Preview Agenda – The MarTech Summit Hong Kong
6th July 2023

08:15 - 08:50 | Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:20

[Single Customer View] Bring Single Customer View (SCV) to Life for More Accurate Marketing Attribution

– What is your problem statement of having a SCV?
– How should different teams work together to bring the single customer view to life? What are the “must-haves”?

09:20 - 09:40

[Performance Marketing] What You Really Need to Measure: Setting Key Marketing Metrics for Greater Revenue

– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns
– How to benchmark your marketing performance across multiple channels

09:40 - 10:20

[Scalable MarTech] Ways to Scale Your MarTech Stack with Your Business in Times of Uncertainty

– Tips & tools to turn your MarTech stack to be scalable amid uncertainties
– How to build scalable MarTech stack to fit every team and user

10:20 - 10:40

[Data Literacy] | How to Enable Teams to Read, Communicate and Harness Data for Marketing Efficiency

– How to assess organisational data literacy
– What is your data literacy programme in the organisation?

10:40 - 11:10 | Networking Coffee Break

11:10 - 11:40

[Gamification] Interactive Contents & Gamification in Marketing: Winning Your Customers Over by Letting them Win

– How to engage customers and motivate them to want to come back
– Successful tactics on gamified techniques in marketing strategy

11:40 - 12:00

[Metaverse] How to Create Immersive Experience with Metaverse into Real-Life Marketing for Enhanced Customer Experience

– The role of the Metaverse in enhancing the O2O experience
– Applications of Metaverse in real-life marketing to create sense of immersion

12:00 - 12:30

[Automation] Bridging the Marketing Execution Gap: How Brands Streamline their Marketing Operations through Automation

– How brands embrace end-to-end automation to meet their global creative content and how it needs to be more efficiently than ever before
– How automation is used to scale creative production on a global scale

12:30 - 13:30 | Networking Buffet Lunch

13:30 - 14:10

[Conversational Marketing] How to Build Conversations across Multiple Channels and Funnels that Keep You Closer to Your Customers

– How to drive conversions from messages, emails, call conversations effectively
– How to scale personalised experience to engage with customers in various stages of engagement

14:10 - 14:35

[Digital Trust] How have You Earned Your Customer’s Digital Trust Today?

– Consumers are concerned about their data and brands are focusing on respecting customer data. Personalised experiences are a trust multiplier. Discuss with your peers on how your brand build trust and what are the key drivers to build a powerful data strategy.

14:35 - 15:15

[Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– Does legacy technology still work well today and in the near future?
– How to gain trust and buy-in from all stakeholders, open their minds to the possibilities of new technologies

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

15:15 - 15:45 | Networking Coffee Break

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

15:45 - 16:05

Interactive Panel | [Social Marketing] How to Connect Shifting Customer Values and Behaviour to Your Business Beyond Profiting the Brand

– Understanding the role demand generation and lead generation plays in establishing your brand
– Shifting focus from demand generation roles to brand establishment roles
– How to – How MarTech Stack is used to help accelerate the “Connectedness”?
– Good stories of value-driven marketing that target beyond profit build loyalty and retain your customers

16:05 - 16:50

Merge the Stage & Floor (Your time to voice out at your table!)
Roundtable Discussion | [Social Marketing] How to Connect Shifting Customer Values and Behaviour to Your Business Beyond Profiting the Brand

After the Interaction Panel, participate in facilitated roundtable discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting.

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal

16:50 - 17:00 | Chairperson Closing Remarks & End of Summit

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– Aligning your Marketing Strategies to Deliver Hybrid Experience
– Aligning your Marketing Strategies to Deliver Hybrid Experience

a BEETc. event

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