– What is your problem statement of having a SCV?
– How should different teams work together to bring the single customer view to life? What are the “must-haves”?
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns
– How to benchmark your marketing performance across multiple channels
– Tips & tools to turn your MarTech stack to be scalable amid uncertainties
– How to build scalable MarTech stack to fit every team and user
– How to assess organisational data literacy
– What is your data literacy programme in the organisation?
– How to engage customers and motivate them to want to come back
– Successful tactics on gamified techniques in marketing strategy
– The role of the Metaverse in enhancing the O2O experience
– Applications of Metaverse in real-life marketing to create sense of immersion
– How brands embrace end-to-end automation to meet their global creative content and how it needs to be more efficiently than ever before
– How automation is used to scale creative production on a global scale
– How to drive conversions from messages, emails, call conversations effectively
– How to scale personalised experience to engage with customers in various stages of engagement
– Consumers are concerned about their data and brands are focusing on respecting customer data. Personalised experiences are a trust multiplier. Discuss with your peers on how your brand build trust and what are the key drivers to build a powerful data strategy.
– Does legacy technology still work well today and in the near future?
– How to gain trust and buy-in from all stakeholders, open their minds to the possibilities of new technologies
– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction
– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers
– Understanding the role demand generation and lead generation plays in establishing your brand
– Shifting focus from demand generation roles to brand establishment roles
– How to – How MarTech Stack is used to help accelerate the “Connectedness”?
– Good stories of value-driven marketing that target beyond profit build loyalty and retain your customers
After the Interaction Panel, participate in facilitated roundtable discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting.
– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal
– Aligning your Marketing Strategies to Deliver Hybrid Experience
– Aligning your Marketing Strategies to Deliver Hybrid Experience
