– Make your marketing department a primary driver of business.
– How marketers can adjust to changing consumer behaviour?
– Consolidating your MarTech stack so that your team gains productivity.

– How to build trust with your customers in an uncertain market?
– Strategies your brand can do today to increase revenue and reduce cost via personalisations.

– Explore real-world examples of successful integration of cutting-edge technologies into marketing processes, leading to transformative outcomes.
– How to effectively track and evaluate the impact of digital marketing efforts?
– How to deal with “”AI-washing”” in marketing and how businesses can discern genuine AI applications from mere marketing hype.

– How to close the knowledge and skills gap on MarTech adoption to avoid wastage?
– Practical examples of MarTech adoption that navigated challenges successfully.

– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution?
– Where is the value in the measurement: what to measure, what are the approaches for measurement?

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

– Developing a personalised, meaningful and mutually valuable loyalty proposition that addresses the rational and emotional needs of the customer.
– Understanding the need for a compelling customer experience and the means to engage not only within the context of the programme but across the wider business.

1. How to create the digital content experience that your audience demand?
2. Latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

– How can marketing teams adopt agile principles to adapt quickly to changing market dynamics, optimise campaigns, and deliver results-driven strategies?
– How do work management platforms enable marketers to make data-backed decisions in real-time, leveraging insights to refine campaigns and improve performance?

– How to manage content across channels and empower reps for personalisation and customisation.
– How Generative AI and automation assists in mass content production and delivery while maintaining compliance.

– The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.

1. What does the digital traffic tell us about the market in Hong Kong
2. Outlook on Retail, BFSI and Travel industries
3. What are successful brands (leading and emerging) doing online?

– How to build a holistic digital commerce strategy incorporating e-commerce platforms, social media, marketplaces, and emerging digital channels?
– Tactics of mapping customer journey across all digital touchpoints.

– How to nurture brand advocacy through omnichannel engagement?
– How personalised touch improves customer experience to benefit brand loyalty & drive revenue?

1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?