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Preview Agenda – The MarTech Summit Asia
10 & 11 March 2026
Raffles City Convention Centre

Day 1 - Tuesday 10 March

Arrival & Networking Breakfast

Plenary Room - MarTech Best Practices & Know-How

Chairperson Introduction & Overview

Kicking Off with an overview of latest MarTech trends, global Market Stats & insights by The MarTech Summit Team.

[Omnichannel Marketing] Real-Time Orchestration: Making Omnichannel Work in the Moment

Synchronise brand messaging and experiences across channels in real-time to match evolving customer intent.
– How to build a unified orchestration vision that aligns marketing, data, and tech teams around customer-centric triggers.
– How to integrate CDPs, APIs, and automation tools to trigger real-time actions based on behavioural and contextual data signals.

[Digital Transformation & AI] From Legacy to Agile: Rebuilding MarTech for a Digital-First World

Modernise your marketing technology foundation to support agility, scale, and innovation in a rapidly evolving digital environment.
– How to align transformation goals with business impact to gain executive buy-in and drive stakeholder collaboration.
– How to phase out legacy systems while maintaining data integrity and enabling seamless integration with modern platforms.

Breakout | [Content to Conversation] Video, Content and Commerce: The Rise of Shoppable Media in Asia
[MarTech Convergence] Growth-Ready Ecosystems: Building for Asia’s Market Complexity

Design flexible, connected MarTech ecosystems that support sustainable growth across Asia’s diverse digital landscape.
– How to architect region-specific stacks that adapt to varying consumer behaviour, regulations, and channel usage.
– How to integrate global platforms with local data sources, APIs, and compliance standards to unlock growth.

Breakout | [Content to Conversation] Video, Content and Commerce: The Rise of Shoppable Media in Asia

Networking Coffee Break

[Customer Experience & Personalisation] Next-Gen CX: Designing for Emotion, Not Just Efficiency

Move beyond functional journeys and build emotionally resonant experiences that deepen loyalty and brand connection.
– How to incorporate emotional drivers into personalisation to create memorable, brand-defining customer experiences across key touchpoints.
– How to capture, interpret, and act on emotional signals using first-party data, sentiment tools, and AI modelling.

[Customer Data Platform] CDP in Action: From Data Chaos to Customer Clarity

Harness the full potential of a Customer Data Platform (CDP) to unify data, enrich profiles, and drive smarter engagement.
– How to unify fragmented data into a single customer view to enable consistent, insight-led marketing across channels.
– How to integrate diverse data sources into a CDP and activate segments in real time across touchpoints.

[Lead Generation] Smarter Lead Gen: Quality Over Quantity

Generate high-converting leads by focusing on intent, value, and personalisation, across both B2B and B2C audiences.
– How to attract qualified leads by delivering tailored value exchanges that align with audience intent and lifecycle stage.
– How to apply lead scoring and behaviour signals to prioritise follow-up and personalise nurture paths across channels.

Breakout | [MADTech] Connecting the Stack: Making AdTech and MarTech Work as One
[Digital Experience Platforms] DXP ROI: Proving the Business Value of Better Experiences

Demonstrate tangible returns from your Digital Experience Platform (DXP) by aligning experience investments with business outcomes.
– How to connect DXP initiatives with measurable business goals such as retention, engagement, conversion, and revenue growth.
– How to define and track KPIs across experience quality, platform efficiency, and content performance within the DXP ecosystem.

Breakout | [MADTech] Connecting the Stack: Making AdTech and MarTech Work as One

Networking Buffet Lunch

[Retail Media] Retail Media Playbook: Monetise Audiences, Maximise Margins

Operationalise and scale a profitable retail media business using first-party data, platform strategy, and advertiser value.
– How to monetise shopper data by creating valuable media offerings for brands while protecting long-term customer relationships.
– How to build a scalable retail media network using clean rooms, unified IDs, and automated targeting infrastructure.

Breakout | [ROI-Driven MarTech] Revenue, Retention, ROI: MarTech’s Role in Business Resilience
[AI in Marketing] AI Infrastructure for Marketers: What You Need, What You Don’t

Build a practical, scalable AI foundation that enhances marketing performance without unnecessary tech complexity.
– How to identify core AI capabilities that support your goals without overwhelming teams with redundant tools or platforms.
– How to structure data, models, and APIs for seamless integration across your MarTech stack and real-time activation needs.

Breakout | [ROI-Driven MarTech] Revenue, Retention, ROI: MarTech’s Role in Business Resilience
[SEO/SEM Optimisation] Bridging SEO & SEM: One Search Strategy, Full Funnel Impact

Integrate organic and paid search to maximise efficiency, visibility, and customer acquisition across the funnel.
– How to align SEO and SEM teams for unified search planning that reduces cannibalisation and boosts total search share.
– How to build shared reporting and attribution models to optimise budget allocation and track full-funnel performance holistically.

Networking Coffee Break

[Brand, Content & Web Optimisation] Brand Consistency in a Fragmented World

Protect and scale your brand identity across channels, teams, and regions in today’s fast-moving content landscape.
– How to maintain brand integrity across touchpoints by embedding clear guidelines, systems, and creative alignment across teams.
– How to implement content governance tools and modular design systems to ensure consistency at scale and speed.

[Future of Social Marketing] Social 3.0: Creators, Communities, and Conversational Commerce

Evolve your social strategy by tapping into human connection, peer influence, and real-time buying behaviour.
– How to co-create with influencers and communities to build brand relevance, trust, and cultural credibility at scale.
– How to enable real-time engagement and commerce through live chat, social checkout, and conversational automation tools.

Day 1 Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

Day 2 - Wednesday 11 March

Arrival & Networking Breakfast

Day 2 - Wednesday 11 March

Arrival & Networking Breakfast

STAGE ONE: Paid, Performed, Retained (Full-Funnel Marketing Focus)

Chairperson Introduction & Overview

STAGE TWO: Customer Intelligence (Data-Driven Marketing Focus)

Chairperson Introduction & Overview

[Acquisition Optimisation] Lower Customer Acquisition Cost (CAC), Higher Value: Smarter Acquisition at Scale

Reduce cost per acquisition while attracting customers who deliver higher lifetime value and brand loyalty.
– How to focus acquisition on high-intent, high-value segments using predictive signals and full-funnel data alignment.
– How to optimise paid campaigns with automated bidding, real-time audience insights, and personalised landing experiences.

[Behavioural Data] From Clicks to Context: Making Behavioural Data Meaningful

Translate raw behavioural signals into insights that power more relevant, timely, and effective marketing decisions.
– How to interpret patterns in customer actions to uncover intent, pain points, and personalisation opportunities.
– How to enrich audience profiles with behavioural scores for smarter segmentation and contextual campaign delivery.

[Paid Media Buying] The Media Mix Reset: Finding the Right Channel Balance

Optimise your paid media mix by focusing on what drives true funnel impact, not just impressions.
– How to rebalance media budgets based on full-funnel performance, audience intent, and business objectives.
– How to apply attribution and MMM insights to optimise channel mix dynamically across paid search, social, and display.

[Mobile & Web Analytics] Mobile-First, Data-Smart: Tracking the On-the-Go Customer

Harness mobile analytics to optimise journeys, drive engagement, and capture real value from mobile-first behaviours.
– How to use mobile analytics to identify key friction points, moments of intent, and cross-device behaviour trends.
– How to track in-app actions, screen flows, and install metrics with SDKs and real-time analytics platforms.

[Audience Targeting & Attribution] Attribution That Guides, Not Just Reports

Turn attribution into a practical tool for smarter marketing decisions instead of a post-campaign report.
– How to shift from vanity metrics to actionable attribution that informs planning, optimisation, and budget allocation.
– How to implement multi-touch models and track influence across funnel stages, channels, and conversion paths.

[First-Party Data] Activate What You Own: Making First-Party Data Work Harder

Unlock the full value of your first-party data for targeted, efficient, and privacy-safe marketing activation.
– How to enrich and segment first-party data to power personalised journeys across lifecycle stages and channels.
– How to activate data via CDPs, clean rooms, and media integrations for campaign precision and performance.

Networking Coffee Break

Networking Coffee Break

[Programmatic Performance Marketing] Programmatic That Performs: Precision, Speed, Scale

Run programmatic campaigns that deliver measurable results by aligning data, creative, and targeting in real time.
– How to build programmatic strategies that match business goals, audience intent, and full-funnel conversion paths.
– How to optimise bidding, creative, and placements using real-time signals and dynamic decisioning at scale.

[Single Customer View] The Power of One: Building a Single Customer View

Consolidate data across systems into a unified profile that enables smarter marketing, personalisation, and analytics.
– How to unify siloed customer data into one view that supports insight-led marketing and cross-functional alignment.
– How to resolve identities and connect behaviours using CDPs, tags, and structured pipelines across platforms.

[Return On Ad Spend] Rethinking ROAS: What Are You Really Measuring?

Shift your Return On Ad Spend (ROAS) approach from surface-level returns to a deeper understanding of true marketing effectiveness.
– How to align ROAS goals with long-term value by including retention, upsell, and cost-to-serve factors.
– How to calculate ROAS using lifetime value, incrementality, and data-driven attribution models across channels.

[Voice of Customer & Feedback Analytics] Voice of the Customer: Listening That Drives Action

Turn customer feedback into strategic input that enhances journeys, builds loyalty, and fuels innovation.
– How to embed Voice of the Customer (VoC) insights into cross-functional planning to improve CX, retention, and product development.
– How to unify feedback data across sources using analytics platforms, tagging models, and real-time dashboards.

Networking Buffet Lunch
Networking Buffet Lunch
[Engagement ROI] From Likes to Loyalty: Making Engagement Pay Off

Transform digital engagement into meaningful actions that drive retention, advocacy, and revenue growth.
– How to design content journeys that convert engaged users into loyal customers and long-term brand advocates.
– How to track engagement signals and connect them to downstream actions like repeat purchase and churn reduction.

[Customer Value & Predictive Analytics] Value-Led Marketing: Focus on Who Matters Most

Maximise marketing efficiency by targeting and nurturing customers based on predicted long-term value, not just volume.
– How to shift targeting strategy towards high-potential customers using predictive value indicators.
– How to apply predictive scoring to refine segmentation, personalisation, and media bidding in real time.

[Lifecycle Marketing] Lifecycle Mastery: Marketing That Moves with the Customer

Deliver timely, relevant engagement throughout the entire customer lifecycle - from first touch to long-term loyalty.
– How to build lifecycle programmes that guide customers through acquisition, growth, and retention phases with tailored messaging.
– How to trigger automated journeys using CRM, behavioural, and transactional data across email, app, and media channels.

[CRM Analytics] CRM Intelligence: From Customer Records to Growth Drivers

Unlock the full potential of your CRM data to improve targeting, personalisation, and customer lifetime value.
– How to transform CRM data into insights that drive campaign relevance, retention, and long-term growth.
– How to enrich CRM profiles with behavioural, transactional, and engagement data for smarter segmentation and activation.

[Marketing Automation] Automate for Impact: Doing More with Less

Maximise marketing efficiency and performance through automation that’s smart, scalable, and customer-centric.
– How to scale personalisation and engagement without growing headcount by automating key moments across the customer journey.
– How to build automated workflows using behavioural triggers, dynamic content, and real-time lifecycle segmentation.

[AI-Powered Automation] Intelligence in Action: Real-Time Automation with AI

Use AI to trigger context-aware marketing actions instantly, based on behaviour, intent, and lifecycle signals.
– How to deliver timely, personalised experiences by using AI to respond to customer actions in real time.
– How to combine streaming data, event triggers, and predictive models to automate next-best-action messaging.

Networking Coffee Break

Networking Coffee Break

[Customer Retention & Loyalty] Retention First: The Growth Lever Most Brands Ignore

Increase profitability and lifetime value by investing in retention as a core marketing growth strategy.
– How to prioritise retention to reduce acquisition pressure and unlock compounding value from existing customers.
– How to detect early churn risks and trigger personalised, multi-channel retention campaigns using behavioural data.

[Real-Time Insights & Decisioning] Real-Time or Waste of Time? Getting the Engagement Strategy Right

Apply real-time data where it truly matters - without over-engineering or under-delivering on customer expectations.
– How to evaluate which touchpoints genuinely benefit from real-time insights based on intent, urgency, and business value.
– How to build event-driven architectures that deliver speed and relevance without compromising stability, accuracy, or scalability.

[Customer Lifetime Value] Customer Lifetime Value (CLV) as a North Star: Guide Strategy, Not Just Metrics

Use Customer Lifetime Value as a core decision-making lens across marketing, growth, and retention strategies.
– How to align segmentation, budget allocation, and campaign planning around high-CLV customers for sustainable growth.
– How to calculate and refresh CLV models using real-time purchase, engagement, and behavioural data across systems.

[Journey Mapping] Personalised Journeys by Design: Marrying UX with Data

Create adaptive customer journeys that respond to behaviour, context, and intent in real time.
– How to design journey frameworks that flex by segment, channel, and lifecycle stage for deeper engagement.
– How to connect journey mapping tools with CDPs and orchestration engines for automated personalisation at scale.

Day 2 Closing Remarks & Departure Coffee
Day 2 Closing Remarks & Departure Coffee

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