Close
Kicking Off with an overview of latest MarTech trends, global Market Stats & insights by The MarTech Summit Team.
– How to align transformation goals with business impact to gain executive buy-in and drive stakeholder collaboration.
– How to phase out conventional systems while maintaining data integrity and enabling seamless integration with modern platforms.
– How to attract qualified leads by delivering tailored value exchanges that align with audience intent and lifecycle stage.
– How to apply lead scoring and behaviour signals to prioritise follow-up and personalise nurture paths across channels.
– From data to anticipation: Winning brands shift from collecting more data to earning trust by exchanging value for context in real time.
– Outperforming AI agents: Brands must strengthen direct relationships with composable intelligence that beats AI intermediaries on relevance and speed.
– Scaling humanity: AI enables real-time, emotionally resonant conversations that feel human, not just personalised.
– How to build a unified orchestration vision that aligns marketing, data, and tech teams around customer-centric triggers.
– How to integrate CDPs, APIs, and automation tools to trigger real-time actions based on behavioural and contextual data signals.
– How human-centered AI brings creativity, marketing, and AI together to create exceptional customer experiences at scale
– Discussion on major innovations, including the evolution to agentic AI to empower marketer workflows and enable brands to exceed customer expectations.
– Adobe’s own AI journey: How these innovations are being applied in practice – what’s worked, what’s evolving, and what it takes to lead responsibly with AI.
– How to architect region-specific stacks that adapt to varying consumer behaviour, regulations, and channel usage.
– How to integrate global platforms with local data sources, APIs, and compliance standards to unlock growth.
A relaxed networking buffet, giving attendees time to connect and recharge between sessions.
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Private Lunch Session (Invite-Only): Bring together senior MarTech leaders for an exclusive hosted lunch.
Host a Private Lunch
– How marketing teams are using AI to accelerate execution, improve visibility, and drive measurable impact without sacrificing creativity.
– Turning operational clarity and smarter workflows into the foundation for bolder ideas and stronger marketing performance.
Reserved
– How to connect DXP initiatives with measurable business goals such as retention, engagement, conversion, and revenue growth.
– How to define and track KPIs across experience quality, platform efficiency, and content performance within the DXP ecosystem.
Reserved
– Why AI transforms how experiences are delivered in real time, but human strategy, creativity, and trust still define great digital experiences.
– How brands can use AI in Sitecore to scale relevance and speed without losing control, consistency, or customer confidence.
– Unifying paid, owned, and retained data to reveal where the funnel truly converts—and where budget is silently leaking.
– Moving from descriptive dashboards to decision intelligence that tells leaders what to scale, fix, or stop across the funnel.
– How to maintain brand integrity across touchpoints by embedding clear guidelines, systems, and creative alignment across teams.
– How to implement content governance tools and modular design systems to ensure consistency at scale and speed.
– How to co-create with influencers and communities to build brand relevance, trust, and cultural credibility at scale.
– How to enable real-time engagement and commerce through live chat, social checkout, and conversational automation tools.
– How to align ROAS goals with long-term value by including retention, upsell, and cost-to-serve factors.
– How to calculate ROAS using lifetime value, incrementality, and data-driven attribution models across channels.
#Full-Funnel Marketing
– How to interpret patterns in customer actions to uncover intent, pain points, and personalisation opportunities.
– How to enrich audience profiles with behavioural scores for smarter segmentation and contextual campaign delivery.
#Customer Intelligence
– How to design attribution models that reflect real customer journeys, not linear funnels.
– How to use cross-channel insights to invest, optimize,and prove ROI with confidence.
#Full-Funnel Marketing
– How leading brands transform consent and preference signals into high-intent first-party data to enable smarter segmentation and personalised journeys across the customer lifecycle and channels.
– How activating trusted, permissioned data through CDPs, clean rooms, and media integrations improves targeting, measurement, and campaign performance while reducing data noise and increasing long-term customer value.
#Customer Intelligence
– How to develop creative frameworks that balance bold storytelling with brand consistency across markets.
– How to apply AI-driven testing, dynamic creative optimisation, and data-backed insights to scale effective creative.
#Full-Funnel Marketing
– How to unify siloed customer data into one view that supports insight-led marketing and cross-functional alignment.
– How to resolve identities and connect behaviours using CDPs, tags, and structured pipelines across platforms.
#Customer Intelligence
Networking Coffee Break
– How to align SEO and SEM teams for unified search planning that reduces cannibalisation and boosts total search share.
– How to leverage GenAI to create adaptive content, conversational search experiences, and predictive optimisation beyond traditional keyword targeting.
#Full-Funnel Marketing
– How to embed Voice of the Customer (VoC) insights into cross-functional planning to improve CX, retention, and product development.
– How to unify feedback data across sources using analytics platforms, tagging models, and real-time dashboards.
#Customer Intelligence
– Discover how leading brands are using Agentic AI and automation to personalise customer messaging, increase customer learning at scale, and improve conversion.
– Learn where the future of Agentic AI personalisation may take the MarTech industry.
#Full-Funnel Marketing
– How AI-moderated intelligence uncovers price thresholds, trust triggers, and platform roles across markets.
– How these signals were converted into a practical, step-by-step framework for cross-border expansion.
#Customer Intelligence
– How to rebalance media budgets based on full-funnel performance, audience intent, and business objectives.
– How to apply attribution and MMM insights to optimise channel mix dynamically across paid search, social, and display.
#Full-Funnel Marketing
– How to transform CRM data into insights that drive campaign relevance, retention, and long-term growth.
– How to enrich CRM profiles with behavioural, transactional, and engagement data for smarter segmentation and activation.
#Customer Intelligence
Networking Lunch Buffet
– How to build lifecycle programmes that guide customers through acquisition, growth, and retention phases with tailored messaging.
– How to trigger automated journeys using CRM, behavioural, and transactional data across email, app, and media channels.
#Full-Funnel Marketing
– How to unify fragmented data into a single customer view to enable consistent, insight-led marketing across channels.
– How to integrate diverse data sources into a CDP and activate segments in real time across touchpoints.
#Customer Intelligence
To support them and serve better at scale, we built a unified Voice of the Customer (VoC) engine, powered by Gen AI. This is the story of how we built it, how we use it, and the impact it’s had.
– How FairPrice uses Gen AI and a unified VoC engine to handle 1M daily interactions with faster, more contextual support.
– The real-world impact of agentic AI on resolution speed, CSAT, team focus, and delivering better experiences at scale.
#Full-Funnel Marketing
– How to shift targeting strategy towards high-potential customers using predictive value indicators.
– How to apply predictive scoring to refine segmentation, personalisation, and media bidding in real time.
#Customer Intelligence
– How to align segmentation, budget allocation, and campaign planning around high-CLV customers for sustainable growth.
– How to calculate and refresh CLV models using real-time purchase, engagement, and behavioural data across systems.
#Full-Funnel Marketing
– Lead with clear priorities, focusing teams on the few experience moments that matter most to partners and customers.
– Close the loop from insight to impact by turning feedback, digital enablement, and training into measurable business outcomes.
– How to prioritise retention to reduce acquisition pressure and unlock compounding value from existing customers.
– How to detect early churn risks and trigger personalised, multi-channel retention campaigns using behavioural data.
#Full-Funnel Marketing
– How to design journey frameworks that flex by segment, channel, and lifecycle stage for deeper engagement.
– How to connect journey mapping tools with CDPs and orchestration engines for automated personalisation at scale.
#Customer Intelligence
Day 2 Closing Remarks & Departure Coffee
