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Preview Agenda – The MarTech Summit Singapore
23 & 24 April 2024

Day 1 - Tuesday, 23 April
08:40 - 09:10 | Arrival & Networking Breakfast

09:10 - 09:20

Chairperson Introduction & Overview

09:20 - 09:45

Fireside Chat | [Next-Gen MarTech & CX] How to Innovate Customer Engagement with AI-Driven Strategies?

– The use of machine learning algorithms for predicting customer behaviour and delivering personalised experiences that resonate with individual preferences.
– The challenges and opportunities of AI-driven personalisation in creating meaningful customer interactions.
– How combining AI with human touchpoints can result in seamless and memorable interactions?

09:45 - 10:05

Keynote Presentation | [Conversational Marketing] From Lead to Advocate: How Conversational Strategies Nurture Relationships and Drive Customer Loyalty

– How to work towards the goal of turning buyers into brand advocates?
– How conversational interactions humanise the digital customer experience.

10:05 - 10:45

Panel Discussion | [Future of Work] Agile Marketing: Driving Growth with Dynamic Work Management in Today’s Fast-Paced Landscape

– How can marketing teams adopt agile principles to adapt quickly to changing market dynamics, optimise campaigns, and deliver results-driven strategies?
– How do work management platforms enable marketers to make data-backed decisions in real-time, leveraging insights to refine campaigns and improve performance?

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:55

Panel Discussion | [Digital Transformation] Articulating a Realistic Vision to Digital Transformation and Acceleration

– What is working and what is not within the digital transformation road-trip?
– How do you define success in digital transformation – is it the journey or the destination?
– Who have been the key passengers in your digital transformation car that you wouldn’t leave behind, and why?…Is there anyone you’d leave behind?

11:55 - 12:15

Keynote Presentation | [Customer-Centricity] How to Drive Multi-Dimensional Brand Loyalty with 360-Degree Customer Engagement

– How to nurture brand advocacy through omnichannel engagement?
– How to leverage data-driven customer insights to personalise experiences?

12:15 - 12:40

Fireside Chat | [CX & UX] Synergising Customer Experience (CX) & User Experience (UX) in the MarTech Landscape

– How important is the symbiotic relationship between CX and UX?
– How to build a design of seamless digital experiences that resonate with audiences?

12:40 - 13:00

Keynote Presentation | [Social Listening] Understanding Your Brand’s Place in the Media Landscape: The Power of Media Monitoring

– How to unveil the sentiment behind mentions and empower informed decision-making?
– How to perform media monitoring from online and offline media sources?

13:00 - 14:10 | Networking Buffet Lunch

14:10 - 14:35

Fireside Chat | [Storytelling] The Fusion of AI and Creativity: How to Boost Storytelling with AI & Data-Drive Content Creation?

– Exploring the balance between automated content generation and preserving the human touch in storytelling.
– How AI is transforming the way marketers approach digital content creation and customisation.

14:35 - 14:55

Keynote Presentation | [Ad Fraud Mitigation] Ensuring Brand Safety: How to Safeguard Brand Reputations and Optimise Campaign Impact

– How ad verification tools play a role in mitigating ad fraud that could damage a brand’s reputation.
– The help of ad verification to build trust with customers by ensuring authentic, relevant, and engaging ad experiences.

14:55 - 15:40

Panel Discussion | [Revenue Generation] The Ideal Customer Journey: Turning an Unknown Individual into a Loyal Brand Advocate

– Turning an unknown customer into a known customer, then learn all there is to know about them by employing a value exchange
– Creating meaningful moments between your brand and customer that goes beyond the transaction and offering real value
– Driving loyalty beyond points and tiers to incentivise repeat purchases, cultivate emotional loyalty and fuel retention

15:40 - 16:10 | Networking Coffee Break

16:10 - 16:50

Panel Discussion | [Marketing Metrics] Holistic Metrics & Tactics in Full-Funnel Marketing ROI

– Measuring KPI and success in full-funnel marketing.
– Proven tactics and MarTech stacks to achieve target ROI.

16:50 - 17:30

Panel Discussion | [Customer Retention] Retain and Reign: Driving Effective Customer Retention Amid Customer Churns

What are the factors that trigger customer churns, from unmet needs to poor experiences?
– How data-driven insights pinpoint at-risk customers through personalised engagement strategies.

17:30 - 19:00 | Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking session with your fellow marketers

Day 2 - 24 April
08:40 - 09:10 | Arrival & Networking Breakfast

We are splitting into 2 Tracks on Day 2 for marketers to deep dive into two different themes.

Day 2 - 24 April
08:40 - 09:10 | Arrival & Networking Breakfast

We are splitting into 2 Tracks on Day 2 for marketers to deep dive into two different themes.
09:10 - 09:20 | Chairperson Introduction & Overview

09:10 - 09:20 | Chairperson Introduction & Overview

09:20 - 10:00
Panel Discussion | [First-Party Data] How to Use Hyper-Targeted Marketing Strategies through First-Party Data and Data-Driven Insights?

– How can businesses leverage data insights and first-party data to create hyper-targeted marketing campaigns that resonate with individual customer preferences and behaviours?
– With the increasing demand for personalised experiences, how can brands effectively navigate the challenges of collecting, analysing, and utilising first-party data to enhance customer engagement, satisfaction, and long-term loyalty?

09:20 - 10:00
Panel Discussion | [Personalisation] From Segmentation to True Personalisation: Strategies for Delivering Individualised Experiences at Scale with Automation

– How personalisation has evolved beyond simple segmentation to tackle customer's unique preferences, behaviours, and context.
– How to keep the balance between automated personalisation and maintaining the human element in customer interactions?

10:00 - 10:25
Fireside Chat | [Data-Driven Creative] Becoming Data-Driven Creative: How to Leverage Customer Data to Inspire Creative Contents

– How brands combine rich customer data with innovative messaging to captivate audiences.
– How Data enables marketers to contextualise their messaging based on various factors, such as location, time of day and browsing history.

10:00 - 10:20
Keynote Presentation | [Lead Generation] How to Apply Marketing Automation to Marketing Strategies for Lead Generation, Nurturing, and Conversion?

– How can marketing automation platforms empower businesses to streamline lead generation processes, identify qualified leads, and optimise lead scoring mechanisms for enhanced sales readiness?
– What are the key components of an effective lead nurturing strategy through marketing automation, and how does your company contribute to enabling businesses to deliver targeted content at each stage of the buyer's journey?

10:25 - 10:45
Keynote Presentation | [Predictive Analytics] How to Use Predictive Analytics to Anticipating Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

10:20 - 10:45
Fireside Chat | [Marketing Ops] Bridging the Marketing Execution Gap: How Global Brands Streamline their Marketing Operations through Automation

– Understand what is driving the continuous need for more and better creative content on a global scale.
– See how global brands embrace end-to-end automation to meet their global creative content needs more efficiently than ever before.
– Learn how creative automation is used to scale creative production on a global scale.

10:45 - 11:15 | Networking Coffee Break

10:45 - 11:15 | Networking Coffee Break
11:15 - 11:40
Fireside Chat | [Big Data-Focused Marketing] Big Data: A Healthy Disregard for Conventional Marketing

– Ways to value empirical results and have a healthy disregard for conventional wisdom.
– How to explore new ways of marketing through automation, fast experimentation and rigorous A/B testing?

11:15 - 11:35
Keynote Presentation | [CRM] Automating Your Customer Relationship Management (CRM) to Streamline Customer Data for Maximum Efficiency

– Explore various integration scenarios, such as CRM integration with email marketing platforms, social media management tools, e-commerce platforms, and analytics software.
– How workflows can be automated to trigger actions based on customer interactions, making marketing efforts more efficient.

11:40 - 12:00
Keynote Presentation | [Customer Data] Putting Your Customer First: The Secret to Success in The Age of Data

– How businesses can leverage data to gain a deeper understanding of their customers and put them at the centre of their business and operation.
– How to use data to create personalised customer experiences, improve customer retention, and increase customer loyalty with real-world examples of businesses that they have successfully implemented.
– Actionable insights and strategies that they can apply to their own businesses to enhance their customer experience and drive success from zero to hero.

11:35 - 12:00
Fireside Chat | [Customer Experience] How Marketing Automation Contribute to Creating Seamless and Customer-Centric Experiences Across Various Touchpoints?

– How can businesses leverage automation to build lasting relationships with customers?
– What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?
– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?

12:00 - 12:45
Panel Discussion | [Insights & Brand Equity] The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Enhance Brand Equity.

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn't, so one can change resources into strategies, that deliver tangible results

12:00 - 12:45
Panel Discussion | [Social Media Management] Synergy Unleashed: Maximising Marketing Automation through Strategic Social Media Management

– Uncover strategies to supercharge your brand's online presence, streamline marketing efforts, and achieve remarkable results.
– Explore the benefits of automating social media posting schedules and content distribution for consistent and efficient brand messaging.

12:45 - 14:00 | Networking Buffet Lunch

12:45 - 14:00 | Networking Buffet Lunch

14:00 - 14:25
Fireside Chat | [Data Democratisation] Championing a Culture of Customer-Centricity through Organisation Wide Data Democratisation with Customer Data Platform

– The role of CDP in data democratisation.
– How CDP influences the culture of customer centricity.

14:00 - 14:15
Lightning Talk | [Artificial Intelligence] Transforming Customer Engagement and Conversion with Artificial Intelligence (AI) Powered Marketing Automation

– How AI enhances customer journey mapping, allowing for real-time adjustments based on customer behaviour.
– Discuss emerging trends in AI and marketing automation, such as voice search, image recognition, and AI-driven video content.

14:25 - 14:40
Lightning Talk | [Blockchain] How Blockchain Technology Helps Future Proofing Your Customer Data Strategy?

– The benefits of blockchain technology as a tool to secure customer data.
– How to use blockchain technology and its applications in digital marketing to develop trust and transparency?

14:15 - 14:40
Fireside Chat | [Data Communications] Collaborative Synergy: Breaking Down Silos with Marketing Automation

– Share strategies and tactics for fostering collaboration and communication across teams, such as marketing, sales, customer support, and IT.
– How to align marketing automation initiatives with the broader organisational goals and objectives.

14:40 - 15:20
Panel Discussion | [Data Ethics] Building Customer Trust for the Future Through Data Ethics

– The role of ethics and trust in building better outcomes for your organisations and your consumers.
– What does ‘good’, ‘not good’ and everything in between look like?
– What does the future hold given the explosion of technological developments, use of AI, the Metaverse…"

14:40 - 15:20
Panel Discussion | [Future Marketing Trends] Expect the Unexpected: The Future of Marketing Automation

– Integrating with the evolution of emerging technologies such as Virtual reality (VR), Augmented Reality (AR), Mixed Reality (MR), Internet of Things (IoT), and Voice search.
– How to adjust expertise to align with the new technologies, work alongside the algorithms, and focus more on soft/transferrable skills.

15:20 - 16:00 | Chairperson Closing Remarks & Departure Coffee

15:20 - 16:00 | Chairperson Closing Remarks & Departure Coffee

End of Summit Day 2
End of Summit Day 2

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