Agenda – The MarTech Summit Hong Kong, 25 May

07:45 - 08:50 | Arrival & Registration

General Sessions - Main Track

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:20

Keynote Presentation | [Marketing Automation] Implementing End-to-End Marketing Solutions from Data Capturing to Marketing Automation

– How MarTech empowers efficient Data-driven Marketing
– The benefits of marketing automation throughout your end-to-end marketing strategies and operations”

09:20 - 10:00

Panel Discussion | [Customer Experience / Customer Data] Utilising Customer Data Platform (CDP) to Design Distinctive Digital Experience

– How to gain customer insights through the deployment of CDP
– How CDP has enabled the capturing of customer digital experience across multiple touchpoints

10:00 - 10:40

Panel Discussion | [Cookieless] How Marketers Can Prepare for a Cookieless and Privacy-First Future?

– How to transform tracking and attribution with privacy-driven marketing strategies
– How to generate meaningful insights and optimise Customer experience from customer journey with 1st party data

10:40 - 11:10 | Coffee Break

11:10 - 11:30

Keynote Presentation | [Internal Alignment] Marketing and Technology: A Love-Hate Relationship?

– The roadmap of successful transformation for brands that employed MarTech and purse greater internal alignment
– How to adapt technology to marketing and vice versa for synergetic effect

11:30 - 12:10

Panel Discussion | [Branding / Social Values] Building Branding Strategies to Connect Business Principles and Values with Today’s Customers

– How to increase customer satisfaction with continually-enhanced brand experience
– How to rethink the current experience delivered to customers and improve it

12:10 - 12:50

Panel Discussion | [Greater Bay Area] Understanding the Greater Bay Area Market Ecology: How Brands Prepared to the Hybrid Markets

– Manage expectations for delivery marketing campaign across customers in the region through multiple channels
– The importance of flexibility yet consistency to design marketing strategies

12:50 - 13:05

Lightning Talk | How Can You Integrate External Data into Your MarTech Stack?

13:05 - 14:25 | Lunch Break

14:25 - 14:55

Fireside Chat | [Storytelling] Captivating Storytelling Strategies with to Forge Authentic Connections with Customers

– How storytelling helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

14:55 - 15:35

Panel Discussion | [Metaverse] Are you ready? Real World vs. Metaverse: Where One Starts and the Other Begins

– Marketing in the Metaverse
– Metaverse: The new spacial web and who owns it?”

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

15:35 - 16:05 | Coffee Break

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

16:05 - 16:45

Panel Discussion | [Mobile-first] Reimagining Customer Journeys by Embracing Mobile-First Experiences

– Looking at emerging channels and trends disrupting the social media landscape and mobile technologies
– Inclusive multi-channel strategies to uphold innovation and promote diversity for customer journeys

16:45 - 17:00

Lightning Talk | [Ethical Marketing] Ethical Marketing: For the Healthcare World

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal

17:00 - 17:40

Panel Discussion | [Personalisation] How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– Looking at emerging channels and trends disrupting the social media landscape and mobile technologies
– Inclusive multi-channel strategies to uphold innovation and promote diversity for customer journeys

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– Aligning your Marketing Strategies to Deliver Hybrid Experience
– Aligning your Marketing Strategies to Deliver Hybrid Experience

17:40 - 17:45

Chairperson Closing Remarks

17:45 - 18:00 | Departure & Networking

End of Summit

Day 2

07:45 - 08:50 | Arrival & Registration

General Sessions - Main Track

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:20

Keynote Presentation | [Personalisation] How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– The importance of personalised/individualised experience through the Customer journey
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue”

09:20 - 09:40

Keynote Presentation | [Storytelling] Captivating Storytelling Strategies with to Forge Authentic Connections with Customers

– How storytelling helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies”

09:40 - 10:10

Fireside Chat | [Customer Data] Using Data Analytics Tools to Track Real-Time Customer Feedback and Measure Agile Marketing ROI

– What data-driven technologies track and analyse customers behaviour in real-time
– The role of data in enhancing customer journey so as to benefit brand loyalty and drive revenue

10:10 - 10:40 | Coffee Break

10:40 - 11:00

Keynote Presentation | [Branding / Social Values] Effective Branding Strategies to Connect Business Principles and Values with Today’s Customers

– The need of consistency and transparency in building brand’s image and values
– Generate creative and innovative marketing strategies to sustain brand’s sense of purpose

11:00 - 11:20

Keynote Presentation | [Gamification] How Gamification Changed the Way to Enhance Customer Retention and Drive Loyalty

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

11:20 - 12:05

Panel Discussion | [Disruptive Technologies] How We Harnessed the Power of Technology to Disrupt an Established Industry and Attract New Customers

– How to design new experiences to be human-centred so as to connect with today’s customers
– How brands adapt to empower customer journeys with human touch and technologies simultaneously

12:05 - 12:25

Audience Voice

Time to listen to and interact with the audience members. Throw your questions and views to the stage!

12:25 - 12:30

Chairperson Closing Remarks

12:30 - 14:00 | Lunch & Departure Networking

13:50 - 14:50 | Executive Workshop

The Future of AI in Shaping Big Data Analytics and Driving Business Growth

– The continuity of relationship between Big Data and Growth to a business
– How to strength market analytics to sustain growth across multiple channels with the use of AI

End of Summit

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