Preview Agenda – The MarTech Summit Hong Kong
6th July 2023
Grand Ballroom, The Langham Hong Kong

Summit agenda is subject to change.

08:15 - 08:50 | Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:40

Panel Discussion | [E-Commerce] Leverage Data and Insights in E-Commerce for Brands to Effectively Grow Revenue

– Stories of brands building e-commerce & online marketplace ecosystem
– How to engage with new generation shoppers
– How to select the right ecommerce platform
– Building the business case to get ecommerce up and running

Natalie Truong

Chief Marketing Officer – Asia, Middle East & Africa (AMEA) & Partner, Mercer

Felix Tsui

VP of Strategy Planning & Execution, The Club By HKT

Erik Hohmann

Vice President of Marketing,

09:40 - 10:00

Keynote Presentation | [User Experience & Storytelling] Why User Experience (UX) Matters to Content Marketing: Do it Right with Your Storytelling & “Scrollytelling”

– How to tell a story simply by scrolling
– Ways to convey stories across touchpoints to create better UX

10:00 - 11:30

Fireside Chat | [Gamification] Interactive Contents & Gamification in Marketing: Winning Your Customers Over by Letting them Win

– How to engage customers and motivate them to want to come back?
– Successful tactics on gamified techniques in marketing strategy

Vincent Leung

Global Head of Digital Brand Marketing, Lenzing Group

Mark Sage

VP Loyalty & Member Experience, DFS (LVMH Group)

10:30 - 11:00 | Networking Coffee Break

11:00 - 11:40

Panel Discussion | [Data Literacy] | How to Enable Teams to Read, Communicate and Harness Data for Marketing Efficiency

– How to assess organisational data literacy?
– What is your data literacy programme in the organisation?

[Moderator] Joe Peng

Chief Digital Officer, APAC, BCW

Magda Kotek

Chief Marketing Officer, Asia Pacific, Invesco

Leo Lau

Director, MarTech Lead Asia, Manulife

Dustin Lee

Head of Data Science, Hang Seng Bank

11:40 - 12:00

Keynote Presentation | [Privacy Readiness] The APAC Privacy Imperative – Uncovering Opportunities for Growth Through Privacy Readiness

– Insights on consumer attitudes, business readiness, and the growth opportunities surrounding the present privacy moment based on research findings from APAC in 2022
– The current state of privacy readiness in the region, and lessons learned from leading businesses adopting a test-and-learn mindset toward investments in privacy readiness

12:00 - 12:30

Fireside Chat | [Metaverse] How to Create Immersive Experience with Metaverse into Real-Life Marketing for Enhanced Customer Experience

– The role of the Metaverse in enhancing the O2O experience
– Applications of Metaverse in real-life marketing to create sense of immersion

Andy Luk

Head of Digital Transformation & Insights, HK Express

Chirag Desai

Head of IT Digital & Channels Solutions, The Hong Kong Jockey Club

12:30 - 13:30 | Networking Buffet Lunch

13:30 - 14:00

Fireside Chat | [Conversational Marketing] How to Build Conversations across Multiple Channels and Funnels that Keep You Closer to Your Customers

– How to drive conversions from messages, emails, call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?

Daniel Li

Chief Digital Officer, Personal Banking, Bank of China (Hong Kong)

Vidal Fernández

Digital Transformation Lead | Director Big Data & AI, China Light & Power

14:00 - 14:20

Keynote Presentation | [Automation] Bridging the Marketing Execution Gap: How Brands Streamline their Marketing Operations through Automation

– How brands embrace end-to-end automation to meet their global creative content and how it needs to be more efficiently than ever before?
– How automation is used to scale creative production on a global scale?

14:20 - 15:20

Panel & Roundtable Discussion | [Social Marketing] How to Connect Shifting Customer Values and Behaviour to Your Business Beyond Profiting the Brand

A 15-min panel discussion to set the scene followed by a 45-min facilitated roundtable discussion participated by both speakers & attendees. Thoughts & Key takeaways will be shared and discussed in groups of 8.

Merge the Stage & Floor! Here comes the discussion points:

– Understanding the role demand generation and lead generation plays in establishing your brand
– Shifting focus from demand generation roles to brand establishment roles
– How MarTech Stack is used to help accelerate the “Connectedness”?
– Good stories of value-driven marketing that target beyond profit build loyalty and retain your customers

James Bacon

Head of Marketing, BMW Hong Kong

Desmond Phua

Head of Digital Platforms, Group Customer & Strategy, Home Credit Group

15:20 - 15:50 | Networking Coffee Break

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

15:50 - 16:20

Fireside Chat | [Performance Marketing] What You Really Need to Measure: Setting Key Marketing Metrics for Greater Revenue

– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns
– How to benchmark your marketing performance across multiple channels

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

Alan To

Regional ESG Marketing Director: Asia, Pacific, Middle East & Africa, S&P Global

Keren O'Loan

Marketing Director, Broadridge

16:20 - 17:00

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– Does legacy technology still work well today and in the near future?
– How to gain trust and buy-in from all stakeholders, open their minds to the possibilities of new technologies?

Ivy Wong

Head of Marketing, Mobility, Shell Hong Kong

Howard Kwong

Chief Digital Officer, Prudential Hong Kong

Matthieu Sachot

Chief Client Officer, APAC, Natixis CIB

Chairperson Closing Remarks

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal

17:00 - 19:00 | Networking Drinks & End of Summit

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