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Breakout Roundtable:
The Attention Factor: Unlocking the Impact of Ads

23 April, 2024 | 4:05pm - 5:05pm Singapore Time

VIP Room B, The Stamford Ballroom (Level 4), Raffles City Convention Centre

This Roundtable is part of The MarTech Summit Asia @Singapore, view full summit agenda here

The Attention Factor: Unlocking the Impact of Ads

In today’s digital media landscape, attention has emerged as the hottest topic, captivating marketers and experts alike. According to IAS Industry Pulse, 77% of media experts believe that measuring attention to proprietary platform ads will be important to evaluate campaigns. However, understanding and optimising attention is far from straightforward—it’s a multifaceted challenge with diverse perspectives within the industry.

Join this session where we will delve into the complex realm of attention, explore evidence-based strategies that empower marketers to amplify campaign effectiveness and successfully capture consumer attention.

The breakout roundtable has a limited 20 seats for Senior-Level Industry Leaders from the field of Advertising, Media, Marketing, from major brands who are based in Singapore and Southeast Asia region. Please register to attend this workshop below, and our team will get back to you within 24 hours to confirm your place.


Megan Reichelt

Country Manager, Southeast Asia, Integral Ad Science

Megan Reichelt is the Country Manager of Southeast Asia (SEA) at Integral Ad Science.
In her role, Megan actively works with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Megan joined IAS as Strategic partnerships manager and then got promoted to Programmatic lead in the region before being appointed as the Country Manager, SEA.

With over seven years of experience across Australia and Singapore, Megan brings strong expertise in digital advertising, business development, relationship management, leadership and all things programmatic.

Before joining IAS, Megan was the Regional Sales and Marketing Manager at Accor hotels and was instrumental in establishing long-standing partnerships.

Megan is a member of the IAB SEA Programmatic Council.

Why Join This Roundtable?

Who's Attending


The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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