– Teddy Fung, Event Director, The MarTech Summit Team @BEETc.

– Address the unique challenges and gaps in the current landscape driving the need for modernisation.
– How regional brands can overcome market barriers and deliver consistent, localised engagement across borders.
– Leverage next-gen MarTech to drive efficiency, scalability, and measurable growth across diverse markets.

– Bridge physical and digital touchpoints to deliver a unified, regionally adaptable brand journey that enhances trust and consistency across channels.
– Leverage customer insights and omnichannel strategies to drive profitable engagement and deepen loyalty through personalised, value-driven experiences.

– Harness data-driven targeting techniques to boost lead quality and personalise outreach strategies across diverse markets while respecting regional privacy expectations.
– Redefine success metrics for lead generation by prioritising conversion impact, customer lifetime value, and sales-marketing alignment over vanity indicators.

– Design hyper-personalised customer journeys that drive repeat purchases and deepen emotional loyalty beyond transactional interactions.
– Track meaningful retention metrics such as customer lifetime value and engagement velocity to inform loyalty strategies and sustain long-term growth.

– Deliver Personalised Experiences: Use AI-driven platforms to create seamless, high-impact customer journeys.
– Stay Ahead of the Curve: Modernise your digital presence to drive growth, loyalty, and long-term success.

– Establish robust data foundations and testing frameworks to confidently measure incrementality across channels and avoid misleading attribution traps.
– Reframe incrementality insights as strategic levers that complement short-term KPIs, supporting long-term marketing efficiency and investment decisions.

– Adapt brand narratives to reflect evolving consumer values, leveraging digital storytelling that resonates with authenticity, purpose, and cultural relevance.
– Invest in brand-building strategies that balance short-term pressures with long-term equity, engaging communities and influencers to drive lasting emotional connection.

– Incorporate generative AI across content pipelines to streamline production, elevate creative experimentation, and free up teams for strategic storytelling.
– Navigate internal adoption hurdles by aligning GenAI use with brand voice, governance standards, and upskilling initiatives for marketers.

– The why and what of Intelligence economy
– Ingredients : Insights, Engagement, Experience
– AI First, Data Driven, Hyper Personalised
– AI trajectory : Predictive, Prescriptive and Agentic

– Deploy real-time personalisation tools to deliver relevant, dynamic content at scale while maintaining consistency across digital and offline touchpoints.
– Translate customer insight into tailored experiences that drive measurable impact on engagement, loyalty, and marketing ROI.

– Forge value-aligned partnerships by applying clear evaluation criteria and leveraging shared goals, brand positioning, and complementary customer bases.
– Utilise technology and local insights to co-create culturally relevant campaigns that scale across markets while maintaining brand consistency and measurable impact.