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Summit agenda is subject to change.
– Discover the power of predictive analytics for data-driven forecasting and generative analytics for innovative content creation.
– Defining “robots” in the context of marketing (software bots, AI-driven tools, and physical robots) & how these robots perform repetitive and data-intensive tasks, freeing up human marketers for more strategic roles.
– Explore opportunities where AI enhances decision-making, and generative AI drives content and research innovation.
– Discover how AI implementation and community building can shape your strategy with data-driven insights on current and future trends.
– Be inspired by successful campaigns from leading brands that are ahead of the curve.
– Get actionable tips to elevate your strategies and achieve immediate results.
– Uncover real-world success stories of integrating advanced technologies into marketing for transformative results.
– Learn effective methods for tracking and evaluating the impact of your digital marketing efforts.
– Navigate the challenge of ‘AI-washing’ in marketing, and discover how to differentiate genuine AI applications from mere hype.
– Learn best practices for implementing automated solutions effectively, maximising ROI, and staying ahead in today’s competitive landscape. Join us to explore the future of marketing automation and its potential to drive sustainable growth and success.
– Gain valuable insights on how to position your products and services within a sustainability framework, thereby enhancing marketability and aligning with the shifting societal emphasis on environmental responsibility
– Explore the intersection of digital experience, trust, and loyalty in modern customer engagement strategies. Delve into leveraging digital experiences to foster trust and loyalty, and discover the pivotal role of ethical AI/ML models in deepening customer engagement.
– Learn how aligning marketing strategies with evolving consumer expectations can strengthen connections and drive long-term loyalty in today’s dynamic marketplace.
– Learn strategies for delivering seamless online customer experiences and leveraging data in a cookieless future.
– Discover how clean rooms and first-party data can significantly improve digital customer journeys.
– Importance and impact of immersive technologies on retail.
– Learning curve for consumers and employees.
– Measuring the return on investment and effectiveness.
– Tips on how to create 3D models to scale for AR/VR.
– Uncover the strategic placement of digital content within the customer journey, illuminating its role in building connections and driving conversions.
– Navigate the challenges and opportunities in fostering collaboration between marketing and creative teams, unlocking synergies that elevate brand storytelling and engagement to new heights.
– How organisations can effectively measure the ROI of their CX initiatives.
– Key metrics that businesses should monitor and demonstrate how data can be used to articulate the value of CX to key stakeholders.
– How social listening goes beyond mere monitoring, providing actionable insights that can drive strategic decisions.
– Examples of how to use social data to impact their business decisions positively.
– Enable teams to transform data into insights for better decision-making.
– Master speedy scalability to attract and retain customers.
– Learn when and how to innovate for greater expansion.
– Untangle complex measurement realities.
Chairperson Introduction & Overview
Chairperson Introduction & Overview
- Learn how CDPs drive a customer-centric culture.
- Discover how CDPs democratise data and boost collaboration.
- See how CDPs offer insights for personalisation and organisational change.
- Find strategies to enhance teams, customer relationships, and growth.
- Learn how changes in B2B buyer behaviour are affecting marketing and how to gain valuable insights.
- Discover the importance of performance metrics and how to choose the right ones to align with business goals, especially in the European market.
- Hear how Bol.com, the largest online retailer in the Benelux, revolutionised its advertising strategy with Cape.
- Discover how Bol.com implemented a fully native campaign creation process, allowing for seamless in-house ad production across native, social, and display platforms.
- Gain valuable insights into harnessing data to drive effective demand generation efforts, while learning how to overcome challenges and embrace failures as valuable learning experiences in the ever-evolving MarTech landscape.
- Navigate the evolving landscape of e-commerce by adapting to changing consumer behaviours.
- Leverage discounts, promotions, and bundling to attract customers, increase average order value (AOV), and boost profitability.
- Explore the transformative power of marketing automation in the B2B landscape.
- Discover how automation technologies can streamline repetitive tasks, improve workflow efficiency, and drive scalable growth for B2B organisations.
- Transform anonymous customers into loyal advocates through value exchange and personalised interactions.
- Build deeper connections beyond rewards, driving repeat purchases and long-term retention.
- Explore techniques to elevate visual search, content curation, and customisation, with real-world case studies showcasing successful innovations by B2B brands.
- Delve into the future of visual storytelling, uncovering immersive formats and AR/VR applications poised to reshape B2B engagement.
- Discover how data-driven insights drive engagement, boost conversion rates, and maximise ROI. Learn to identify effective strategies, reallocate resources, and achieve measurable brand growth.
- Gain actionable strategies to leverage data for sustainable growth and improved decision-making.
- Discover how ABM aligns sales and marketing, targets key accounts, and drives revenue through tailored campaigns.
- Address ABM challenges like data integration, team alignment, and ROI measurement with practical solutions to enhance impact.
– The necessity of compelling loyalty programs in the face of customers’ constant pursuit of the best deals.
– The effectiveness of digital rewards in capturing consumer attention and enhancing the customer experience.
– The versatility of GrabGifts as a customisable digital voucher for various corporate needs, including employee engagement and customer attraction.
– Understanding the complexities and inefficiencies caused by fragmented systems across different company divisions & identifying the key pain points that multiple CRMs create for both internal teams and customers.
– Addressing the importance of maintaining data consistency and quality during the integration process & strategies for effective data governance and management across combined systems.
- Align enablement strategies with buyer journey stages for sales and marketing teams.
- Learn to set and measure KPIs for effective revenue enablement.
- Explore best practices for optimising sales and marketing productivity.
– How to enhance visual search, content curation, and customisation - Real-world examples of B2B brands that have innovated successfully in visual content.
– Exploring the next generation of visual storytelling, including immersive formats and AR/VR applications.
– How AI & automation has been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how data has been used to uncover new opportunities or reimagine existing processes.
- Leverage first-party data for Privacy, Prediction, and Personalisation in customer experience (CX).
- Predict behaviours and personalise interactions by combining data sources.
- Ensure privacy compliance to build trust while enhancing CX.
- Explore strategies to manage budget cuts while maintaining effective marketing.
- Learn to optimise your budget, prioritise high-impact activities, and use cost-effective tools.
- Discover industry best practices for sustaining growth and meeting goals under financial constraints.
– How to redefine your brand for the modern consumer through social media?
– What are the important metrics on social media and CRM as the success indicator of your customer engagement strategy?
– How to Work with a suite of social media platforms and boost CRM?
– How to create a cohesive brand presence across various channels, including online platforms, industry events, and traditional marketing channels?
– Best practices for leveraging digital channels, such as social media, content marketing and email, to enhance brand visibility and drive demand in the B2B space.
