Agenda Subject to Change
08:15 - 09:00 | Arrival & Networking Breakfast
09:00 - 09:10
09:10 - 09:50
– Current stage of Web 3.0 and Metaverse in Marketing
– Use cases of implementing Web 3.0 & Metaverse
– What organisations should not be doing with Metaverse in their marketing campaigns / strategies
Terrence Tang
Ji Ching Tang
Susan Elizabeth Tucker
09:50 - 10:10
– Understanding AI in marketing: Acquisition & paid media
– The challenges of AI for Personalisation
Reserved
10:10 - 10:40
– The continuous development of the Marketing Mix Model to reach full-funnel marketing and boost ROI
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns across various channels
Mukesh Patnaik
Imran Khan
10:40 - 11:10 | Networking Coffee Break
11:10 - 11:50
– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue?
Saurabh Patel
Maran G Krishnan
Mey Wong
Roberta Biandolino
11:50 - 12:10
– How to get the right resources in the right places to drive growth and engage your customers
– Is a hybrid approach the best for you?
Reserved
12:10 - 12:30
– Nuances, challenges and opportunities marketers and brands face in APAC, from technology to talent and everything in between
– Marketing organisation structures (for both global companies with regional teams and companies headquartered in APAC), go to market strategies and formulas for success in APAC
Kat Warboys
Sarah Tucker
12:30 - 12:50
– With the evolution of ecommerce, what are the trends driving growth effectively for brands and SMBs?
– What are the benefits that businesses get from adopting conversational commerce?
Reserved
12:50 - 14:00 | Lunch & Networking
Data-Driven Marketing Track
Content & Creative Marketing Track
Panel | [Marketing Automation] Championing End-to-End MarTech Stack from Data Capturing to Marketing Automation
– How to master the first step of data-driven marketing – data collection/capturing
– How to drive omni-channel engagement from Data to MarTech
Speakers:
Doreen Chee, Digital Engagement Head, A Global Leading Bank
Nawaz Imam, Head Of Commercial Strategy & Operations, Hyphen Group
Jay Bose, Head of MarTech, AIA
Fireside Chat | [Multi-Types of Content] How to Leverage Multi-Types of Content to Stay Relevant with Your Marketing Campaigns
– Making good use of multi-types of content to deliver
– Understand the purpose and impact from different platforms and channels for your content marketing strategies
Speakers:
Lianne Mui, Digital Marketing Director, Asia Pacific, McCormick & Company
Khim Yin Poh, Global Brand Lead, Lifebuoy, Unilever
Keynote | [Data Lifecycle] Managing Customer Data in Digital Marketing
– How to effectively implement the data lifecycle management
– Best practices for data lifecycle management with the use of MarTech
Speakers:
Keynote | [Social Intelligence Maturity] Building Social Maturity For Your Organisation
– Are you already doing all you can with social data, or if your competitors are using it in more sophisticated ways?
– How can businesses assess their current level of social intelligence maturity and create a roadmap towards consumer intelligence?
– How can social data be used across the entire business, not just in the marketing department?
Speakers:
Mimrah Mahmood, Senior Director & Partner, Meltwater
Fireside Chat | [Customer Data Platform] Creating Real-Time Customer Data Platform (CDP) for Omni-channel Personalisation to Increase Customer Lifetime Value
– Learn from the successful use cases of implementing real-time CDP
– Increase customer lifetime value
Speakers:
Yanhuang Lu, Head of Growth & Intelligence, Castlery
Neha Dadbhawala, Director of Digital Marketing Operations, McAfee
Fireside Chat | [Product-Led Growth] Optimising Customer Journey with your Product-Led Growth Marketing Initiatives
– Product-Led Growth approach and marketing
– How the customer journey looks like under Product-Led Growth marketing strategies
Speakers:
Kaushal Pilikuli, Vice President, ShopCash & Loyalty, Wego.com
Jowyn Goh, APAC Marketing Director, Smith+Nephew
Networking Coffee Break
Networking Coffee Break
Panel | [Data Mining Strategy & Customer Satisfaction] How to Optimise Data Mining Strategy to Achieve Better Customer Satisfaction and Increasing Retention?
– How data relates to customer satisfaction
– Retaining customer from the hints from data-analytics
Speakers:
Tourie Lu, Principle SEM Officer & Regional Marcom Manager APAC, DNV
Ivy Esquero, Director, Head of Planning, Strategy & Insights - APAC, Hilton
Sutowo Wong, Director, Data Analytics, Ministry of Health (Singapore)
Panel | [Storytelling] How to Tell a Compelling Brand Story: Crafting Creativity across Different Channels and Media
– Examples of creative brand storytelling on different channels and media generated by in-house / partnering with agencies
– Tools and methods to engage your brand stories with MarTech tools
Speakers:
Donovan Chee, Head of Marketing & Communications, South East Asia, Bureau Veritas Group
Kieran O'Shea, Marketing Leader, Decathlon Singapore
Panel | [Data Privacy] Communicating Privacy and Customer-Centricity in Data-Driven Marketing under a Cookieless Future
– What the end of cookies really means for your business, and what to focus on now?
– The rise of first-party data and how do we address the privacy implications?
Speakers:
Viswanath Ramaswamy, Senior Marketing Director, South East Asia, Johnson & Johnson
Panel | [Influencer Marketing] Matter Now More Than Ever: Influencer Marketing Creativity to Boost Sales
– How to curate a successful influencer marketing strategy and campaign?
– How to design and manage Influencers’ content across multiple platforms, e.g., YouTube, TikTok, Facebook, Instagram, etc.
Speakers:
Germaine Woon, Head of Marketing Communications, The Mandala Group
Closing Remarks & Departure Networking Drinks
Grab a drink and join us for this facilitated discussion and networking with your fellow marketers.
Closing Remarks & Departure Networking Drinks
Grab a drink and join us for this facilitated discussion and networking with your fellow marketers.
28 October | CXO Innovation Summit
08:15 - 16:00
Join us at the summit and discover how companies are operating their customer experience functions, the modern challenges Chief Customer Experience Officers are focusing on, how they are measuring customer experience, and why employee experience is also a key factor.
08:15 - 16:00
Join us at the summit to learn more about this new but highly demanded role of Transformation Office from the innovators who adopt this role at its early stages.
08:15 - 16:00
Join us at the summit to learn more about this new but highly demanded role of Transformation Office from the innovators who adopt this role at its early stages.
