Previous Agenda – The MarTech Summit London, November

Agenda Subject to Change

13:50

Workshop: The Future of AI in Shaping Big Data Analytics and Driving Business Growth

Day 1

13.00 - 13.15

A speech

random text

09:00 - 09:10

Chairperson Introduction & Overview

Julie De Moyer

Global Strategy Advisor for Consumer Goods

09:10 - 09:35

Keynote | Engaging in Trust: Investing in Customer Relationships with a Personal Touch & Embracing 1st Party Data

Cassius Taylor-Smith

CMO, EMEA

09:35 - 10:00

Keynote | Hybrid Events – Make it Count: Optimising the Attendee Journey Through Data

Dana Poleg

VP of Marketing & Business Operations

10:00 - 10:25

Keynote | From Challenge to Opportunity: Connecting MarTech Capabilities to Deliver Investec’s Experimentation Programme

Alex Bell

Testing & Optimisation Lead

10:25 - 10:40

Lightning Talk | How We Used AI to Optimise Our Marketing and Customer Experience Initiatives

Sophie Bowkett

Chief Marketing Officer

10:40 - 11:10 Networking Coffee Break - Exhibition Area

11:10 - 11:35

Keynote | Meet Changing Consumer Expectations

Nick Watson

SVP, Global Experiences Solutions

11:35 - 11:50

Lightning Talk | Unlocking New Digital Sales Capabilities Through Digital Transformation

George Yaryura

Chief Marketing Officer

11:50 - 12:20

Fireside Chat | The Human-Driven Advantage

Karen Boswell

Chief Transformation Officer

12:30 - 14:00 Networking Buffet Lunch - Exhibition Area

14:15 - 14:40

Keynote | Performance Marketing Trends: The Data You Need to Build the Perfect Strategy

Kevin Sugrue

Global Strategy & Insight Consultant

14:40 - 15:10

Fireside Chat | Using Marketing Technology Frameworks to Unify Sophisticated Performance Marketing & Creativity – Boost Performance Outcomes Without Compromising on Brand Values

13:55

Executive Workshops

Samuel Beckmann

Marketing Technology & Ad Technology Lead

Nicola Stockmann

Client Partner

15:10 - 15:40 Networking Coffee Break - Exhibition Area

14:00

Workshop: The Power of Customer Success – Builing Loyalty and Affinity with your Customers

15:40 - 16:10

Fireside Chat | How We Used Customer Data Platforms (CDP) to Engage Our Customers and Align Our Organisation

14:30

Workshop: The Power of Customer Success – Builing Loyalty and Affinity with your Customers

Bas Karsemeijer

Head of Data & Analytics

Mark Ebergen

Head of Analytics

16:10 - 16:30

Lightning Talk | Reimagining Customer Journeys by Embracing Mobile-First Experiences

14:30

Workshop: The Power of Customer Success – Builing Loyalty and Affinity with your Customers

Francois Franca Franco Jr.

Associate Director International Marketing

16:30 - 17:15

Panel Discussion | Design Customer-Centric Experience with Innovative Platforms
Executive Workshops

Tim Nicholson

VP of Sales

Richard De Villa

Head of Marketing, UK & Europe

Mike Borrelli

Global Head of Marketing Technology, Adhesive Division

17:15 - 19:00 Networking Drinks Reception - Exhibition Area - 121 Meetings

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