Preview Agenda - The MarTech Summit London, November 2022

Preview Agenda – The MarTech Summit London, November 2022

Day 1

09:00 - 09:10

Chairperson Introduction & Overview

09:10 - 09:35

Keynote | Engaging in Trust: Investing in the Customer

09:35 - 10:00

Keynote | Hybrid Events – Make it Count: Optimising the Attendee Journey Through Data

10:00 - 10:25

Keynote | From Challenge to Opportunity: Connecting MarTech Capabilities to Deliver Investec’s Experimentation Programme

10:25 - 10:40

Lightning Talk | How We Used AI to Optimise Our Marketing and Customer Experience Initiatives

10:40 - 11:10 Networking Coffee Break - Exhibition Area

11:10 - 11:35

Keynote | Meet Changing Consumer Expectations

11:35 - 11:50

Lightning Talk | Unlocking New Digital Sales Capabilities Through Digital Transformation

11:50 - 12:20

Fireside Chat | The Human-Driven Advantage

12:30 - 14:00 Networking Buffet Lunch - Exhibition Area

14:15 - 14:40

Keynote | Performance Marketing Trends: The Data You Need to Build the Perfect Strategy

14:40 - 15:10

Fireside Chat | Using Marketing Technology Frameworks to Unify Sophisticated Performance Marketing & Creativity – Boost Performance Outcomes Without Compromising on Brand Values

15:10 - 15:40 Networking Coffee Break - Exhibition Area

15:40 - 16:10

Fireside Chat | How We Used Customer Data Platforms (CDP) to Engage Our Customers and Align Our Organisation

16:10 - 16:30

Lightning Talk | Reimagining Customer Journeys by Embracing Mobile-First Experiences

16:30 - 17:15

Panel Discussion | Maximising Growth Through Stronger MarTech and Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives

17:15 - 19:00 Networking Drinks Reception - Exhibition Area - 121 Meetings

Day 2

09:00 - 09:10

Chairperson Introduction & Overview

09:10 - 09:35

Keynote | Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement

09:35 - 10:00

Keynote | Creating Delightful Hybrid Audience Engagement In The Age of Digital Fatigue

10:00 - 10:20

Lightning Talk | What do Data & Insight, Customer Experience and Sales Enablement all have in common?

10:20 - 10:30

Audience Voice

10:30 - 11:00 Networking Coffee Break - Exhibition Area

11:00 - 11:25

Keynote | Interacting with Gen Z using technology and removing technology

11:25 - 11:50

Keynote | Implementing End-to-End Marketing Solutions from Data Capturing to Marketing Automation

11:50 - 12:35

Panel Discussion| Championing a Culture of Data-Centricity and Accessibility Across All Levels of the Organisation

12:35 - 14:00 Networking Buffet Lunch - Exhibition Area

14:00 - 14:45

Panel Discussion | Breaking Through Departmental Silos to Maximise Marketing Success and Effectiveness

14:45 - 15:30

Panel Discussion Your 2022 MarTech Stack: Emerging Trends, Tools, and Platforms

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