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Summit agenda is subject to change.
– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.
– How brands can integrate digital and physical channels, overcome the challenges of data silos, and use AI to personalise interactions.
– How to meet customers wherever they are, delivering unified experiences that drive loyalty?
– Learn best practices in harnessing automation to create, optimise, and personalise campaigns across channels.
– How to balance technology with creativity, integrating automation with existing marketing systems, and how AI-driven automation is transforming customer journeys.
– The benefits of a best-of-breed approach to MarTech.
– Key criteria for evaluating MarTech solutions, the benefits of a modular and flexible tech stack, and strategies for ensuring interoperability between tools.
– How to strengthen your brand and create lasting customer connections in a digital-first world?
– How to adapt to changing consumer behaviours and leverage digital tools to maintain a strong market presence?
– How to build a marketing culture that respects cultural diversity while maintaining global brand coherence?
– How to upskill marketing team to develop scalable yet localised strategies to address diverse customer needs?
– Examples of brands that successfully adapted their strategies to stay relevant and effective in a changing landscape.
– How quick adjustments to campaigns helped them meet evolving consumer preferences and achieve better outcomes.
– Latest tools for tracking KPIs – discuss the role of predictive analytics, and how to overcome the challenges of data overload.
– How to build a data-driven marketing culture that focuses on continuous optimisation and measurable success.
– How to measure the impact of different marketing tactics, forecast future outcomes, and make data-driven decisions to maximise ROI?
– Using effective MMM to refine your strategies and ensure that your marketing budget is working hard for you.
– How first-party data can unlock new opportunities for engagement while ensuring compliance with evolving privacy standards.
– Focus on improving UX, reducing consent fatigue, and building trust to ensure a steady flow of consented data and achieve high ROI.
– How GenAI enhances traditional marketing analytics by automating data processing and generating real-time insights.
– Addressing challenges in integrating GenAI into existing analytics workflows, e.g. compliance and scalability.
– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.
09:10 - 09:20 | Chairperson Introduction & Overview
09:10 - 09:20 | Chairperson Introduction & Overview
– What are the best practices for keeping customers engaged and returning through gamified marketing campaigns?
– How can brands use data to personalise gamified experiences and ensure they resonate with different customer segments?
– Align enablement strategies with buyer journey stages for sales and marketing teams.
– Learn to set and measure KPIs for effective revenue enablement.
– Explore best practices for optimising sales and marketing productivity.
– The necessity of compelling loyalty programs in the face of customers' constant pursuit of the best deals.
– The effectiveness of digital rewards in capturing consumer attention and enhancing the customer experience.
– How to map content to each stage of the buyer's journey to address specific pain points and needs.
– Strategies to re-engage inactive leads and extend the lifecycle of nurture programmes.
– The importance of blending digital and physical commerce to provide a consistent experience across all channels.
– How to scale digital commerce platforms and operations efficiently to meet increased demand.
– The role of personalised landing pages, dynamic content, and targeted messaging in increasing engagement.
– Best practices for personalising across email, websites, and social media to create seamless experiences.
– How to develop a retention strategy that maximises customer lifetime value and builds enduring relationships?
– How to build connections beyond rewards, driving repeat purchases and long-term retention.
– How composable DXPs empower brands to adapt quickly to changing customer expectations by integrating modular, open-source tools.
– Challenges faced and solutions implemented to achieve measurable results when using DXPs.
– The role of video, storytelling, community building, and the importance of adapting to trends and platform updates.
– How to craft engaging content that resonate across social platforms?
– Explore strategies for storytelling, balancing SEO with creativity, and leveraging data to personalise content.
– How to build trust and loyalty through content that not only informs but also inspires action.
– How to master speedy scalability to attract and retain customers with mobile app marketing?
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– Best practices for creating impactful video content, from explainer videos and webinars to customer testimonials and product demos.
– How to leverage different platforms for distribution, and integrate video into marketing strategy to maximise engagement and conversions.
– Discover the transformative impact of fostering a culture of controlled and quasi-experiments, reshaping marketing and product experiences.
– Gain insights into the challenges of establishing an experimentation culture, with real-world examples.
– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets, innovate offerings, and deliver greater value to your customers?
– The importance of blending digital and physical commerce to provide a consistent experience across all channels.
– How to scale digital commerce platforms and operations efficiently to meet increased demand.
– How do sales, marketing, and customer success teams align to execute successful ABM strategies?
– How does ABM enhance the customer journey by focusing on delivering consistent, high-value experiences?
– How AI can enhance demographic and psychographic targeting, ensuring that marketing campaigns reach the most relevant audiences.
– How can B2C marketers leverage customer data effectively to feed AI models and improve lead generation outcomes?
– How do these KPIs works in the digital age - lead generation, conversion rates, and customer acquisition cost (CAC)?
– Understanding the marketing team’s impact on the sales pipeline and attributing marketing’s contribution to revenue.
– Biggest drivers of change in current landscape of digital content strategy.
– Challenges in evolving digital content strategy, and Factors of its success.
– The impact of SEO, webinars, white papers, and case studies in generating inbound interest.
– Key metrics to track: lead quality, conversion rates, pipeline velocity, and cost per lead.
– How putting the customer experience at the heart of your strategy can fuel sustainable growth and success.
– The importance of customer-centric strategies, the integration of digital and physical experiences.
– The importance of aligning marketing and sales, leveraging data to personalise sales interactions.
– How to create content that addresses buyer needs at every stage of the funnel.
