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Agenda – The MarTech Summit Hong Kong
9 July 2024
Grand Ballroom (Lower Level I), Kowloon Shangri-La

08:15 - 09:10 | Arrival & Networking Breakfast

09:10 - 09:20

Chairperson Introduction & Overview

09:20 - 09:45

Fireside Chat | [MarTech Stack] Thriving in Uncertainty: Maximising Resources in a Turbulent Market

– Make your marketing department a primary driver of business.
– How marketers can adjust to changing consumer behaviour?
– Consolidating your MarTech stack so that your team gains productivity.

09:45 - 10:05

Keynote Presentation | [Customer Engagement] Charting the Path to Profitability: Crafting the Ideal Customer Engagement Strategy

– How to build trust with your customers in an uncertain market?
– Strategies your brand can do today to increase revenue and reduce cost via personalisations.

Reserved

10:05 - 10:45

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– Explore real-world examples of successful integration of cutting-edge technologies into marketing processes, leading to transformative outcomes.
– How to effectively track and evaluate the impact of digital marketing efforts?
– How to deal with “”AI-washing”” in marketing and how businesses can discern genuine AI applications from mere marketing hype.

Antony Yiu

Chief Executive Officer, PHD
[Moderator]

Alice Leung

Head of Strategy Planning & Digital, The University of Hong Kong

Matthew Chan

Group Chief Digital Officer, Jardine Restaurant Group

Alice Au

Group Director, Digital Marketing, Wharf Hotels Management

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:40

Fireside Chat | [MarTech Adoption Hurdles] How to Cope with Evolving Marketing Landscape and Overcome MarTech Adoption Hurdles?

– How to close the knowledge and skills gap on MarTech adoption to avoid wastage?
– Practical examples of MarTech adoption that navigated challenges successfully.

Henry Dalziel

Director, SEO, Digitas, Publicis Media
[Moderator]

Jacqueline Choi

Chief Officer, Group Marketing, Prudential

11:40 - 12:00

Keynote Presentation | [Cookieless] Be Prepared! When MarTech Collides with Customer Privacy in the Cookieless World

– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution?
– Where is the value in the measurement: what to measure, what are the approaches for measurement?

Reserved

12:00 - 12:40

Panel Discussion | [Data Insights] The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

Patrik Forsstrom

Associate Director, Delivery Planning (Data and Analytics), CLP
[Lead Panelist]

Kary Cheung

Head of Marketing & Brand, English Schools Foundation

Eric Thain

Director, Customer & Brand, HK Express

Winnie Chan

Director, Marketing, Hong Kong & Macau, Klook

12:40 - 13:00

Keynote Presentation | [Relationship Marketing] Mastering Loyalty and Design Synergy to Increase Customer Lifetime Value

– Developing a personalised, meaningful and mutually valuable loyalty proposition that addresses the rational and emotional needs of the customer.
– Understanding the need for a compelling customer experience and the means to engage not only within the context of the programme but across the wider business.

12:00 - 13:00

Breakout Roundtable | [Digital Experience] Digital Experience Led Growth: Navigating the Future of Marketing

1. How to create the digital content experience that your audience demand?
2. Latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

Reserved

13:00 - 14:00 | Networking Buffet Lunch

If you’re interested in hosting a Private Executive Luncheon, please reach out to lduan@themartechsummit.com

14:00 - 14:25

[Future of Work] Agile Marketing: Driving Growth with Dynamic Work Management in Today’s Hybrid Landscape

– How can marketing teams adopt agile principles to adapt quickly to changing market dynamics, optimise campaigns, and deliver results-driven strategies?
– How do work management platforms enable marketers to make data-backed decisions in real-time, leveraging insights to refine campaigns and improve performance?

Fatima Lam

Head of Marketing, APAC, Bonhams

Yuyi Siu

Senior Director, Global Marketing, CFA Institute

14:25 - 14:45

Keynote Presentation | [Sales Content Optimisation] How to Deliver the Right Content at the Right Time with Personalisation?

– How to manage content across channels and empower reps for personalisation and customisation.
– How Generative AI and automation assists in mass content production and delivery while maintaining compliance.

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

14:45 - 15:30

Panel Discussion | [Internal Synergy] “Smarketing” Collaboration: Two-Way Training and Coaching Strategies for Enhanced Revenue Drive

– The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

Manmeet Malhi

Head of Growth Marketing, Cigna

Vallois Choi

Director, Marketing, Hotel ICON

Lalit Mohan Velpula

Head of Customer Experience, Hilti Asia Pacific

John Liu

Head of Digital Service, Schneider Electric Hong Kong

14:00 - 15:00

Breakout Roundtable | [Market Analysis] Explosive Growth Expected for Hong Kong? A Market Analysis of Hong Kong’s Retail, BFSI and Travel Industry in 2024

1. What does the digital traffic tell us about the market in Hong Kong
2. Outlook on Retail, BFSI and Travel industries
3. What are successful brands (leading and emerging) doing online?

15:30 - 16:00 | Networking Coffee Break

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal

16:00 - 16:25

Fireside Chat | [Digital Commerce] Driving Digital Commerce Excellence with MarTech: Strategies for a Unified Digital Experience

– How to build a holistic digital commerce strategy incorporating e-commerce platforms, social media, marketplaces, and emerging digital channels?
– Tactics of mapping customer journey across all digital touchpoints.

16:25 - 17:05

Panel Discussion | [Omnichannel Engagement] How to Elevate Multi-Dimensional Brand Loyalty with 360-Degree Customer Engagement

– How to nurture brand advocacy through omnichannel engagement?
– How personalised touch improves customer experience to benefit brand loyalty & drive revenue?

Patricia Cheung

Senior Director, Brands & Destinations Marketing, Asia Pacific, Marriott International
[Moderator]

Sumeshwer Dhuper

Director, Marketing, Asia, Hill’s Pet Nutrition

Annie Wong

Global Director, CRM & Client Experience, Brand Marketing, Chow Tai Fook Jewellery Group

16:00 - 17:00

Breakout Roundtable | [Consumer Intelligence] Why Listening to Your Consumers Matters

1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?

17:05 - 18:30 | Chairperson Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

End of Summit

Summit Breakout Roundtables

Summit Breakout Roundtables

12:00 - 13:00

Breakout Roundtable | [Customer Retention] How to Foster Customer Loyalty to Incentivise Recurring Purchases?

1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?

2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?

12:00 - 13:00

Breakout Roundtable | [Customer Retention] How to Foster Customer Loyalty to Incentivise Recurring Purchases?

1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?

2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?

14:00 - 15:00

Breakout Roundtable | [Ads Verification] Attention Grabbers: How Brands Drive Better Outcomes with Attention-Focused Strategies

1. How changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention.
2. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns.
3. Discuss the long term impact this can have on marketer outcomes.

14:00 - 15:00

Breakout Roundtable | [Ads Verification] Attention Grabbers: How Brands Drive Better Outcomes with Attention-Focused Strategies

1. How changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention.
2. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns.
3. Discuss the long term impact this can have on marketer outcomes.

16:00 - 17:00

Breakout Roundtable | [Consumer Intelligence] Why Listening to Your Consumers Matters

1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?

16:00 - 17:00

Breakout Roundtable | [Consumer Intelligence] Why Listening to Your Consumers Matters

1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?

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