Preview Agenda – The MarTech Summit Hong Kong
6th July 2023
Grand Ballroom, The Langham Hong Kong
08:15 - 08:50 | Arrival & Networking Breakfast
08:50 - 09:00
09:00 - 09:40
– Stories of brands building e-commerce & online marketplace ecosystem
– How to engage with new generation shoppers
– How to select the right ecommerce platform
– Building the business case to get ecommerce up and running
Natalie Truong
Felix Tsui
Erik Hohmann
09:40 - 10:00
– How to tell a story simply by scrolling
– Ways to convey stories across touchpoints to create better UX
10:00 - 11:30
– How to engage customers and motivate them to want to come back?
– Successful tactics on gamified techniques in marketing strategy
Vincent Leung
Mark Sage
10:30 - 11:00 | Networking Coffee Break
11:00 - 11:40
– How to assess organisational data literacy?
– What is your data literacy programme in the organisation?
[Moderator] Joe Peng
Magda Kotek
Leo Lau
Dustin Lee
11:40 - 12:00
– Insights on consumer attitudes, business readiness, and the growth opportunities surrounding the present privacy moment based on research findings from APAC in 2022
– The current state of privacy readiness in the region, and lessons learned from leading businesses adopting a test-and-learn mindset toward investments in privacy readiness
12:00 - 12:30
– The role of the Metaverse in enhancing the O2O experience
– Applications of Metaverse in real-life marketing to create sense of immersion
Andy Luk
Chirag Desai
12:30 - 13:30 | Networking Buffet Lunch
13:30 - 14:00
– How to drive conversions from messages, emails, call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?
Daniel Li
Vidal Fernández
14:00 - 14:20
– How brands embrace end-to-end automation to meet their global creative content and how it needs to be more efficiently than ever before?
– How automation is used to scale creative production on a global scale?
14:20 - 15:20
A 15-min panel discussion to set the scene followed by a 45-min facilitated roundtable discussion participated by both speakers & attendees. Thoughts & Key takeaways will be shared and discussed in groups of 8.
– Understanding the role demand generation and lead generation plays in establishing your brand
– Shifting focus from demand generation roles to brand establishment roles
– How MarTech Stack is used to help accelerate the “Connectedness”?
– Good stories of value-driven marketing that target beyond profit build loyalty and retain your customers
James Bacon
Desmond Phua
15:20 - 15:50 | Networking Coffee Break
14:00 - 15:20 | Executive Workshop
– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction
15:50 - 16:20
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns
– How to benchmark your marketing performance across multiple channels
14:00 - 15:20 | Executive Workshop
– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers
Alan To
Keren O'Loan
16:20 - 17:00
– Does legacy technology still work well today and in the near future?
– How to gain trust and buy-in from all stakeholders, open their minds to the possibilities of new technologies?
Ivy Wong
Howard Kwong
Matthieu Sachot
Chairperson Closing Remarks
15:50 - 16:50 | Executive Workshop
– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal
