Previous Agenda – The MarTech Summit London, November

Day 1

13:50

Workshop: The Future of AI in Shaping Big Data Analytics and Driving Business Growth

09:00 - 09:10

Chairperson Introduction & Overview

13.00 - 13.15

A speech

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Julie De Moyer

Global Strategy Advisor for Consumer Goods

09:10 - 09:35

Keynote | Engaging in Trust: Investing in Customer Relationships with a Personal Touch & Embracing 1st Party Data

Cassius Taylor-Smith

CMO, EMEA

09:35 - 10:00

Keynote | Hybrid Events – Make it Count: Optimising the Attendee Journey Through Data

Dana Poleg

VP of Marketing & Business Operations

10:00 - 10:25

Keynote | From Challenge to Opportunity: Connecting MarTech Capabilities to Deliver Investec’s Experimentation Programme

Alex Bell

Testing & Optimisation Lead

10:25 - 10:40

Lightning Talk | How We Used AI to Optimise Our Marketing and Customer Experience Initiatives

Sophie Bowkett

Chief Marketing Officer

10:40 - 11:10 Networking Coffee Break - Exhibition Area

11:10 - 11:35

Keynote | Meet Changing Consumer Expectations

Nick Watson

SVP, Global Experiences Solutions

11:35 - 11:50

Lightning Talk | Unlocking New Digital Sales Capabilities Through Digital Transformation

George Yaryura

Chief Marketing Officer

11:50 - 12:20

Fireside Chat | The Human-Driven Advantage

Karen Boswell

Chief Transformation Officer

12:30 - 14:00 Networking Buffet Lunch - Exhibition Area

14:15 - 14:40

Keynote | Performance Marketing Trends: The Data You Need to Build the Perfect Strategy

Kevin Sugrue

Global Strategy & Insight Consultant

14:40 - 15:10

Fireside Chat | Using Marketing Technology Frameworks to Unify Sophisticated Performance Marketing & Creativity – Boost Performance Outcomes Without Compromising on Brand Values

Samuel Beckmann

Marketing Technology & Ad Technology Lead

Nicola Stockmann

Client Partner

15:10 - 15:40 Networking Coffee Break - Exhibition Area

13:55

Executive Workshops

15:40 - 16:10

Fireside Chat | How We Used Customer Data Platforms (CDP) to Engage Our Customers and Align Our Organisation

14:00

Workshop: The Power of Customer Success – Builing Loyalty and Affinity with your Customers

Bas Karsemeijer

Head of Data & Analytics

Mark Ebergen

Head of Analytics

16:10 - 16:30

Lightning Talk | Reimagining Customer Journeys by Embracing Mobile-First Experiences

14:30

Workshop: The Power of Customer Success – Builing Loyalty and Affinity with your Customers

Francois Franca Franco Jr.

Associate Director International Marketing

16:30 - 17:15

Panel Discussion | Design Customer-Centric Experience with Innovative Platforms

14:30

Workshop: The Power of Customer Success – Builing Loyalty and Affinity with your Customers

Tim Nicholson

VP of Sales

Richard De Villa

Head of Marketing, UK & Europe

Mike Borrelli

Global Head of Marketing Technology, Adhesive Division

17:15 - 19:00 Networking Drinks Reception - Exhibition Area - 121 Meetings

Executive Workshops

Day 2

09:00 - 09:10

Chairperson Introduction & Overview

Dr. Rebecca Swift

VP, Global Head of Creative Insights

09:10 - 09:35

Keynote | Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement

15.00

Day two split test 1

Mikael Persson,

Head of Marketing, UK & Ireland

09:35 - 10:00

Keynote | Creating Delightful Hybrid Audience Engagement In The Age of Digital Fatigue

Lev Cribb

Managing Director for WebinarExperts & Guest Speaker on behalf of ON24

10:00 - 10:20

Lightning Talk | What Do Data & Insight, Customer Experience and Sales Enablement All Have in Common?

Toni Allen FCIM

Executive Director, International, Strategic Marketing & Engagement

10:30 - 11:00 Networking Coffee Break - Exhibition Area

11:00 - 11:25

Keynote | Interacting with Gen Z Using Technology & Removing Technology

Mark Liversidge

Chief Digital, Technology & Experience Officer

11:25 - 11:50

Keynote | Implementing End-to-End Marketing Solutions from Data Capturing to Marketing Automation

Radmila Blazheska

Chief Marketing Officer

11:50 - 12:35

Panel Discussion | Championing a Culture of Data-Centricity and Accessibility Across All Levels of the Organisation

Nadine Thomson

Global Chief Technology Officer

Davina Moore

Head of Digital Marketing

Mike Borrelli

Global Head of Marketing Technology, Adhesive Division

Mike Scott,

Global Head of External Communications & Marketing

12:35 - 14:00 Networking Buffet Lunch - Exhibition Area

14:00 - 14:45

Panel Discussion | Breaking Through Departmental Silos to Maximise Marketing Success & Effectiveness

Gagandeep Singh

Head of Marketing, UK

Katerina Rabava

Marketing Lead, Securities Services, Corporate Trust

Lynzi Ashworth

Head of Digital Marketing

Anna Choi

Director, Digital Co-Ventures

14:45 - 15:30

Panel Discussion | Your 2022 MarTech Stack: Emerging Trends, Tools, and Platforms

Cicero Hennemann Machado

Marketing Technology Lead, Western Europe

Bhanu Chawla

Head of Marketing, EMEA

Amitabh Apte

Global CIO (Interim)

Rajiv Dingra

Founder & CEO

15:30 - 17:00 Networking Coffee Break - Exhibition Area

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