Why Loyalty Marketing is the Future of Digital, Data & Personalisation

Overview

Deeper insight into customers and prospects has been top of mind for data-driven marketers, especially with looming changes in the landscape that threaten the sustainability of current MarTech strategies.

Come to this session to learn how bold brands build an intensely loyal following and why it’s critical to future-proofing your MarTech stack.

Agenda

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Keynote | Casual to Committed: Why Loyalty Marketing is the Future of Digital, Data & Personalisation

– Real-life case studies on how innovative brands are using Loyalty Marketing
– Actionable insight on how you can build trust and drive meaningful engagement with customers, both in the real world and Web 3.0
– What do you need to do today, to get started

Lisa Collins

Director of Strategy for Oracle Customer Experience

Fireside Chat | [Gamification] Enhancing Customer Retention and Loyalty through Interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

Adam W. Cowlishaw

Head of Marketing and Connected Commerce, Johnson & Johnson

Bernard Chong

Marketing Director, foodpanda Malaysia

Panel Discussion | Crafting Cutting-Edge Digital Storytelling and Content to Unlock Customer Loyalty

– How prioritising customer loyalty is key to company growth
– How customer relationship management (CRM) should be viewed as a long-term journey
– How brands are more likely to be viewed as trustworthy and authentic through consistent and transparent communications

Filippo Stefanelli

Chief Marketing Officer, StashAway

Maybelyne Ng

Head of Marketing & Communications, APAC, Benoy

Alice Chiu

Director, Head of Marketing, Asia, Stratasys

Martin R P Garnaud

CX & Engagement Strategy, APAC, Collinson

Speakers

CX & Engagement Strategy, APAC, Collinson
[Consumer Services]

Overview

Deeper insight into customers and prospects has been top of mind for data-driven marketers, especially with looming changes in the landscape that threaten the sustainability of current MarTech strategies.

Come to this session to learn how bold brands build an intensely loyal following and why it’s critical to future-proofing your MarTech stack.

What's Different

Solve Pain Points

Interact with our speakers & audience in real-time to troubleshoot your latest issues

A Deeper Dive

Each spotlight focuses on a specific topic or region, giving you a 360 view to enhance your strategy

For those Pressed for Time

With a typical running time of 1-2 hours, get a knowledge refresh and still make it to your meeting

The Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders. This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today. 

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