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Summit agenda is subject to change.
– Explore how Generative AI drives hyper-personalised content, streamlines operations, and elevates customer engagement at scale.
– Gain practical frameworks for integration and methods to measure ROI effectively.
– Bridge physical and digital touchpoints to deliver a unified, regionally adaptable brand journey that enhances trust and consistency across channels.
– Leverage customer insights and omnichannel strategies to drive profitable engagement and deepen loyalty through personalised, value-driven experiences.
– See how AI chatbots deliver 24/7 service, automate workflows, and create seamless, human-like interactions for customers and employees.
– Learn best practices for design, deployment, and optimisation to boost satisfaction and productivity.
– Move beyond static segments with AI-powered, real-time personalisation that adapts to individual behaviours.
– Understand the tech, data, and governance needed to drive engagement, conversion, and lifetime value.
– Balance short-term performance KPIs with long-term brand equity through integrated storytelling and data-driven insights.
– Learn how to measure and protect brand value in an ROI-focused environment.
– Adapt to emerging platforms, evolving algorithms, and the rise of creator-led
engagement.
– Combine paid, organic, and influencer strategies to build active communities and drive measurable conversions.
– Shift from last-click attribution to models that combine incrementality testing, multi-touch attribution, and MMM.
– Discover how to identify true channel impact and make confident budget allocation decisions.
– Optimise for AI-generated results, conversational queries, and voice-first search experiences.
– Rethink SEO and SEM strategies to stay visible and relevant in zero-click and semantic search environments.
– Go beyond static marketing dashboards to create insight-driven strategies that directly influence campaign performance and ROI.
– Learn how to embed AI-powered analytics, predictive models, and decision science into marketing workflows for faster, higher-impact actions.
– Break down silos with shared data, unified KPIs, and integrated workflows.
– Align strategies across the customer journey to boost growth, profitability, and operational efficiency.
– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction
– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers
– Explore how unified identity solutions and cookieless targeting innovations are reshaping audience reach in Hong Kong’s privacy-conscious digital ecosystem.
– Discover how integrating first-party data with programmatic platforms drives higher relevance and improved campaign performance for Hong Kong and Greater China audiences.
– Explore how unified identity solutions and cookieless targeting innovations are reshaping audience reach in Hong Kong’s privacy-conscious digital ecosystem.
– Discover how integrating first-party data with programmatic platforms drives higher relevance and improved campaign performance for Hong Kong and Greater China audiences.
– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.
– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.
