Summit agenda is subject to change.
– Teddy Fung, Event Director, The MarTech Summit Team @BEETc.
– An in-depth look at crafting consistent, personalised customer experiences across every channel.
– Exploring innovative approaches to measuring omnichannel success beyond conventional KPIs.
– Practical strategies for overcoming data and operational silos to deliver seamless engagement.
– Explore how real-time data and cross-channel coordination can help shape more relevant and timely customer experiences.
– Demonstrate practical ways to streamline customer journeys through better integration of insights, messaging, and decision-making tools.
– A practical discussion on transforming customer data into strategic, business-driving insights.
– Real-world examples of how modern customer intelligence fuels both marketing and product success.
– Insights on balancing rapid data-led actions with long-term brand vision in a fast-paced market.
– Explore how Indonesia’s economic landscape is reshaping mobile marketing and digital growth.
– Understand why mobile deserves its own strategic focus — beyond apps, towards infrastructure and impact.
– Exploring how exceptional customer journeys fuel growth, loyalty, and measurable business impact.
– Real-life examples of experience-led strategies translating into retention and revenue gains.
– Balancing innovation, personalisation, and cross-functional collaboration to shape human-centred experiences.
– A deep dive into evolving consumer behaviour and what it takes to win over Gen Z and Millennials.
– Lessons from standout campaigns that resonated with younger audiences across emerging platforms.
– Strategies for staying authentic, data-informed, and trend-responsive in a fast-changing digital landscape.
– A candid conversation on building effective marketing partnerships that drive lasting growth.
– Exploring the balance between collaboration and brand consistency in co-marketing initiatives.
– Insights into overcoming challenges and measuring real value in evolving strategic alliances.
– Exploring how dynamic, data-driven content is transforming customer engagement and conversion.
– Real-world approaches to scaling hyper-personalisation while preserving creativity and human connection.
– Tools, tactics, and lessons learned from implementing personalised experiences across channels.
– Deep dive into the Marketing Mix Model as a powerful framework for optimizing customer acquisition strategies.
– Unraveling the complexities of multi-channel attribution, leveraging data-driven insights to allocate resources effectively and maximise return on marketing investments.
– A timely look at how generative AI is reshaping marketing roles, skills, and team dynamics.
– Insights into aligning teams and technologies to stay competitive in a rapidly evolving landscape.
– Practical advice on upskilling, productivity, and building future-ready marketing capabilities.
– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?
– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?
– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.
– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.
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