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Breakout Roundtable: Website Security
The Personalisation ROI Blindspot - Hosted by Forrit

12:15 - 13:15 GMT | Tuesday 12 November 2024 | Commercial 4 Room, Level 2, 155 Bishopsgate Convene

What We Will Discuss

This roundtable addresses a critical yet often overlooked component of digital marketing ROI: website security. As businesses face mounting pressure to demonstrate ROI, the ability to leverage personalisation effectively is being hindered by evolving regulations and technical challenges.

Key Takeaways
– The role of personalisation in driving digital marketing ROI.
– Challenges and trends affecting personalisation, such as GDPR, anti-spam laws, and adblockers.
– The increasing importance of websites and mobile apps as personalisation platforms.
– The role of a CMS in security and personalisation.
– Critical front and back-end website security considerations (CMS vulnerabilities and bot defenses).
– Best practices for securing websites and mitigating the impact of cyber attacks.
– The relationship between IT and Marketing in maintaining a secure and agile digital stack.
– The long-term impact of security breaches on ROI and brand trust.

This discussion will highlight why the success of personalisation—and the overall MarTech stack—relies heavily on robust website security, making it essential for marketing, IT, and finance leaders to attend. Without ensuring security, personalisation efforts can be compromised, directly affecting ROI and damaging trust.

 

This Roundtable is part of The MarTech Summit London, view the full summit agenda here

The breakout roundtable has a limited 15 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in Europe. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator

Rob Stacey

Chief Revenue Officer, Forrit

Marketing and Sales Executive with B2C and B2B leadership experience in Technology, Telco, Retail and FMCG from large corporates to start-ups.

Passionate about true customer centric organisations and this breadth of experience has given Rob a unique insight on how different industries and company models achieve this and also where they fall short.

Rob is also an advocate for Marketing and Sales collaboration, particularly in the B2B space where this cross functional alignment is essential to cracking the code of an increasingly complex and elongated IT buying process.

Why Join This Roundtable?

Get heard!


This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.

Exclusive networking


Limited seats with intensive & in-depth F2F networking experiences.

Peer-reviewed 


The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!

Who's Attending

Confirmed attendees include C-level, VP, & Director from the following companies:

Daniel Koo

Vice President, Digital, Shangri-La Group

Dipashree Das

Head of Partner Growth Marketing, APAC & ANZ, AmazonFuse, Amazon

Shane Ang

Regional Head of Intelligence & Performance (APAC), Moët Hennessy

Brandon Ho

Regional Head of Retail & Customer Analytics, DBS Bank

Shane Capron

Senior Director, International Marketing, PayPal

Sourav Bose

Head of Data Science & AI, AIA

Marie Crouan

Senior Field Marketing Manager, Optimizely

Aurelien Deschodt

Global Head of Growth Marketing, Decathlon

Cristiane Ross

Director of Customer Experience, PURE Group

Nailesh Shah

Head of Digital Platform & Content Commercialisation, Citi

Lolitta Suffian

Vice President of Customer Experience, Telekom Malaysia

Karen Chan

Chief Customer Officer, NTUC Fairprice Group

Benjamin Darde

Director, Digital, Formerly National Basketball Association (NBA)

Carlos Martin

Head of Data Science, Boehringer Ingelheim

Yozora Wong

Global Head of CRM, Member Engagement (LVMH), DFS Group

Shruti Ahuja-Ramamurthy

Head of Digital Transformation, Virgin Media O2

Gian Battista Baa'

Head of Digital Marketing & Advertising, Intesa Sanpaolo

Zarena Kancheva

Senior Director, Global Growth & Marketing, Rakuten Viber

Hazem EL Taha

Global Head of MarTech, HSBC

Sahin Uzun

Head of E-Commerce & CRM, Reckitt

Marcio Nunes

Head of Digital Transformation, Bob's

Wilhelm Frank

Director, Commercial Marketing, EMEA, Lenovo
MarTech Summit Attendee

Dimitri Khodovets

Director, Digital Technology & Experience, EMEA, The Estée Lauder Companies Inc.

Jose Llorens

Vice President Marketing & Communication, Otovo

Pedro Barreda Cabanillas

Ex-International Marketing Director, 888/William Hill

Elena Reyna Monasterio

Director, Global Marketing & Communications, Water Business, ACCIONA

Alexandra Aguilar Torres

Director of Data & Machine Learning, Edelman

Vaibhav Kumar

Head of Products & E-Commerce, Asis Max Life Insurance

Mónica Escudero

Head of Data & CRM, L'Oréal Iberia

Kiko Gámez Martínez

Global Director of E-Commerce, MarTech & Growth, Telefónica
MarTech Summit Attendee

Piyapoom “Champ” Seechang

Director, Marketing,B2B Thailand, Michelin

Jivan Tulsiani

Head of Marketing, TZ APAC

Shivani Tiwari

Head of Growth & Digital Marketing, AJIO.com

Asmita Ranade

Senior Director, Affinity Analytics, Aon
MarTech Summit Attendee

Hua Xing Chen

Group Head of Data&Analytics, Group Wholesale Bank, UOB

Stefan Hock

Director, Performance Marketing & Media, ABOUT YOU

Dinesh Ramchandani

Director, Data & Analytics, Unilever
MarTech Summit Attendee

Rachel Peng

Head of Regional Strategy & Analytics, Seller Operations, Lazada

Sisir Mohapatra

Head, Gifting Business, FairPrice Group

Esther Tan

Global Director, Marketing & E-Commerce, Plaza Premium Group

Dr. Yuhui Yao

Group Chief Data Officer, FWD Group

Gan Hup Tan

Vice President, Loyalty & Partnerships, Brand & Marketing, The Ascott Limited

Yohei Watanabe

Head of Marketing Asia Pacific & Japan, Global Marketing, Elekta

Shalini Seneviratne

Director, Marketing, Baby & Child Care, Kimberly-Clark
The MarTech Summit Attendee

Shaun Xavier

Head of CRM, ZALORA Group

Soumyajit Sarcar

Head, Data & Analytics Solutions, Nomura

Faraaz Ali

Global Head, Digital Engagement and Commercialisation, Standard Chartered Bank

Lawrence Loh

Digital & Omni-Channel Transformation Lead, Asia, Alcon

Thuan Nguyen

Head of CLM Commercial, Haleon

Adeline Ong

Advanced Analytics Lead, Commercial Excellence, Johnson & Johnson