How to Bridge Content Gap with Data and Power Targeted Content Strategy

Live Session Ended: October 2021 | #VirtualMarTech

Overview

Providing personalised digital experiences is key today and what customers are increasingly demanding for.

Personalisation drives key customer decisions and those that succeed at personalisation will become better at acquiring, engaging and retaining customers adding to their growth and profits. In a survey by Accenture, it states that “48% of consumers have left a company’s website and made a purchase elsewhere. The only reason: the experience was poorly curated.”

But we also know that personalisation isn’t always easy to execute. Personalisation goals can often seem unachievable but, in reality, there is no big secret to success. Personalisation begins and ends with high-quality, customer-centric content.

After all, it is your content that powers personalisation. Without it, you can’t demonstrate your understanding of the customers’ needs and link it to what you have to offer. And while content powers personalisation, data can help you identify how to best create, deliver, and reuse content to make your customer interactions more valuable and have less friction.

Hear from our panellists on their organisation’s roadmap and challenges when implementing personalisation through the use of content and data. We will also share with you how Sitecore can help you differentiate and add value to your customer experiences, enabling you to focus their attention, deliver value and build trust.

Agenda

This event has taken place in May 2021, please contact the team at hello@themartechsummit.com if you’d like to receive further information.

11:00 - 11:35

[Panel Discussion] Roadmap and Challenges When Implementing Personalisation Leveraging on Content and Data

11:35 - 12:00

[Sharing] How to Bridge Content Gap with Data and Power Targeted Content Strategy and Q&A

Session Key Takeaways

01. How to create effective content for personalisation
02. Mapping the customer journey and keeping content relevant
03. Bridging the content gap with data

Speakers

Overview

Providing personalised digital experiences is key today and what customers are increasingly demanding for.

Personalisation drives key customer decisions and those that succeed at personalisation will become better at acquiring, engaging and retaining customers adding to their growth and profits. In a survey by Accenture, it states that “48% of consumers have left a company’s website and made a purchase elsewhere. The only reason: the experience was poorly curated.”

But we also know that personalisation isn’t always easy to execute. Personalisation goals can often seem unachievable but, in reality, there is no big secret to success. Personalisation begins and ends with high-quality, customer-centric content.

After all, it is your content that powers personalisation. Without it, you can’t demonstrate your understanding of the customers’ needs and link it to what you have to offer. And while content powers personalisation, data can help you identify how to best create, deliver, and reuse content to make your customer interactions more valuable and have less friction.

Hear from our panellists on their organisation’s roadmap and challenges when implementing personalisation through the use of content and data. We will also share with you how Sitecore can help you differentiate and add value to your customer experiences, enabling you to focus their attention, deliver value and build trust.

What's Different

A Deeper Dive

Each spotlight focuses on a specific topic or region, giving you a 360 view to enhance your strategy

Solve Pain Points

Interact with our speakers & audience in real-time to troubleshoot your latest issues

For those Pressed for Time

With a typical running time of 1-2 hours, get a knowledge refresh and still make it to your meeting

The Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders.

This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today.

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