– How to train a conversational AI chatbot?
– How could a chatbot increase customer lifetime value in the long term?

– Rolling out CX digitalisation that builds loyalty
– Intelligent customer experience transformations through data insights

– How to effectively turn data and insights into actions?
– One Size fits None – Coordinating data to fit into the standard of the future

– Examples of effectively turn location data into immediate foot traffic
– Platforms to successfully conduct location marketing

– How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookieless future
– How to increase customer lifetime value with first-party data

– How to design omnichannel customer journeys that are seamless O2O?
– Tactics to scale your business and generate value through omnichannel experiences

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers

– Could all the experiences be gamified?
– What are the benefits of gamification apart from engagement?

A 20-min panel discussion to set the scene followed by a 45-min facilitated roundtable discussion participated by both speakers & attendees. Thoughts & Key takeaways will be shared and discussed in groups of 8.

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty

– Ways to curate new B2B marketing journey amid the digitalised business environment
– How ABM can humanise B2B marketing

– Sharing use cases of hyper-Personalisation that is interactive and dynamic
– Creating memorable marketing strategies that prioritise personalisation and the human touch