– Teddy Fung, Event Director, The MarTech Summit Team @BEETc.

– Address the unique challenges and gaps in the current landscape driving the need for modernisation.
– How regional brands can overcome market barriers and deliver consistent, localised engagement across borders.
– Leverage next-gen MarTech to drive efficiency, scalability, and measurable growth across diverse markets.

– Approach to e-commerce and omni-channel in-store experiences.
– Strategies for maintaining brand consistency while operating in both China’s unique platform ecosystem and global digital channels.
– How to keep a relentless focus on sustainable growth, and hence the major shift towards profitable e-commerce in 2025?

– Tools & strategies enhance demographic and psychographic targeting, ensuring that marketing campaigns reach relevant audiences.
– How to build integrated lead generation systems that simultaneously function within local, cross-border, regional unique digital environment and platforms?

– How to develop a retention strategy that maximises customer lifetime value and builds enduring relationships?
– How to build connections beyond rewards, driving repeat purchases and long-term retention.

– Deliver Personalised Experiences: Use AI-driven platforms to create seamless, high-impact customer journeys.
– Stay Ahead of the Curve: Modernise your digital presence to drive growth, loyalty, and long-term success.

– Learn best practices for designing incrementality experiments to ensure accurate results & actionable insights.
– Discuss tools & methodologies for measuring the effectiveness of different channels, creatives & tactics.
– Strategies for reconciling performance data from local, regional platforms with global measurement frameworks to create a single source of truth.

– How to adapt to changing consumer behaviours and leverage digital tools to maintain a strong market presence?
– How to capture the attention of Gen Z and Gen Alpha by embracing their digital-first mindset, values-driven preferences, and evolving content consumption habits?
– How to integrate social media and influencer marketing to authentically resonate audiences with local, Mainland Chinese and international audiences?

– Learn strategies for integrating AI-generated content into your broader marketing strategy while maintaining brand authenticity & compliance.
– Hear real-world examples of to use generative AI to enhance efficiency, personalisation, & audience engagement.

– How are customer insights being used to craft more relevant and timely content experiences?
– What tools and tactics help deliver personalised content across channels at speed?
– How do you track and prove the ROI of hyper-personalised marketing?

– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets (regional and Mainland China), innovate offerings, and deliver greater value to your customers?
– How to leverage Hong Kong’s international connections with Mainland China’s vast consumer market through technology integration.