– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue
– The influence of MarTech in ABM to create complete buying journey from customers
– How to grow revenue by adopting customer-first / buyer-centric approach in ABM
– Smart technologies that drive digital strategies and sales
– Anticipate disruptive technologies that apply to the region and boost business operations
– How to increase customer satisfaction with continually-enhanced brand experience
– How to rethink the current experience delivered to customers and improve it
– The roadmap of successful transformation for brands that employed MarTech to engage customers
– How to adapt technology to marketing and vice versa for synergetic effect
– How to increase brand affinity with influencer engagement on different social media platforms, e.g. YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credulity of your content marketing strategies
– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction
– How to gain customer insights through the deployment of CDP
– How CDP has enabled the capturing of customer experience across multiple touch-points
– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers
– How AI help business to connect with customers and hence champion customer service
– The intensification of use of AI & Chatbot to predict customer behaviour so as to optimise their experience
– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal
– How to uncover organisation barriers to customer-centricity
– Reshaping organisation and decision making processes to create bidirectional flow of information and insight
– Aligning your Marketing Strategies to Deliver Hybrid Experience
– Aligning your Marketing Strategies to Deliver Hybrid Experience
– The importance of collaboration between brands to stretch reach to customers
– Big Corporate vs. Start-ups or Big Corporate + Start-ups
– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels
– Apart from people reduces energy and innovative conversations from informal interactions, MarTech should even more so empower teams to be able to focus on doing things better and engage each other in the process.
– How to transform tracking and attribution with privacy-driven marketing strategies
– How to generate meaningful insights and optimise Customer experience from customer journey with 1st party data
– How to humanise customer journey while going technologically advanced
– How to leverage the correct emerging technology for your MarTech Stack amid changing Customer expectation
– Making good and impactful decisions on Customer Engagement strategies with their data
– Transforming insight, data and analytics into practical customer engagement plans
– How to process data and intelligence to contribute to B2B personalisation of accounts
– The different stages of ABM campaigns that requires personalisation – acquisition, cross-sell and retention
– The continuity of relationship between Big Data and Growth to a business
– How to strength market analytics to sustain growth across multiple channels with the use of AI
– Challenges and opportunities from change customer expectations
– How to create consistent digital strategy with brand values to engage with customers”
– How to tackle difficult transformations even in a work from home set-up
– Tactics for effective internal alignment and service delivery
– The need of consistency and transparency in building brand’s image and values
– Generate creative and innovative marketing strategies to sustain brand’s sense of purpose
– Synergetic effect of Product-led growth in marketing to drive ROI and boost revenue
– Successful tactics for creating effective marketing funnels from top to bottom under the “Product-Led Growth” Approach
– How to design both physical and digital experiences to be human-centred so as to connect with customers
– How brands adapt to empower the customer journey with human touch and technologies simultaneously
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