Preview Agenda – The MarTech Summit Singapore
25th & 26th April 2023

Day 1 - 25th April
08:15 - 08:50 | Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:25

[MarTech Integration] Less is More: How to Connect and Integrate your MarTech Stack to Fuel Marketing ROI

– How we can build a leaner MarTech Stack to boost ROI
– Successful cases of MarTech Stack/Platform Integration

09:25 - 09:45

[Scalable MarTech] Ways to Scale Your MarTech Stack with Your Business in Times of Uncertainty

– Tips & tools to turn your MarTech stack to be scalable amid uncertainties
– How to build scalable MarTech stack to fit every team and user

09:45 - 10:25

[Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– Does legacy technology still work well today and in the near future?
– How to gain trust and buy-in from all stakeholders, open their minds to the possibilities of new technologies

10:25 - 10:45 | Networking Coffee Break

10:45 - 11:25

[Future of Work] The Work of Marketing: How to Digitally Transform Marketing Teams to be Future-Oriented

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

11:25 - 11:45

[E-Commerce Marketing] Leverage Data and Insights for E-Commerce Marketing and Boost Sales

– Stories of building E-Commerce Ecosystem
– How to engage with new generation shoppers
– How to convert data and insights into to actionable strategies to grow revenue

11:45 - 12:10

[Brand Activation] Successful Stories of Conventional Brands to Acquire New, Profitable Customers

– Tools to activate / innovate a Brand
– How to stay close to your customer with branding and its way of engagement

12:10 - 12:30

[Social Listening] Listen to Your Customers: Provide the Ability to Turn Social Data into Actionable Business/Customer Insights

– How to visualise the process of turning social data into insights
– How to optimise the digital consumer journey using social data and analytics

12:30 - 13:30 | Networking Buffet Lunch

13:30 - 13:55

[Partnership] How to Land a MarTech Partnership to Achieve Higher Internal User Satisfaction

– How to identify the right partners – What is the thought process?
– Successful Stories of the relationship with your Partners to bring marketing success
– How do partnerships drive innovation in your organisation?

13:55 - 14:15

[Product-Led Growth] How to Optimise Customer Experience with Product-Led Growth Marketing Initiatives

– How to champion Product-Led Growth approach in marketing
– Showcasing enhanced customer experience from a product’s point of view

14:15 - 14:55

[Revenue Generation] Relate Marketing and Sales to Customer Journey: Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness

– How to measure revenue generation performance (e.g. lead generation, conversion) in your organisation
– How to identify common grounds for marketing and sales to improve each month

14:55 - 15:25 | Networking Coffee Break

15:25 - 16:05

[Marketing Ecosystem] Champion a Customer-Centric Ecosystem That Build Marketing Best Practices and Achieve High Satisfaction

– How to monetise ecosystem to acquire, reactivate & retain customers
– What are the roles of partnerships and their shared capabilities to help build the ecosystem

16:05 - 16:25

Interactive Panel | [Digital Trust] How have You Earned Your Customer’s Digital Trust Today?

– Consumers are concerned about their data and brands are focusing on respecting customer data. Personalised experiences are a trust multiplier. Discuss with your peers on how your brand build trust and what are the key drivers to build a powerful data strategy.

16:25 - 17:25

Merge the Stage & Floor (Your time to voice out at your table!)
Roundtable Discussion | [Digital Trust] How have You Earned Your Customer’s Digital Trust Today?

After the Interaction Panel, participate in facilitated roundtable discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting.

17:25 - 19:00 | Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking session with your fellow marketers

Day 2 - 26th April
08:15 - 08:50 | Arrival & Networking Breakfast

We are splitting into 2 Tracks on Day 2 for marketers to deep dive into two different themes – Data-Driven Marketing AND Content & Creative Marketing.
Data-Driven Marketing Track

Content & Creative Marketing Track

08:50 - 09:00 | Chairperson Introduction & Overview

08:50 - 09:00 | Chairperson Introduction & Overview

09:00 - 09:25
[Customer Data] How to Validate Customer Behavioural Data to Align with Your Brand Strategy

- How important is accurate customer data to curate customer journey
- Use cases of learning from data insights to know your customer

09:00 - 09:25
[User Experience & Storytelling] Why User Experience (UX) Matters to Content Marketing: Do it Right with Your Storytelling & “Scrollytelling”

- How to tell a story simply by scrolling
- Ways to convey stories across touchpoints to create better UX

09:25 - 09:45
[First-Party Data] Build a Trust-Based First-Party Data Asset to Enter the Cookiesless Future

- How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookiesless future
- How to increase customer lifetime value with first-party data

09:25 - 09:45
[Gamification] Interactive Contents & Gamification in Marketing: Winning Your Customers Over by Letting them Win

- How to engage customers and motivate them to want to come back
- Successful tactics on gamified techniques in marketing strategy

09:45 - 10:25
[Single Customer View] Bring Single Customer View (SCV) to Life for More Accurate Marketing Attribution

- What is your problem statement of having a SCV?
- How should different teams work together to bring the single customer view to life? What are the “must-haves”?

09:45 - 10:25
[Influencer Marketing] Outsourcing Creativity: How to Leverage Influencer Marketing to Grow Revenue

- How to curate a successful influencer marketing strategy and campaign
- How to design and manage Influencers' content across multiple platforms, e.g. YouTube, TikTok, Facebook, Instagram, etc.

10:25 - 10:55 | Networking Coffee Break

10:25 - 10:55 | Networking Coffee Break

10:55 - 11:25
[Marketing Analytics] Marketing: Science or Art? I - How to Integrate Siloed Data and Generate Effective Customer Segmentation

- How to create clear recommendations from marketing analytics
- Tactics to convert data into ROI with accurate customer segmentation

10:55 - 11:25
[Social Marketing] How to Connect Shifting Customer Values and Behaviour to Your Business Beyond Profiting the Brand

- How MarTech stack is used to help accelerate the “Connectedness”?
- Good stories of value-driven marketing that target beyond profit

11:25 - 11:45
[Data Literacy] Marketing: Science or Art? II – How to Enable Teams to Read, Communicate and Harness Data for Marketing Efficiency

- How to assess organisational data literacy
- What is your data literacy programme in the organisation?

11:25 - 11:45
[Conversational Marketing] How to Build Conversations across Multiple Channels and Funnels that Keep You Closer to Your Customers

- How to drive conversions from messages, emails, call conversations effectively
- How to scale personalised experience to engage with customers in various stages of engagement

11:45 - 12:25
[AI and Machine Learning] Be an Advocate Instead of an Adopter: Creating Intelligent Customer Experience with the Power of AI

- How to reconcile customer-first approach with marketing AI
- Use cases of marketing AI that has worked

11:45 - 12:25
[Live Streaming & Video Marketing] How to Apply Your Video Marketing Strategy to the Cycle of Customer Engagement

- Best practices and successful case studies for video marketing campaigns
- Next generation video marketing trends, capabilities, and strategies

12:25 - 13:45 | Networking Buffet Lunch

12:25 - 13:45 | Networking Buffet Lunch

13:45 - 14:25
[Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Channels and Touchpoints

- What data & technology help to create personalised experience from offline to online
- How personalised touch improves customer experience to benefit brand loyalty and drive revenue

13:45 - 14:25
[User-Generated Content] How to Materialise Stronger Customer Loyalty and Retention with User-Generated Content (UGC)

- How to build relationship with the “Users” to generate relevant content
- Showcasing your UGC stories – Trade-offs, risks and impacts

14:25 - 14:45
Interactive Panel | [Customer Privacy] How we Balance Customer Privacy and Customer Experience

- The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution?
- Where is the value in the measurement: what to measure, what are the approaches for measurement?
- What are the success factors?

14:25 - 14:45
Interactive Panel | [Social Commerce] How we Redefine Digital Experience: Your Brand Strategy in Social Commerce to Engage with Customers

- How do your customers grow, and how does your brand grow with them in the digital acceleration era?
- How do you align between brand values & customer values?
- Successful stories of co-creating brand experience with customers

14:45 - 15:30
Merge the Stage & Floor (Your time to speak and voice out at your table!)
Roundtable Discussion | [Customer Privacy] How we Balance Customer Privacy and Customer Experience

After the Interaction Panel, participate in facilitated roundtable discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting.

14:45 - 15:30
Merge the Stage & Floor (Your time to speak and voice out at your table!)
Roundtable Discussion | [Social Commerce] How we Redefine Digital Experience: Your Brand Strategy in Social Commerce to Engage with Customers

After the Interaction Panel, participate in facilitated roundtable discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting.

15:30 - 16:00 | Chairperson Closing Remarks & Departure Coffee

15:30 - 16:00 | Chairperson Closing Remarks & Departure Coffee

a BEETc. event

Sponsorship Opportunities:
sponsor@themartechsummit.com
Delegate Registration:
marketing@themartechsummit.com
General Enquiry:
hello@themartechsummit.com

​Copyright © 2022 BEETc Ltd. All Rights Reserved. Registered in England and Wales. Company Register Number 10786196