Preview Agenda – The MarTech Summit Jakarta
22nd June 2023
The Grand Ballroom, Mandarin Oriental Jakarta

Summit agenda is subject to change.

08:15 - 08:50 | Arrival & Registration

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:25

Fireside Chat | [AI & Customer Experience] How to Create Conversational AI Chatbots to Increase User Experiences at Scale?

– How to train a conversational AI chatbot?
– How could a chatbot increase customer lifetime value in the long term?

Henry Pfisterer

Digital Leader, Decathlon Indonesia

09:25 - 09:45

Keynote Presentation | [Next-Gen CX] Successful Tactics on How to Prioritise Next Generation Customer Experience (CX)

– Rolling out CX digitalisation that builds loyalty
– Intelligent customer experience transformations through data insights

09:45 - 10:25

Panel Discussion | [External Communications] Good Data Communications, Good Marketing

– How to effectively turn data and insights into actions?
– One Size fits None – Coordinating data to fit into the standard of the future

Devy Tri Nurmala

Head of Commercial Marketing, Merck Chemicals & Life Sciences

Andita Rasyid

Vice President Marketing & Innovation, Lemonilo

Citra Wikastri

Head, Digital Marketing Communications, PermataBank

10:25 - 10:55 | Networking Coffee Break

10:55 - 11:35

Panel Discussion | [Location Marketing] Target the Right Customers at the Right Time and Right Place with Location Data

– Examples of effectively turn location data into immediate foot traffic
– Platforms to successfully conduct location marketing

Danny Crayton

Chief Marketing Officer, Lippo Malls Indonesia

Evan Januli

Vice President of Brands & Marketing, ASTRO

Pratama Agus Nugroho

Head of Digital Marketing, MNC e-Commerce

11:35 - 11:55

Keynote Presentation | [First-Party Data] Build a Trust-Based First-Party Data Asset to Enter the Cookieless Future

– How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookieless future
– How to increase customer lifetime value with first-party data

11:55 - 12:35

Panel Discussion | [Omnichannel Marketing] How to Embed Customer Centricity into 360 Marketing Campaigns & Omnichannel Experiences

– How to design omnichannel customer journeys that are seamless O2O?
– Tactics to scale your business and generate value through omnichannel experiences

Boni Andika

Head of Marketing, airasia Super App Indonesia

Aji Yudo

Omni-channel Customer Engagement Strategy Partner, Roche

Yuanita Christanti

Head of Brand & Digital Marketing, United Motors Centre (UMC) – Suzuki

12:35 - 13:45 | Networking Lunch Buffet

13:45 - 14:10

Fireside Chat | [Content Marketing] Building Up User Habits in Different Platforms to Connect your Brand Content to Customers

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers

Vinsa Handini

Digital Marketing Lead, Nusantics

Irfan Prabowo

Head of Brand Marketing, Pitik

14:10 - 14:30

Keynote Presentation | [Gamification] How to Utilise Gamification to Enhance Customer Engagement in the Digital First World?

– Could all the experiences be gamified?
– What are the benefits of gamification apart from engagement?

14:30 - 15:35

Panel & Roundtable Discussion | [Social Marketing] Utilising Social Media Platforms to promote Brand Affinity: Partnering with Customers as Brand Influencers

A 20-min panel discussion to set the scene followed by a 45-min facilitated roundtable discussion participated by both speakers & attendees. Thoughts & Key takeaways will be shared and discussed in groups of 8.

Merge the Stage & Floor! Here comes the discussion points:

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty

Lailatul Zubaidah

Associate Vice President, Head of Marketing, Customer & Corporate Communications, PT Prudential Sharia Life Assurance

Hermanto (Anto)

Head of Digital & E-Commerce, APP Sinarmas, Tissue Business Unit

Rommy Mustharom

Chief Marketing Officer, GAMESTA

Wolga Setyanto

Head of Digital Marketing, Kalbe Nutritionals

15:35 - 16:05 | Networking Break

16:05 - 16:20

Lightning Talk | [Marketing Transformation] Account Based Marketing (ABM) – A New Inspiration in B2B Marketing Transformation

– Ways to curate new B2B marketing journey amid the digitalised business environment
– How ABM can humanise B2B marketing

Indriana Listia Rahmawati

Head of Brand Marketing & Customer Experience, Cinépolis Cinemas

16:20 - 17:00

Panel Discussion | [Personalisation] How Hyper-Personalisation Could Improve Genuine Customer Engagement and How to Achieve it At Scale?

– Sharing use cases of hyper-Personalisation that is interactive and dynamic
– Creating memorable marketing strategies that prioritise personalisation and the human touch

Ferdi Anggriawan

Vice President of Growth, Allo Bank

Steven Purnama

Vice President of Digital, CRM, Data Science, PFI Mega Life

Fumicko Rustantra

Head of Digital Marketing, PT HM Sampoerna Tbk.

17:00 - 19:00 | Closing Remarks & Departure Networking Drinks

End of Summit

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