– How to adapt to changing consumer behaviours and leverage digital tools to maintain a strong market presence?
– How to capture the attention of Gen Z and Gen Alpha by embracing their digital-first mindset, values-driven preferences, and evolving content consumption habits?
– How to integrate social media and influencer marketing to authentically resonate audiences with local, Mainland Chinese and international audiences?

– Deliver Personalised Experiences: Use AI-driven platforms to create seamless, high-impact customer journeys.
– Stay Ahead of the Curve: Modernise your digital presence to drive growth, loyalty, and long-term success.

– Approach to e-commerce and omni-channel in-store experiences.
– Strategies for maintaining brand consistency while operating in both China’s unique platform ecosystem and global digital channels.
– How to keep a relentless focus on sustainable growth, and hence the major shift towards profitable e-commerce in 2025?

– How to develop a retention strategy that maximises customer lifetime value and builds enduring relationships?
– How to build connections beyond rewards, driving repeat purchases and long-term retention.

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.
– Understand the unique retail media landscape across Hong Kong and Mainland China.

– Learn best practices for designing incrementality experiments to ensure accurate results & actionable insights.
– Discuss tools & methodologies for measuring the effectiveness of different channels, creatives & tactics.
– Strategies for reconciling performance data from local and Mainland China platforms with global measurement frameworks to create a single source of truth.

– How are customer insights being used to craft more relevant and timely content experiences?
– What tools and tactics help deliver personalised content across channels at speed?
– How do you track and prove the ROI of hyper-personalised marketing?

– Cross-border Integration Challenges – How outdated systems create invisible barriers to seamless customer experiences across Hong Kong and Mainland China.
– Multi-Market Flexibility: How next-generation marketing platforms enable nuanced localisation across the GBA’s diverse markets.

– Tools & strategies enhance demographic and psychographic targeting, ensuring that marketing campaigns reach relevant audiences.
– How to build integrated lead generation systems that simultaneously function within local, cross-border, regional unique digital environment and platforms?

– Learn strategies for integrating AI-generated content into your broader marketing strategy while maintaining brand authenticity & compliance.
– Hear real-world examples of to use generative AI to enhance efficiency, personalisation, & audience engagement.

– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets (regional and Mainland China), innovate offerings, and deliver greater value to your customers?
– How to leverage Hong Kong’s international connections with Mainland China’s vast consumer market through technology integration.