Alvaro Barnechea
Director, Global Marketing, Parques Reunidos
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This roundtable addresses a critical yet often overlooked component of digital marketing ROI: website security. As businesses face mounting pressure to demonstrate ROI, the ability to leverage personalisation effectively is being hindered by evolving regulations and technical challenges.
Key Takeaways
– The role of personalisation in driving digital marketing ROI.
– Challenges and trends affecting personalisation, such as GDPR, anti-spam laws, and adblockers.
– The increasing importance of websites and mobile apps as personalisation platforms.
– The role of a CMS in security and personalisation.
– Critical front and back-end website security considerations (CMS vulnerabilities and bot defenses).
– Best practices for securing websites and mitigating the impact of cyber attacks.
– The relationship between IT and Marketing in maintaining a secure and agile digital stack.
– The long-term impact of security breaches on ROI and brand trust.
This discussion will highlight why the success of personalisation—and the overall MarTech stack—relies heavily on robust website security, making it essential for marketing, IT, and finance leaders to attend. Without ensuring security, personalisation efforts can be compromised, directly affecting ROI and damaging trust.
This Roundtable is part of The MarTech Summit London, view the full summit agenda here
The breakout roundtable has a limited 15 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in Europe. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.
Marketing and Sales Executive with B2C and B2B leadership experience in Technology, Telco, Retail and FMCG from large corporates to start-ups.
Passionate about true customer centric organisations and this breadth of experience has given Rob a unique insight on how different industries and company models achieve this and also where they fall short.
Rob is also an advocate for Marketing and Sales collaboration, particularly in the B2B space where this cross functional alignment is essential to cracking the code of an increasingly complex and elongated IT buying process.
This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.
Limited seats with intensive & in-depth F2F networking experiences.
The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!
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