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Summit agenda is subject to change.
– Evolving growth agenda of CMOs and MarTech decision makers.
– Best practices and lessons learned on driving growth using MarTech.
– How to build trust with your customers in an uncertain market?
– Strategies your brand can do today to increase revenue and reduce cost via personalisations.
– How to close the knowledge and skills gap on MarTech adoption to avoid wastage?
– How to deliver results with the collaboration with IT & Digital Teams?
– Practical examples of MarTech adoption that navigated challenges successfully.
– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?
– What are the implications to the advertising landscape as new AI-powered technologies emerge and older technology like third-party cookies phase out?
– What strategies can we employ to effectively integrate these AI-powered technologies into our creative processes and campaigns, while adhering to the enduring principles of marketing?
– Explore real-world examples of successful integration of cutting-edge technologies into marketing processes, leading to transformative outcomes.
– How to effectively track and evaluate the impact of digital marketing efforts?
– How to deal with “AI-washing” in marketing and how businesses can discern genuine AI applications from mere marketing hype.
– Tips to scale your MarTech stack to weather the storm & align with your strategic marketing plan
– How to build scalable MarTech stack to fit every team & user.
– Explore the dynamic intersection of global marketing strategies and region-specific MarTech implementations.
– How to achieve a harmonious balance between a global brand vision and locally tailored MarTech solutions, e.g. decision making, budget allocation.
– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution?
– Where is the value in the measurement: what to measure, what are the approaches for measurement?
– Measuring KPI and success in full-funnel marketing.
– Proven tactics and MarTech stacks to achieve target ROI.
– Discuss latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey
– Challenges and opportunities in fostering collaboration between marketing and creative teams.
– How can marketing teams adopt agile principles to adapt quickly to changing market dynamics, optimise campaigns, and deliver results-driven strategies?
– How do work management platforms enable marketers to make data-backed decisions in real-time, leveraging insights to refine campaigns and improve performance?
Theme: Customer Experience
09:20 - 09:30 | Chairperson Introduction & Overview
Theme: Sales Enablement
09:20 - 09:30 | Chairperson Introduction & Overview
– How to nurture brand advocacy through omnichannel engagement?
– How personalisation has evolved beyond simple segmentation to tackle customer's unique preferences, behaviours, and context.
– The importance of mapping enablement strategies to the various stages of the buyer journey among sales and marketing teams.
– The key performance indicators (KPIs) for measuring the success of revenue enablement initiatives.
– Developing a personalised, meaningful and mutually valuable loyalty proposition that addresses the rational and emotional needs of the customer.
– Understanding the need for a compelling customer experience and the means to engage not only within the context of the programme but across the wider business.
– The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, bundling to attract and retain online customers and hence increase average order value (AOV).
– How to manage content across channels and empower reps for personalisation and customisation.
– How Generative AI and automation assists in mass content production and delivery while maintaining compliance.
– How to create meaningful moments between your brand and customer that goes beyond the transaction and offering real value?
– How to drive loyalty beyond points and tiers to incentivise repeat purchases, cultivate emotional loyalty and fuel retention?
– How to ensure seamless tool integration and interoperability?
–Discuss the role of automation in streamlining sales processes and improving overall efficiency.
– How important is the symbiotic relationship between CX and UX?
– How to build a design of seamless digital experiences that resonate with audiences?
– How to empower your Go-To-Market teams with data insights that keep them aligned on strategy?
– How businesses boost productivity by merging human processes with AI-powered insights that maximise revenue.
Theme: Data, Analytics & Insights
Theme: Demand Generation
– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn't, so one can change resources into strategies, that deliver tangible results.
– Explore various integration scenarios, such as CRM integration with email marketing platforms, social media management tools, e-commerce platforms, and analytics software.
– Discuss how insights into buyer behaviour inform sales strategies.
– The role of automation in streamlining CRM processes.
– Consumer Intelligence is paramount in today’s digital world, providing profound insights into audience behaviours and needs
– How to unveil the sentiment behind mentions and empower informed decision-making?
– How to enhance visual search, content curation, and customisation - Real-world examples of B2B brands that have innovated successfully in visual content.
– Exploring the next generation of visual storytelling, including immersive formats and AR/VR applications.
– The role of CDP in data democratisation.
– How CDP influences the culture of customer centricity.
– How ABX becomes the next-gen Go-To-Market strategies.
– How to craft cohesive strategies that not only targets high-value accounts but also creates a unified, personalised experience throughout the customer journey.
– How can businesses leverage data insights and first-party data to create hyper-targeted marketing campaigns that resonate with individual customer preferences and behaviours?
– With the increasing demand for personalised experiences, how can brands effectively navigate the challenges of collecting, analysing, and utilising first-party data to enhance customer engagement, satisfaction, and long-term loyalty?
– How to adopt a data-centric approach to fulfill your project or business needs?
– What types of data sources are you currently relying on and how do you approach audience segmentation?
– How are you structuring teams to collect, analyse, hypothesise and act on data?
– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?
– How to create a cohesive brand presence across various channels, including online platforms, industry events, and traditional marketing channels?
– Best practices for leveraging digital channels, such as social media, content marketing and email, to enhance brand visibility and drive demand in the B2B space.
