Agenda – The MarTech Summit Singapore, 27 & 28 April

Day 1

07:45 - 08:50 | Arrival & Registration

General Sessions - Main Track

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:20

Keynote Presentation | [Personalisation] How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue

09:20 - 09:40

Keynote Presentation | [Growth Marketing & ABM] How we Innovated ABM to Enhance Buyer Experience and Revenue Growth

– The influence of MarTech in ABM to create complete buying journey from customers
– How to grow revenue by adopting customer-first / buyer-centric approach in ABM

09:40 - 10:25

Panel Discussion | [Digital Transformation] How “Smart” we Leveraged MarTech for Digital Transformation

– Smart technologies that drive digital strategies and sales
– Anticipate disruptive technologies that apply to the region and boost business operations

10:25 - 10:45

Morning Speakers Group Q&A Session

10:45 - 11:15 | Networking Break

11:15 - 11:40

Keynote Presentation | [Customer Loyalty] How we Innovated Brand Experience to Exceed Customer Expectation to Sustain Loyalty

– How to increase customer satisfaction with continually-enhanced brand experience
– How to rethink the current experience delivered to customers and improve it

11:40 - 12:05

Keynote Presentation | [Internal Alignment] How we Overcame Obstacles between Marketing and Technology and Built for Greater Alignment

– The roadmap of successful transformation for brands that employed MarTech to engage customers
– How to adapt technology to marketing and vice versa for synergetic effect

12:05 - 13:00

Panel Discussion | [Social Media & Influencer Marketing] Successful Tactics for Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g. YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

13:00 - 14:00 | Lunch Break

CHOOSE YOUR OWN AGENDA

14:00 - 14:40 | Main Track

Panel Discussion | [Storytelling / UGC] User Generated Content (UGC) + Effective Storytelling = Customer Relationship Building?

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credulity of your content marketing strategies

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

14:40 - 15:20 | Main Track

Panel Discussion | [Customer Experience / Customer Data] Leveraging Customer Data Platform (CDP) to Optimise Customer Experience

– How to gain customer insights through the deployment of CDP
– How CDP has enabled the capturing of customer experience across multiple touch-points

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

15:20 - 15:50 | Networking Break

15:50 - 16:10 | Main Track

Keynote Presentation | [AI / Customer Journey] How we Evolved AI & Chatbots to Effectively Gather Data & Insights throughout Customer Journey

– How AI help business to connect with customers and hence champion customer service
– The intensification of use of AI & Chatbot to predict customer behaviour so as to optimise their experience

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal

16:10 - 16:50 | Main Track

Panel Discussion | [Customer Centricity] How we Shifted Organisational Culture to be More Customer-Centric

– How to uncover organisation barriers to customer-centricity
– Reshaping organisation and decision making processes to create bidirectional flow of information and insight

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– Aligning your Marketing Strategies to Deliver Hybrid Experience
– Aligning your Marketing Strategies to Deliver Hybrid Experience

End of Day 1

Day 2

07:45 - 08:50 | Arrival & Registration

General Sessions - Main Track

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:20

Keynote Presentation | [Partnerships] The Impact of Pandemic on Marketing Partnerships to Engage with Customer

– The importance of collaboration between brands to stretch reach to customers
– Big Corporate vs. Start-ups or Big Corporate + Start-ups

09:20 - 09:40

Keynote Presentation | [Gamification] Enhancing Customer Retention and Loyalty through interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

09:40 - 10:25

Panel Discussion | [Customer Engagement] How we Utilise MarTech to Empower Teams to Deal with Fatigue and Disconnection with Customers

– Apart from people reduces energy and innovative conversations from informal interactions, MarTech should even more so empower teams to be able to focus on doing things better and engage each other in the process.

10:25 - 10:40

Morning Speakers Group Q&A Session

10:40 - 11:10 | Networking Break

11:10 - 11:35

Keynote Presentation | [Cookieless] The Understanding of Customer Journey in a Privacy-First, Cookieless World

– How to transform tracking and attribution with privacy-driven marketing strategies
– How to generate meaningful insights and optimise Customer experience from customer journey with 1st party data

11:35 - 12:00

Keynote Presentation | [Digital Acceleration] How we Balanced Human Touch Points and Emerging Technologies in a Digital Acceleration Era

– How to humanise customer journey while going technologically advanced
– How to leverage the correct emerging technology for your MarTech Stack amid changing Customer expectation

12:00 - 12:50

Panel Discussion | [Customer Data & Insights] Designing a Distinctive Digital Experience from Customer Data & Insights

– Making good and impactful decisions on Customer Engagement strategies with their data
– Transforming insight, data and analytics into practical customer engagement plans

12:50 - 13:50 | Lunch Break

CHOOSE YOUR OWN AGENDA

13:50 - 14:10 | Main Track

Keynote Presentation | [Personalisation / ABM] How we Leveraged Personalisation in Omni-Channel ABM Strategies and Campaigns

– How to process data and intelligence to contribute to B2B personalisation of accounts
– The different stages of ABM campaigns that requires personalisation – acquisition, cross-sell and retention

13:50 - 14:50 | Executive Workshop

The Future of AI in Shaping Big Data Analytics and Driving Business Growth

– The continuity of relationship between Big Data and Growth to a business
– How to strength market analytics to sustain growth across multiple channels with the use of AI

14:10 - 14:30 | Main Track

Keynote Presentation | [Customer Experience] How we Realigned Digital Strategy to Meet Post-COVID Customer Expectations

– Challenges and opportunities from change customer expectations
– How to create consistent digital strategy with brand values to engage with customers”

14:30 - 14:50 | Main Track

Keynote Presentation | [Agility] Embracing MarTech in a Work from Home Set-up

– How to tackle difficult transformations even in a work from home set-up
– Tactics for effective internal alignment and service delivery

14:50 - 15:10 | Networking Break

15:10 - 15:30 | Main Track

Keynote Presentation | [Branding / Social Values] How we Connected Business Principles and Values with Today’s Customers

– The need of consistency and transparency in building brand’s image and values
– Generate creative and innovative marketing strategies to sustain brand’s sense of purpose

15:10 - 16:15 | Executive Workshop

Champion the Top, Middle & Bottom of the Funnel Marketing as a Product Marketer: The “Product-Led Growth” Approach

– Synergetic effect of Product-led growth in marketing to drive ROI and boost revenue
– Successful tactics for creating effective marketing funnels from top to bottom under the “Product-Led Growth” Approach

15:30 - 16:15 | Main Track

Panel Discussion | [Disruptive Technologies] After COVID: How we Elevated Hybrid Experience for Customers with Disruptive MarTech Stack

– How to design both physical and digital experiences to be human-centred so as to connect with customers
– How brands adapt to empower the customer journey with human touch and technologies simultaneously

16:15 - 17:00 | Networking and Departure

End of Summit

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The MarTech Summit Singapore