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– What data & technology help to create personalised experience from offline to online
– How personalised touch improves customer experience to benefit brand loyalty & drive revenue.
– How to identify the right partners – What is the thought process?
– Successful stories of the relationship with your partners to bring marketing success
– How do partnerships drive innovation in your organisation?
– Discover how AI is reshaping the e-commerce landscape, from personalised product recommendations to chatbots that enhance customer support, and learn how these innovations are revolutionising the way consumers shop online
– Explore the practical applications of AI in optimising supply chains, pricing strategies, and inventory management, and see how businesses can harness AI’s power to drive efficiency and boost profitability in the e-commerce sector.
– Tips to scale your MarTech stack to weather the storm & align with your strategic marketing plan
– How to build scalable MarTech stack to fit every team & user.
– Understand how influencers can help you to build credibility & authority in your industry
– Discover why & how influencer marketing has grown in popularity
– Learn the simple steps to start your own influencer marketing strategy
– Understand the tools required to discover, manage & measure your own campaigns.
– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?
– Explore the top concerns of CIOs and CMOs regarding Content Management Systems (CMS), including issues related to infrastructure, integration, speed, and efficiency, as revealed by a survey of 254 CMOs
– Delve into the findings that reveal why many marketing leaders do not localize or translate content and how security concerns have led to data breaches through CMS. Join us to discuss shared challenges and potential solutions.
– Ways to collect & research for accurate customer data
– Use cases of learning from data insights to know your customer
– How to create a single customer view using the data you collected & validated
– How to use customer scores in real-time to deliver personalised experiences
– How to build organisation alignment
– How we utilised customer data for rigorous persona research & ultimate personalisation of content.
– Make your marketing department a primary driver of business
– How marketers can adjust to changing consumer behaviour
– Consolidating your martech stack so that your team gains productivity.
– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency.
– How to transform & activate a brand to build new & long-lasting relationships with customers
– How to stay close to your customer with branding & its way of engagement.
– More details to come!
– Why is it important to measure marketing metrics?
– What’s the best way to determine KPIs or OKRs to measure the success of your digital marketing transformation?
– Stories of how you set key marketing metrics.
– How to gain trust & buy-in from all stakeholders on new technologies
– For the internal stakeholder, do the current legacy platforms empower them or do they restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition & the latest trends & technologies
– How to gain trust & buy-in from all stakeholders on new technologies
– For the internal stakeholder, do the current legacy platforms empower them or do they restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition & the latest trends & technologies
– Learn how Huel, PUMA, ASOS, Charlotte Tilbury & other leading businesses are harnessing customer advocacy to grow a base of customers who spend more, return often & refer friends
– Explore the new possibilities for marketing strategies presented by first-party customer advocacy data, from loyalty & retention, to acquisition & CX
– Discover how identifying your fast-growing networks of brand fans – underpinned by data science & AI – can transform your business for success.
– Learn how Huel, PUMA, ASOS, Charlotte Tilbury & other leading businesses are harnessing customer advocacy to grow a base of customers who spend more, return often & refer friends
– Explore the new possibilities for marketing strategies presented by first-party customer advocacy data, from loyalty & retention, to acquisition & CX
– Discover how identifying your fast-growing networks of brand fans – underpinned by data science & AI – can transform your business for success.
– The role of AI in business and its impact in the last six months
– After six months, ChatGPT is everywhere and impacting multiple facets of marketing and creative – from customer engagement, creative processes, and personalisation
– How are the ways AI changing and transforming the creative process.
– The role of AI in business and its impact in the last six months
– After six months, ChatGPT is everywhere and impacting multiple facets of marketing and creative – from customer engagement, creative processes, and personalisation
– How are the ways AI changing and transforming the creative process.
– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions & how to earn digital trust
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.
– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions & how to earn digital trust
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.
– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.
– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.
– How to avoid greenwashing in marketing strategies
– How to implement purpose-driven marketing & make your brands relevant to customers/clients
– How technology is used to help accelerate the “Connectedness” with value-driven customers?
– How to avoid greenwashing in marketing strategies
– How to implement purpose-driven marketing & make your brands relevant to customers/clients
– How technology is used to help accelerate the “Connectedness” with value-driven customers?
– Positive & practical uses of AI in achieving marketing efficiency
– Customising AI for optimum marketing performance
– Achieving accurate marketing attribution & measurement using AI.
– Positive & practical uses of AI in achieving marketing efficiency
– Customising AI for optimum marketing performance
– Achieving accurate marketing attribution & measurement using AI.
– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end
– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end
– Multi-format content & how it can be used to boost audience engagement
– How to decode the new rules of engagement brought on by ground-breaking new technologies & fresh platforms.
– The rise of communities & niche forums
– Multi-format content & how it can be used to boost audience engagement
– How to decode the new rules of engagement brought on by ground-breaking new technologies & fresh platforms.
– The rise of communities & niche forums
– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture
– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture
– Marketing data is typically spread across different platforms and tools – hear how to integrate and consolidate data from these sources to avoid incomplete or inaccurate attribution.
– Each attribution model has its own strengths and weaknesses, hear how to best choose the right model for your business goals and accurately assign credit to touchpoints.
– The power of data analytics and AI-driven insights in building hyper-personalised customer experiences.
– How to deliver relevant content, anticipate customer needs, and gain customer trust?
– How can businesses leverage automation to build lasting relationships with customers?
– What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?
– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?
– How is AI transforming CRM practices, and what specific applications of AI, such as chatbots and predictive analytics, can significantly enhance customer engagement and retention rates?
– What are the key benefits of using AI to optimise Customer Lifetime Value (CLV), and how can businesses effectively use AI insights to identify high-value customers and deliver targeted marketing efforts?
– In the context of AI-driven CRM, how can companies address ethical concerns and potential biases in AI algorithms to ensure fair and transparent customer interactions?
