Agenda – The MarTech Summit Singapore, 27 October 2022

Agenda Subject to Change

08:15 - 09:00 | Arrival & Networking Breakfast

09:00 - 09:10

Chairperson Introduction & Overview

09:10 - 09:50

Panel | [Metaverse] Welcome to the Metaverse: What Lies Ahead for Marketers, Brands and Customers

– Current stage of Web 3.0 and Metaverse in Marketing
– Use cases of implementing Web 3.0 & Metaverse
– What organisations should not be doing with Metaverse in their marketing campaigns / strategies

Terrence Tang

Vice President, Strategy & Innovation

Ji Ching Tang

APAC Category Head, Feminine Care

Susan Elizabeth Tucker

Marketing Capabilities & Experimentation ASEAN & South Pacific

09:50 - 10:10

Keynote | [Artificial Intelligence] How We Used AI to Optimise Our Marketing ROI

– Understanding AI in marketing: Acquisition & paid media
– The challenges of AI for Personalisation


10:10 - 10:40

Fireside Chat | [Marketing Mix Optimisation] Modelling Your Brand’s Future: What’s in Today’s Marketing Mix Optimisation

– The continuous development of the Marketing Mix Model to reach full-funnel marketing and boost ROI
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns across various channels

Mukesh Patnaik

GM Marketing

Imran Khan

Data Analytics & Insights Lead, AMEA – Cereals

10:40 - 11:10 | Networking Coffee Break

11:10 - 11:50

Panel | [Right Housing] Finding the Right Way: Partner-led, Hybrid, or Fully In-House to Build your Customer Experience Strategy

– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue?

Saurabh Patel

Group Head of Marketing

Maran G Krishnan

Regional Marketing & Digital Director, Asia Pacific, Middle-East & Africa

Mey Wong

Head of Client Experience

Roberta Biandolino

Head, Brand Media & Procurement (APAC)

11:50 - 12:10

Keynote | [Hybrid Events] Curating Events to Engage Your Customers with Hybrid Experiences

– How to get the right resources in the right places to drive growth and engage your customers
– Is a hybrid approach the best for you?


12:10 - 12:30

Fireside Chat | [Marketing Trends] What Does It Take to Build a Successful Marketing Organisation in APAC?

– Nuances, challenges and opportunities marketers and brands face in APAC, from technology to talent and everything in between
– Marketing organisation structures (for both global companies with regional teams and companies headquartered in APAC), go to market strategies and formulas for success in APAC

Kat Warboys

Marketing Director, APAC

Sarah Tucker

Head of Marketing, APAC – Enterprise, LinkedIn Marketing Solutions

12:30 - 12:50

Keynote | [Ecommerce Enovation] Conversational Commerce: Turn Customer Chats into Conversions

– With the evolution of ecommerce, what are the trends driving growth effectively for brands and SMBs?
– What are the benefits that businesses get from adopting conversational commerce?


12:50 - 14:00 | Lunch & Networking

Choose Your Own Agenda

Data-Driven Marketing Track

Choose Your Own Agenda

Content & Creative Marketing Track

14:00 - 14:40
Panel | [Marketing Automation] Championing End-to-End MarTech Stack from Data Capturing to Marketing Automation

– How to master the first step of data-driven marketing – data collection/capturing
– How to drive omni-channel engagement from Data to MarTech


Doreen Chee, Digital Engagement Head, A Global Leading Bank

Nawaz Imam, Head Of Commercial Strategy & Operations, Hyphen Group

Jay Bose, Head of MarTech, AIA

14:00 - 14:35
Fireside Chat | [Multi-Types of Content] How to Leverage Multi-Types of Content to Stay Relevant with Your Marketing Campaigns

– Making good use of multi-types of content to deliver
– Understand the purpose and impact from different platforms and channels for your content marketing strategies


Lianne Mui, Digital Marketing Director, Asia Pacific, McCormick & Company

Khim Yin Poh, Global Brand Lead, Lifebuoy, Unilever

14:40 - 15:00
Keynote | [Data Lifecycle] Managing Customer Data in Digital Marketing

– How to effectively implement the data lifecycle management
– Best practices for data lifecycle management with the use of MarTech


14:35 - 14:55
Keynote | [Social Intelligence Maturity] Building Social Maturity For Your Organisation

– Are you already doing all you can with social data, or if your competitors are using it in more sophisticated ways?
– How can businesses assess their current level of social intelligence maturity and create a roadmap towards consumer intelligence?
– How can social data be used across the entire business, not just in the marketing department?


Mimrah Mahmood, Senior Director & Partner, Meltwater

15:00 - 15:30
Fireside Chat | [Customer Data Platform] Creating Real-Time Customer Data Platform (CDP) for Omni-channel Personalisation to Increase Customer Lifetime Value

– Learn from the successful use cases of implementing real-time CDP
– Increase customer lifetime value


Yanhuang Lu, Head of Growth & Intelligence, Castlery

Neha Dadbhawala, Director of Digital Marketing Operations, McAfee

14:55 - 15:30
Fireside Chat | [Product-Led Growth] Optimising Customer Journey with your Product-Led Growth Marketing Initiatives

– Product-Led Growth approach and marketing
– How the customer journey looks like under Product-Led Growth marketing strategies


Kaushal Pilikuli, Vice President, ShopCash & Loyalty,

Jowyn Goh, APAC Marketing Director, Smith+Nephew

15:30 - 16:00

Networking Coffee Break

15:30 - 16:00

Networking Coffee Break

16:00 - 16:40
Panel | [Data Mining Strategy & Customer Satisfaction] How to Optimise Data Mining Strategy to Achieve Better Customer Satisfaction and Increasing Retention?

– How data relates to customer satisfaction
– Retaining customer from the hints from data-analytics


Tourie Lu, Principle SEM Officer & Regional Marcom Manager APAC, DNV

Ivy Esquero, Director, Head of Planning, Strategy & Insights - APAC, Hilton

Sutowo Wong, Director, Data Analytics, Ministry of Health (Singapore)

16:00 - 16:40
Panel | [Storytelling] How to Tell a Compelling Brand Story: Crafting Creativity across Different Channels and Media

– Examples of creative brand storytelling on different channels and media generated by in-house / partnering with agencies
– Tools and methods to engage your brand stories with MarTech tools


Donovan Chee, Head of Marketing & Communications, South East Asia, Bureau Veritas Group

Kieran O'Shea, Marketing Leader, Decathlon Singapore

16:40 - 17:20
Panel | [Data Privacy] Communicating Privacy and Customer-Centricity in Data-Driven Marketing under a Cookieless Future

– What the end of cookies really means for your business, and what to focus on now?
– The rise of first-party data and how do we address the privacy implications?


Viswanath Ramaswamy, Senior Marketing Director, South East Asia, Johnson & Johnson

16:40 - 17:20
Panel | [Influencer Marketing] Matter Now More Than Ever: Influencer Marketing Creativity to Boost Sales

– How to curate a successful influencer marketing strategy and campaign?
– How to design and manage Influencers’ content across multiple platforms, e.g., YouTube, TikTok, Facebook, Instagram, etc.


Germaine Woon, Head of Marketing Communications, The Mandala Group

17:20 - 19:00
Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this facilitated discussion and networking with your fellow marketers.

17:20 - 19:00
Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this facilitated discussion and networking with your fellow marketers.

28 October | CXO Innovation Summit

08:15 - 16:00

Chief Customer Experience Officer Summit

Join us at the summit and discover how companies are operating their customer experience functions, the modern challenges Chief Customer Experience Officers are focusing on, how they are measuring customer experience, and why employee experience is also a key factor.

08:15 - 16:00

Chief Transformation Officer Summit

Join us at the summit to learn more about this new but highly demanded role of Transformation Office from the innovators who adopt this role at its early stages.

08:15 - 16:00

Chief Transformation Officer Summit

Join us at the summit to learn more about this new but highly demanded role of Transformation Office from the innovators who adopt this role at its early stages.

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