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Previous Agenda – The MarTech Summit Jakarta
Wednesday, 15 April 2026
Caroline Astor Ballroom (B1 Level) at The St. Regis Jakarta

Summit agenda is subject to change.

08:30 - 09:30 | Arrival & Networking Breakfast

09:30 - 09:40

Chairperson Introduction & Overview

Lin Duan

Head of Events, BEETc

Hanifah Mutiara Sylva

Head of Digital Marketing & CRM, Kubota Machinery Indonesia

09:55 - 10:35

Panel Discussion | [Indonesia Market Overview & Strategy] Unlocking Indonesia’s Digital Potential: Consumer Behavior, Fragmentation, and the Local Landscape

– What defines Indonesia’s digital consumer today, and what key shifts should marketers not overlook?
– In such a diverse and fragmented market, what are the biggest challenges you face when segmenting and targeting audiences?
– What does it take to truly succeed in Indonesia, and how should brands adapt their approach to local behaviours, platforms, and cultural nuances?

Ivon Liesmana

Director of eCommerce, UNIQLO

Maika (Kikie) Randini

Chief Client & Marketing Officer, Sun Life

Fanny Verona

Country Manager, LINE Indonesia

Bharat M Buxani

Senior Vice President Marketing, 99 Group

Lin Duan

Head of Events, BEETc <Moderator>

10:35 - 10:55

Keynote Presentation | [BrazeAI] Fueling The Momentum with BrazeAI

– The momentums inside your customer journey
– How the customer engagement evolved using Agentic AI
– Moving from “Next Best Action” to “Next Best Everything

Henry Roberto

Solutions Consultant, Braze

10:55 - 11:25 | Networking Coffee Break

11:25 - 12:05

Panel Discussion | [Omnichannel Marketing] Orchestrating the Customer Journey for Seamless Omnichannel Experiences

– How do brands orchestrate acquisition and engagement across fragmented channels, super-apps and AI search?
– What are sustainable, long-term strategies to acquire and retain consumers in Southeast Asia?
– How can CDPs, APIs, and AI turn customer signals into real-time, personalised engagements?

Yahya Apristianto

Head of Marketing, Alibaba.com

Jeannette Zes Giovani

Head of Campaign Strategy, ASTRO

Anisa Esa Riani

Senior Vice President, Corporate Communications, PT Bank Multiarta Sentosa Tbk (Bank MAS)
MarTech Summit Attendee

Edwin Sugianto

Chief Operating Officer & Chief Marketing Officer, AXA Insurance Indonesia

Terence Oh

Director, Product Management, Mastercard <Moderator>

12:05 - 12:25

Keynote Presentation | [Generative AI] No more Queues: Get your Ideas Out In No Time with Generative AI

– How Seedream remove your backlog that kills 90% of good campaign ideas?
– Learn how you can save 10x of the budget for your Assets with Seedance
– Make the collaboration fun by throwing the ideas together in a chat

Eric Purwoko

Solution Architect, BytePlus

12:25 - 12:50

Fireside Chat | [Engagement ROI] From Likes to Loyalty: Making Engagement Pay Off

– Beyond likes and clicks, what was the moment you realised your engagement metrics were lying to you, and what did you replace them with?
– Walk us through a content journey that actually worked, what did you design, what surprised you, and what would you do differently?
– What’s one engagement metric you’ve stopped reporting, and what replaced it? How did you connect the dots to actual business outcomes?

Nucki Prasastia

Head of Geo Marketing & Market Analysis, PT XLSMART Telecom

Nadia Careska Roringpandey

Head of Marketing & Enrolment Asia Pacific Region, LCI Education

12:50 - 13:00

Lightning Talk | [Precision at Scale] Orchestrating Omnichannel & Automation in Delivering Personalised Banking Experience

– How can banks scale omnichannel orchestration and automation to deliver personalised experiences?
– What does it take to connect channels and automation for precise personalisation in banking?
– How can financial institutions deliver timely, personalised banking journeys across every touchpoint?

Jeannette Tampi

Head of Marketing Communication, OCBC

13:00 - 14:00 | Networking Lunch Buffet

A relaxed networking buffet, giving attendees time to connect and recharge between sessions.

Breakout Roundtable

[Content to Conversation] Video, Content and Commerce: The Rise of Shoppable Media in Asia

14:00 - 14:35

Panel Discussion | [Customer Experience & Personalisation] Next-Gen CX: Designing for Emotion, Not Just Efficiency

– Are brands too focused on efficiency at the expense of emotional connection, and what does truly emotion-led CX look like in practice?
– How can organisations embed emotional intelligence into personalisation to create memorable, loyalty-driving experiences across every touchpoint?
– What tools and strategies can brands use to effectively capture, interpret, and act on emotional signals, from first-party data to AI-driven sentiment analysis?

Breakout Roundtable

[Content to Conversation] Video, Content and Commerce: The Rise of Shoppable Media in Asia

Yeti Noviana

Head of Marketing, PT Darya-Varia Laboratoria

Tika Sylvia

Chief Marketing Officer, Koltiva

Priscillia Angelina

Head of Business Unit, JAPFA Food

Mia Al Maidah

Former Head of Marketing Food and Brand Development, PT. Amerta Indah Otsuka

Bella Wilvensus

Head of Digital Business, DFI Retail Group (Guardian Indonesia) <Moderator>

14:35 - 15:00

Panel Discussion | [Marketing Automation] Automating for Impact and Doing More with Less

– What is the biggest challenge in turning that data into automated actions that truly change customer behaviour while also improving efficiency?
– How do you design automation strategies that can scale impact across segments without significantly increasing operational effort?
– How can automation help improve relevance and real business impact instead of just increasing campaign volume?
– How can brands do more with limited resources while making sure customers feel supported rather than uneasy?

Breakout Roundtable

[Content to Conversation] Video, Content and Commerce: The Rise of Shoppable Media in Asia

Rangga Ugahari

Head of Data & Analytics Solutions, Indosat Ooredoo Hutchison

Muhammad Rasyid Aqmar

Dept. Head of Campaign & Leads Management, PT Bank Syariah Indonesia Tbk.

Agnestesia Putri Aryani

Head of Customer Experience & Loyalty, PT. Cakra Radha Mustika (Kalbe Group) <Moderator>

15:00 - 15:30

Panel Discussion | [Customer Retention & Loyalty] Prioritising Retention as the Growth Lever Most Brands Ignore

– What are the most effective levers brands can pull today to improve LTV and profitability through retention and how should they prioritize between them?
– What are the most reliable early signals of churn, and how can brands operationalize them into simple, high-impact retention interventions across channels?
– Beyond CRM, what are the most promising new channels or tactics for driving retention today and how should brands prioritize experimenting with them?

Breakout Roundtable

[Content to Conversation] Video, Content and Commerce: The Rise of Shoppable Media in Asia

Danu Prasetyo

Head of Loyalty & CRM, PT. Erajaya Swasembada

Vibhor Atal

Director, Demand, RedDoorz

Marsally Violana

Chief of Department, Coway Indonesia <Moderator>

15:30 - 16:00 | Afternoon Networking Coffee Break

16:00 - 16:30

Panel Discussion | [Future of Social Marketing & E-Commerce] Social 3.0: Creators, Communities, and Conversational Commerce

– How do we move from broadcasting to 2-way conversation?
– How do we scale authenticity without losing brand control?
– How does automation support the ‘Human Touch’ in the final sale?

Windy Janet

Chief Marketing Officer, Gaudi Clothing Indonesia

Crusita Audina

Vice President, Marketing, PaDi UMKM, Telkom Indonesia

Charlie Hartono

Director, Southeast Asia, Indonesia, AVPN <Moderator>

16:30 - 17:00

Panel Discussion | [CRM] Turning CRM Records into Growth Drivers with CRM Intelligence

– When you talk about CRM intelligence in your organization, what does it mean in practice, and what’s one misconception companies still have about CRM data today?
– Most companies already have a lot of CRM data but very little actionable insight. Where does it usually break?
– What is one use case where CRM intelligence clearly drove growth (acquisition, retention, or upsell)?

Ignatius Untung

Founder, The Consumer Lab

Adhi Nugraha Sugiharto

Head of Marketing Communications & Customer Management, Prudential Syariah

Arya Nugraha

Country Director, Indonesia, M&C Saatchi Performance <Moderator>

17:00 - 17:40

Panel Discussion | [Brand, Content & Web Optimisation] Maintaining One Brand with Many Voices in a Fragmented World

– As customer journeys move across physical and digital touchpoints, what do you believe must stay consistent in a brand, and what should be allowed to adapt by platform, audience, or context?
– What creates the biggest gap between the brand you intend and the brand customers experience?
– If you had to choose one approach to strengthen brand consistency at scale today, where would you place the biggest bet?

Maulana Rizqi Aldiansyah

Director, Brand, Indonesia, The Ascott Limited

Yosua Tanuwiria

Vice President of Brand & Consumer Marketing, Pluang

Rio Witjaksono Suharno

Head of Digital Marketing, Loyalty & Financial Inclusion, Bank Mega Syariah

Anggun Melati

Senior Vice President Marketing, Ismaya Group <Lead Panellist>

17:40 - 17:45 | Chairperson Closing Remarks

17:45 - 18:30 | Sip, Snack and Social!

Join us for exclusive & delicious food while you wait for the traffic to pass and soak up the days learnings! Enjoy free-flowing drinks and a lively networking session. Take this chance to reconnect with peers, catch up with your team, and build new connections in the ideal setting.

Breakouts

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakouts

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout | [Lead Generation] Attracting High-Value Leads with Smart Strategy for an Unscalable Advantage

– How to attract qualified leads by delivering tailored value exchanges that align with audience intent and lifecycle stage.
– How to apply lead scoring and behaviour signals to prioritise follow-up and personalise nurture paths across channels.

Breakout | [Lead Generation] Attracting High-Value Leads with Smart Strategy for an Unscalable Advantage

– How to attract qualified leads by delivering tailored value exchanges that align with audience intent and lifecycle stage.
– How to apply lead scoring and behaviour signals to prioritise follow-up and personalise nurture paths across channels.

Breakout | [Retail Media] Making Retail Media Work: Driving Brand Growth and Engagement

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.

Breakout | [Retail Media] Making Retail Media Work: Driving Brand Growth and Engagement

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.

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