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Summit agenda is subject to change.
– Lin Duan, Head of Events, The MarTech Summit Team @BEETc.
– Tackling the Realities of Data Integration: Unpack the key challenges and solutions in unifying data across fragmented systems and teams.
– From Integration to Impact: Explore how integrated data powers personalisation, with support—and limits—from AI and automation.
– Learn how you can understand & act on your customers’ digital body language.
– Create your ideal channel & messaging mix like making a playlist.
– Transform performance marketing by tapping into untapped brand equity.
– Break down silos between data teams and creative departments.
– Explore how brands are integrating automated marketing to streamline operations, boost efficiency, and drive campaign performance.
– Discuss overcoming integration challenges, balancing creativity with automation, and the evolving role of AI in personalisation and customer journey design.
– Explore how brands define and navigate best-of-breed MarTech to maximise impact amid budget constraints and growing stack complexity.
– Discuss integration, interoperability, and what the future holds for building a scalable, best-of-breed MarTech ecosystem.
– How to Optimise Efficiency at Scale: Transform your content supply chain to break silos and drive agile marketing.
– How to Accelerate Campaigns with AI: Leverage AI-driven tools to streamline workflows and boost effectiveness.
– How to Turn Insights into Impact: Discover real-world use cases that optimise content creation and drive results.
– Explore the challenges of adapting global marketing strategies to local market dynamics and how to successfully navigate them.
– Learn how to build a marketing culture that balances creativity with scalability across diverse regions.
– How to leverage digital body language to enrich customer profile?
– How to establish context from real time signals?
– How to build customer connections using signals and AI?
– Explore how brands stay top-of-mind and relevant amid digital noise and shifting consumer expectations.
– Unpack the evolving strategies for engaging consumers and what the future holds for brand marketing.
– Learn how modern marketeers can use first-party engagement data to, drive campaigns and optimise customer journey conversions and cut through the digital noise
– Learn best practices in harnessing digital engagements to create, optimise, and personalise campaigns across channels
– Generate maximum ROI from your digital events and create content x3 faster
– The future of ad platforms in the AI era
– How innovation in operations, product, and customer service enhances efficiency for advertisers, allowing them to focus on what truly matters.
– Explore how predictive analytics and performance metrics can drive continuous optimisation and measurable marketing success.
– Discuss building a data-driven culture and championing marketing measurement across the organisation to define and achieve business outcomes.
– Explore how GenAI and LLMs are transforming marketing operations, from current adoption trends to driving growth and advertising innovation.
– Gain insights into the future landscape of GenAI and emerging technologies shaping the next wave of marketing strategies.
– Explore who the next-gen consumers are and how their behaviours, expectations, and purchase habits differ from previous generations.
– Discover how brands can cut through the noise to engage, connect, and build lasting loyalty with Gen Z and Gen Alpha in a fast-paced digital world.
09:10 - 09:20 | Chairperson Introduction & Overview
Elaine Li, Head of Partnerships, The MarTech Summit Team @BEETc.
09:10 - 09:20 | Chairperson Introduction & Overview
Teddy Fung, Global Event Director, The MarTech Summit Team @BEETc.
– Reveal how brands are integrating gamification into campaigns to drive engagement, personalise experiences, and meet business goals.
– Highlight standout success stories and share insights into the latest gamification trends reshaping customer interaction.
– Aligning tailored content to each stage of the buyer’s journey to drive engagement and conversions.
– Measuring long-term success and embracing emerging technologies to elevate B2B lead nurturing strategies.
– From AI implementation to fostering thriving communities – learn more on data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.
– Unpack how digital transformation and enablement strategies are reshaping productivity across the B2B buyer journey, even in traditionally structured sectors.
– Share insights on overcoming challenges with data-driven approaches and the practical role of data in empowering B2B decision-making.
– Crafting meaningful, data-informed engagement strategies to boost acquisition, retention, and lifetime value in a saturated attention economy.
– Turning personalisation and customer insights into tangible loyalty drivers beyond conventional reward schemes.
– Navigating the GTM Crisis – Why retention and loyalty are the new growth strategies in 2025.
– AI-Powered Video Marketing – How AI and video-driven content fuel engagement, personalisation, and scale.
– From Content to Community – Turning webinars, podcasts, and virtual events into lasting customer relationships.
– Uncover how brands leveraged CDPs to solve key business challenges and build a customer-centric culture across the organisation.
– Learn what sparked the internal shift in realising CDP’s value and examine ongoing hurdles from scaling and regulation to adoption and ways of working.
– Define what makes brand storytelling truly authentic in a digital-first world, balancing creativity with data to drive credibility and connection.
– Examine how brands can cut through digital noise, adapt to emerging content trends, and future-proof narratives to stay relevant and impactful.
– Highlighting impactful mobile app marketing strategies that blend paid and organic growth to drive measurable business results.
– Showcasing innovative retention tactics and real-world adaptations to recent shifts in the mobile marketing landscape.
– How composable DXPs, e.g. Wordpress, empower brands to adapt quickly to changing customer expectations by integrating modular, open-source tools.
– Challenges faced and solutions implemented to achieve measurable results when using DXPs.
– Discover the transformative impact of fostering a culture of controlled and quasi-experiments, reshaping marketing and product experiences.
– Gain insights into the challenges of establishing an experimentation culture, with real-world examples.
– Leveraging AI-driven CRM strategies to elevate customer engagement and deliver personalised experiences at scale.
– Shaping the future of customer relationships through smart automation, data integration, and forward-looking CRM innovation.
– Rethinking digital commerce in Southeast Asia to create seamless, emotionally resonant omnichannel experiences.
– Unpacking innovative formats and in-store strategies that bring digital moments to life and deepen customer engagement.
– Highlighting successful strategies for aligning sales, marketing, and customer success teams to drive Account-Based Marketing (ABM) growth.
– Sharing insights on the MarTech tools and platforms that optimise ABM execution and overcoming challenges in its implementation.
– Capture consumer attention with data-driven product recommendations, dynamic pricing, and personalised content across digital channels.
– Stand out by aligning with consumer values, using transparent storytelling and sustainability-driven messaging to build long-term loyalty.
– Align marketing KPIs with business growth by adapting strategies, navigating long sales cycles, and proving ROI with clarity.
– Uncover how MarTech, AI, and automation are reshaping B2B marketing metrics and enhancing performance tracking.
– Unpack the key shifts and challenges shaping today’s digital content strategies, and how brands are adapting for greater engagement.
– Highlight impactful content pivots and must-watch trends that are redefining how brands connect with their audiences.
– Addressing the root causes of misalignment between marketing and sales while identifying practical strategies that foster cross-functional collaboration.
– Highlighting impactful tools, platforms, and metrics that drive sales enablement and demonstrate marketing’s contribution to revenue growth.
– Unlocking growth by turning customer experience visions into measurable impact, from identifying key pain points to delivering seamless 'phygital' journeys.
– Elevating personalisation strategies across digital and physical touchpoints while balancing scale, empathy, and team capacity.
– Identifying common barriers and success factors in building and managing strategic partnerships across industries.
– Highlighting the role of technology, innovation, and data-driven metrics in enhancing partnership value and ROI.
