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Agenda – Global Virtual MarTech Summit APAC & EMEA, 19 February 2025

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EMEA Track
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Summit agenda is subject to change.

APAC Track

Chairperson Opening & Panel Discussion| [Data Integration] Connecting the Dots for a Unified Customer View

– What are the biggest challenges in achieving seamless data integration
– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.

14:00 - 14:45 (Singapore Time / GMT+8)

On-Demand Available

Chairperson Opening & Panel Discussion| [Data Integration] Connecting the Dots for a Unified Customer View

– What are the biggest challenges in achieving seamless data integration
– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.

Alfie Ang

Head of Digital, Asia Pacific, T. Rowe Price

Low Ngai Yuen

Chief Merchandise & Marketing Officer, AEON Co (M) Berhad

Shivani Tiwari

Head of Growth & Digital Marketing, AJIO.com

Ramakrishnan Raja

Principal, Resonant Agency [Lead Panellist]

Fireside Chat | [Social Media Management] Mastering the Social Shift: The Trends Defining 2025

– From AI implementation to fostering thriving communities – we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today

14:45 - 15:05 (Singapore Time / GMT+8)

On-Demand Available

Fireside Chat | [Social Media Management] Mastering the Social Shift: The Trends Defining 2025

– From AI implementation to fostering thriving communities – we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today

Meghan Meeker

Director, Social Media, Brandwatch

Martin Kelly

Director, Marketing (APAC), Brandwatch

Panel Discussion | [Omnichannel Experience] Integrating Customer Intelligence Across Touchpoints

– How can businesses deliver seamless, consistent experiences across all customer channels?
– What role does real-time data play in creating integrated, omnichannel engagement?
– How does omnichannel strategy, backed by customer intelligence, improve customer loyalty and satisfaction?

15:05 - 15:45 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Omnichannel Experience] Integrating Customer Intelligence Across Touchpoints

– How can businesses deliver seamless, consistent experiences across all customer channels?
– What role does real-time data play in creating integrated, omnichannel engagement?
– How does omnichannel strategy, backed by customer intelligence, improve customer loyalty and satisfaction?

Cristiane Ross

Director of Customer Experience, PURE Group [Lead Panellist]

Efransyah Mudani

Head of Wholesale Digital Channel, BNI

Andy Chang

Head of Group Engagement Solutions, Group Marketing Solutions, Electrolux

Panel Discussion | [Predictive Analytics] Anticipating Customer Behaviour with Data-Driven Precision

– What’s the basic definition, 1-sentence, of predictive analytics in your opinion?
– How can predictive analytics help businesses foresee customer needs and trends?
– What are the best strategies for turning predictive insights into actionable decisions?
– How can predictive models be continuously refined for improving engagement and retention?

15:45 - 16:25 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Predictive Analytics] Anticipating Customer Behaviour with Data-Driven Precision

– What’s the basic definition, 1-sentence, of predictive analytics in your opinion?
– How can predictive analytics help businesses foresee customer needs and trends?
– What are the best strategies for turning predictive insights into actionable decisions?
– How can predictive models be continuously refined for improving engagement and retention?
MarTech Summit Attendee

Piyapoom Seechang

Director, B2B Marketing, Thailand, Michelin [Lead Panellist]

Lalit Mohan Velpula

Head of Customer Experience, Hilti Asia Pacific

Yozora Wong

Global Head of CRM, Member Engagement (LVMH), DFS Group

Jivan Tulsiani

Head of Marketing, TZ APAC

Panel Discussion | [Customer Insights] AI-Powered Customer Insights: The New Frontier of Personalisation

– How is AI reshaping the way we gather and act on customer data?
– What cutting-edge AI tools are enabling real-time, hyper-personalised experiences?
– How can businesses build competitive advantage by mastering AI-driven customer insights?

16:25 - 17:05 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Customer Insights] AI-Powered Customer Insights: The New Frontier of Personalisation

– How is AI reshaping the way we gather and act on customer data?
– What cutting-edge AI tools are enabling real-time, hyper-personalised experiences?
– How can businesses build competitive advantage by mastering AI-driven customer insights?

Desmond Phua

Head of Digital Platforms, Home Credit Group

Nailesh Shah

Head of Digital Platform & Content Commercialisation, Citi

Lolitta Suffian

Vice President Customer Experience, Telekom Malaysia

Daniel Koo

Vice President, Digital, Shangri-La Group

Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z's/ Gen α's interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

17:05 - 17:50 (Singapore Time / GMT+8)

On-Demand Available

Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

Supriya Chavan

Marketing Director, APAC, Colgate-Palmolive [APAC]

Benjamin Darde

Director, Digital, Formerly National Basketball Association (NBA) [EMEA]

Gian Battista Baa'

Head of Digital Marketing & Advertising, Intesa Sanpaolo [EMEA]

Malize Evans

Co-Founder, Chief Executive & Marketing Officer, Raftur Games [EMEA] [Moderator]

EMEA Track

09:00 - 09:50 (GMT)

Chairperson Opening & Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z's/ Gen α's interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

09:00 - 09:50 (GMT)

On-Demand Available

Chairperson Opening & Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

Supriya Chavan

Marketing Director, APAC, Colgate-Palmolive [APAC]

Benjamin Darde

Director, Digital, Formerly National Basketball Association (NBA) [EMEA]

Gian Battista Baa'

Head of Digital Marketing & Advertising, Intesa Sanpaolo [EMEA]

Malize Evans

Co-Founder, Chief Executive & Marketing Officer, Raftur Games [EMEA] [Moderator]

09:50 - 10:10 (GMT)

Keynote Presentation | Will AI Agents Take Over Your Marketing Job? (Spoiler: Just the tedious parts)

– Discover how AI is transforming marketing workflows, enhancing efficiency, and accelerating content creation.
– Explore the growing role of AI agents in boosting creativity, productivity, and decision-making for marketers.
– Gain insights into balancing automation with human-driven strategies to maintain personalisation and brand authenticity.

09:50 - 10:10 (GMT)

On-Demand Available

Keynote Presentation | Will AI Agents Take Over Your Marketing Job? (Spoiler: Just the tedious parts)

– Discover how AI is transforming marketing workflows, enhancing efficiency, and accelerating content creation.
– Explore the growing role of AI agents in boosting creativity, productivity, and decision-making for marketers.
– Gain insights into balancing automation with human-driven strategies to maintain personalisation and brand authenticity.

Shafqat Islam

Chief Marketing Officer & President, Optimizely

10:10 - 10:50 (GMT)

Panel Discussion | [Breaking Free from Legacy] The Hidden Costs of Sticking with Yesterday’s Technology

– Examine how outdated systems hinder marketing agility, innovation, and responsiveness to customer needs.
– Explore strategies for modernising technology to enable scalable, data-driven, and customer-centric marketing.
– Hear success stories of organisations transforming their marketing operations through updated tools and platforms.

10:10 - 10:50 (GMT)

On-Demand Available

Panel Discussion | [Breaking Free from Legacy] The Hidden Costs of Sticking with Yesterday’s Technology

– Examine how outdated systems hinder marketing agility, innovation, and responsiveness to customer needs.
– Explore strategies for modernising technology to enable scalable, data-driven, and customer-centric marketing.
– Hear success stories of organisations transforming their marketing operations through updated tools and platforms.

Marcio Nunes

Head of Digital Transformation, Bob’s
MarTech Summit Attendee

Dimitri Khodovets

Director, Digital Technology & Experience, EMEA, The Estée Lauder Companies Inc.

Shruti Ahuja

Head of Digital Transformation, Virgin Media O2

Harry Maxwell

EMEA Management, Storyblok [Moderator]

10:50 - 11:10 (GMT)

Keynote Presentation | [Navigating the Social Landscape] Strategies for Brand Resilience and Growth in 2025

- Navigating the evolving social landscape and how brands can adapt to an unpredictable and chaotic online environment.
- Misinformation, brand integrity and the impact of misinformation on public perception and the marketer’s role in safeguarding trust.
- Future strategies for European marketers, key approaches to protect brand reputation and uncover new opportunities in the changing digital space.

10:50 - 11:10 (GMT)

On-Demand Available

Keynote Presentation | [Navigating the Social Landscape] Strategies for Brand Resilience and Growth in 2025

– Navigating the evolving social landscape and how brands can adapt to an unpredictable and chaotic online environment.
– Misinformation, brand integrity and the impact of misinformation on public perception and the marketer’s role in safeguarding trust.
– Future strategies for European marketers, key approaches to protect brand reputation and uncover new opportunities in the changing digital space.

Alistair Wheate

Principal Solution Strategist & Innovation Lead, Brandwatch

11:10 - 11:40 (GMT)

Fireside Chat | [MarTech Predictive Analytics] Leveraging Predictive Analytics Tools to Anticipate Behaviour

- Explore how cutting-edge MarTech tools can analyse historical data to forecast customer behaviour, optimise campaigns, and refine strategies in real-time.
- Discover how to use predictive insights to personalise experiences, drive ROI, and stay ahead in an ever-evolving marketplace.
- Learn from real-world applications and expert insights to elevate your marketing game with data-driven decision-making.

11:10 - 11:40 (GMT)

On-Demand Available

Fireside Chat | [MarTech Predictive Analytics] Leveraging Predictive Analytics Tools to Anticipate Behaviour

– Explore how cutting-edge MarTech tools can analyse historical data to forecast customer behaviour, optimise campaigns, and refine strategies in real-time.
– Discover how to use predictive insights to personalise experiences, drive ROI, and stay ahead in an ever-evolving marketplace.
– Learn from real-world applications and expert insights to elevate your marketing game with data-driven decision-making.

Carlos Martin

Head of Data Science, Boehringer Ingelheim

George Cochrane

Senior Solutions Consultant, Iterable

11:40 - 12:00 (GMT)

Keynote Presentation | [The Architecture of Trust] Privacy as Platform

– Explore Privacy-Led Marketing strategies that span technological infrastructure, data collection practices, algorithmic design, and organisational culture.
– Discuss how technological design, ethical imperatives, and strategic innovation converge in the radical evolution of data interaction.
– Learn how empowered user agency can lead the way to deeper brand engagement and future-proof growth.

11:40 - 12:00 (GMT)

On-Demand Available

Keynote Presentation | [The Architecture of Trust] Privacy as Platform

– Explore Privacy-Led Marketing strategies that span technological infrastructure, data collection practices, algorithmic design, and organisational culture.
– Discuss how technological design, ethical imperatives, and strategic innovation converge in the radical evolution of data interaction.
– Learn how empowered user agency can lead the way to deeper brand engagement and future-proof growth.

Yuri Lopes Pereira

Senior Thought Leadership Writer, Usercentrics

12:00 - 12:40 (GMT)

Panel Discussion | [CRM] Elevating Customer Relationships with Advanced CRM Strategies & Tools

- Dive into innovative CRM techniques and technologies that empower brands to build deeper connections with their customers.
- Learn how to leverage advanced data integration, AI-powered insights, and omnichannel engagement to personalise experiences, streamline workflows, and boost customer lifetime value.
- Discover how leading organisations are transforming their CRM strategies to meet evolving customer expectations and stay ahead in a competitive landscape.

12:00 - 12:40 (GMT)

Live Session Ended

Panel Discussion | [CRM] Elevating Customer Relationships with Advanced CRM Strategies & Tools

– Dive into innovative CRM techniques and technologies that empower brands to build deeper connections with their customers.
– Learn how to leverage advanced data integration, AI-powered insights, and omnichannel engagement to personalise experiences, streamline workflows, and boost customer lifetime value.
– Discover how leading organisations are transforming their CRM strategies to meet evolving customer expectations and stay ahead in a competitive landscape.

Wilhelm Frank

Director, Commercial Marketing, EMEA, Lenovo

Gaelle Fuchs

Head of Marketing Switzerland, Ticketmaster

Vaiva Palma

Head of Marketing, E.ON Hydrogen

Muhamed Hadzic

Strategic Marketing Manager, Frequentis [Moderator]

12:40 - 13:20 (GMT)

Panel Discussion | [Data Analytics & Personalisation] Harnessing Tools for Data Insights for Personalised Marketing Strategies

- Explore the transformative potential of data analytics in shaping personalised marketing strategies.
- Delve into the intricacies of harnessing data insights to craft tailored experiences that resonate with individual consumers.
- Discover how data-driven personalisation can drive engagement, foster loyalty, and ultimately propel business growth in today's dynamic marketplace.

12:40 - 13:20 (GMT)

Live Session Ended

Panel Discussion | [Data Analytics & Personalisation] Harnessing Tools for Data Insights for Personalised Marketing Strategies

– Explore the transformative potential of data analytics in shaping personalised marketing strategies.
– Delve into the intricacies of harnessing data insights to craft tailored experiences that resonate with individual consumers.
– Discover how data-driven personalisation can drive engagement, foster loyalty, and ultimately propel business growth in today’s dynamic marketplace.

Hazem El Taha

Global Head of MarTech, HSBC

Sebastian Gawelowicz

Global CRM & Personalisation Lead, British American Tobacco

Maksym Paraska

Director, Bandera Agency [Moderator]

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