We invite you to an exclusive conversation bringing together senior women MarTech leaders to explore how AI is reshaping marketing technology, leadership, and growth.

This will be a two-way discussion; pairing Adobe’s perspective with insights from peers who are actively leading AI transformation within their own organizations.

Together, we’ll discuss:

• Adobe as “Customer Zero”
An inside look at how Adobe’s marketing organization is the first to adopt, test, and scale AI-powered solutions—sharing real-world outcomes, lessons learned, and what it truly takes to embed AI into day-to-day marketing operations.

• Reimagining B2C engagement at scale
How women MarTech leaders are using AI to scale creativity and personalization across consumer channels—accelerating content production while delivering more relevant, human experiences.

• The evolving B2B marketing playbook
How leaders are transforming B2B marketing—moving from lead-based models to account- and buying-group strategies, and using AI to better sense demand, orchestrate journeys, and align with sales.

• Women leading organizational change in the AI era
How MarTech leaders are driving cultural shifts, new ways of working, and smarter resource allocation—ensuring AI becomes a catalyst for impact, not just experimentation

This International Women’s Day roundtable is designed for MarTech leaders to learn from one another, share candid perspectives, and help shape the future of AI-powered MarTech leadership, through open discussion and shared learning.

We hope you’ll join us for this inspiring International Women’s Day conversation.