– How we can build a leaner MarTech Stack to boost ROI
– Successful cases of MarTech Stack/Platform Integration
– Tips & tools to turn your MarTech stack to be scalable amid uncertainties
– How to build scalable MarTech stack to fit every team and user
– Does legacy technology still work well today and in the near future?
– How to gain trust and buy-in from all stakeholders, open their minds to the possibilities of new technologies
– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture
– Stories of building E-Commerce Ecosystem
– How to engage with new generation shoppers
– How to convert data and insights into to actionable strategies to grow revenue
– Tools to activate / innovate a Brand
– How to stay close to your customer with branding and its way of engagement
– How to visualise the process of turning social data into insights
– How to optimise the digital consumer journey using social data and analytics
– How to identify the right partners – What is the thought process?
– Successful Stories of the relationship with your Partners to bring marketing success
– How do partnerships drive innovation in your organisation?
– How to champion Product-Led Growth approach in marketing
– Showcasing enhanced customer experience from a product’s point of view
– How to measure revenue generation performance (e.g. lead generation, conversion) in your organisation
– How to identify common grounds for marketing and sales to improve each month
– How to monetise ecosystem to acquire, reactivate & retain customers
– What are the roles of partnerships and their shared capabilities to help build the ecosystem
– Consumers are concerned about their data and brands are focusing on respecting customer data. Personalised experiences are a trust multiplier. Discuss with your peers on how your brand build trust and what are the key drivers to build a powerful data strategy.
After the Interaction Panel, participate in facilitated roundtable discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting.
- How important is accurate customer data to curate customer journey
- Use cases of learning from data insights to know your customer
- How to tell a story simply by scrolling
- Ways to convey stories across touchpoints to create better UX
- How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookiesless future
- How to increase customer lifetime value with first-party data
- How to engage customers and motivate them to want to come back
- Successful tactics on gamified techniques in marketing strategy
- What is your problem statement of having a SCV?
- How should different teams work together to bring the single customer view to life? What are the “must-haves”?
- How to curate a successful influencer marketing strategy and campaign
- How to design and manage Influencers' content across multiple platforms, e.g. YouTube, TikTok, Facebook, Instagram, etc.
- How to create clear recommendations from marketing analytics
- Tactics to convert data into ROI with accurate customer segmentation
- How MarTech stack is used to help accelerate the “Connectedness”?
- Good stories of value-driven marketing that target beyond profit
- How to assess organisational data literacy
- What is your data literacy programme in the organisation?
- How to drive conversions from messages, emails, call conversations effectively
- How to scale personalised experience to engage with customers in various stages of engagement
- How to reconcile customer-first approach with marketing AI
- Use cases of marketing AI that has worked
- Best practices and successful case studies for video marketing campaigns
- Next generation video marketing trends, capabilities, and strategies
- What data & technology help to create personalised experience from offline to online
- How personalised touch improves customer experience to benefit brand loyalty and drive revenue
- How to build relationship with the “Users” to generate relevant content
- Showcasing your UGC stories – Trade-offs, risks and impacts
- The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution?
- Where is the value in the measurement: what to measure, what are the approaches for measurement?
- What are the success factors?
- How do your customers grow, and how does your brand grow with them in the digital acceleration era?
- How do you align between brand values & customer values?
- Successful stories of co-creating brand experience with customers
After the Interaction Panel, participate in facilitated roundtable discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting.
After the Interaction Panel, participate in facilitated roundtable discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting.
