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In today’s digital media landscape, attention has emerged as the hottest topic, captivating marketers and experts alike. According to IAS Industry Pulse, 77% of media experts believe that measuring attention to proprietary platform ads will be important to evaluate campaigns. However, understanding and optimising attention is far from straightforward—it’s a multifaceted challenge with diverse perspectives within the industry.
Join this session where we will delve into the complex realm of attention, explore evidence-based strategies that empower marketers to amplify campaign effectiveness and successfully capture consumer attention.
The breakout roundtable has a limited 20 seats for Senior-Level Industry Leaders from the field of Advertising, Media, Marketing, from major brands who are based in Singapore and Southeast Asia region. Please register to attend this workshop below, and our team will get back to you within 24 hours to confirm your place.
Megan Reichelt is the Country Manager of Southeast Asia (SEA) at Integral Ad Science.
In her role, Megan actively works with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Megan joined IAS as Strategic partnerships manager and then got promoted to Programmatic lead in the region before being appointed as the Country Manager, SEA.
With over seven years of experience across Australia and Singapore, Megan brings strong expertise in digital advertising, business development, relationship management, leadership and all things programmatic.
Before joining IAS, Megan was the Regional Sales and Marketing Manager at Accor hotels and was instrumental in establishing long-standing partnerships.
Megan is a member of the IAB SEA Programmatic Council.
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
