The growing concerns over data privacy has triggered a seismic shift in the industry. The pivot away from third-party tracking towards a greater reliance on consented first-party customer data will be our mantra moving forward. As such brands need to take control of their data and fast. In a privacy-first world, consumers are expecting more personalized and authentic interactions with brands in exchange for their data and knowing how to build an effective, consumer-centric data strategy will help you get ahead of the competition.
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