Agenda – The MarTech Summit Singapore
25th & 26th April 2023
Stamford Ballroom, Raffles City Convention Centre
Day 1 - 25th April
08:15 - 08:50 | Arrival & Networking Breakfast
08:50 - 09:00
09:00 - 09:25
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world
09:25 - 09:45
– Tips to scale your MarTech stack to weather the storm
– How to build scalable MarTech stack to fit every team and user
Richard Goodger
09:45 - 10:25
– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture
Sebastien Boisseau
Aditya Karajgi
Caitlin Nguyen [Moderator]
10:25 - 10:55 | Networking Coffee Break
10:55 - 11:40
– How to gain trust and buy-in from all stakeholders on new technologies
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies
Krishna Kumar Chenthamarai [Moderator]
Cara Wong
Zac Pow
Jonathan Lim
11:40 - 12:10
– How we can build a leaner MarTech Stack to boost ROI
– Successful cases of MarTech Stack/Platform Integration
Taesung Park
Reserved
12:10 - 12:30
Forget about business as usual. In 2023, marketers will need to decode the new rules of engagement brought on by groundbreaking new technologies and fresh platforms.
Join this presentation to explore the latest digital trends, including:
– Multi-format content and how it can be used to boost audience engagement
– The coming of age of influencer marketing
– The rise of communities and niche forums
Martin Kelly
12:30 - 12:45 | Networking Buffet Lunch
13:45 - 14:10
– How to transform and activate a brand to build new and long-lasting relationships with customers
– How to stay close to your customer with branding and its way of engagement
Laveesh Hassija
Ramesh Yadav
14:10 - 14:30
– How can brands reach unique audiences with unique experiences?
– Tips to help your brand break the digital clutter and own the category on Search
– Successful stories of brands that have gained an edge by doing things differently
Aditya Varadarajan
14:30 - 15:10
– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing and sales to improve communication and collaboration efficiency
Miguel Rivera
Sha'an Ng
Yin Chieh Tan
Aida Khizirova
Breakout Roundtable taking place along the main summit track @VIP Room B
Are you looking for a deeper dive into a particular topic led by industry experts?
Register for this breakout roundtable to discuss:
– How attention can inform planning and buying decisions to deliver media outcomes
– How to ultimately increase the effectiveness of your digital campaigns
15:10 - 15:40 | Networking Coffee Break
15:40 - 16:20
– Why is it important to measure marketing metrics?
– What’s the best way to determine KPIs or OKRs to measure the success of your digital marketing transformation?
– Stories of how you set key marketing metrics
Mark Ong
Terence Ng
Benjamin Cheng
16:20 - 17:20
A 15-min panel discussion to set the scene followed by a 45-min facilitated roundtable discussion among the attendees (including the speakers!) in groups of 8 people. You will get the chance to present your table’s thoughts & key takeaways at the end of the session.
– Consumers are concerned about their data and how are brands focusing on respecting customer data?
– How to turn personalised experiences as a trust multiplier
– Ways to build trust and key drivers to build a powerful data strategy
Lucia Zaidan B. Pedreira
Manish Naik
Yvonne Tey
Breakout Roundtable taking place along the main summit track @VIP Room B
Register for this exclusive breakout roundtable session alongside the main track, where you’ll have the opportunity to engage with B2B Marketing leaders on a deeper level to discuss the latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.
17:20 - 19:00 | Closing Remarks & Departure Networking Drinks
Day 2 - 26th April
08:15 - 08:50 | Arrival & Networking Breakfast
08:50 - 09:05 | Chairperson Introduction & Overview
CHAIRPERSON:
Johnny Hammond, Managing Partner, Asia Pacific, Pilot44
08:50 - 09:05 | Chairperson Introduction & Overview
CHAIRPERSON:
Panel Discussion | [Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Channels and Touchpoints
- The data & technology to enable personalisation or personalised customer journey.
- How does implementing a personalized approach increase user engagement and drive repeat customer behaviour?
SPEAKERS:
Yadear Zhang, CRM Tech Lead, Fairprice Group
Zhiliang Li, Head of CRM, ZALORA
Puja Oberoi, Senior Vice President MarTech Lead, Citibank
Panel Discussion | [Marketing Ecosystem] Champion a Customer-Centric Ecosystem That Build Marketing Best Practices and Achieve High Satisfaction
- How to monetise ecosystem to acquire, reactivate & retain customers
- What are the roles of partnerships and their shared capabilities to help build the ecosystem
- Successful Stories of the relationship with your partners (e.g. agencies, vendors, external stakeholders) to bring marketing success
SPEAKERS:
Khachig Kabakjian, Global Chapter Head, Real-Time Engagement, Standard Chartered Bank
Joanna Sim, Deputy Director, Digital Marketing, Digital Experience & Data Analytics, Science Centre Singapore
Tanvi Kant-Wilson, Marketing Director (Asia Cluster), Rentokil Initial
Keynote Presentation | [Media Data & Insights] Unleashing the Power of Open Source Media Data for Strategic Decision Making
- How media data can inform strategic decision making at all levels of an organisation
- How to pair media data together with other forms of first party data to enable clients to see their world clearly
- How such insights can be used to identify opportunities for growth, mitigate risks, and improve overall business performance
SPEAKER:
Kelvin Koh, Managing Director, Truescope
Keynote Presentation | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention
- Ways to design CX Strategies & prioritising what your customers need versus what is given
- How to plan a seamless rewards experience end-to-end
SPEAKERS:
Lorraine Ng, Regional Head, Grab For Business
Fireside Chat | [Customer Data] How to Validate Customer Behavioural Data to Align with Your Brand Strategy
- How to create clear recommendations from marketing analytics
- Tactics to convert data into ROI with accurate customer segmentation
SPEAKERS:
Michael Littler, Director, Global Product Marketing, Johnson Controls Hitachi
Darius Chang, Product Marketing Director, Thunes
Fireside Chat | [Product-Led Growth] How to Optimise Customer Experience with Product-Led Growth Marketing Initiatives
- How to champion Product-Led Growth approach in marketing
- Showcasing enhanced customer experience from a product’s point of view
SPEAKERS:
Kaushal Pilikuli, Vice President, ShopCash & Loyalty, Wego.com
Gaurav Lalwani, Global Head of Content Hub, GSK
Fireside Chat | [First-Party Data] Build a Trust-Based First-Party Data Asset to Enter the Cookiesless Future
- How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookiesless future
- How to increase customer lifetime value with first-party data
SPEAKERS:
Sanjay Bakshi, Group Director, Digital & Innovation, Durapower
Sahaj Khunteta, Head of Marketing Analytics, Asia Pacific & Japan, Intel Corporation
Fireside Chat | [Sustainable Marketing] How to Reflect Sustainability through Marketing Strategies Beyond Profiting Brands
- How to avoid greenwashing in marketing strategies
- How to implement purpose-driven marketing and make your brands relevant to customers/clients
- How technology is used to help accelerate the “Connectedness” with value-driven customers?
SPEAKERS:
Donovan Chee, Head of Marketing & Communications, South East Asia, Bureau Veritas
Bonnie Chia, Head of Brand, WWF International
Keynote Presentation | [Marketing Automation] Championing End-to-End MarTech Stack from Data Capturing to Marketing Automation
- How to master the first-step of data-driven marketing - data collection/capturing
SPEAKER:
Reserved
Keynote Presentation | [Visual Engagement] How to Enhance Visual Engagement through Data Driven Insights
– How data insights lead innovation to visual engagement
– The application of visuals to increase the level of engagement and brand awareness
SPEAKERS:
Kate Rourke, Head of Creative Insights, Asia Pacific, Getty Images
Kaashni Soin, Head of Singapore, Getty Images
Fireside Chat | [Marketing Analytics] Marketing: Science or Art? I - How to Integrate Siloed Data and Generate Effective Customer Segmentation
- How important is accurate customer data to curate customer journey
- Use cases of learning from data insights to know your customer
SPEAKERS:
Lynette Lee, Director, Corporate Services & Digital, Raffles Medical Group
Nekshaan Irani, Consumer Business Insights & Analytics Lead, SEAT, Haleon
Lightning Talk | [User-Generated Content] How to Materialise Stronger Customer Loyalty and Retention with User-Generated Content (UGC)
- How to build relationship with the “Users” to generate relevant content
- Showcasing your UGC stories – Trade-offs, risks and impacts
SPEAKERS:
Remus Ng, Associate Director, Demand Generation, Klook
Morning Speakers Q&A
In this Q&A session, attendees will have the opportunity to engage directly with our speakers and ask questions related data-driven marketing at hand.
Whether you're looking to clarify a particular point, share your own perspective, or simply learn more about the topic, this session is the perfect opportunity to engage with Data experts and peers alike.
Keynote Presentation | [Hybrid Events] Curating Events to Engage Customers with Hybrid Experiences
- How to create and curate hybrid events to reach your targets
- Showcasing stories from successful hybrid events
SPEAKERS:
Will Kataria, Senior Director, Sales & Operations, Cvent
Fireside Chat | [Data Literacy] Marketing: Science or Art? II – How to Enable Teams to Read, Communicate and Harness Data for Marketing Efficiency
- How to assess organisational data literacy
- What is your data literacy programme in the organisation?
SPEAKERS:
Sean Lam, Head of Data Science, Health Services Research, SingHealth
Anirudh Shivapuja, Vice President, MarTech, OCBC Bank
Fireside Chat | [Influencer Marketing] Outsourcing Creativity: How to Leverage Influencer Marketing to Grow Revenue
- How to curate a successful influencer marketing strategy and campaign
- How to design and manage Influencers' content across multiple platforms, e.g. YouTube, TikTok, Facebook, Instagram, etc.
SPEAKERS:
Melanie Speet, APAC Head of Marketing & Digital, NBCUniversal
Beatriz Villamor-Webb, Head of Marketing, APAC, HyrdraFacial
Panel & Roundtable Discussion | [Customer Privacy] How we Balance Customer Privacy and Customer Experience
A 20-min panel discussion to set the scene followed by a 55-min facilitated roundtable discussion among the attendees (including the speakers!) in groups of 8 people.You will get the chance to present your table's thoughts & key takeaways at the end of the session.
Merge the Stage & Floor! Here come the discussion points:
– The current state of privacy readiness in the region, and lessons learned from leading businesses adopting a test-and-learn mindset toward investments in privacy readiness
- How can we market in the era of data privacy? What are its impacts on customer engagement in your industry?
- How to acquire, engage and retain customers to accommodate these changes and drive connected customer experiences
SPEAKERS:
Gladwin Ngo, Director, Performance Marketing, Crimson Education
Dhillon Singh, Vice President, Customer Experience Management, HMI Group
Panel & Roundtable Discussion | [Social Commerce] How we Redefine Digital Experience: Your Brand Strategy in Social Commerce to Engage with Customers
A 20-min panel discussion to set the scene followed by a 55-min facilitated roundtable discussion among the attendees (including the speakers!) in groups of 8 people. You will get the chance to present your table's thoughts & key takeaways at the end of the session.
Merge the Stage & Floor! Here come the discussion points:
- How do your customers grow, and how does your brand grow with them in the digital acceleration era?
- How do you align between brand values & customer values?
- Successful stories of co-creating brand experience with customers
SPEAKERS & MODERATORS:
Mariam Al-Foudery, Group Chief Marketing Officer, Agility
Alfred Tay, Deputy Director, Marketing & Advocacy, National Volunteer & Philanthropy Centre (NVPC)
