– Hear more on the persistent challenges of connecting siloed data across teams, tools, and platforms, and what it really takes to get integration right.
– Discover how unified customer data fuels smarter personalisation, supports AI-driven insights, and reveals both the power and boundaries of automation.

– Explore the best practices for integrating various marketing technologies to ensure seamless workflows, reduce silos, and improve cross-team alignment.
– Learn how to optimise your MarTech stack to drive better collaboration, streamline processes, and enhance overall marketing efficiency.
– Hear practical insights into selecting, connecting, and optimising tools to equip you with the strategies needed to maximise the potential of your tech stack and deliver impactful, data-driven campaigns.

– Where does your organisation currently stand in developing & executing a customer journey strategy? What progress or key milestones have shaped your approach?
– How can businesses achieve effective personalisation, & what resources are essential to support this? Additionally, how does understanding the customer’s lifestyle factor into your approach?
– What key strategies are effective for building lasting relationships, driving retention, and converting customers into brand advocates?

– Where does e-commerce fit within a more digital-native market, & what does the landscape look like?
– How are you looking at new initiatives & utilising them to build engagement?

– How to align SEO and SEM teams for unified search planning that reduces cannibalisation and boosts total search share.
– How to build shared reporting and attribution models to optimise budget allocation and track full-funnel performance holistically.

– How to co-create with influencers and communities to build brand relevance, trust, and cultural credibility at scale.
– How to enable real-time engagement and commerce through live chat, social checkout, and conversational automation tools.

– How to build a unified orchestration vision that aligns marketing, data, and tech teams around customer-centric triggers.
– How to integrate CDPs, APIs, and automation tools to trigger real-time actions based on behavioural and contextual data signals.

– How to evaluate which touchpoints genuinely benefit from real-time insights based on intent, urgency, and business value.
– How to build event-driven architectures that deliver speed and relevance without compromising stability, accuracy, or scalability.

– Explore how leading brands earn attention and cut through digital noise to remain memorable and trusted in fast-moving markets.
– Examine evolving engagement strategies—and how brand marketing must adapt to stay aligned with shifting consumer behaviours and values.

– How to align transformation goals with business impact to gain executive buy-in and drive stakeholder collaboration.
– How to phase out legacy systems while maintaining data integrity and enabling seamless integration with modern platforms.