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Agenda – The MarTech Summit Hong Kong
Tuesday, 8 July 2025
The Diamond Ballroom (Level 3), The Ritz-Carlton

08:00 - 08:50 | Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:40

Panel Discussion | [Brand Marketing] Staying Relevant in a Digital World

– How to adapt to changing consumer behaviours and leverage digital tools to maintain a strong market presence?
– How to capture the attention of Gen Z and Gen Alpha by embracing their digital-first mindset, values-driven preferences, and evolving content consumption habits?
– How to integrate social media and influencer marketing to authentically resonate audiences with local, Mainland Chinese and international audiences?

Heidi Chu

Head of Brand Marketing & Consumer Touchpoint Excellence, BSH Home Appliances Group

Eddy Yip

Director, Product & Marketing, HK & TW, Territory Manager, Trip.com

Cyrus Cheung

Marketing Lead, APAC, Polaroid

Kevin Huang

Chief Operating Officer, South China Morning Post
[Moderator]

09:40 - 10:00

Keynote Presentation | [Smarter Customer Journeys] Elevate Your Brand and Deliver Unforgettable CX with Cutting-Edge CMS and DXPs

– Deliver Personalised Experiences: Use AI-driven platforms to create seamless, high-impact customer journeys.
– Stay Ahead of the Curve: Modernise your digital presence to drive growth, loyalty, and long-term success.

Reserved

10:00 - 10:45

Panel Discussion | [Customer-Centric Ecosystems] Unlocking Customer Value in a Connected Digital Ecosystem

– Approach to e-commerce and omni-channel in-store experiences.
– Strategies for maintaining brand consistency while operating in both China’s unique platform ecosystem and global digital channels.
– How to keep a relentless focus on sustainable growth, and hence the major shift towards profitable e-commerce in 2025?

Wee Lee Loh

Group Chief Digital & yuu Rewards Officer, DFI Retail Group

Terry Tong

Director, Global Digital Marketing, GP Batteries

Sahin Uzun

Director, Sales & eCommerce, Reckitt

Donovan Yong

Principal, Services Business Development, Mastercard

Lin Duan

Head of Events, The MarTech Summit Team @BEETc.
[Moderator]

10:45 - 11:15 | Networking Coffee Break

11:15 - 12:00

Panel Discussion | [Customer Retention] Strengthening Engagement for Long-Term Success

– How to develop a retention strategy that maximises customer lifetime value and builds enduring relationships?
– How to build connections beyond rewards, driving repeat purchases and long-term retention.

Otilia Chan

Former Head of Marketing, ShopBack
[Lead Panellist]

Jeffrey Wong

Director, Sales & Marketing, Blacksheep Restaurants

Eva Swainston

Senior Manager, Lifecycle Growth (APAC, Europe, Turkey), foodpanda

Judien Wang

Director, Digital & Data APAC, Circle Square

Darryl Su

Strategic Account Executive, Tealium

12:00 - 12:20

Keynote Presentation | [Retail Media] Making Retail Media Work: Driving Cross-Border Brand Growth and Engagement

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.
– Understand the unique retail media landscape across Hong Kong and Mainland China.

12:20 - 12:50

Fireside Chat | [Incrementality] Unlocking the Impact of Your Marketing Efforts

– Learn best practices for designing incrementality experiments to ensure accurate results & actionable insights.
– Discuss tools & methodologies for measuring the effectiveness of different channels, creatives & tactics.
– Strategies for reconciling performance data from local and Mainland China platforms with global measurement frameworks to create a single source of truth.

Adrian Matuszewski

Digital Activation Lead, Asia ex. Japan, Senior Manager, Institutional Marketing, Invesco

Rilla Roessel

Vice President, Growth Marketing, INTO University Partnerships

12:50 - 14:00 | Networking Buffet Lunch

14:00 - 14:40

Panel Discussion | [Personalisation] Refining Hyper-Personalisation with Dynamic Content in Individualised Marketing

– How are customer insights being used to craft more relevant and timely content experiences?
– What tools and tactics help deliver personalised content across channels at speed?
– How do you track and prove the ROI of hyper-personalised marketing?

Alice Franklin

Director, Brand & Content, Carlyle & Co.
[Lead Panellist]

Jess Cheng

Chief Executive Officer & Co-founder, CHARGESPOT

Constance Cheung

Head of Marketing, GoGoX

Laura Trevini

APAC Marketing Lead, Project & Development Services, JLL

14:40 - 15:00

Keynote Presentation | [Breaking Free from Legacy] Modernising MarTech: The Business Case for Digital Transformation in the Greater Bay Area (GBA)

– Cross-border Integration Challenges – How outdated systems create invisible barriers to seamless customer experiences across Hong Kong and Mainland China.
– Multi-Market Flexibility: How next-generation marketing platforms enable nuanced localisation across the GBA’s diverse markets.

15:00 - 15:35

Panel Discussion | [Lead Generation] Revolutionising Customer Acquisition and Conversion

– Tools & strategies enhance demographic and psychographic targeting, ensuring that marketing campaigns reach relevant audiences.
– How to build integrated lead generation systems that simultaneously function within local, cross-border, regional unique digital environment and platforms?

Clara So

Former Global Director, Performance Marketing, A Leading HR Services Company

KK Chan

Director, Marketing, RedBox Storage

David Tse

Vice President, Analytics, 1st Tier Asset Management Company

Reserved

15:35 - 16:05 | Networking Coffee Break

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

16:05 - 16:40

Panel Discussion | [GenAI in Content Creation] Transforming Marketing Through AI-Powered Creativity

– Learn strategies for integrating AI-generated content into your broader marketing strategy while maintaining brand authenticity & compliance.
– Hear real-world examples of to use generative AI to enhance efficiency, personalisation, & audience engagement.

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

Ziv Wang

Director, Marketing, Avenir Group
[Lead Panellist]

Conan Kou

Senior Performance Marketing Manager, APAC, Fidelity International

Sewon Chung Barrera

Head of Digital & Content, Curatorial, M+

16:40 - 17:20

Panel Discussion | [Collaborative Marketing] Unlocking Growth Through Strategic Partnerships

– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets (regional and Mainland China), innovate offerings, and deliver greater value to your customers?
– How to leverage Hong Kong’s international connections with Mainland China’s vast consumer market through technology integration.

Annie Yau

Head of Marketing, North Asia & Hong Kong, Shake Shack
[Lead Panellist]

Akshay Agrawal

Business Head, Deposits & Payments, Mox Bank

Isabel Chan

Head of Marketing, Wines & Spirits, Jebsen Group

Andy Leung

Head of Marketing, Payment Cards Group

17:20 - 18:30 | Chairperson Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal

End of Summit

Breakout Sessions

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout Sessions

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout | [Programmatic Innovation] Mastering Advanced Programmatic Strategies: Maximising ROAS Through Data-Driven Advertising

– Explore how unified identity solutions and cookieless targeting innovations are reshaping audience reach in Hong Kong’s privacy-conscious digital ecosystem.
– Discover how integrating first-party data with programmatic platforms drives higher relevance and improved campaign performance for Hong Kong and Greater China audiences.

Breakout | [Programmatic Innovation] Mastering Advanced Programmatic Strategies: Maximising ROAS Through Data-Driven Advertising

– Explore how unified identity solutions and cookieless targeting innovations are reshaping audience reach in Hong Kong’s privacy-conscious digital ecosystem.
– Discover how integrating first-party data with programmatic platforms drives higher relevance and improved campaign performance for Hong Kong and Greater China audiences.

Breakout | [Cross-Channel Attribution] Beyond Last-Click: Implementing Holistic Mobile Measurement for Cross-Border and Global Marketing Strategies

– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.

Breakout | [Cross-Channel Attribution] Beyond Last-Click: Implementing Holistic Mobile Measurement for Cross-Border and Global Marketing Strategies

– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.

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