loader image

Agenda – The MarTech Summit Jakarta
Wednesday, 25 June 2025
Caroline Astor Ballroom (Level B1), The St. Regis Jakarta

08:30 - 09:30 | Arrival & Networking Breakfast

09:30 - 09:40

Kick Off: Overview of Latest Trends, Global Market Stats & Insights & Chairperson Introduction & Overview

– Teddy Fung, Event Director, The MarTech Summit Team @BEETc.

09:40 - 10:25

Panel Discussion | [Omnichannel Engagement] Creating Seamless Customer Experiences Across Touchpoints

– An in-depth look at crafting consistent, personalised customer experiences across every channel.
– Exploring innovative approaches to measuring omnichannel success beyond conventional KPIs.
– Practical strategies for overcoming data and operational silos to deliver seamless engagement.

Harris Subhan Riparev

Region User Growth Head, Gojek
[Lead Panellist]

Irene Janti

Country Director, Brand & Marketing, The Ascott Limited

Leoni Hang

Corporate Loyalty Lead, Kawan Lama Group

Namin Lee

Head of Digital & CRM, Pizza Hut

Kevin Arffandy

Head of Brand Marketing & Corporate Communications, INA Digital Edu

10:25 - 10:45

Keynote + Live Demo | [CX Innovations] Transform Your Customer Journey in The Digital Era

– Explore how real-time data and cross-channel coordination can help shape more relevant and timely customer experiences.
– Demonstrate practical ways to streamline customer journeys through better integration of insights, messaging, and decision-making tools.

MarTech Summit Bangkok

Franz Sihaloho

Country Director, Indonesia, Braze
MarTech Summit Bangkok

Bakti Oetomo

Account Executive, Braze
MarTech Summit Bangkok

Henry Roberto

Solutions Consultant, Braze

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:55

Panel Discussion | [Customer Insights] Unlocking Data for Smarter Decisions with Modern Customer Intelligence

– A practical discussion on transforming customer data into strategic, business-driving insights.
– Real-world examples of how modern customer intelligence fuels both marketing and product success.
– Insights on balancing rapid data-led actions with long-term brand vision in a fast-paced market.

Elvi Sari

Director, Marketing & Commercial Excellence, Abbott
[Lead Panellist]

Yulian Karfili

Head of Communications Strategy, Honda Prospect Motor

Dionisius Lintang Umboro

Consumer Insights Lead, Indonesia & Philippines, Transsion

Yusuf Fachruddin

Head of Data Management Platform & Services, Danone

11:55 - 12:10

Lightning Talk | [Mobile Marketing] Mobile 2025: Indonesia’s Path from Installs to Infrastructure

– Explore how Indonesia’s economic landscape is reshaping mobile marketing and digital growth.
– Understand why mobile deserves its own strategic focus — beyond apps, towards infrastructure and impact.

Daniil Pisarenko

Country Manager, Indonesia, Go Mobile

12:10 - 13:00

Panel Discussion | [Experience-led Growth] Driving Business Success Through Exceptional Customer Journeys

– Exploring how exceptional customer journeys fuel growth, loyalty, and measurable business impact.
– Real-life examples of experience-led strategies translating into retention and revenue gains.
– Balancing innovation, personalisation, and cross-functional collaboration to shape human-centred experiences.

April Cabello

Chief Marketing Officer, Indopasifik Medika Investama (IMI Group)
[Lead Panellist]

Satyabudi Suryaputra

Head of Online Business, Kartika Sari Group

Hanifah Sylva

Digital Marketing & CRM Supervisor, Kubota Machinery Indoensia

Farrell Hatasura

Marketing Lead, Sinarmas Financial Services

13:00 - 14:15 | Networking Lunch Buffet

14:15 - 15:00

Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– A deep dive into evolving consumer behaviour and what it takes to win over Gen Z and Millennials.
– Lessons from standout campaigns that resonated with younger audiences across emerging platforms.
– Strategies for staying authentic, data-informed, and trend-responsive in a fast-changing digital landscape.

14:15 - 15:15 | Breakout Roundtable

Engage, Measure, Convert: A Modern Marketer’s Guide to Accelerating Pipeline and Customer Journey – Hosted by ON24

Niken Monica

Social Media Lead, MODENA

Irvan Permana

General Manager, CRM & Brand Communications, Iris Jakarta

Richard Rahardja

Head of Digital, Data, & Technology, ecoCare

Yunus Karim

Head of Research, JLL
[Moderator]

15:00 - 15:35

Fireside Chat | [Collaborative Marketing] Unlocking Growth Through Strategic Partnerships

– A candid conversation on building effective marketing partnerships that drive lasting growth.
– Exploring the balance between collaboration and brand consistency in co-marketing initiatives.
– Insights into overcoming challenges and measuring real value in evolving strategic alliances.

14:15 - 15:15 | Breakout Roundtable

Engage, Measure, Convert: A Modern Marketer’s Guide to Accelerating Pipeline and Customer Journey – Hosted by ON24

Kiki Attahiyyat

Head of Digital Marketing & Communications, Arista Group

Selwyn Khoo

Group Director, Marketing & Technology, SPH International Christian School

Sonitha Poernomo

Head of Corporate Communications, Pertamina Hulu Rokan
[Moderator]

15:35 - 16:10 | Networking Coffee Break

16:10 - 16:50

Panel Discussion | [Personalisation] Accelerating Hyper-Personalisation Through Dynamic Content

– Exploring how dynamic, data-driven content is transforming customer engagement and conversion.
– Real-world approaches to scaling hyper-personalisation while preserving creativity and human connection.
– Tools, tactics, and lessons learned from implementing personalised experiences across channels.

Rendrian Maharsya

Country Manager, Indonesia, PR Newswire
[Lead Panellist]

Pradnyaparamita Ayu

Head of Marketing Department, BMI Group Indonesia

Sumeet Senchoudhary

Head of Marketing, Asia Pacific Rayon (APR)

Iwan Ariemurti

Vice President, Marketing Communications & Branding, VENTENY

16:50 - 17:05

Lightning Talk | [Acquisition Optimisation] Predicting Customer Value in Non-Contractual Markets: Use Case from Investment Platform

– Deep dive into the Marketing Mix Model as a powerful framework for optimizing customer acquisition strategies.
– Unraveling the complexities of multi-channel attribution, leveraging data-driven insights to allocate resources effectively and maximise return on marketing investments.

Kunal Singla

Head of Digital & Performance Marketing, Pluang

17:05 - 17:45

Panel Discussion | [MarTech Culture] Building Contemporary Marketing Culture and Capabilities

– A timely look at how generative AI is reshaping marketing roles, skills, and team dynamics.
– Insights into aligning teams and technologies to stay competitive in a rapidly evolving landscape.
– Practical advice on upskilling, productivity, and building future-ready marketing capabilities.

Ria Sutrisno

Head of Marketing, MR.DIY

Dr. Ahmad Fairu Zabadi

Vice President, Communications, Indonesia Marketing Association

Fransiska Sonia Rickiyanto

Head of Marketing, Subsidiary of Indomobil Group

Jeffrey Pe Benito

Director, Digital Marketing, Vertiv.com
[Moderator]

17:45 - 17:50

Chaiperson Closing Remarks

17:50 - 19:00 | Sip, Snack and Social!

Join us for exclusive & delicious food while you wait for the traffic to pass and soak up the days learnings! Enjoy free-flowing drinks and a lively networking session. Take this chance to reconnect with peers, catch up with your team, and build new connections in the ideal setting.
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

End of Summit

Breakouts

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakouts

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout | [Customer Data Platforms (CDP)] Building a 360-Degree Customer View with CDP: The Brain Behind Intelligence

– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?

Breakout | [Customer Data Platforms (CDP)] Building a 360-Degree Customer View with CDP: The Brain Behind Intelligence

– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?

Breakout | [Retail Media] Making Retail Media Work: Driving Brand Growth and Engagement

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.

Breakout | [Retail Media] Making Retail Media Work: Driving Brand Growth and Engagement

– Unpack strategies for integrating retail media into omnichannel marketing efforts, delivering not just awareness but also measurable conversions and loyalty.
– Understand how personalisation, AI, and off-site retail media are reshaping the landscape – and what brands need to do now to stay competitive.

Copyright © 2025 BEETc Ltd. All Rights Reserved. Registered in England and Wales. Company Register Number 10786196