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Previous Agenda – The MarTech Summit Jakarta
Wednesday 25 June 2025

08:45 - 09:30 | Arrival & Networking Breakfast

09:30 - 09:40

Chairperson Introduction & Overview

Teddy Fung

Event Director, The MarTech Summit

09:40 - 10:20

Panel Discussion | [Marketing Campaigns & Localisation] Navigating Cultural Nuances in APAC Marketing

– Do you ever have any campaign in the past that face certain circumstances due to cultural differences?
– What kind of research that you find effective in navigating the cultural dynamic?
– What sort of advice that you want to give for new marketers that want to tap into these cultural differences?

Fradhita Delicia

Co-Founder & Chief Marketing Officer, Titipku

Bella Wilvensus

Head of Digital Marketing, Commerce, Marketing Data & Insight, Ace Hardware Indonesia

Dewantoro Bimo

Vice President, Marketing, Telin

Ferdi Anggriawan

Vice President, Growth, Allo Bank [Moderator]

10:20 - 10:40

Keynote Presentation | [Customer Experience] The Customer Experience Revolution in the AI Era

– How can brands focus on using AI to create meaningful experiences
– Using AI to personalise experiences at scale
– Driving creativity in customer engagement campaigns using AI

Conan Budiman

Country Lead, Enterprise, Braze

10:40 - 11:10 | Networking Coffee Break

Grab a cup of coffee/tea & light snacks/refreshments, enjoy networking with your peers at the exhibition area!

11:10 - 11:50

Panel Discussion | [Social Media Marketing] Redefining Your Branding Strategy on Social Media to Engage with Customers

– How to redefine your brand for the modern consumer through social media?
– What are the important metrics on social media and CRM as the success indicator of
your customer engagement strategy?
– How to Work with a suite of social media platforms and boost CRM?
– How’s your brand curate cohesive customer journeys via multiple social media platforms?

Martha Grashiana

Head of Brand & Marketing Strategy, Home Credit Indonesia

Nita Octaviani Aji

Head of Customer Experience, DBS Bank

Dian Paskalis

Director of Growth & VP Online Marketing, Cove

Nadia Adelina

Senior Manager, Digital Campaign Strategy & Delivery, Bank Mandiri Tbk [Moderator]

11:50 - 12:50

Panel Discussion | [Revenue Generation] Relate Marketing & Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit & Cost-Effectiveness

– How do you see your customers and their decision journey?
– What do you do to connect between marketing & sales, and how do you bring growth to your marketing action, and what is your definition of growth?
– What the biggest challenge in becoming the business growth engine?
– How do you measure revenue generation performance?

Muchamad Iqbal Bimo Arifianto

Head of Customer Engagement Division, PT. MRT Jakarta

Dedy Purwanto

Head of Marketing, Finance and Strategy, Quipper

Fanny Israr

Digital Marketing Manager, APAC, Philips
The MarTech Summit Manila Attendee

Donald Situmorang

Director Digital Sales, Schneider Electric

12:50 - 14:10 | Networking Lunch Buffet

Enjoy the renowned Indonesian lunch buffet at the foyer and exhibition area!

14:10 - 14:40

Fireside Chat | [E-Commerce] Advancing E-Commerce Excellence: Navigating Dynamics Across Channels, Products and Services

– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, bundling to attract and retain online customers and hence increase average order value (AOV).
– Challenges and opportunities in e-commerce journey.

Inderpreet Singh

Director, E-commerce, Asia Pacific, Bata Group

Parjono Sudiono

Former Head of Digital Marketing & E-commerce, Shiseido Indonesia

Rohan Mahajan

Chief Operating Officer (Media Services), Omnicom Media Group [Moderator]

14:40 - 15:00

Keynote Presentation | [Marketing Performance] Driving Campaign Performance in the Age of AI

– Perils & Profits in the Age of AI
– The AI Opportunity
– Supercharging Performance with Scibids AI

The MarTech Summit

Arista Ruliyadi

Director, Integrated Solutions (SG, ID, PH), DoubleVerify

15:00 - 15:40

Panel Discussion | [Data Insights] The ROI of Insights: How Data-Driven Insights Translate into Measurable Returns and Help Grow Brand

– How are data-driven insights shaping your company’s competitive landscape and strategies?
– What are the internal and external challenges in implementing data-driven strategies, and how can they be overcome?
– How do data-driven insights help in creating and executing effective marketing and business strategies?

Alfian Manullang

Vice President, Data Solutions & Digital Financial Services, Telkomsel

Mikael Dewabrata

Data Analyst, MODENA

Melissa Chan

Insights Manager, APAC, Digimind

Bethanny Putri Supriadi

Assistant Vice President Performance Marketing, UOB [Moderator]

15:40 - 16:10 | Networking Coffee Break

Grab a cup of coffee/tea and enjoy networking with your peers at the exhibition area!

16:10 - 16:50

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– What are the problems that your team/company typically faces when trying to up-skill their employees to become digitally ready?
– How to implement the digital transformation starting with the marketing team?
– How to properly connect digitally our team, customer and consumer?

Angelia Susanto

HN Marketing & Strategy Director, Danone SN Indonesia

Yustiar Rizawan

Head of Digital & Marketing Communication, Bluebird Group

Yan Ananto Hutomo Putro

Head of Affluent Solution Department, Bank BTN

Ryan Dwana

Head of Marketing, Reku [Moderator]

16:50 - 17:30

Panel Discussion | [Digital Transformation] Articulating a Realistic Vision to Digital Transformation and Acceleration Amid AI Revolution

– What is the current state of your company in implementing digital transformation?
– How do you measure the success of your digital transformation initiatives? What metrics are most important?
– How do you envision AI completely innovating your industry 5 years from now?

Andy Gozali

Country Head of Indonesia, RevComm.Inc

Pratama Agus Nugroho

Head of Digital Marketing, MNC Media

George Wong

Country Manager, PH, MY & ID, The Sandbox

17:30 - 18:30

Closing Remarks & Departure Networking Mixer

Join us to wrap up the day up and enjoy snacks & drinks on the house with your team and new connections!

End of Summit

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