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Summit agenda is subject to change.
– Lin Duan, Head of Events, The MarTech Summit Team @BEETc.
– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.
– Learn how you can understand & act on your customers’ digital body language.
– Create your ideal channel & messaging mix like making a playlist.
– Transform performance marketing by tapping into untapped brand equity.
– Break down silos between data teams and creative departments.
– Learn best practices in harnessing automation to create, optimise, and personalise campaigns across channels.
– How to balance technology with creativity, integrating automation with existing marketing systems, and how AI-driven automation is transforming customer journeys.
– The benefits of a best-of-breed approach to MarTech.
– Key criteria for evaluating MarTech solutions, the benefits of a modular and flexible tech stack, and strategies for ensuring interoperability between tools.
– How to Optimise Efficiency at Scale: Transform your content supply chain to break silos and drive agile marketing.
– How to Accelerate Campaigns with AI: Leverage AI-driven tools to streamline workflows and boost effectiveness.
– How to Turn Insights into Impact: Discover real-world use cases that optimise content creation and drive results.
– How to build a marketing culture that respects cultural diversity while maintaining global brand coherence?
– How to upskill marketing team to develop scalable yet localised strategies to address diverse customer needs?
– How to leverage digital body language to enrich customer profile?
– How to establish context from real time signals?
– How to build customer connections using signals and AI?
– How to strengthen your brand and create lasting customer connections in a digital-first world?
– How to adapt to changing consumer behaviours and leverage digital tools to maintain a strong market presence?
– Learn how modern marketeers can use first-party engagement data to, drive campaigns and optimise customer journey conversions and cut through the digital noise
– Learn best practices in harnessing digital engagements to create, optimise, and personalise campaigns across channels
– Generate maximum ROI from your digital events and create content x3 faster
– The future of ad platforms in the AI era
– How innovation in operations, product, and customer service enhances efficiency for advertisers, allowing them to focus on what truly matters.
– Latest tools for tracking KPIs – discuss the role of predictive analytics, and how to overcome the challenges of data overload.
– How to build a data-driven marketing culture that focuses on continuous optimisation and measurable success.
– How GenAI enhances traditional marketing analytics by automating data processing and generating real-time insights.
– Addressing challenges in integrating GenAI into existing analytics workflows, e.g. compliance and scalability.
– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.
09:10 - 09:20 | Chairperson Introduction & Overview
Lin Duan, Head of Events, The MarTech Summit Team @BEETc.
09:10 - 09:20 | Chairperson Introduction & Overview
Teddy Fung, Global Event Director, The MarTech Summit Team @BEETc.
– What are the best practices for keeping customers engaged and returning through gamified marketing campaigns?
– How can brands use data to personalise gamified experiences and ensure they resonate with different customer segments?
– How to map content to each stage of the buyer's journey to address specific pain points and needs.
– Strategies to re-engage inactive leads and extend the lifecycle of nurture programmes.
– From AI implementation to fostering thriving communities – learn more on data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.
– Align enablement strategies with buyer journey stages for sales and marketing teams.
– Learn to set and measure KPIs for effective revenue enablement.
– Explore best practices for optimising sales and marketing productivity.
– How to develop a retention strategy that maximises customer lifetime value and builds enduring relationships?
– How to build connections beyond rewards, driving repeat purchases and long-term retention.
– Navigating the GTM Crisis – Why retention and loyalty are the new growth strategies in 2025.
– AI-Powered Video Marketing – How AI and video-driven content fuel engagement, personalisation, and scale.
– From Content to Community – Turning webinars, podcasts, and virtual events into lasting customer relationships.
– Learn how CDPs drive a customer-centric culture.
– Discover how CDPs democratise data and boost collaboration.
– See how CDPs offer insights for personalisation and organisational change.
– Explore strategies for storytelling, balancing SEO with creativity, and leveraging data to personalise content.
– How to build trust and loyalty through content that not only informs but also inspires action.
– How to master speedy scalability to attract and retain customers with mobile app marketing?
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How composable DXPs, e.g. Wordpress, empower brands to adapt quickly to changing customer expectations by integrating modular, open-source tools.
– Challenges faced and solutions implemented to achieve measurable results when using DXPs.
– Discover the transformative impact of fostering a culture of controlled and quasi-experiments, reshaping marketing and product experiences.
– Gain insights into the challenges of establishing an experimentation culture, with real-world examples.
– How AI can help businesses anticipate customer needs, optimise engagement strategies, and improve operational efficiency.
– How AI enhances CRM by automating routine tasks, analysing customer data for deeper insight.
– The importance of blending digital and physical commerce to provide a consistent experience across all channels.
– How to scale digital commerce platforms and operations efficiently to meet increased demand.
– How do sales, marketing, and customer success teams align to execute successful ABM strategies?
– How does ABM enhance the customer journeys by focusing on delivering consistent, high-value experiences?
– Capture consumer attention with data-driven product recommendations, dynamic pricing, and personalised content across digital channels.
– Stand out by aligning with consumer values, using transparent storytelling and sustainability-driven messaging to build long-term loyalty.
– How do these KPIs works in the digital age - lead generation, conversion rates, and customer acquisition cost (CAC)?
– Understanding the marketing team’s impact on the sales pipeline and attributing marketing’s contribution to revenue.
– Biggest drivers of change in current landscape of digital content strategy.
– Challenges in evolving digital content strategy, and factors of its success.
– The importance of aligning marketing and sales, leveraging data to personalise sales interactions.
– How to create content that addresses buyer needs at every stage of the funnel.
– How putting the customer experience at the heart of your strategy can fuel sustainable growth and success.
– The importance of customer-centric strategies, the integration of digital and physical experiences.
– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets, innovate offerings, and deliver greater value to your customers?
