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Summit agenda is subject to change.
– Teddy Fung, Event Director, The MarTech Summit Team @BEETc.
– Address the unique challenges and gaps in the current landscape driving the need for modernisation.
– How regional brands can overcome market barriers and deliver consistent, localised engagement across borders.
– Leverage next-gen MarTech to drive efficiency, scalability, and measurable growth across diverse markets.
– Bridge physical and digital touchpoints to deliver a unified, regionally adaptable brand journey that enhances trust and consistency across channels.
– Leverage customer insights and omnichannel strategies to drive profitable engagement and deepen loyalty through personalised, value-driven experiences.
– Harness data-driven targeting techniques to boost lead quality and personalise outreach strategies across diverse markets while respecting regional privacy expectations.
– Redefine success metrics for lead generation by prioritising conversion impact, customer lifetime value, and sales-marketing alignment over vanity indicators.
– Design hyper-personalised customer journeys that drive repeat purchases and deepen emotional loyalty beyond transactional interactions.
– Track meaningful retention metrics such as customer lifetime value and engagement velocity to inform loyalty strategies and sustain long-term growth.
– Deliver Personalised Experiences: Use AI-driven platforms to create seamless, high-impact customer journeys.
– Stay Ahead of the Curve: Modernise your digital presence to drive growth, loyalty, and long-term success.
– Establish robust data foundations and testing frameworks to confidently measure incrementality across channels and avoid misleading attribution traps.
– Reframe incrementality insights as strategic levers that complement short-term KPIs, supporting long-term marketing efficiency and investment decisions.
– Adapt brand narratives to reflect evolving consumer values, leveraging digital storytelling that resonates with authenticity, purpose, and cultural relevance.
– Invest in brand-building strategies that balance short-term pressures with long-term equity, engaging communities and influencers to drive lasting emotional connection.
– Incorporate generative AI across content pipelines to streamline production, elevate creative experimentation, and free up teams for strategic storytelling.
– Navigate internal adoption hurdles by aligning GenAI use with brand voice, governance standards, and upskilling initiatives for marketers.
– The why and what of Intelligence economy
– Ingredients : Insights, Engagement, Experience
– AI First, Data Driven, Hyper Personalised
– AI trajectory : Predictive, Prescriptive and Agentic
– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction
– Deploy real-time personalisation tools to deliver relevant, dynamic content at scale while maintaining consistency across digital and offline touchpoints.
– Translate customer insight into tailored experiences that drive measurable impact on engagement, loyalty, and marketing ROI.
– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers
– Forge value-aligned partnerships by applying clear evaluation criteria and leveraging shared goals, brand positioning, and complementary customer bases.
– Utilise technology and local insights to co-create culturally relevant campaigns that scale across markets while maintaining brand consistency and measurable impact.
– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal
– Explore how unified identity solutions and cookieless targeting innovations are reshaping audience reach in Hong Kong’s privacy-conscious digital ecosystem.
– Discover how integrating first-party data with programmatic platforms drives higher relevance and improved campaign performance for Hong Kong and Greater China audiences.
– Explore how unified identity solutions and cookieless targeting innovations are reshaping audience reach in Hong Kong’s privacy-conscious digital ecosystem.
– Discover how integrating first-party data with programmatic platforms drives higher relevance and improved campaign performance for Hong Kong and Greater China audiences.
– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.
– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.
