this exclusive event. Secure your spot today.

Agenda
12:00 | Door opens – Arrival & Networking
12:20 | Welcome Remarks
12:30 – 13:50 | Lunch & Discussion
13:50 – 14:00 | Closing Remarks
14:00 | Departure

This exclusive, invite-only executive event is limited to 15 senior industry leaders who are based in Bangkok, specialising in Customer Engagement, CX, or Digital Marketing.

Moderator

Savanun Boonyapanich (Sugar) , สวนันท์ บุญญพนิช (น้ำตาล)

Head of Thailand for Commercial & Startups

With seven years of experience in the marketing technology sector including Braze & Salesforce, Sugar is a seasoned sales leader dedicated to driving customer engagement. She is passionate about helping businesses leverage innovative solutions to enhance their marketing strategies. Her extensive expertise in the MarTech landscape allows her to effectively support both startups and commercial clients in achieving their goals.

Kao Sutthitham

Head of Enterprise, Thailand, Braze

Kao Sutthikiat is the Head of Thailand Enterprise at Braze, a veteran with 8+ years of experience in the MarTech evolution. Having spearheaded projects for over 40 major brands like Starbucks, TrueMoney, and Central Group, Kao excels at unearthing hidden data to drive real-world ROI. Today, he is at the forefront of ML and Reinforcement Learning in marketing, empowering brands to ditch traditional segmentation in favour of autonomous, 1:1 customer engagement.

Who's Attending

Confirmed attendees include C-level, VP, Heads of & Director from the following companies:

Our Customised Events

Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.

Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.

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