loader image
Linkedin Youtube Instagram Facebook Twitter Slack
Register
Who Attended
Speakers
Sponsors

Agenda – Global Virtual MarTech Summit APAC & EMEA, 19 February 2025

Back to Summit
EMEA Track
Check the APAC Track
Check the EMEA Track
Breakout Roundtables
Add to Calendar

Summit agenda is subject to change.

APAC Track

Chairperson Opening & Panel Discussion| [Data Integration] Connecting the Dots for a Unified Customer View

– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.

14:00 - 14:45 (Singapore Time / GMT+8)

On-Demand Available

Chairperson Opening & Panel Discussion| [Data Integration] Connecting the Dots for a Unified Customer View

– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.

Alfie Ang

Director, Marketing, Head of Digital & Marketing Enablement (Asia Pacific), T. Rowe Price

Low Ngai Yuen

Chief Merchandise & Marketing Officer, AEON Co (M) Berhad

Shivani Tiwari

Head of Growth & Digital Marketing, AJIO.com

Ramakrishnan Raja

Principal, Resonant Agency

Keynote Presentation | [Social Media Management] Social Shift: Navigating 2025's Digital Marketing Trends in the Dynamic Social Landscape

– From AI implementation to fostering thriving communities – we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.

14:45 - 15:05 (Singapore Time / GMT+8)

On-Demand Available

Keynote Presentation | [Social Media Management] Social Shift: Navigating 2025's Digital Marketing Trends in the Dynamic Social Landscape

– From AI implementation to fostering thriving communities – we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.

[Reserved]

Fireside Chat | [Omnichannel Experience] Integrating Customer Intelligence Across Touchpoints

– How can businesses deliver seamless, consistent experiences across all customer channels?
– What role does real-time data play in creating integrated, omnichannel engagement?
– How does omnichannel strategy, backed by customer intelligence, improve customer loyalty and satisfaction?

15:05 - 15:35 (Singapore Time / GMT+8)

On-Demand Available

Fireside Chat | [Omnichannel Experience] Integrating Customer Intelligence Across Touchpoints

– How can businesses deliver seamless, consistent experiences across all customer channels?
– What role does real-time data play in creating integrated, omnichannel engagement?
– How does omnichannel strategy, backed by customer intelligence, improve customer loyalty and satisfaction?

Sunder Ramachandran

Head, Transformation & Commercial Excellence, Emerging Markets, Dr. Reddy’s Laboratories

Cristiane Ross

Director of Customer Experience, PURE Group

Panel Discussion | [Predictive Analytics] Anticipating Customer Behaviour with Data-Driven Precision

– How can predictive analytics help businesses foresee customer needs and trends?
– What are the best strategies for turning predictive insights into actionable decisions?
– How can predictive models be continuously refined for improving engagement and retention?

15:35 - 16:15 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Predictive Analytics] Anticipating Customer Behaviour with Data-Driven Precision

– How can predictive analytics help businesses foresee customer needs and trends?
– What are the best strategies for turning predictive insights into actionable decisions?
– How can predictive models be continuously refined for improving engagement and retention?
MarTech Summit Attendee

Piyapoom “Champ” Seechang

Director, Marketing,B2B Thailand, Michelin

Lalit Mohan Velpula

Head of Customer Experience, Hilti Asia Pacific

Yozora Wong

Global Head of CRM, Member Engagement (LVMH), DFS Group

Jivan Tulsiani

Head of Marketing, TZ APAC

Panel Discussion | [Customer Insights] AI-Powered Customer Insights: The New Frontier of Personalisation

– How is AI reshaping the way we gather and act on customer data?
– What cutting-edge AI tools are enabling real-time, hyper-personalised experiences?
– How can businesses build competitive advantage by mastering AI-driven customer insights?

16:15 - 16:55 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Customer Insights] AI-Powered Customer Insights: The New Frontier of Personalisation

– How is AI reshaping the way we gather and act on customer data?
– What cutting-edge AI tools are enabling real-time, hyper-personalised experiences?
– How can businesses build competitive advantage by mastering AI-driven customer insights?

Desmond Phua

Head of Digital Platforms, Home Credit Group

Nailesh Shah

Director, Head of Digital Channels & Customer Experience, Citi

Lolitta Suffian

Vice President Customer Experience, Telekom Malaysia

Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z's/ Gen α's interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

16:55 - 17:40 (Singapore Time / GMT+8)

On-Demand Available

Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

Martin Shaw

Global Head of Digital Marketing, Wealth & Personal Banking, HSBC [APAC]

Benjamin Darde

Director, Digital, Formerly National Basketball Association (NBA) [EMEA]

Malize Evans

Co-Founder, Chief Executive & Marketing Officer, Raftur Games [EMEA] [Moderator]

EMEA Track

08:50 - 09:40 (GMT)

Chairperson Opening & Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z's/ Gen α's interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

08:50 - 09:40 (GMT)

On-Demand Available

Chairperson Opening & Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

Martin Shaw

Global Head of Digital Marketing, Wealth & Personal Banking, HSBC [APAC]

Benjamin Darde

Director, Digital, Formerly National Basketball Association (NBA) [EMEA]

Malize Evans

Co-Founder, Chief Executive & Marketing Officer, Raftur Games [EMEA] [Moderator]

09:40 - 10:00 (GMT)

Keynote Presentation | [Seamless Digital Experiences] Unlocking Digital Potential with End-to-End Content Lifecycle Management

– Explore how leading-edge digital experience platforms (DXPs) empower marketing and product teams to orchestrate content lifecycles, driving consistent and impactful digital experiences across channels.
– Learn how to monetize digital touchpoints effectively while maintaining agility in delivering tailored customer experiences.
– Discover the power of experimentation and data-driven strategies in personalizing and optimizing interactions, improving ROI, and fostering long-term customer loyalty.

09:40 - 10:00 (GMT)

Keynote Presentation | [Seamless Digital Experiences] Unlocking Digital Potential with End-to-End Content Lifecycle Management

– Explore how leading-edge digital experience platforms (DXPs) empower marketing and product teams to orchestrate content lifecycles, driving consistent and impactful digital experiences across channels.
– Learn how to monetize digital touchpoints effectively while maintaining agility in delivering tailored customer experiences.
– Discover the power of experimentation and data-driven strategies in personalizing and optimizing interactions, improving ROI, and fostering long-term customer loyalty.

[Reserved]

10:00 - 10:40 (GMT)

Panel Discussion | [Breaking Free from Legacy] The Hidden Costs of Sticking with Yesterday’s Technology

– Examine how outdated systems hinder marketing agility, innovation, and responsiveness to customer needs.
– Explore strategies for modernising technology to enable scalable, data-driven, and customer-centric marketing.
– Hear success stories of organisations transforming their marketing operations through updated tools and platforms.

10:00 - 10:40 (GMT)

Panel Discussion | [Breaking Free from Legacy] The Hidden Costs of Sticking with Yesterday’s Technology

– Examine how outdated systems hinder marketing agility, innovation, and responsiveness to customer needs.
– Explore strategies for modernising technology to enable scalable, data-driven, and customer-centric marketing.
– Hear success stories of organisations transforming their marketing operations through updated tools and platforms.

Marcio Nunes

Head of Digital Transformation, Bob’s
MarTech Summit Attendee

Dimitri Khodovets

Director, Digital Technology & Experience, EMEA, The Estée Lauder Companies Inc.

Shruti Ahuja-Ramamurthy

Head of Digital Transformation, Virgin Media O2

10:40 - 11:00 (GMT)

Keynote Presentation | [AI & Social Media Strategies] Leveraging Consumer Intelligence for Real-Time Engagement

- Explore how AI-powered consumer intelligence platforms enable brands to understand and engage with customers at the speed of social media.
- Discuss the integration of social media management tools to create cohesive and responsive strategies across all channels.
- Learn how data-driven insights can inform content creation, enhance customer experiences, and drive brand loyalty in a fast-paced digital environment.

10:40 - 11:00 (GMT)

Keynote Presentation | [AI & Social Media Strategies] Leveraging Consumer Intelligence for Real-Time Engagement

– Explore how AI-powered consumer intelligence platforms enable brands to understand and engage with customers at the speed of social media.
– Discuss the integration of social media management tools to create cohesive and responsive strategies across all channels.
– Learn how data-driven insights can inform content creation, enhance customer experiences, and drive brand loyalty in a fast-paced digital environment.

[Reserved]

11:00 - 11:40 (GMT)

Panel Discussion | [MarTech Predictive Analytics] Leveraging Predictive Analytics Tools to Anticipate Behaviour

- Explore how cutting-edge MarTech tools can analyse historical data to forecast customer behaviour, optimise campaigns, and refine strategies in real-time.
- Discover how to use predictive insights to personalise experiences, drive ROI, and stay ahead in an ever-evolving marketplace.
- Learn from real-world applications and expert insights to elevate your marketing game with data-driven decision-making.

11:00 - 11:40 (GMT)

On-Demand Available

Panel Discussion | [MarTech Predictive Analytics] Leveraging Predictive Analytics Tools to Anticipate Behaviour

– Explore how cutting-edge MarTech tools can analyse historical data to forecast customer behaviour, optimise campaigns, and refine strategies in real-time.
– Discover how to use predictive insights to personalise experiences, drive ROI, and stay ahead in an ever-evolving marketplace.
– Learn from real-world applications and expert insights to elevate your marketing game with data-driven decision-making.

Carlos Martin

Head of Data Science, Boehringer Ingelheim

Bruno Pereira

Head of Digital Performance, Santander

11:40 - 12:00 (GMT)

Keynote Presentation | [Privacy-Led Growth] Building Trust & Driving Success in the New Internet Economy

– Explore how consent technology is reshaping the digital ecosystem by balancing user privacy with business growth.
– Learn how transparency and user choice can foster trust while achieving compliance with global data privacy regulations.
– Discuss the role of consent management platforms in empowering organisations to monetise data responsibly and enhance marketing performance.

11:40 - 12:00 (GMT)

Keynote Presentation | [Privacy-Led Growth] Building Trust & Driving Success in the New Internet Economy

– Explore how consent technology is reshaping the digital ecosystem by balancing user privacy with business growth.
– Learn how transparency and user choice can foster trust while achieving compliance with global data privacy regulations.
– Discuss the role of consent management platforms in empowering organisations to monetise data responsibly and enhance marketing performance.

[Reserved]

12:00 - 12:35 (GMT)

Panel Discussion | [CRM] Elevating Customer Relationships with Advanced CRM Strategies & Tools

- Dive into innovative CRM techniques and technologies that empower brands to build deeper connections with their customers.
- Learn how to leverage advanced data integration, AI-powered insights, and omnichannel engagement to personalise experiences, streamline workflows, and boost customer lifetime value.
- Discover how leading organisations are transforming their CRM strategies to meet evolving customer expectations and stay ahead in a competitive landscape.

12:00 - 12:35 (GMT)

On-Demand Available

Panel Discussion | [CRM] Elevating Customer Relationships with Advanced CRM Strategies & Tools

– Dive into innovative CRM techniques and technologies that empower brands to build deeper connections with their customers.
– Learn how to leverage advanced data integration, AI-powered insights, and omnichannel engagement to personalise experiences, streamline workflows, and boost customer lifetime value.
– Discover how leading organisations are transforming their CRM strategies to meet evolving customer expectations and stay ahead in a competitive landscape.

Wilhelm Frank

Director, Commercial Marketing, EMEA, Lenovo

Gaelle Fuchs

Head of Marketing, Ticketmaster

Muhamed Hadzic

Strategic Marketing Manager, Frequentis

12:35 - 13:05 (GMT)

Panel Discussion | [Performance Marketing] Insights and Tools in Performance Marketing for Unlocking Growth

- Explore the latest trends, strategies, and insights in performance marketing.
- Discover how to leverage cutting-edge MarTech tools and tactics to drive growth, optimise campaigns, and maximise ROI in the marketing space.
- From lead generation to conversion optimisation, we'll delve into proven techniques for reaching and engaging target audiences, nurturing leads, and driving sales.  

12:35 - 13:05 (GMT)

On-Demand Available

Panel Discussion | [Performance Marketing] Insights and Tools in Performance Marketing for Unlocking Growth

– Explore the latest trends, strategies, and insights in performance marketing.
– Discover how to leverage cutting-edge MarTech tools and tactics to drive growth, optimise campaigns, and maximise ROI in the marketing space.
– From lead generation to conversion optimisation, we’ll delve into proven techniques for reaching and engaging target audiences, nurturing leads, and driving sales.  

Gian Battista Baa'

Head of Digital Marketing & Advertising, Intesa Sanpaolo

Aurelien Deschodt

Global Head of Growth Marketing, Decathlon

13:05 - 13:40 (GMT)

Panel Discussion | [Data Analytics & Personalisation] Harnessing Tools for Data Insights for Personalised Marketing Strategies

- Explore the transformative potential of data analytics in shaping personalised marketing strategies.
- Delve into the intricacies of harnessing data insights to craft tailored experiences that resonate with individual consumers.
- Discover how data-driven personalisation can drive engagement, foster loyalty, and ultimately propel business growth in today's dynamic marketplace.

13:05 - 13:40 (GMT)

On-Demand Available

Panel Discussion | [Data Analytics & Personalisation] Harnessing Tools for Data Insights for Personalised Marketing Strategies

– Explore the transformative potential of data analytics in shaping personalised marketing strategies.
– Delve into the intricacies of harnessing data insights to craft tailored experiences that resonate with individual consumers.
– Discover how data-driven personalisation can drive engagement, foster loyalty, and ultimately propel business growth in today’s dynamic marketplace.

Hazem El Taha

Global Head of MarTech, HSBC

Maksym Paraska

Director, Bandera Agency [Moderator]

a BEETc. event

Advisory Board
MarTech Community
Convince Your Boss

FAQs
Terms and Conditions
GDPR Privacy and Cookies Policy
Environmental Policy

Sponsorship Opportunities:
sponsor@themartechsummit.com
Delegate Registration:
marketing@themartechsummit.com
General Enquiry:
hello@themartechsummit.com

​Copyright © 2025 BEETc Ltd. All Rights Reserved. Registered in England and Wales. Company Register Number 10786196

Linkedin Instagram Facebook Youtube Twitter Slack