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Previous Agenda – The MarTech Summit London

Day 1 - Thursday 16 November

08:30 - 09:20 Arrival & Energiser Breakfast

09:20 - 09:30

Chairperson Introduction & Day 1 Overview

Lin Duan

Head of Events, The MarTech Summit Team [Morning Chairperson]

Mauro Figueiredo

Director, MarTech & Center of Excellence, Techcombank [Afternoon Chairperson]

09:30 - 09:55

Fireside Chat | [Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Channels & Touchpoints

– What data & technology help to create personalised experience from offline to online
– How personalised touch improves customer experience to benefit brand loyalty & drive revenue.

Jeremy Depauw

Global Head of Digital B2B, Diageo

Emma Gleicher

Head of CRM, Sainsbury’s

09:55 - 10:15

Keynote Presentation | [Demystifying AI] How to Actually Use AI/ML for Better Content & Marketing

– Distinguishing genuine AI/ML tools from “AI washing” in marketing
– Maximising AI for improved content and marketing workflows
– Practical steps to implement AI in your organisation’s strategy.

David Knipe

VP, Product Management, Optimizely

10:15 - 10:45

Fireside Chat | [Customer Engagement] LNER x Bloomreach: Elevating Customer Engagement and Loyalty – A Journey Towards Personalised Experiences

– Explore how London North Eastern Railway is revolutionising the travel and transport sector by envisioning a future where personalised, omnichannel journeys and enhanced customer loyalty take centre stage
– Learn how London North Eastern Railway is partnering with Bloomreach and Merkle to seamlessly orchestrate customer journeys through a powerful combination of real-time data and loyalty program insights, setting new standards in customer engagement.

Thomas Lynch

Acting Head of Digital Decisioning, LNER

Tom Arnold

VP, Client Partner, Merkle

Oliver Sheerin

Director, Marketing, Demand Generation, EMEA, Bloomreach

10:45 - 11:15 Networking Coffee Break

11:15 - 12:00

Panel Discussion | [Scalable MarTech] The MarTech Stack & the Chaos

– Tips to scale your MarTech stack to weather the storm & align with your strategic marketing plan
– How to build scalable MarTech stack to fit every team & user.

Áine Bryn

Chief Marketing Officer, Marsh McLennan UK

Owen Gill

Digital Marketing Lead, Nottingham Building Society

Kate Riley

Marketing Tech Lead PO, Lloyds Banking Group

James Desmond

Head of Marketing Technology & Effectiveness, Standard Life

Tarun Aggarwal

SVP & Business Head, HCL Technologies

12:00 - 12:20

Keynote Presentation | [Consumer Intelligence] Why Listening to Your Consumers Matters

– Consumer Intelligence is paramount in today’s digital world, providing profound insights into audience behaviours and needs
– Brandwatch reveals key 2024 insights to empower marketers and insights professionals in crafting superior strategies.

Nora Matty

Senior Strategic Marketing Manager, Brandwatch

12:20 - 12:45

Fireside Chat | [Conversational Marketing] How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers

– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?

Chloe Fenton

Head of Marketing, Allica Bank

Lauren Berkemeyer

Chief Marketing Officer, YuLife

12:45 - 14:00 Seasonal Mezze Lunch

14:00 - 15:00

Breakout Roundtable | [Content Management Systems] Marketing vs. CMS: Navigating the MarTech Maze!

– Explore the top concerns of CIOs and CMOs regarding Content Management Systems (CMS), including issues related to infrastructure, integration, speed, and efficiency, as revealed by a survey of 254 CMOs
– Delve into the findings that reveal why many marketing leaders do not localize or translate content and how security concerns have led to data breaches through CMS. Join us to discuss shared challenges and potential solutions.

14:00 - 14:45

Fireside Chat | [Customer Data] How to Validate Customer Data to Align with Your Brand Strategy

– Ways to collect & research for accurate customer data
– Use cases of learning from data insights to know your customer
– How to create a single customer view using the data you collected & validated
– How to use customer scores in real-time to deliver personalised experiences
– How to build organisation alignment
– How we utilised customer data for rigorous persona research & ultimate personalisation of content.

Ben Waterhouse

Global CRM Systems Manager, Freshfields Bruckhaus Deringer LLP

Eszter Morvai

Head of Customer Data Platform, Aviva

14:45 - 15:30

Fireside Chat | [Revenue Generation] Relate Marketing & Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit & Cost-Effectiveness

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency.

Sapna Kandukuri

Senior Marketing Manager, LSEG

Vicky Ellison

Chief Marketing Officer, Aspria

15:30 - 16:00 Networking Coffee Break

16:00 - 16:45

Panel Discussion | [Brand Strategy] Helping Conventional Brands Acquire New, Profitable Customers

– How to transform & activate a brand to build new & long-lasting relationships with customers
– How to stay close to your customer with branding & its way of engagement.

Hannah Rouch

Chief Marketing Officer, Gumtree

Diego Mandelbaum

CEO, KF Beauty

Ella Hall

Director, Marketing, The Personal Group

Dave Penney

Director, Marketing & Communications, UCAS

16:45 - 17:05

Keynote Presentation | [Enhancing Customer Experiences] What’s Data Got to do With it?

– AI, hyper-personalised customer journeys, omni-channel experiences, real time decisions… they all need great data
– Understand the key challenges that organisations face in capturing, organising, and activating data
– How organisations go about addressing their data challenges to build a sustainable platform for growth
– Hear some success stories, high impact use cases, and pitfalls to avoid.

Nadeem Badr

Solution Consultant, Celebrus

17:05 - 17:50

Panel Discussion | [Marketing Metrics] How to Define Key Performing Indicators (KPI) or Objectives & Key Results (OKR) for Measuring Success Amid Uncertainties

– Why is it important to measure marketing metrics?
– What’s the best way to determine KPIs or OKRs to measure the success of your digital marketing transformation?
– Stories of how you set key marketing metrics.

Jason Cort

Director, Product Planning & Marketing, Sharp Electronics Europe

Alex Noble

Head of Social Media, The Bank of London

Taha Baba

Digital Marketing Automation Officer

Gemma Sherrington

Executive Director, Fundraising & Marketing, Save the Children UK

17:50 - 17:55 Chairperson Day 1 Closing Remarks

17:55 - 19:00 Networking Drinks Reception

Day 2 - Friday 17 November

Day 2 - Friday 17 November

09:00 - 09:20 Arrival & Energiser Breakfast

09:00 - 09:20 Arrival & Energiser Breakfast

09:20 - 09:30

Chairperson Introduction & Overview

Mauro Figueiredo

Director, MarTech & Center of Excellence, Techcombank [Morning Chairperson]

Lin Duan

Head of Events, The MarTech Summit Team [Afternoon Chairperson]

09:20 - 09:30

Chairperson Introduction & Overview

Mauro Figueiredo

Director, MarTech & Center of Excellence, Techcombank [Morning Chairperson]

Lin Duan

Head of Events, The MarTech Summit Team [Afternoon Chairperson]

09:30- 10:15

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– How to gain trust & buy-in from all stakeholders on new technologies
– For the internal stakeholder, do the current legacy platforms empower them or do they restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition & the latest trends & technologies

09:30 - 10:30

Breakout Roundtable | [AI & CRM] AI-Powered CRM: Revolutionising Customer Engagement & Retention

Mark Wilson

Group Head of Marketing Technology, Lottoland

Chris Wood

Global Head of B2B Marketing Strategy Customer Segments, HSBC

Mauro Figueiredo

Director, MarTech & Center of Excellence, Techcombank

Ingrid Thorpe

Senior Director, Product, MessageGears

09:30- 10:15

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– How to gain trust & buy-in from all stakeholders on new technologies
– For the internal stakeholder, do the current legacy platforms empower them or do they restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition & the latest trends & technologies

Mark Wilson

Group Head of Marketing Technology, Lottoland

Chris Wood

Global Head of B2B Marketing Strategy Customer Segments, HSBC

Mauro Figueiredo

Director, MarTech & Center of Excellence, Techcombank

Ingrid Thorpe

Senior Director, Product, MessageGears

09:30 - 10:30

Breakout Roundtable | [AI & CRM] AI-Powered CRM: Revolutionising Customer Engagement & Retention

10:15 - 10:35

Keynote Presentation | [Brand Advocacy] How to Turn Brand Fans into Sustainable, Organic Growth

– Learn how Huel, PUMA, ASOS, Charlotte Tilbury & other leading businesses are harnessing customer advocacy to grow a base of customers who spend more, return often & refer friends
– Explore the new possibilities for marketing strategies presented by first-party customer advocacy data, from loyalty & retention, to acquisition & CX
– Discover how identifying your fast-growing networks of brand fans – underpinned by data science & AI – can transform your business for success.

09:30 - 10:30

Breakout Roundtable | [AI & CRM] AI-Powered CRM: Revolutionising Customer Engagement & Retention

Simon Dring

Chief Operating Officer, Mention Me

10:15 - 10:35

Keynote Presentation | [Brand Advocacy] How to Turn Brand Fans into Sustainable, Organic Growth

– Learn how Huel, PUMA, ASOS, Charlotte Tilbury & other leading businesses are harnessing customer advocacy to grow a base of customers who spend more, return often & refer friends
– Explore the new possibilities for marketing strategies presented by first-party customer advocacy data, from loyalty & retention, to acquisition & CX
– Discover how identifying your fast-growing networks of brand fans – underpinned by data science & AI – can transform your business for success.

Simon Dring

Chief Operating Officer, Mention Me

09:30 - 10:30

Breakout Roundtable | [AI & CRM] AI-Powered CRM: Revolutionising Customer Engagement & Retention

10:35 - 10:55

Keynote Presentation | [AI in Digital Marketing] What is the Intersection of AI in Marketing & the Ad Creative Process?

– The role of AI in business and its impact in the last six months
– After six months, ChatGPT is everywhere and impacting multiple facets of marketing and creative – from customer engagement, creative processes, and personalisation
– How are the ways AI changing and transforming the creative process.

Vanja Bajc Brzin

Vice President, Product, Celtra

10:35 - 10:55

Keynote Presentation | [AI in Digital Marketing] What is the Intersection of AI in Marketing & the Ad Creative Process?

– The role of AI in business and its impact in the last six months
– After six months, ChatGPT is everywhere and impacting multiple facets of marketing and creative – from customer engagement, creative processes, and personalisation
– How are the ways AI changing and transforming the creative process.

Vanja Bajc Brzin

Vice President, Product, Celtra

10:55 - 11:25 Networking Coffee Break

11:30 - 12:30

Breakout Roundtable | [Data Literacy] Marketing: Science or Art? – How to Enable Teams to Read, Communicate & Harness Data for Marketing Efficiency

10:55 - 11:25 Networking Coffee Break

11:30 - 12:30

Breakout Roundtable | [Data Literacy] Marketing: Science or Art? – How to Enable Teams to Read, Communicate & Harness Data for Marketing Efficiency

11:25 - 12:10

Panel Discussion | [Digital Trust] How have You Earned Your Customer’s Digital Trust Today?

– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions & how to earn digital trust
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.

11:30 - 12:30

Breakout Roundtable | [Campaign & Lead Management] How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

Steve Bloodworth

Senior Director, Digital Marketing Technology Adoption, AstraZeneca

Bryn Davies

Chief of Strategy & Business Development, Proximie

Jasmine de Guzman

Director, International Marketing, Monsido powered by CivicPlus

11:25 - 12:10

Panel Discussion | [Digital Trust] How have You Earned Your Customer’s Digital Trust Today?

– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions & how to earn digital trust
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.

Steve Bloodworth

Senior Director, Digital Marketing Technology Adoption, AstraZeneca

Bryn Davies

Chief of Strategy & Business Development, Proximie

Jasmine de Guzman

Director, International Marketing, Monsido powered by CivicPlus

11:30 - 12:30

Breakout Roundtable | [Campaign & Lead Management] How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

12:10 - 12:30

Keynote Presentation | [Relationship Marketing] Mastering Loyalty & Design Synergy in MarTech: Building Strong Foundations

– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.

11:30 - 12:30

Breakout Roundtable | [Campaign & Lead Management] How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

Simon Jeffs

Principal Marketing Strategist, Marigold

12:10 - 12:30

Keynote Presentation | [Relationship Marketing] Mastering Loyalty & Design Synergy in MarTech: Building Strong Foundations

– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.

Simon Jeffs

Principal Marketing Strategist, Marigold

11:30 - 12:30

Breakout Roundtable | [Campaign & Lead Management] How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

12:30 - 13:45 Lunch & Networking

13:45 - 14:45

Breakout Roundtable | [User-Generated Content] How to Materialise Stronger Customer Loyalty & Retention with User-Generated Content (UGC)

12:30 - 13:45 Lunch & Networking

13:45 - 14:45

Breakout Roundtable | [User-Generated Content] How to Materialise Stronger Customer Loyalty & Retention with User-Generated Content (UGC)

13:45 - 14:10

Fireside Chat | [Sustainable Marketing] How to Employ Marketing in Your Sustainability Journey?

– How to avoid greenwashing in marketing strategies
– How to implement purpose-driven marketing & make your brands relevant to customers/clients
– How technology is used to help accelerate the “Connectedness” with value-driven customers?

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation hosted by Twilio Segment

Carol Rhead

Head of Marketing, Compass B&I UK&I

Kat Wilton

Head of Marketing & Sustainability, Bryt Energy

13:45 - 14:10

Fireside Chat | [Sustainable Marketing] How to Employ Marketing in Your Sustainability Journey?

– How to avoid greenwashing in marketing strategies
– How to implement purpose-driven marketing & make your brands relevant to customers/clients
– How technology is used to help accelerate the “Connectedness” with value-driven customers?

Carol Rhead

Head of Marketing, Compass B&I UK&I

Kat Wilton

Head of Marketing & Sustainability, Bryt Energy

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation hosted by Twilio Segment

14:10 - 14:30

Keynote Presentation [AI-Powered Marketing] Artificial Intelligence Opportunities & Positive Disruption: Driving Efficient Marketing Planning, Attribution & Measurement through AI

– Positive & practical uses of AI in achieving marketing efficiency
– Customising AI for optimum marketing performance
– Achieving accurate marketing attribution & measurement using AI.

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation hosted by Twilio Segment

Andy Houstoun

Chief Commercial Officer, Crimtan

14:10 - 14:30

Keynote Presentation [AI-Powered Marketing] Artificial Intelligence Opportunities & Positive Disruption: Driving Efficient Marketing Planning, Attribution & Measurement through AI

– Positive & practical uses of AI in achieving marketing efficiency
– Customising AI for optimum marketing performance
– Achieving accurate marketing attribution & measurement using AI.

Andy Houstoun

Chief Commercial Officer, Crimtan

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation hosted by Twilio Segment

14:30 - 15:00 Networking Coffee Break

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation

14:30 - 15:00 Networking Coffee Break

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation

15:00 - 15:25

Fireside Chat | [Customer Engagement] Biggest Digital Trends that Will Help Organisations Fire Up Their Marketing & Make an Impact in 2024

– Multi-format content & how it can be used to boost audience engagement
– How to decode the new rules of engagement brought on by ground-breaking new technologies & fresh platforms.
– The rise of communities & niche forums

15:00 - 16:00

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

Kyle Knowles

Vice President, Marketing Communications & Technology, Merit Medical

Faisal Laljee

Chief Marketing Officer, expondo

Rohit Handa

Director & Solutions Head, Digital Platforms & Products, HCL Technologies

15:00 - 15:25

Fireside Chat | [Customer Engagement] Biggest Digital Trends that Will Help Organisations Fire Up Their Marketing & Make an Impact in 2024

– Multi-format content & how it can be used to boost audience engagement
– How to decode the new rules of engagement brought on by ground-breaking new technologies & fresh platforms.
– The rise of communities & niche forums

Kyle Knowles

Vice President, Marketing Communications & Technology, Merit Medical

Faisal Laljee

Chief Marketing Officer, expondo

Rohit Handa

Director & Solutions Head, Digital Platforms & Products, HCL Technologies

15:00 - 16:00

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

15:25 - 16:10

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

15:00 - 16:00

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

Dipesh Patel

Digital Marketing, Media, Commerce Lead, Beauty & Wellbeing Europe, Middle East, Turkey, ANZ, Unilever

Daniele Hammond

Global Head of Publishing & Personalisation, State Street Global Advisors

Leah Mates

Director, Marketing, Mass Fundraising & Engagement, British Heart Foundation

15:25 - 16:10

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

Dipesh Patel

Digital Marketing, Media, Commerce Lead, Beauty & Wellbeing Europe, Middle East, Turkey, ANZ, Unilever

Daniele Hammond

Global Head of Publishing & Personalisation, State Street Global Advisors

Leah Mates

Director, Marketing, Mass Fundraising & Engagement, British Heart Foundation

15:00 - 16:00

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

16:10 - 16:15 Chairperson Day 2 Closing Remarks

15:25 - 16:25

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

16:10 - 16:15 Chairperson Day 2 Closing Remarks

15:25 - 16:25

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

16:15 - 17:00 Departure Networking Coffee

16:15 - 17:00 Departure Networking Coffee

End of Summit

End of Summit

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