– How does your organisation incorporate culture into its marketing strategies and where did the journey begin?
– Where has cultural alignment led to success, and where have there been challenges or missteps?
– How do you leverage data and local insights to ensure cultural authenticity and avoid stereotypes?

– Today’s Customers: Who are your customers and what do they expect from your brand?
– Yesterday’s Technology: What kind of yesterday technology do you have and how will you
transition from old to new tech to be able to deliver what your customers need?
– How to measure and celebrate success in an ever-changing tech stack and multiple parallel transformation initiatives?
– How to gain trust & buy-in from all stakeholders in your company on new technologies?

– Explore how to integrate online & offline channels to deliver consistent and personalised customer experiences.
– Learn best practices for leveraging data and technology to create unified messaging across social media, email, in-store, & more.
– Hear real-world examples of how omnichannel strategies drive engagement, retention, & measurable ROI.

– Using first-party & Third-Party data to craft hyper-personalized customer journeys
– How to turn behavioral insights into timely, automated actions
– Lessons learned from driving retention and LTV in a competitive landscape
– Why Martech agility matters now more than ever

– Given all changes in data privacy and large platforms (google apple etc) what has changed for you in the past? And how do you think about it going forward?
– How the changing consumer behavior affects the way we invest in media buying?
– When does it pay off to step back and redesign from scratch?

– Explore how to leverage AI and first-party data to deliver individualised experiences across channels, increasing conversion rates and customer loyalty without compromising privacy
– Discuss intelligent site search and merchandising to personalised recommendations.
– Focus on empowering marketers to move faster, integrate effortlessly with existing systems, and orchestrate campaigns that adapt in real time to consumer behaviour and business goals.

– Explore how to leverage incrementality testing to isolate the real impact of marketing campaigns on business outcomes.
– Learn best practices for designing incrementality experiments to ensure accurate results & actionable insights.
– Discuss tools & methodologies for measuring the effectiveness of different channels, creatives & tactics.

– Transform discovery into understanding: Ask natural questions and receive structured, meaningful answers from the vast ocean of social content, especially video-first platforms.
– Break down barriers: No more technical hurdles or gatekeepers, everyone can explore trends, emotion, and behaviours through simple conversation.
– Finding clarity in complexity: Quickly process massive volumes of unstructured data to reveal actionable insights about everything from emerging trends to messaging effectiveness.
– Bringing human understanding back to data: In a digital landscape where context is often lost, reconnect with the authentic voice of consumers through intuitive exploration.

– With increased scrutiny on authenticity and transparency, how has your approach to influencer partnerships evolved over the past year?
– How do you balance short-term campaign ROI with long-term brand affinity when working with creators?
– In a fragmented creator economy, what strategies help you identify the right voices to amplify your brand message?

– Learn essential adaptation strategies, catering to both newcomers to first-party data strategies and those already implementing server-side tracking, and hear how innovative technology can provide a competitive edge, including client success stories.
– Hear key strategic steps for navigating the data landscape without third-party cookies, crucial features for successful web tracking software, and the importance of zero-, first-, and third-party data in enhancing data strategy for competitive leadership.
– Explore a comprehensive roadmap for excelling in the new data environment, ensuring compliance, and driving business growth.

– How do sales and marketing currently work together right now at your organisation?
What challenges are you overcoming?
– Tips and tricks on how to better collaborate with sales?
– The when / how / why on compromise – How do you address the balance between the brand KPIs and performance KPIs?

– Key advice for teams looking to embark on a journey of transformation.
– How to gain trust from those who are sceptical?
– Overcoming failure – your top tips.

– Explore how AI literacy is becoming essential for every function, not just technical teams, to unlock value and ensure responsible use.
– Learn best practices for building foundational AI knowledge across organisations, including critical thinking about AI-generated content, ethics, and risk.
– Discuss tools & frameworks to upskill teams, assess AI readiness, and integrate AI into everyday workflows without fear or misinformation.