Agenda Subject to Change
08:15 - 09:00 | Arrival & Networking Breakfast
09:00 - 09:10
09:10 - 09:30
– The continuous development of the Marketing Mix Model to reach full-funnel marketing and boost ROI
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns across various channels
Brian Hui
09:30 - 09:50
– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution
– Where is the value in the measurement: what to measure, what are the approaches for measurement
– What are the success factors
Olivier Kuziner
09:50 - 10:30
– Current stage of Web 3.0 and Metaverse as well as the use of NFTs in Marketing
– Use cases of implementing Metaverse and the use of NFTs
Patrick Lau
Frédéric Tardy
Chris Fung
Edward Bell
10:30 - 11:00 | Coffee Break
11:00 - 11:30
– Measuring KPI and success in full-funnel marketing
– Proven tactics and MarTech stacks to achieve target ROI
Kevin Tsang
11:30 - 11:50
– How to cater to an even more digital-first base of customers
– what works in a radically changed world — and what doesn’t for CX
Reserved
11:50 - 12:30
– The rules on brand storytelling
– Powerful stories through data analytics
Amy Yang
Joanne Yue
Carol Yeung
12:30 - 14:00 | Lunch Break at The Sky Lounge Oyster & Wine Bar
14:40 - 15:00
– How to foster audience interaction and engagement
– Best practices on how to increase your conversions
– How to build in opportunities to draw out buyer signals
Reserved
14:00 - 14:40
– Building up user habits in different platforms to connect your brand content to customers
– Added importance of personalised content across channels to engage customers
Philip Chau
Mei Mei Wong
Chris Leung
Vincent Chow
15:05 - 15:25
– How to deal with Customers Fatigue and Disconnection
– How to get your teams digitally ready
14:00 - 15:20 | Executive Workshop
– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction
15:25 - 15:55 | Coffee Break
14:00 - 15:20 | Executive Workshop
– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers
15:55 - 16:35
– How to utilise social data from customers wisely
– How data-driven analytics help curate customer journey
Abhishek Sharma
Rui Juan Zheng
Freeman Chiu
Daryl Choy
16:35 - 16:50
– For digital business, even for B2B2C and B2B businesses, customer centricity is integral to success – especially right offer at right time/place
– Ecosystems enabling open partnership and shared capabilities can realise evolving customer demands along with future-forward digital B2B2C model
– Monetisation of ecosystems takes strategic business model design, data & performance tracking, and on-going digital acceleration for business profits
15:50 - 16:50 | Executive Workshop
– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal
Sophie Kim
16:50 - 17:30
– What lies in the future of MarTech?
– Future-Proof your MarTech stack
15:50 - 16:50 | Executive Workshop
– Aligning your Marketing Strategies to Deliver Hybrid Experience
– Aligning your Marketing Strategies to Deliver Hybrid Experience
Edison Sam
Wilko Wielinga
