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Breakout Roundtable: Wolt Ads and AppsFlyer: Frictionless Retail Media Experience hosted by AppsFlyer

11:25am -12:25pm CET | Wednesday 5 March | InterContinental Hotel Berlin, Check! Room, Level 2

What We Will Discuss

Experts from AppsFlyer and Wolt Ads come together to explore how to maximize the impact of retail media collaborations. From audience building to measurement, we’ll dive into strategies that drive stronger performance, build lasting partnerships, and fuel long-term growth—making retail media a win-win for all.

Key Takeaways:

Learn more about retail media—the fastest-growing ad channel for 2024–2025.
Whether you’re in a retail media network, agency, or on the brand side, gain insights into leveling up your retail media game.
Discover how to overcome challenges and leverage opportunities in retail media through real-world strategies.

The chat will be followed by a roundtable discussion, where we invite brands, networks, and agencies to join the conversation and dive deeper into key retail media challenges and opportunities.

The breakout roundtable has a limited 15 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in Europe. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.

Moderators

Catalina Salazar

Head of Wolt Ads, Wolt

Catalina Salazar, originally from Colombia, has built a distinguished 16-year career in advertising and technology. Beginning as a software engineer, she transitioned to digital performance marketing roles in Australia and later served as Global Digital Media Director for Dentsu in the UK. Returning to Colombia, she led Dentsu’s LATAM commerce team before joining Rappi, where she developed programmatic retail media products and established partnerships with over 100 global brands. Currently, as Global Head of Wolt Ads, Catalina oversees adtech product and business development, creating tools that connect merchants and brands with consumers across 29 markets.

Gilad Katan

Senior Product Manager, AppsFlyer Data Collaboration Platform

Gilad Katan is a Senior Product Manager at AppsFlyer, part of the team leading its Data Collaboration Platform. With a background in retail and eCommerce technology, he has held product leadership roles across multiple companies in the space. Before AppsFlyer, at Avo, he built a global delivery platform, and as co-founder of Cygo, he built a retail analytics solution. He also led competitive intelligence products at Revionics and StoreSmarts, working closely with enterprise retailers worldwide.

Why Join This Roundtable?

Get heard!


This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.

Exclusive networking


Limited seats with intensive & in-depth F2F networking experiences.

Peer-reviewed 


The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!

Who's Attending

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