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Summit agenda is subject to change.
– Explore how to leverage incrementality testing to isolate the real impact of marketing campaigns on business outcomes.
– Learn best practices for designing incrementality experiments to ensure accurate results & actionable insights.
– Discuss tools & methodologies for measuring the effectiveness of different channels, creatives & tactics.
– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.
– Enabling new customer-centric value thru our digital eco-system
– Approach to e-commerce and omni-channel in-store experiences
– Through the process of building, keeping a relentless focus on sustainable growth, and hence the major shift towards profitable e-commerce in 2025.
– How to master speedy scalability to attract and retain customers with mobile app marketing?
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How to master speedy scalability to attract and retain customers with mobile app marketing?
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets, innovate offerings, and deliver greater value to your customers?
– How to adapt to changing consumer behaviours and leverage digital tools to maintain a strong market presence?
– How to capture the attention of Gen Z and Gen Alpha by embracing their digital-first mindset, values-driven preferences, and evolving content consumption habits?
– How to integrate social media and influencer marketing to authentically engage audiences and amplify brand presence?
– Examine how outdated systems hinder marketing agility, innovation, and responsiveness to customer needs.
– Explore strategies for modernising technology to enable scalable, data-driven, and customer-centric marketing.
– Hear success stories of organisations transforming their marketing operations through updated tools and platforms.
– Tools & stratgies enhance demographic and psychographic targeting, ensuring that marketing campaigns reach the most relevant audiences.
– How can marketers leverage customer data effectively to feed AI models and improve lead generation outcomes?
– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction
– Learn strategies for integrating AI-generated content into your broader marketing strategy while maintaining brand authenticity & compliance.
– Hear real-world examples of to use generative AI to enhance efficiency, personalisation, & audience engagement.
– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers
– How to develop a retention strategy that maximises customer lifetime value and builds enduring relationships?
– How to build connections beyond rewards, driving repeat purchases and long-term retention.
– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal
1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?
2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?
1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?
2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?
1. How changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention.
2. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns.
3. Discuss the long term impact this can have on marketer outcomes.
1. How changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention.
2. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns.
3. Discuss the long term impact this can have on marketer outcomes.
1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?
1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?
