As organisations look to modernise their Martech stacks, many are stepping back to reassess legacy systems and the balance between building in-house solutions and adopting best-in-class platforms.

Over a curated dinner paired with selected wines, guests will exchange perspectives on MarTech modernisation, build versus buy decisions, data integration challenges, how Braze enables real-time, personalised, cross-channel engagement at scale, and the role of AI in customer engagement.

What you will learn during the event :

• What are the biggest limitations you are experiencing with your current or legacy Martech stack when it comes to customer engagement today?
• When modernising your Martech stack, what has most influenced your decision to build in-house versus buying a platform?
• How important is real-time data and orchestration in delivering meaningful customer engagement, and where do most organisations struggle today?
• What does ‘modern’ customer engagement mean in practice for your organisation, and how do you measure its success?
• As AI continues to reshape customer engagement, how are organisations deciding which capabilities should remain strategic assets built in-house, versus areas where partnering with external platforms creates more value?

Spaces are extremely limited for this intimate wine-paired dinner experience. Reserve your spot today.

Agenda
18:00 | Arrival, Networking & Welcome Drinks
18:20 | Welcome Remarks
18:30 – 19:50 | Wine-Paired Dinner & Discussion
19:50 – 20:00 | Closing Remarks
20:00 | Departure