Close
Integral Ad Science (IAS) is a leading global media measurement and optimisation platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen, by real people, in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers.
Area of Discussion:
Attention, while not entirely new, has become one of the most talked about and complex topics in the world of digital media today. Defining it has proven to be difficult, with marketers across the industry often divided on how to characterise and fully harness attention. But industry experts unanimously agree that harnessing attention is pivotal to executing a successful advertising campaign.
Over dinner we will discuss the topic of attention, how brands are approaching this challenging and not as yet standardised metric and will endeavour to touch on the following areas:
• Why is driving attention a priority for brands right now?
• Why has the conversation shifted from engagement to attention? What does attention accomplish that engagement doesn’t?
• Where is your business on the journey towards attention?
• What is different about our HK market that could pose a challenge in the measurement and planning of attention?
• What do you think it will take for us to see increased adoption of attention-based marketing strategies here in HK and APAC?
• Accurate, scalable attention products are still being developed. What do you hope to see from these products?
This Executive Dinner is invite-only and has a limited seating of 15 for Senior level industry leaders from the marketing field.
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
