– Has our marketing role changed amidst uncertainty? Are we adjusting compasses to find new routes?
– What’s your secret to getting management buy-in for your strategy? How do you weather the resistance?

– Learn how does the new era customer engagement look like for brands
– Strategies on how brands can drop a best of breed MarTech stack to achieve customer centricity in today’s climate

– How is marketing transforming in your industries? What challenges do you face with showing how impactful your marketing spend and activities are?
– What is the current status of AI’s development for your industry?
– How can organisations prepare themselves for AI? What are key concerns from leaders when it comes to investing in AI?

– Example of successful MarTech adoption was achieved despite facing significant challenges?
What were the key factors that contributed to this success?
– How to measure success in MarTech Adoption?
– How do you foresee the marketing landscape evolving in the next few years, and how are you preparing your teams maintain agility to adapt to these changes in the context of MarTech adoption?

1. How to create the digital content experience that your audience demand?
2. Latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

– How Twilio Segment CDP unifies data across sales, marketing, and customer service for a full customer view.
– How CDP ensures future readiness by leveraging data with emerging technologies.

– How to drive growth in your orgranisation with regards to 360-Degree Customer Engagement?
– How to increase the customer’s lifetime value?

1. Ensure you have the right data and the ability to interpret it swiftly to excel in sales and brand recognition.
2. Utilise digital data signals to enhance performance, brand health, product-market fit, and customer retention.
3. Harness in-depth analytics and user engagement metrics to discover new opportunities and achieve smart market expansion.

– How can data-driven insights help businesses make better decisions and improve their ROI?
– How do you use insights to particularly develop your innovation pipeline or optimise your marketing (communications) campaigns and improve your overall brand performance?
– What role do emerging technologies like AI, GenAI, machine learning play in generating insights and improving ROI?

– What does agile marketing mean to your organisation?
– How do you enhance the agility of marketing teams in responding to ever-changing market dynamics and business needs?

– Current challenges in adoption of AI (Conversational and Generative AI).
– Hong Kong Market Analysis & AI Potential (future outlook).
– Use cases & stories of successfully implementing Kore.ai solutions.

– What are your thoughts on the roles of digital channels (e-retailers, internet marketplaces, social commerce platforms) for your organisation?
– How have you managed multiple e-commerce sites whilst maximising the benefits of these platforms?

– Challenges in transitioning into a cookieless phase.
– Potential privacy concerns for cookieless solutions.
– Questions expected from your privacy counsel when you adopt a cookieless solution – what do organisations need to know about the vendor?

– What are the effective tools and platforms to interact / work with sales team?
– How to manage the shared goals / targets / KPIs between sales & marketing?
– Practical Examples on effective sales & marketing collaboration, e.g. MarTech adoption between teams, sales enablement programmes.