Catherine Collinge, Event Director, The MarTech Summit

– Discover strategies to maximise the potential of marketing data.
– Learn how to align KPIs with business goals, use advanced analytics tools, and turn data insights into effective campaigns.
– Hear from Meta on igniting your measurement strategy to elevate performance with actionable insights.

– Share why consent monetisation is particularly relevant to your organisation right now, & how it’s shaping your approach to ROI and first-party data innovation?
– How is Consent Monetization evolving, and what opportunities does it present for the future? What strategies can help us align first-party data initiatives with sustainable ROI, while proactively avoiding today’s common pitfalls?
– If you can take only one key action on consent monetization before the end of the year, this is what
should it be…

– How can we maximize impact with full-funnel marketing strategies on a lean budget?
– What essential data points can effectively demonstrate to the C-suite the value of increased marketing investment?
– Share your top 3 tips on what the audience should do differently tomorrow to make their full-funnel campaign more effective!

– Learn how to create a cohesive, personalised customer journey by effectively integrating insights across all touchpoints.
– Discover strategies for real-time customisation to meet unique customer needs and explore how to measure the impact of personalisation on engagement and loyalty to continuously refine your approach.

– Learn strategies for delivering seamless online customer experiences and leveraging data in a future without third party cookies.
– Discover how clean rooms and first-party data can significantly improve digital customer journeys.

– Can you share an overview of your organization’s current customer engagement strategies?
– In a crowded market where customers are busier than ever, how can brands drive loyalty beyond just discounts and offers? Are we shifting towards a model where customers expect brands to show loyalty to them instead?
– How do you build and sustain trust across different generations while balancing AI, automation, and human interaction in customer engagement?

– The journey so far: Can you outline the progression from where you started to where you are now, considering both B2B and B2C perspectives?
– What challenges have you faced along the way & how have you addressed them?
– Could you share the outcomes you’ve achieved so far, what you’re looking to do in the future?

– Discover innovative ways to leverage both new and traditional communication channels to enhance customer engagement.
– Explore solutions to overcome key challenges, including fake accounts, promo abuse, and security risks, ensuring safe and secure customer interactions.
– Learn how businesses can harness advancements in mobile, social media, and AI to deliver the highly personalised and valuable experiences that today’s customers demand.

– Where does your organisation currently stand with using AI in marketing? How are you leveraging predictive & generative AI for forecasting & content creation?
– How has your company started the journey to ensure successful AI transformations through upskilling & effective change management, & what common pitfalls have you observed?
– What role do “robots” (software bots, AI tools, and physical robots) play in automating repetitive tasks and enabling strategic focus within your organisation?
How can companies address ethical concerns, security risks, and ensure effective human-AI collaboration?

– Explore how to find the right marketing technology that truly fits your organisation and its needs.
– Hear from MoEngage’s clients their experiences and advice on selecting the right marketing platform that will grow with your business in the long run.
– Learn how to enhance campaign execution, monitoring, and decision-making, ultimately improving your ROI, by choosing the right marketing technology.

– Could you share an overview of where your digital content strategy currently stands & the key focus areas you’re prioritising to drive impact?
– What are the biggest drivers of change in evolving your organisation’s digital content strategy?
– What challenges have you faced in evolving your digital content strategy, & what factors have had the greatest impact on its success?

– Hear about five essential strategies to optimise your digital experience platform (DXP) for maximum return on investment.
– Learn how to reduce the total cost of ownership, improve accessibility, leverage low-code/no-code tools, protect user privacy, and boost site conversions.
– Discover how to make every digital investment count by engaging every customer and driving growth.
– Delve into how to craft a digital strategy that keeps your CFO smiling and your customers coming back.

– Trends alone don’t serve us well.
How can businesses build core competencies in adaptability and agility to move beyond trends and develop long-term digital marketing strategies rooted in fundamentals for sustained success?
– What are some of the current trends you’re each focusing on, & how are you implementing them in your strategies?
– What makes a good marketer in 2025?