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Summit agenda is subject to change.
Kicking Off with an overview of latest MarTech trends, global Market Stats & insights by The MarTech Summit Team.
Synchronise brand messaging and experiences across channels in real-time to match evolving customer intent.
– How to build a unified orchestration vision that aligns marketing, data, and tech teams around customer-centric triggers.
– How to integrate CDPs, APIs, and automation tools to trigger real-time actions based on behavioural and contextual data signals.
Modernise your marketing technology foundation to support agility, scale, and innovation in a rapidly evolving digital environment.
– How to align transformation goals with business impact to gain executive buy-in and drive stakeholder collaboration.
– How to phase out Coventional systems while maintaining data integrity and enabling seamless integration with modern platforms.
Design flexible, connected MarTech ecosystems that support sustainable growth across Asia’s diverse digital landscape.
– How to architect region-specific stacks that adapt to varying consumer behaviour, regulations, and channel usage.
– How to integrate global platforms with local data sources, APIs, and compliance standards to unlock growth.
Move beyond functional journeys and build emotionally resonant experiences that deepen loyalty and brand connection.
– How to incorporate emotional drivers into personalisation to create memorable, brand-defining customer experiences across key touchpoints.
– How to capture, interpret, and act on emotional signals using first-party data, sentiment tools, and AI modelling.
Harness the full potential of a Customer Data Platform (CDP) to unify data, enrich profiles, and drive smarter engagement.
– How to unify fragmented data into a single customer view to enable consistent, insight-led marketing across channels.
– How to integrate diverse data sources into a CDP and activate segments in real time across touchpoints.
Generate high-converting leads by focusing on intent, value, and personalisation, across both B2B and B2C audiences.
– How to attract qualified leads by delivering tailored value exchanges that align with audience intent and lifecycle stage.
– How to apply lead scoring and behaviour signals to prioritise follow-up and personalise nurture paths across channels.
Demonstrate tangible returns from your Digital Experience Platform (DXP) by aligning experience investments with business outcomes.
– How to connect DXP initiatives with measurable business goals such as retention, engagement, conversion, and revenue growth.
– How to define and track KPIs across experience quality, platform efficiency, and content performance within the DXP ecosystem.
Why a test-and-learn culture is essential for staying relevant in fast-moving markets where consumer expectations shift rapidly.
– How to embed experimentation into organisational DNA by aligning leadership, incentives, and cross-functional collaboration.
– How to leverage agile methodologies, experimentation platforms, and rapid feedback loops to scale learnings across teams.
Build a practical, scalable AI foundation that enhances marketing performance without unnecessary tech complexity.
– How to identify core AI capabilities that support your goals without overwhelming teams with redundant tools or platforms.
– How to organise your marketing operations to make AI tools work smoothly across teams, campaigns, and customer touchpoints.
Integrate organic, paid, and AI-powered search to maximise efficiency, visibility, and customer acquisition across the funnel.
– How to align SEO and SEM teams for unified search planning that reduces cannibalisation and boosts total search share.
– How to leverage GenAI to create adaptive content, conversational search experiences, and predictive optimisation beyond traditional keyword targeting.
Protect and scale your brand identity across channels, teams, and regions in today’s fast-moving content landscape.
– How to maintain brand integrity across touchpoints by embedding clear guidelines, systems, and creative alignment across teams.
– How to implement content governance tools and modular design systems to ensure consistency at scale and speed.
Evolve your social strategy by tapping into human connection, peer influence, and real-time buying behaviour.
– How to co-create with influencers and communities to build brand relevance, trust, and cultural credibility at scale.
– How to enable real-time engagement and commerce through live chat, social checkout, and conversational automation tools.
Chairperson Introduction & Overview
Chairperson Introduction & Overview
Reduce cost per acquisition while attracting customers who deliver higher lifetime value and brand loyalty.
– How to focus acquisition on high-intent, high-value segments using predictive signals and full-funnel data alignment.
– How to optimise paid campaigns with automated bidding, real-time audience insights, and personalised landing experiences.
Translate raw behavioural signals into insights that power more relevant, timely, and effective marketing decisions.
– How to interpret patterns in customer actions to uncover intent, pain points, and personalisation opportunities.
– How to enrich audience profiles with behavioural scores for smarter segmentation and contextual campaign delivery.
Optimise your paid media mix by focusing on what drives true funnel impact, not just impressions.
– How to rebalance media budgets based on full-funnel performance, audience intent, and business objectives.
– How to apply attribution and MMM insights to optimise channel mix dynamically across paid search, social, and display.
Harness mobile analytics to optimise journeys, drive engagement, and capture real value from mobile-first behaviours.
– How to use mobile analytics to identify key friction points, moments of intent, and cross-device behaviour trends.
– How to track in-app actions, screen flows, and install metrics with SDKs and real-time analytics platforms.
Turn attribution into a practical tool for smarter marketing decisions instead of a post-campaign report.
– How to shift from vanity metrics to actionable attribution that informs planning, optimisation, and budget allocation.
– How to implement multi-touch models and track influence across funnel stages, channels, and conversion paths.
Unlock the full value of your first-party data for targeted, efficient, and privacy-safe marketing activation.
– How to enrich and segment first-party data to power personalised journeys across lifecycle stages and channels.
– How to activate data via CDPs, clean rooms, and media integrations for campaign precision and performance.
Creative remains the single biggest driver of top-of-funnel impact in an attention-fragmented world.
– How to develop creative frameworks that balance bold storytelling with brand consistency across markets.
– How to apply AI-driven testing, dynamic creative optimisation, and data-backed insights to scale effective creative.
Consolidate data across systems into a unified profile that enables smarter marketing, personalisation, and analytics.
– How to unify siloed customer data into one view that supports insight-led marketing and cross-functional alignment.
– How to resolve identities and connect behaviours using CDPs, tags, and structured pipelines across platforms.
Shift your Return On Ad Spend (ROAS) approach from surface-level returns to a deeper understanding of true marketing effectiveness.
– How to align ROAS goals with long-term value by including retention, upsell, and cost-to-serve factors.
– How to calculate ROAS using lifetime value, incrementality, and data-driven attribution models across channels.
Turn customer feedback into strategic input that enhances journeys, builds loyalty, and fuels innovation.
– How to embed Voice of the Customer (VoC) insights into cross-functional planning to improve CX, retention, and product development.
– How to unify feedback data across sources using analytics platforms, tagging models, and real-time dashboards.
Transform digital engagement into meaningful actions that drive retention, advocacy, and revenue growth.
– How to design content journeys that convert engaged users into loyal customers and long-term brand advocates.
– How to track engagement signals and connect them to downstream actions like repeat purchase and churn reduction.
Maximise marketing efficiency by targeting and nurturing customers based on predicted long-term value, not just volume.
– How to shift targeting strategy towards high-potential customers using predictive value indicators.
– How to apply predictive scoring to refine segmentation, personalisation, and media bidding in real time.
Deliver timely, relevant engagement throughout the entire customer lifecycle - from first touch to long-term loyalty.
– How to build lifecycle programmes that guide customers through acquisition, growth, and retention phases with tailored messaging.
– How to trigger automated journeys using CRM, behavioural, and transactional data across email, app, and media channels.
Unlock the full potential of your CRM data to improve targeting, personalisation, and customer lifetime value.
– How to transform CRM data into insights that drive campaign relevance, retention, and long-term growth.
– How to enrich CRM profiles with behavioural, transactional, and engagement data for smarter segmentation and activation.
Maximise marketing efficiency and performance through automation that’s smart, scalable, and customer-centric.
– How to scale personalisation and engagement without growing headcount by automating key moments across the customer journey.
– How to build automated workflows using behavioural triggers, dynamic content, and real-time lifecycle segmentation.
How to build meaningful, scalable one-to-one interactions that strengthen loyalty and increase lifetime value across channels.
– How to create emotional, context-aware experiences by blending real-time data, intent signals, and behavioural triggers.
– How to deploy AI-driven personalisation using CDPs, dynamic content engines, and cross-channel orchestration tools.
Increase profitability and lifetime value by investing in retention as a core marketing growth strategy.
– How to prioritise retention to reduce acquisition pressure and unlock compounding value from existing customers.
– How to detect early churn risks and trigger personalised, multi-channel retention campaigns using behavioural data.
Apply real-time data where it truly matters - without over-engineering or under-delivering on customer expectations.
– How to evaluate which touchpoints genuinely benefit from real-time insights based on intent, urgency, and business value.
– How to build event-driven architectures that deliver speed and relevance without compromising stability, accuracy, or scalability.
Use Customer Lifetime Value as a core decision-making lens across marketing, growth, and retention strategies.
– How to align segmentation, budget allocation, and campaign planning around high-CLV customers for sustainable growth.
– How to calculate and refresh CLV models using real-time purchase, engagement, and behavioural data across systems.
Create adaptive customer journeys that respond to behaviour, context, and intent in real time.
– How to design journey frameworks that flex by segment, channel, and lifecycle stage for deeper engagement.
– How to connect journey mapping tools with CDPs and orchestration engines for automated personalisation at scale.
