Close
Kick off with an overview of the latest MarTech trends, global market statistics & insights by The MarTech Summit Team.
– How regional teams balance global consistency with local customer behaviour, platforms, languages and regulations.
– How Singapore-based headquarters can support local market flexibility without creating duplicated systems and processes.
– How AI agents can connect research, planning, content, activation and measurement across marketing workflows.
– How to define which decisions remain human-led and which activities can be delegated to governed agents.
– How to modernise legacy systems while protecting business continuity, customer data and existing investments.
– How to decide what to consolidate, compose, integrate, build or replace as AI becomes embedded across marketing operations.
– How to establish accountability, human oversight and approval rights for AI-generated decisions and customer interactions.
– How to address privacy, bias, explainability, brand safety and the responsible use of customer information.
– How digital assistants and purchasing agents could influence product discovery, comparison and decision-making.
– How brands make product information, offers and value propositions understandable to both customers and machines.
– How to shorten the time between identifying an opportunity and taking meaningful action.
– How to connect data, approvals, budgets and execution without sacrificing governance or commercial accountability.
– How to evaluate MarTech opportunities based on integration, adoption, time-to-value and commercial impact, while separating scalable use cases from short-term hype.
– How to move successful pilots into governed, enterprise-wide capabilities that improve growth, efficiency and customer experience.
A relaxed networking buffet, giving attendees time to connect and recharge between sessions.
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Private Lunch Session (Invite-Only): Bring together senior MarTech leaders for an exclusive hosted lunch.
Host a Private Lunch
Reserved
– How to assess MarTech value through adoption, time-to-value, operational efficiency and measurable commercial contribution.
– How MarTech leaders decide which platforms to scale, consolidate, replace or retire while preserving room for AI experimentation and innovation.
Reserved
– How brands manage quality, accuracy, ownership and disclosure across AI-generated images, video, audio and copy.
– How to scale multilingual creative production without producing culturally generic or inconsistent work.
“- How to choose between integrated suites, composable platforms and hybrid experience architectures.
– How to deliver the performance, scalability, security and reliability required across multiple APAC markets.”
– How to coordinate customer interactions across apps, marketplaces, messaging platforms, service channels and physical locations.
– How to use behavioural and contextual signals to trigger relevant actions in the moment.
– How to connect content planning, creation, approval, localisation, distribution and measurement.
– How to produce more market-relevant content without weakening quality, cultural relevance or brand consistency.
– How regional and local teams should divide responsibilities as more execution becomes automated.
– How marketing, data, technology, creative, commerce and legal functions can work together more effectively.
- How to identify where meaningful customer attention is concentrated across platforms, formats and markets.
- How to evaluate attention quality rather than relying only on impressions, reach and clicks.
#Growth, Media & Commerce
- How to distinguish meaningful customer intent from accidental, outdated or misleading behaviour.
- How to assess the source, freshness and reliability of signals before they trigger automated actions.
#Customer Intelligence
- How brands navigate marketplaces, super apps, omnichannel retailers and specialist media networks.
- How to connect trade marketing, brand investment, performance media and transaction data.
#Growth, Media & Commerce
- How to turn consent and customer preferences into a clearer and more valuable relationship.
- How regional organisations balance personalisation with transparency, customer control and varying privacy requirements.
#Customer Intelligence
- How machines interpret brand authority, product information and customer relevance.
- How marketers measure visibility when customers receive answers without visiting a brand’s website or app.
#Growth, Media & Commerce
- How incomplete records, inconsistent definitions and disconnected identities weaken customer and AI outcomes.
- How organisations establish ownership, quality standards, lineage and accountability for marketing data.
#Customer Intelligence
Networking Coffee Break
- How to move beyond platform-reported conversions towards genuine commercial contribution.
- How to incorporate margin, retention, customer lifetime value and cost-to-serve into marketing measurement.
#Growth, Media & Commerce
- How Customer Data Platforms (CDPs) are evolving beyond profile consolidation towards intelligence, orchestration and activation.
- How to make customer context available to employees, applications and AI agents in real time.
#Customer Intelligence
- How to identify which messages, formats and creative elements influence attention and action.
- How AI can accelerate testing and adaptation without producing repetitive or culturally generic work.
#Growth, Media & Commerce
- How to retain useful customer history across marketing, commerce, service and physical channels.
- How employees and automated systems access relevant context without exposing unnecessary information.
#Customer Intelligence
- How marketers retain strategic control as platforms automate targeting, bidding, placement and optimisation.
- How to set appropriate business objectives, quality inputs and guardrails for automated media systems.
#Growth, Media & Commerce
- How to combine surveys, reviews, service conversations and behavioural information.
- How AI can identify emerging customer needs and connect insight with operational action.
#Customer Intelligence
- How to identify and remove friction across websites, apps and checkout experiences.
- How to simplify the path to purchase and improve conversion, completion rates and revenue.
#Growth, Media & Commerce
- How systems interpret current intent, history, channel, location and commercial context.
- How marketers coordinate content, service, offers and timing around the customer’s current situation.
#Customer Intelligence
Networking Lunch Buffet
- How brands connect customer discovery and influence directly with product availability, checkout and fulfilment.
- How customer and transaction information moves between platforms, retailers, creators and brand systems.
#Growth, Media & Commerce
- How to connect loyalty, retention and customer value within one commercial strategy.
- How memberships, partnerships, service, recognition and personalised benefits influence long-term relationships.
#Customer Intelligence
- How to recognise valuable demand through content, product, behavioural and engagement signals.
- How to connect intent signals with relevant marketing, commerce and sales actions.
#Growth, Media & Commerce
- How to coordinate engagement across email, mobile, messaging, media, service and loyalty channels.
- How to respond to customer behaviour and transactions without relying on disconnected campaign calendars.
#Customer Intelligence
- How creators influence discovery, consideration, trust and conversion across APAC markets.
- How brands connect creator activity with commerce, customer data and measurable business outcomes.
#Growth, Media & Commerce
- How to identify the moments where a brand can genuinely help, influence or reassure a customer.
- How to design actions around customer situations rather than fixed funnel stages and predefined journeys.
#Customer Intelligence
- How product usage, referrals, communities, partnerships and customer advocacy can create repeated growth.
- How marketers identify, measure and strengthen loops that reduce long-term reliance on paid media.
#Growth, Media & Commerce
- How to understand cultural differences, price sensitivity, platform preferences and trust signals by market.
- How Singapore-based regional teams translate shared customer intelligence into relevant local actions.
#Customer Intelligence
Day Two Closing Remarks & Departure Coffee
