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Integral Ad Science (IAS) is a leading global media measurement and optimisation platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen, by real people, in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers.
Area of Discussion:
Attention, while not entirely new, has become one of the most talked about and complex topics in the world of digital media today. Defining it has proven to be difficult, with marketers across the industry often divided on how to characterise and fully harness attention. But industry experts unanimously agree that harnessing attention is pivotal to executing a successful advertising campaign.
Over dinner we will discuss the topic of attention, how brands are approaching this challenging and not as yet standardised metric and will endeavour to touch on the following areas:
• Why is driving attention a priority for brands right now?
• Why has the conversation shifted from engagement to attention? What does attention accomplish that engagement doesn’t?
• Where is your business on the journey towards attention?
• What is different about our HK market that could pose a challenge in the measurement and planning of attention?
• What do you think it will take for us to see increased adoption of attention-based marketing strategies here in HK and APAC?
• Accurate, scalable attention products are still being developed. What do you hope to see from these products?
This Executive Dinner is invite-only and has a limited seating of 15 for Senior level industry leaders from the marketing field.
The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.
Please email Lin at lduan@themartechsummit.com if you need any assistance.
