As organisations look to modernise their Martech stacks, many are stepping back to reassess legacy systems and the balance between building in-house solutions and adopting best-in-class platforms.

Over a curated dinner paired with selected wines, guests will exchange perspectives on MarTech modernisation, build versus buy decisions, data integration challenges, how Braze enables real-time, personalised, cross-channel engagement at scale, and the role of AI in customer engagement.

What you will learn during the event :

• With marketing shifting from batch-and-blast, to next-best-action segments, to full AI decisioning. Which one of those three is actually your reality today, and where would you like to be ideally?
• If you jumped straight to that AI decisioning end-state tomorrow, no budget or legacy system constraints, what’s the one customer moment you’d redesign first, and why that one?
• There’s a growing tension between efficiency, doing more with AI,  and authenticity, making customers feel seen as humans. How are your teams navigating that internally?
• WhatsApp has become primary customer touchpoints in this region in a way most global HQs still underestimate. How are you building engagement strategies around channels your corporate platform wasn’t originally designed for?”
• The HK customer is simultaneously price-sensitive and experience-driven, they’ll hunt for a voucher code and still expect a premium feel. How do you build an engagement strategy that honours both without cheapening your brand?
• The opening closed with the slide on ‘marketers taking their seat at the table.’ If you had ten minutes with your CEO tomorrow to earn that seat, what’s the one engagement metric you’d put in front of them to prove marketing creates business value, not just activity?

Spaces are extremely limited for this intimate wine-paired dinner experience. Reserve your spot today.

Agenda

18:00 | Arrival, Networking & Welcome Drinks
18:30 | Welcome Remarks & Opening
18:45 – 20:15 | Wine-Paired Dinner & Discussion
20:15 – 20:30 | Closing Remarks
20:30 | Post-Dinner networking & Departure