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Agenda – The MarTech Summit Asia
23 & 24 April 2024
The Stamford Ballroom (Level 4), Raffles City Convention Centre, Singapore

Day 1 - Tuesday 23 April

08:30 - 09:10 | Arrival & Networking Breakfast

Plenary Room

09:10 - 09:20 | Chairperson Introduction & Overview

09:20 - 09:40

Fireside Chat | [MarTech Trends] Driving Holistic Impact with MarTech

– Evolving growth agenda of CMOs and MarTech decision makers.
– Best practices and lessons learned on driving growth using MarTech.

Winston Seow

Group Chief Marketing Officer, Ninja Van Group

09:40 - 10:00

Keynote Presentation | [Social Media Management] Social Shift: Navigating 2024’s Digital Marketing Trends in the Dynamic Social Landscape

– From AI implementation to fostering thriving communities, we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.

Corentin Balmet

Regional Director, Sales, Asia, Brandwatch

10:00 - 10:45

Panel Discussion | [MarTech Adoption Hurdles] How to Cope with Evolving the Marketing Landscape and Overcome MarTech Adoption Hurdle?

– How to close the knowledge and skills gap on MarTech adoption to avoid wastage?
– How to deliver results through collaboration between IT & Digital Teams?
– Practical examples of MarTech adoption that navigated challenges successfully.

Aarti Nagarajan

Global Head of Digital Innovation & Transformation, Shell Mobility, Shell
[Moderator]

Ronnie Brown

Chief Marketing & Distribution Officer, DirectAsia Insurance

Alvin Tham

Director, Marketing & Operations Planning, Busy Bees Asia

Michelle Tan

Head of Global MarTech, TÜV SÜD

Jeffrey Lin

Director, Solution Engineering APJ, Acquia

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:40

Fireside Chat | [Conversational Marketing] How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers?

– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?

Virginia Loh

Director, Marketing, Asia Pacific & Japan, AMD

Reserved

11:40 - 12:00

Keynote Presentation | [AI-Powered MarTech] A New Era in Digital Marketing: Looking Ahead with AI

– What are the implications to the advertising landscape as new AI-powered technologies emerge and older technology like third-party cookies phase out?
– What strategies can we employ to effectively integrate these AI-powered technologies into our creative processes and campaigns, while adhering to the enduring principles of marketing?

Reserved

12:00 - 12:40

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– Explore real-world examples of successful integration of cutting-edge technologies into marketing processes, leading to transformative outcomes.
– How to effectively track and evaluate the impact of digital marketing efforts?
– How to deal with “AI-washing” in marketing and how businesses can discern genuine AI applications from mere marketing hype.

Caitlin Nguyen

Head of Digital & Customer Engagement, Abbott
[Moderator]

Jyane Quek

Global Head, Marketing Strategy for Consumers, Private & Business Banking, Standard Chartered Bank

Adrian Koh

Head of Growth, Marketing & Communications, Alta Alternative Investments

Darryl Su

Vice President, Sales, Asia, Tealium

12:40 - 13:00

Keynote Presentation | [Use Cases] AI in Marketing

– Types: Predictive analytics forecasts based on data; generative analytics creates new content from learned patterns.
– Opportunities: Predictive analytics aids decision-making; generative AI sparks innovation in content and research.
– Challenges: Ethical concerns, security risks, and human-AI collaboration are critical considerations for AI governance.

Ryan Treichler

Director, Product Management (HCL Unica), HCLSoftware

13:00 - 14:00 | Networking Buffet Lunch

14:00 - 14:45

Panel Discussion | [MarTech Intersection] Adapting MarTech Strategies to Regional Nuances to Streamline Marketing Ops

– Explore the dynamic intersection of global marketing strategies and region-specific MarTech implementations.
– How to achieve a harmonious balance between a global brand vision and locally tailored MarTech solutions, e.g. decision making, budget allocation.

Nazia Hayat

Associate Director, Digital Channel Excellence, APAC, MSD
[Moderator]

Su Yen Gan

Head of Marketing & Commercial Excellence, SEA & India, Johnson & Johnson

Miranda Lu

Head of Asia Marketing, Wise

Jaslyin Qiyu

Head of Client Marketing & Digital Capabilities, A Leading Global Bank

14:45 - 15:05

Keynote Presentation | [Next-Gen CX] Charting the Path to Profitability: How to Craft the Ideal Customer Experience (CX) Strategy?

– How to build trust with your customers in an uncertain market?
– Strategies your brand can do today to increase revenue and reduce cost via personalisation.

15:05 - 15:35

Fireside Chat | [Future of Work] Agile Marketing: Driving Growth with Dynamic Work Management in Today’s Fast-Paced Landscape

– How can marketing teams adopt agile principles to adapt quickly to changing market dynamics, optimise campaigns, and deliver results-driven strategies?
– How do work management platforms enable marketers to make data-backed decisions in real-time, leveraging insights to refine campaigns and improve performance?

Kit Pui Lee

Director, Marketing, Esplanade

Reserved

15:35 - 16:05 | Networking Coffee Break

16:05 - 16:30

Fireside Chat | [Performance Marketing] Holistic Metrics and Tactics in Full-Funnel Marketing ROI

– Measuring KPI and success in full-funnel marketing.
– Proven tactics and MarTech stacks to achieve target ROI.

Dawn Jeremiah

Vice President, Global Brand Marketing, Go City

Sushil Katdare

Director, CX, Greater China & Intercontinental Region, GSK

16:30 - 17:10

Panel Discussion | [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– Discuss latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

Alexander De Leon

Group Director, Head of Consumer Marketing, PropertyGuru Group

Zann Chua

Regional Head of Marketing & Communications, ENGIE South East Asia

Sanchit Chokhani

Head of Digital Solutions, APAC, Aspire Lifestyles

17:10 - 18:30 | Day 1 Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!

Supported by Optimizely

Day 2 - Wednesday 24 April

08:30 - 09:15 | Arrival & Networking Breakfast

We are splitting into B2B & B2C stages on Day 2 for marketers from different verticals to deep dive and exchange ideas.

Day 2 - Wednesday 24 April

08:30 - 09:15 | Arrival & Networking Breakfast

We are splitting into B2B & B2C stages on Day 2 for marketers from different verticals to deep dive and exchange ideas.
B2C STAGE

Theme: Customer Experience, Data Analytics & Insights

09:15 - 09:25 | Chairperson Introduction & Overview

B2B STAGE

Theme: Sales Enablement & Demand Generation

09:15 - 09:25 | Chairperson Introduction & Overview

09:25 - 10:05
Panel Discussion | [Omnichannel Personalisation] How to Elevate Multi-Dimensional Brand Loyalty with 360-Degree Customer Engagement

– How to nurture brand advocacy through omnichannel engagement?
– How personalisation has evolved beyond simple segmentation to tackle customer's unique preferences, behaviours, and context.




Lorraine Lai, Senior Director, Consumer Growth Marketing, Flywire



Stephanie Sng Ju, Team Lead, Global Marketing South Asia, Southeast Asia, Pacific, Lufthansa Group



Saurabh Mathur, Head of Customer Experience & Digital Marketing, Income Insurance

09:25 - 10:10
Panel Discussion | [Revenue Enablement] Expanding the Role of Enablement to Drive Sales and Marketing Productivity throughout the Buyer Journey

– The importance of mapping enablement strategies to the various stages of the buyer journey among sales and marketing teams.
– The key performance indicators (KPIs) for measuring the success of revenue enablement initiatives.




Priyantha De Silva, Associate Director, Digital Marketing , APAC, Boston Scientific
[Moderator]



Nakul Gaur, Director, B2B Demand Generation, Unilever



Sarin Nair, Director, Marketing, Asia Pacific Excl. China, DHL Express

10:05 - 10:25
Keynote Presentation | [CX & UX] Synergising Customer Experience (CX) and User Experience (UX) in the MarTech Landscape

– How important is the symbiotic relationship between CX and UX?
– How to build a design of seamless digital experiences that resonate with audiences?




Reserved

10:10 - 10:40
Fireside Chat | [Content Marketing] How to Innovate in Visual Content Strategy and Technology to Captivate B2B Audiences?

– How to enhance visual search, content curation, and customisation - Real-world examples of B2B brands that have innovated successfully in visual content.
– Exploring the next generation of visual storytelling, including immersive formats and AR/VR applications.




Victoria Fox, Senior Director, Global Marketing, QIAGEN



Alex Zhang, Senior Partner, Strategic Marketing, FM Global

10:25 - 10:50
Fireside Chat | [CDP] Championing Customer-Centric Culture through Organisation Wide Data Democratisation with Customer Data Platform (CDP)

– The role of CDP in data democratisation.
– How CDP influences the culture of customer centricity.

10:30 - 10:50
Keynote Presentation | [Sales Content Optimisation] How to Deliver the Right Content at the Right Time with Personalisation?

– How to manage content across channels and empower reps for personalisation and customisation.
– How Generative AI and automation assists in mass content production and delivery while maintaining compliance.

10:50 - 11:20 | Networking Coffee Break

10:50 - 11:20 | Networking Coffee Break
11:20 - 12:00
Panel Discussion | [E-Commerce] Advancing E-Commerce Excellence: Navigating Dynamics Across Channels, Products and Services

– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, bundling to attract and retain online customers and hence increase average order value (AOV).




David Hu, Head of Ecommerce Marketplace, APAC MEA, Electrolux



Kenneth Lau, Global Digital Commerce Excellence Lead, Mondelēz International



Nobu Watanabe, Managing Director, Japan & APAC Region, Contentserv

11:20 - 12:00
Panel Discussion | [CRM] How to Optimise Customer-Relationship Management (CRM) to Harness Buyer/Client Insights to Boost Sales?

– Explore various integration scenarios, such as CRM integration with email marketing platforms, social media management tools, e-commerce platforms, and analytics software.
– Discuss how insights into buyer behaviour inform sales strategies.
– The role of automation in streamlining CRM processes.




Michelle Teo, Regional Head of Specialty Medicine & Commercial Excellence/IT, Ferring Pharmaceuticals



Koo Sok Hoon, Director, Marketing Communications, The Travel Corporation

12:10 - 12:30
Keynote Presentation | [Relationship Marketing] Mastering Loyalty and Design Synergy to Increase Customer Lifetime Value

– Developing a personalised, meaningful and mutually valuable loyalty proposition that addresses the rational and emotional needs of the customer.
– Understanding the need for a compelling customer experience and the means, to engage not only within the context of the programme, but across the wider business.

12:10 - 12:30
Keynote Presentation | [Enablement Intelligence] Creating Repeatable Performance through AI-Powered Insights for Effective Engagement, Content and Upskilling

– How to empower your Go-To-Market teams with data insights that keep them aligned on strategy?
– How businesses boost productivity by merging human processes with AI-powered insights that maximise revenue.

12:30 - 13:30 | Networking Buffet Lunch

12:30 - 13:30 | Networking Buffet Lunch

13:30 - 14:10
Panel Discussion | [Revenue Generation] The Ideal Customer Journey: Turning an Unknown Individual into a Loyal Brand Advocate

– How to create meaningful moments between your brand and customer that goes beyond the transaction and offering real value?
– How to drive loyalty beyond points and tiers to incentivise repeat purchases, cultivate emotional loyalty and fuel retention?




Ivy Esquero, Consumer Insights Lead, APAC, Airbnb
[Moderator]



Snigdha Nandan, Director, B2C & Digital Marketing, Asia Pacific, Mastercard



Piyush Nagar, Head of Marketing & Strategy, South East Asia & Pakistan, Bayer



Sarvesh Sahni, Regional Director, Marketing, Kenvue

13:30 - 14:10
Panel Discussion | [Data & Tech Literacy] Technology and Automation: Empowering Reps for Data-Driven Sales Excellence

– How to ensure seamless tool integration and interoperability?
– Discuss the role of automation in streamlining sales processes and improving overall efficiency.




Anna Kudryavtseva, Business Leader, Clinical Integration & Insights, Growth & Greater China Region, Philips
[Moderator]



Kumar Gaurav, Head of Sales & Trade Marketing Capability, APAC, Heineken



Annabelle Lim, Assistant Vice President, Digital Marketing, Singapore Economic Development Board (EDB)



Nancy Tang, Business Partner, Global Analytics & Digital Commercial Solutions, FrieslandCampina

14:10 - 14:30
Keynote Presentation | [Consumer Intelligence] Why Listening to Your Consumers Matters

– Consumer Intelligence is paramount in today’s digital world, providing profound insights into audience behaviours and needs
– How to unveil the sentiment behind mentions and empower informed decision-making?

14:10 - 14:50
Panel Discussion | [Internal Synergy] "Smarketing" Collaboration: Two-Way Training and Coaching Strategies for Enhanced Revenue Drive

– The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.




Henry Jones, Director, Marketing, FCM Travel



Dewantoro Bimo, Vice President, Marketing, Telin

14:30 - 15:10
Panel Discussion | [Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?




Rakesh Menon, Group Head of Advanced Analytics Solution, Maybank
[Moderator]



Jayss Rajoo, Director, Marketing & Food Innovation, Pizza Hut



David Low, Director, Advanced Analytics, Singtel



Naveed Naseer, Head of Marketing Analytics & Insights, Hilton Asia Pacific

14:50 - 15:10
Keynote Presentation | [ABX] Strategising Account-Based Experience (ABX): Unifying Marketing, Sales, and Customer Success for Elevated Account-Based Marketing (ABM)

– How ABX becomes the next-gen Go-To-Market strategies.
– How to craft cohesive strategies that not only targets high-value accounts but also creates a unified, personalised experience throughout the customer journey.

15:10 - 15:40 | Networking Coffee Break

15:10 - 15:40 | Networking Coffee Break

15:40 - 16:00
Lightning Talk | [First-Party Data] The 3 Ps of CX: Privacy, Prediction and Personalisation

– How we use Customer Data Platforms for tailored campaigns across channels.
– How we combine data sources to forecast customer behaviour.
– How to protect customer privacy by following data regulations and anonymising data?




Loganathan Avudaiappan, Senior Vice President, MarTech, Consumer Banking, DBS Bank

15:40 - 16:00
Fireside Chat | [Precision Demand Marketing] How to Leverage Data from Demand Generation Marketing Strategies to Optimise Revenue

– How to adopt a data-centric approach to fulfil your project or business needs?
– What types of data sources are you currently relying on and how do you approach audience segmentation?
– How are you structuring teams to collect, analyse, hypothesise and act on data?




Javin Chew, Head of Marketing, Cogoport

16:00 - 16:40
Panel Discussion | [Data Insights] The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn't, so one can change resources into strategies, that deliver tangible results.




Anurag Porwal, Head of Insights & Analytics, APAC, Baby & Child Care, Kimberly-Clark
[Moderator]



Louisa Li, Head of Global Marketing, User Research & Strategic Investment Dept., Ola Chat



Mignon "Migs" Bravo Dutt, Head of Insights & Innovations, Asia Pacific Breweries Singapore



Neha Mathur, Head of MarTech & Digital Marketing, Group Consumer Financial Services, OCBC

16:00 - 16:40
Panel Discussion | [Brand Strategy] Connecting Brand to Demand: Powerful B2B Messaging and Branding across Channels

– How to create a cohesive brand presence across various channels, including online platforms, industry events, and traditional marketing channels?
– Best practices for leveraging digital channels, such as social media, content marketing and email, to enhance brand visibility and drive demand in the B2B space.




Rumi Hardasmalani, Associate Director, Insights, Marketing & Communications, Asia Pacific, Colliers



Simone Stoiber, Regional Director, Marketing, Harro Höfliger



Andre Chong, Vice President, Marketing & Head of Department, JustCo Global

16:40 - 17:00 | Day 2 Closing Remarks & Departure Coffee
16:40 - 17:00 | Day 2 Closing Remarks & Departure Coffee

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