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Agenda – The MarTech Summit Jakarta
Wednesday, 25 June 2025
Caroline Astor Ballroom, The St. Regis Jakarta

08:30 - 09:30 | Arrival & Networking Breakfast

09:30 - 09:40

Kick Off: Overview of Latest Trends, Global Market Stats & Insights & Chairperson Introduction & Overview

– Teddy Fung, Event Director, The MarTech Summit Team @BEETc.

09:40 - 10:25

Panel Discussion | [Omnichannel Engagement] Creating Seamless Customer Experiences Across Touchpoints

– How brands can integrate digital and physical channels, overcome the challenges of data silos, and use AI to personalise interactions.
– How to meet customers wherever they are, delivering unified experiences that drive loyalty?

Harris Subhan Riparev

Region User Growth Head, Gojek
[Lead Panellist]

Irene Janti

Country Director, Brand & Marketing, The Ascott Limited

Leoni Hang

Corporate Loyalty Lead, Kawan Lama Group

Namin Lee

Head of Digital & CRM, Pizza Hut

Kevin Arffandy

Head of Brand Marketing & Corporate Communications, INA Digital Edu

10:25 - 10:45

[CX Innovations] Melting Points: Where Creativity Meets Technology

– Learn how you can understand & act on your customers’ digital body language
– Create your ideal channel & messaging mix like making a playlist
– Transform performance marketing by tapping into untapped brand equity
– Break down silos between data teams and creative departments

MarTech Summit Bangkok

Reserved

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:55

Panel Discussion | [Customer Insights] Unlocking Data for Smarter Decisions with Modern Customer Intelligence

– How are businesses evolving their approach to collecting, integrating, and leveraging customer data?
– What MarTech solutions are enabling more timely, accurate, and actionable insights?
– How can organisations turn customer intelligence into strategic growth and competitive advantage?

Elvi Sari

Director, Marketing & Commercial Excellence, Abbott
[Lead Panellist]

Yulian Karfili

Head of Communications Strategy, Honda Prospect Motor

Dionisius Lintang Umboro

Consumer Insights Lead, Indonesia & Philippines, Transsion

Yusuf Fachruddin

Head of Data Management Platform & Services, Danone

11:55 - 12:10

Lightning Talk | [Mobile Marketing] Mobile 2025: Indonesia’s Path from Installs to Infrastructure

– Explore how Indonesia’s economic landscape is reshaping mobile marketing and digital growth.
– Understand why mobile deserves its own strategic focus — beyond apps, towards infrastructure and impact.

Daniil Pisarenko

Country Manager, Indonesia, Go Mobile

12:10 - 13:00

Panel Discussion | [Experience-led Growth] Driving Business Success Through Exceptional Customer Journeys

– How putting the customer experience at the heart of your strategy can fuel sustainable growth and success.
– The importance of customer-centric strategies, the integration of digital and physical experiences.

April Cabello

Chief Marketing Officer, Indopasifik Medika Investama (IMI Group)
[Lead Panellist]

Satyabudi Suryaputra

Head of Online Business, Kartika Sari Group

Hanifah Sylva

Digital Marketing & CRM Supervisor, Kubota Machinery

Farrell Hatasura

Marketing Lead, Sinarmas Financial Services

13:00 - 14:15 | Networking Lunch Buffet

14:15 - 14:55

Panel Discussion | [Personalisation] Accelerating Hyper-Personalisation Through Dynamic Content

– The role of personalised landing pages, dynamic content, and targeted messaging in increasing engagement.
– Best practices for personalising across email, websites, and social media to create seamless experiences.

14:15 - 15:15 | Breakout Roundtable

“Engage, Measure, Convert”: A Modern Marketer’s Guide to Accelerating Pipeline and Customer Journey – Hosted by ON24

Rendrian Maharsya

Country Manager, Indonesia, PR Newswire
[Lead Panellist]

Pradnyaparamita Ayu

Head of Marketing Department, BMI Group Indonesia

Sumeet Senchoudhary

Head of Marketing, Asia Pacific Rayon (APR)

Iwan Ariemurti

Vice President, Marketing Communications & Branding, VENTENY

14:55 - 15:10

Lightning Talk | [Acquisition Optimisation] Mastering the Marketing Mix Model (MMM) for Strategic Growth

– Deep dive into the Marketing Mix Model as a powerful framework for optimizing customer acquisition strategies.
– Unraveling the complexities of multi-channel attribution, leveraging data-driven insights to allocate resources effectively and maximise return on marketing investments.

Kunal Singla

Vice President, Digital & Performance Marketing, Pluang

15:10 - 15:50

Panel Discussion | [Collaborative Marketing] Unlocking Growth Through Strategic Partnerships

– How to identify the right partners, align marketing goals, and create win-win scenarios that enhance brand visibility?
– How to leverage collaboration to tap into new markets, innovate offerings, and deliver greater value to your customers?

Kiki Attahiyyat

Head of Digital Marketing & Communications, Arista Group

Avijit Dutta

Country Manager, Indonesia, Viu

Selwyn Khoo

Group Director, Marketing & IT, SPH International Christian School

Wisnu Triatmojo

Head of Public Relations, Nirvana Life Bali
[Moderator]

15:50 - 16:25 | Networking Coffee Break

16:25 - 17:05

Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.

Niken Monica

Social Media Lead, MODENA

Irvan Permana

General Manager, CRM & Brand Communications, Iris Jakarta

Richard Rahardja

Head of Digital, Data, & Technology, ecoCare

Yunus Karim

Head of Research, JLL
[Moderator]

17:05 - 17:45

Panel Discussion | [MarTech Culture] Building Contemporary Marketing Culture and Capabilities

– Examine the hallmarks of team culture required to build and scale a modern marketing function.
– What contemporary capabilities to address challenges in rapid technological advancement and customer needs?
– Explore the importance of developing and scaling localised strategies whilst maintaining global brand coherence.

Ria Sutrisno

Head of Marketing, MR.DIY

Dr. Ahmad Fairu Zabadi

Vice President, Communications, Indonesia Marketing Association

Fransiska Sonia Rickiyanto

Head of Marketing, Subsidiary of Indomobil Group

Jeffrey Pe Benito

Director, Digital Marketing, Vertiv.com
[Moderator]

17:45 - 19:00 | Sip, Snack and Social!

Join us for exclusive & delicious food while you wait for the traffic to pass and soak up the days learnings! Enjoy free-flowing drinks and a lively networking session. Take this chance to reconnect with peers, catch up with your team, and build new connections in the ideal setting.
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

End of Summit

Breakouts

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakouts

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout | [Customer Data Platforms (CDP)] Building a 360-Degree Customer View with CDP: The Brain Behind Intelligence

– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?

Breakout | [Customer Data Platforms (CDP)] Building a 360-Degree Customer View with CDP: The Brain Behind Intelligence

– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?

Breakout | [Retail Media] Making Retail Media Work: Driving Brand Growth and Engagement

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.

Breakout | [Retail Media] Making Retail Media Work: Driving Brand Growth and Engagement

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.

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