1. The role of CDP in data democratisation.
2. How CDP influences the culture of customer centricity.

1. Delve into the diversity of cultures within APAC and its impact on marketing.
2. Share success stories and lessons learned from marketing campaigns tailored to specific cultures.
3. Address challenges and solutions for cross-cultural marketing.

1. How can digital experience platforms help businesses gain a comprehensive understanding of the entire customer journey and deliver seamless omnichannel experiences?
2. What are the key features and capabilities required in a platform to enable personalization at scale, ensuring exceptional customer experiences across all touchpoints?
3. How can AI, automation, and advanced analytics empower businesses to continuously optimize customer experiences based on real-time data and insights?

1. Successful stories to carry out digital marketing upskilling in your organisation.
2. How to determine which technologies & skills to match your marketing culture?

1. How can digital experience platforms help businesses gain a comprehensive understanding of the entire customer journey and deliver seamless omnichannel experiences?
2. What are the key features and capabilities required in a platform to enable personalization at scale, ensuring exceptional customer experiences across all touchpoints?
3. How can AI, automation, and advanced analytics empower businesses to continuously optimize customer experiences based on real-time data and insights?

1. How to measure revenue generation performance (e.g. lead generation, conversion) in your organisation?
2. How to identify common ground for marketing & sales to improve communication & collaboration efficiency?

1. How can marketing automation platforms empower businesses to streamline lead generation processes, identify qualified leads, and optimize lead scoring mechanisms for enhanced sales readiness?
2. What are the key components of an effective lead nurturing strategy through marketing automation, and how does your company contribute to enabling businesses to deliver targeted content at each stage of the buyer’s journey?
3. Beyond lead nurturing, how can marketing automation support the conversion process and assist sales teams in closing deals? What are some successful stories of companies that have realised significant growth through these strategies?

1. How to adapt to changing consumer behaviours and preferences in the digital marketplace?
2. Best practices for using discounts, promotions, bundling to attract and retain online customers and hence increase average order value (AOV).
3. Challenges and opportunities in e-commerce journey.

1. How can advertisers effectively combat digital ad fraud in today’s complex digital ecosystem?
2. In what ways can brand safety be ensured without compromising the reach and effectiveness of digital advertising campaigns?
3. What role does technology, especially AI, play in improving ad viewability and user engagement rates?
4. How can marketers leverage data analytics and verification technologies to optimize advertising spend and ROI?

1. How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
2. Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

1. How to work with a suite of social media platforms and boost CRM?
2. How brands curate cohesive customer journeys via multiple social media platforms?

1. What are the implications to the advertising landscape as new AI-powered technologies emerge and older technology like third-party cookies phase out?
2. What strategies can we employ to effectively integrate these AI-powered technologies into our creative processes and campaigns, while adhering to the enduring principles of marketing?

1. Examples of illustrating successful technologies integration into various business processes for transformative outcomes.
2. How to effectively track and evaluate the impact of digital efforts?
3. How to deal with AI-washing?

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