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Agenda – Global Virtual MarTech Summit APAC & EMEA, 19 February 2025

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EMEA Track
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Summit agenda is subject to change.

APAC Track

Chairperson Opening & Fireside Chat | [Data Integration] Connecting the Dots for a Unified Customer View

– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.

14:00 - 14:45 (Singapore Time / GMT+8)

On-Demand Available

Chairperson Opening & Fireside Chat | [Data Integration] Connecting the Dots for a Unified Customer View

– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.

Keynote Presentation | [First Party Data] Monetising Consent and First-Party Data to Achieve High ROI

– How first-party data can unlock new opportunities for engagement while ensuring compliance with evolving privacy standards.
– Focus on improving UX, reducing consent fatigue, and building trust to ensure a steady flow of consented data and achieve high ROI.

14:45 - 15:05 (Singapore Time / GMT+8)

On-Demand Available

Keynote Presentation | [First Party Data] Monetising Consent and First-Party Data to Achieve High ROI

– How first-party data can unlock new opportunities for engagement while ensuring compliance with evolving privacy standards.
– Focus on improving UX, reducing consent fatigue, and building trust to ensure a steady flow of consented data and achieve high ROI.

Panel Discussion | [Marketing Analytics Performance] Translating Metrics into Measurable Success

– Latest tools for tracking KPIs - discuss the role of predictive analytics, and how to overcome the challenges of data overload.
– How to build a data-driven marketing culture that focuses on continuous optimisation and measurable success.

15:05 - 15:45 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Marketing Analytics Performance] Translating Metrics into Measurable Success

– Latest tools for tracking KPIs – discuss the role of predictive analytics, and how to overcome the challenges of data overload.
– How to build a data-driven marketing culture that focuses on continuous optimisation and measurable success.

Panel Discussion | [Lead Generation] Revolutionising Customer Acquisition and Conversion in B2C amid AI Revolution

– How AI can enhance demographic and psychographic targeting, ensuring that marketing campaigns reach the most relevant audiences.
– How can B2C marketers leverage customer data effectively to feed AI models and improve lead generation outcomes?

15:45 - 16:25 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Lead Generation] Revolutionising Customer Acquisition and Conversion in B2C amid AI Revolution

– How AI can enhance demographic and psychographic targeting, ensuring that marketing campaigns reach the most relevant audiences.
– How can B2C marketers leverage customer data effectively to feed AI models and improve lead generation outcomes?

Panel Discussion | [Gamification] Unlocking Interactive Experiences in Customer Engagement

– What are the best practices for keeping customers engaged and returning through gamified marketing campaigns?
– How can brands use data to personalise gamified experiences and ensure they resonate with different customer segments?

16:25 - 17:05 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Gamification] Unlocking Interactive Experiences in Customer Engagement

– What are the best practices for keeping customers engaged and returning through gamified marketing campaigns?
– How can brands use data to personalise gamified experiences and ensure they resonate with different customer segments?

Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z's/ Gen α's interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

17:05 - 17:45 (Singapore Time / GMT+8)

On-Demand Available

Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

EMEA Track

09:00 - 09:45 (GMT)

Chairperson Opening & Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z's/ Gen α's interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

09:00 - 09:45 (GMT)

On-Demand Available

Chairperson Opening & Global Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

09:45-10:25 (GMT)

Panel Discussion | [MarTech Predictive Analytics] Leveraging Predictive Analytics Tools to Anticipate Behaviour

- Explore how cutting-edge MarTech tools can analyse historical data to forecast customer behaviour, optimise campaigns, and refine strategies in real-time.
- Discover how to use predictive insights to personalise experiences, drive ROI, and stay ahead in an ever-evolving marketplace.
- Learn from real-world applications and expert insights to elevate your marketing game with data-driven decision-making.

09:45-10:25 (GMT)

On-Demand Available

Panel Discussion | [MarTech Predictive Analytics] Leveraging Predictive Analytics Tools to Anticipate Behaviour

– Explore how cutting-edge MarTech tools can analyse historical data to forecast customer behaviour, optimise campaigns, and refine strategies in real-time.
– Discover how to use predictive insights to personalise experiences, drive ROI, and stay ahead in an ever-evolving marketplace.
– Learn from real-world applications and expert insights to elevate your marketing game with data-driven decision-making.

10:25-10:55 (GMT)

Fireside Chat | [Data Analytics and Personalisation] Harnessing Tools for Data Insights for Personalised Marketing Strategies

- Explore the transformative potential of data analytics in shaping personalised marketing strategies.
- Delve into the intricacies of harnessing data insights to craft tailored experiences that resonate with individual consumers.
- Discover how data-driven personalisation can drive engagement, foster loyalty, and ultimately propel business growth in today's dynamic marketplace.

10:25-10:55 (GMT)

On-Demand Available

Fireside Chat | [Data Analytics and Personalisation] Harnessing Tools for Data Insights for Personalised Marketing Strategies

– Explore the transformative potential of data analytics in shaping personalised marketing strategies.
– Delve into the intricacies of harnessing data insights to craft tailored experiences that resonate with individual consumers.
– Discover how data-driven personalisation can drive engagement, foster loyalty, and ultimately propel business growth in today’s dynamic marketplace.

10:55-11:35 (GMT)

Panel Discussion | [CRM] Elevating Customer Relationships with Advanced CRM Strategies & Tools

- Dive into innovative CRM techniques and technologies that empower brands to build deeper connections with their customers.
- Learn how to leverage advanced data integration, AI-powered insights, and omnichannel engagement to personalise experiences, streamline workflows, and boost customer lifetime value.
- Discover how leading organisations are transforming their CRM strategies to meet evolving customer expectations and stay ahead in a competitive landscape.

10:55-11:35 (GMT)

On-Demand Available

Panel Discussion | [CRM] Elevating Customer Relationships with Advanced CRM Strategies & Tools

– Dive into innovative CRM techniques and technologies that empower brands to build deeper connections with their customers.
– Learn how to leverage advanced data integration, AI-powered insights, and omnichannel engagement to personalise experiences, streamline workflows, and boost customer lifetime value.
– Discover how leading organisations are transforming their CRM strategies to meet evolving customer expectations and stay ahead in a competitive landscape.

11:35-12:15 (GMT)

Panel Discussion | [Lead Generation] Tools and Strategies for Filling Your Sales Pipeline with High-Quality Prospects 

- Discover proven strategies for overcoming challenges in lead generation and effectively filling your sales pipeline with high-quality prospects, ensuring sustainable growth and success in today's competitive market.
- Learn actionable tactics and insights for navigating obstacles in lead generation, empowering you to adapt and thrive in the face of challenges while consistently fuelling your sales pipeline with valuable, high-converting prospects.

11:35-12:15 (GMT)

On-Demand Available

Panel Discussion | [Lead Generation] Tools and Strategies for Filling Your Sales Pipeline with High-Quality Prospects 

– Discover proven strategies for overcoming challenges in lead generation and effectively filling your sales pipeline with high-quality prospects, ensuring sustainable growth and success in today’s competitive market.
– Learn actionable tactics and insights for navigating obstacles in lead generation, empowering you to adapt and thrive in the face of challenges while consistently fuelling your sales pipeline with valuable, high-converting prospects.

12:15-12:55 (GMT)

Panel Discussion | [Performance Marketing] Insights and Tools in Performance Marketing for Unlocking Growth

- Explore the latest trends, strategies, and insights in performance marketing.
- Discover how to leverage cutting-edge MarTech tools and tactics to drive growth, optimise campaigns, and maximise ROI in the marketing space.
- From lead generation to conversion optimisation, we'll delve into proven techniques for reaching and engaging target audiences, nurturing leads, and driving sales.  

12:15-12:55 (GMT)

On-Demand Available

Panel Discussion | [Performance Marketing] Insights and Tools in Performance Marketing for Unlocking Growth

– Explore the latest trends, strategies, and insights in performance marketing.
– Discover how to leverage cutting-edge MarTech tools and tactics to drive growth, optimise campaigns, and maximise ROI in the marketing space.
– From lead generation to conversion optimisation, we’ll delve into proven techniques for reaching and engaging target audiences, nurturing leads, and driving sales.  

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