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Agenda – The MarTech Summit Hong Kong
Tuesday, 8 July 2025
The Diamond Ballroom (Level 3), The Ritz-Carlton

08:00 - 08:50 | Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:35

Panel Discussion | [Brand Marketing] Staying Relevant in a Digital World

– How to adapt to changing consumer behaviours and leverage digital tools to maintain a strong market presence?
– How to capture the attention of Gen Z and Gen Alpha by embracing their digital-first mindset, values-driven preferences, and evolving content consumption habits?
– How to integrate social media and influencer marketing to authentically engage audiences and amplify brand presence?

Heidi Chu

Head of Brand Marketing & Consumer Touchpoint Excellence, BSH Home Appliances Group

Eddy Yip

Director, Product & Marketing, HK & TW, Trip.com Group

Cyrus Cheung

Marketing Lead, APAC, Polaroid

Kevin Huang

Chief Operating Officer, South China Morning Post
[Moderator]

09:35 - 09:55

Keynote Presentation | [Customer Data] The 3 Ps of CX: Privacy, Prediction and Personalisation

– How we use Customer Data Platforms for tailored campaigns across channels.
– How we combine data sources to forecast customer behaviour.
– How to protect customer privacy by following data regulations and anonymising data.

09:55 - 10:40

Panel Discussion | [Customer-Centric Ecosystems] Unlocking Customer Value in a Connected Digital Ecosystem

– Enabling new customer-centric value thru our digital eco-system
– Approach to e-commerce and omni-channel in-store experiences
– Through the process of building, keeping a relentless focus on sustainable growth, and hence the major shift towards profitable e-commerce in 2025.

Wee Lee Loh

Group Chief Digital & yuu Rewards Officer, DFI Retail Group

Terry Tong

Director, Global Digital Marketing, GP Batteries

Sahin Uzun

Director, Sales & eCommerce, Reckitt

Donovan Yong

Principal, Advisors Business Development, Mastercard

Lin Duan

Head of Events, The MarTech Summit Team @BEETc.
[Moderator]

10:40 - 11:10 | Networking Coffee Break

11:10 - 11:55

Panel Discussion | [Customer Retention] Strengthening Engagement for Long-Term Success

– How to develop a retention strategy that maximises customer lifetime value and builds enduring relationships?
– How to build connections beyond rewards, driving repeat purchases and long-term retention.

Otilia Chan

Former Head of Marketing, ShopBack
[Lead Panellist]

Jeffrey Wong

Director, Sales & Marketing, Blacksheep Restaurant

Eva Swainston

Senior Manager, Lifecycle Growth (APAC, Europe, Turkey), foodpanda

Judien Wang

Director, Digital & Data APAC, Circle Square

Darryl Su

Strategic Account Executive, Tealium

11:55 - 12:15

Keynote Presentation | [Retail Media] Making Retail Media Work: Driving Brand Growth and Engagement

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.

12:15 - 12:45

Fireside Chat | [Incrementality] Unlocking the Impact of Your Marketing Efforts

– Explore how to leverage incrementality testing to isolate the real impact of marketing campaigns on business outcomes.
– Learn best practices for designing incrementality experiments to ensure accurate results & actionable insights.
– Discuss tools & methodologies for measuring the effectiveness of different channels, creatives & tactics.

Adrian Matuszewski

Digital Activation Lead, Asia ex. Japan, Senior Manager, Institutional Marketing, Invesco

Rilla Roessel

Vice President, Growth Marketing, INTO University Partnerships

12:45 - 13:45 | Networking Buffet Lunch

13:45 - 14:25

Panel Discussion | [Personalisation] Refining Hyper-Personalisation with Dynamic Content in Individualised Marketing

– How to master speedy scalability to attract and retain customers with mobile app marketing?
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.

Alice Franklin

Director, Brand & Content, Carlyle & Co.
[Lead Panellist]

Jess Cheng

Chief Executive Officer & Co-founder, CHARGESPOT

Constance Cheung

Head of Marketing, GoGoX

Laura Trevini

Marketing Lead, Project & Development Services, APAC, JLL

14:25 - 14:55

Keynote Presentation | [Breaking Free from Legacy] The Hidden Costs of Sticking with Yesterday’s Technology

– Examine how outdated systems hinder marketing agility, innovation, and responsiveness to customer needs.
– Explore strategies for modernising technology to enable scalable, data-driven, and customer-centric marketing.
– Hear success stories of organisations transforming their marketing operations through updated tools and platforms.

14:55 - 15:30

Panel Discussion | [Lead Generation] Revolutionising Customer Acquisition and Conversion

– Tools & strategies enhance demographic and psychographic targeting, ensuring that marketing campaigns reach the most relevant audiences.
– How can marketers leverage customer data effectively to feed AI models and improve lead generation outcomes?

Clara So

Former Global Director, Performance Marketing, A Leading HR Services Company
[Lead Panellist]

KK Chan

Director, Marketing, RedBox Storage

David Tse

Vice President, Analytics, 1st Tier Asset Management Company

15:30 - 16:00 | Networking Coffee Break

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

16:00 - 16:35

Panel Discussion | [GenAI in Content Creation] Transforming Marketing Through AI-Powered Creativity

– Learn strategies for integrating AI-generated content into your broader marketing strategy while maintaining brand authenticity & compliance.
– Hear real-world examples of to use generative AI to enhance efficiency, personalisation, & audience engagement.

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

Ziv Wang

Director, Marketing, Avenir Group
[Lead Panellist]

Conan Kou

Senior Performance Marketing Manager, APAC, Fidelity International

Sewon Chung Barrera

Head of Digital & Content, Curatorial, M+

16:35 - 17:15

Panel Discussion | [Collaborative Marketing] Unlocking Growth Through Strategic Partnerships

– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets, innovate offerings, and deliver greater value to your customers?

Annie Yau

Head of Marketing, North Asia & Hong Kong, Shake Shack
[Lead Panellist]

Akshay Agrawal

Business Head, Deposits & Payments, Mox Bank

Isabel Chan

Head of Marketing, Wines & Spirits, Jebsen Group

Andy Leung

Head of Marketing, Payment Cards Group

Chairperson Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal

End of Summit

Summit Breakout Roundtables

Summit Breakout Roundtables

12:00 - 13:00

Breakout Roundtable | [Customer Retention] How to Foster Customer Loyalty to Incentivise Recurring Purchases?

1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?

2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?

12:00 - 13:00

Breakout Roundtable | [Customer Retention] How to Foster Customer Loyalty to Incentivise Recurring Purchases?

1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?

2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?

14:00 - 15:00

Breakout Roundtable | [Ads Verification] Attention Grabbers: How Brands Drive Better Outcomes with Attention-Focused Strategies

1. How changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention.
2. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns.
3. Discuss the long term impact this can have on marketer outcomes.

14:00 - 15:00

Breakout Roundtable | [Ads Verification] Attention Grabbers: How Brands Drive Better Outcomes with Attention-Focused Strategies

1. How changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention.
2. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns.
3. Discuss the long term impact this can have on marketer outcomes.

16:00 - 17:00

Breakout Roundtable | [Consumer Intelligence] Why Listening to Your Consumers Matters

1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?

16:00 - 17:00

Breakout Roundtable | [Consumer Intelligence] Why Listening to Your Consumers Matters

1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?

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