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Summit agenda is subject to change.
– Explore how to leverage incrementality testing to isolate the real impact of marketing campaigns on business outcomes.
– Learn best practices for designing incrementality experiments to ensure accurate results & actionable insights.
– Discuss tools & methodologies for measuring the effectiveness of different channels, creatives & tactics.
– How to ensure data accuracy and consistency, and the role of AI and automation in streamlining data management.
– Best practices for overcoming data silos and leveraging integrated data to drive personalised marketing strategies.
– The role of personalised landing pages, dynamic content, and targeted messaging in increasing engagement.
– Best practices for personalising across email, websites, and social media to create seamless experiences.
– How to develop a retention strategy that maximises customer lifetime value and builds enduring relationships?
– How to build connections beyond rewards, driving repeat purchases and long-term retention.
– Learn strategies for integrating AI-generated content into your broader marketing strategy while maintaining brand authenticity & compliance.
– Hear real-world examples of to use generative AI to enhance efficiency, personalisation, & audience engagement.
– How AI can help businesses anticipate customer needs, optimise engagement strategies, and improve operational efficiency.
– How AI enhances CRM by automating routine tasks, analysing customer data for deeper insight.
– How to strengthen your brand and create lasting customer connections in a digital-first world?
– How to adapt to changing consumer behaviours and leverage digital tools to maintain a strong market presence?
– Discover how businesses can leverage consented data to build trust & drive personalised marketing strategies.
– Learn best practices for reducing consent fatigue while ensuring compliance with GDPR & other regulations.
– Explore innovative approaches to monetising consented data, enhancing both customer experience & ROI.
– How to master speedy scalability to attract and retain customers with mobile app marketing?
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction
– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets, innovate offerings, and deliver greater value to your customers?
– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers
– Examine how outdated systems hinder marketing agility, innovation, and responsiveness to customer needs.
– Explore strategies for modernising technology to enable scalable, data-driven, and customer-centric marketing.
– Hear success stories of organisations transforming their marketing operations through updated tools and platforms.
– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal
1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?
2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?
1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?
2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?
1. How changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention.
2. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns.
3. Discuss the long term impact this can have on marketer outcomes.
1. How changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention.
2. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns.
3. Discuss the long term impact this can have on marketer outcomes.
1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?
1. Consumer Intelligence is paramount in today’s digital world, How are we providing profound insights into audience behaviours and needs?
2. How to unveil the sentiment behind mentions and empower informed decision-making?
