– Lin Duan, Head of Events, The MarTech Summit Team @BEETc.

– How brands can integrate digital and physical channels, overcome the challenges of data silos, and use AI to personalise interactions.
– How to meet customers wherever they are, delivering unified experiences that drive loyalty?

– Learn how you can understand & act on your customers’ digital body language
– Create your ideal channel & messaging mix like making a playlist
– Transform performance marketing by tapping into untapped brand equity
– Break down silos between data teams and creative departments

– How is AI transforming the way businesses collect, analyse, and leverage customer data?
– What advanced AI tools are enhancing real-time data processing and predictive analytics?
– How can organisations drive strategic growth by harnessing AI-powered customer insights?

– Learn how modern marketeers can use first-party engagement data to, drive campaigns and optimise customer journey conversions and cut through the digital noise
– Learn best practices in harnessing digital engagements to create, optimise, and personalise campaigns across channels
– Generate maximum ROI from your digital events and create content x3 faster

– How GenAI enhances traditional marketing operations by automating data processing and generating real-time insights.
– Addressing challenges in integrating GenAI into existing marketing workflows.

– How putting the customer experience at the heart of your strategy can fuel sustainable growth and success.
– The importance of customer-centric strategies, the integration of digital and physical experiences.

– The role of personalised landing pages, dynamic content, and targeted messaging in increasing engagement.
– Best practices for personalising across email, websites, and social media to create seamless experiences.

– How to master speedy scalability to attract and retain customers with mobile app marketing?
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.

– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets, innovate offerings, and deliver greater value to your customers?

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

– Deep dive into the Marketing Mix Model as a powerful framework for optimizing customer acquisition strategies.
– Unraveling the complexities of multi-channel attribution, leveraging data-driven insights to allocate resources effectively and maximise return on marketing investments.

– Examine the hallmarks of team culture required to build and scale a modern marketing function.
– What contemporary capabilities to address challenges in rapid technological advancement and customer needs?
– Explore the importance of developing and scaling localised strategies whilst maintaining global brand coherence.