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Agenda – The MarTech Summit London
16 & 17 November 2023
etc.venues 155 Bishopsgate, London

Day 1 - Thursday 16 November

09:00 - 09:20 Arrival & Energiser Breakfast

09:20 - 09:30

Chairperson Introduction & Overview

09:30 - 09:55

Fireside Chat | [Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Channels & Touchpoints

– What data & technology help to create personalised experience from offline to online
– How personalised touch improves customer experience to benefit brand loyalty & drive revenue.

Jeremy Depauw

Global Head of Digital B2B, Diageo

Emma Gleicher

Head of CRM, Sainsbury’s

09:35 - 09:55

Keynote Presentation | [Partnership] How to Land a MarTech Partnership to Achieve Higher Internal User Satisfaction

– How to identify the right partners – What is the thought process?
– Successful stories of the relationship with your partners to bring marketing success
– How do partnerships drive innovation in your organisation?

Reserved

10:15 - 10:45

Fireside Chat | [AI for E-Commerce] Revolutionising Retail: Unleashing AI’s Power in E-Commerce

– Discover how AI is reshaping the e-commerce landscape, from personalised product recommendations to chatbots that enhance customer support, and learn how these innovations are revolutionising the way consumers shop online
– Explore the practical applications of AI in optimising supply chains, pricing strategies, and inventory management, and see how businesses can harness AI’s power to drive efficiency and boost profitability in the e-commerce sector.

Reserved

10:45 - 11:15 Networking Coffee Break

11:15 - 12:00

Panel Discussion | [Scalable MarTech] The MarTech Stack & the Chaos

– Tips to scale your MarTech stack to weather the storm & align with your strategic marketing plan
– How to build scalable MarTech stack to fit every team & user.

Áine Bryn

Chief Marketing Officer, Marsh McLennan UK

Owen Gill

Digital Marketing Lead, Nottingham Building Society

Kate Riley

Marketing Tech Lead PO, Lloyds Banking Group

James Desmond

Head of Marketing Technology & Effectiveness, Standard Life

12:00 - 12:20

Keynote Presentation | [Influencer Marketing Strategy] Why Influencers are Essential to your Social Strategy?

– Understand how influencers can help you to build credibility & authority in your industry
– Discover why & how influencer marketing has grown in popularity
– Learn the simple steps to start your own influencer marketing strategy
– Understand the tools required to discover, manage & measure your own campaigns.

Nora Matty

Senior Marketing Manager, Brandwatch

12:20 - 12:45

Fireside Chat | [Conversational Marketing] How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers

– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?

Chloe Fenton

Head of Marketing, Allica Bank

Lauren Berkemeyer

Chief Marketing Officer, YuLife

12:45 - 14:00 Seasonal Mezze Lunch

14:00 - 15:00

Breakout Roundtable | [Content Management Systems] CMO vs. CMS: Navigating the MarTech Maze!

– Explore the top concerns of CIOs and CMOs regarding Content Management Systems (CMS), including issues related to infrastructure, integration, speed, and efficiency, as revealed by a survey of 254 CMOs
– Delve into the findings that reveal why many marketing leaders do not localize or translate content and how security concerns have led to data breaches through CMS. Join us to discuss shared challenges and potential solutions.

14:00 - 14:25

Fireside Chat | [Customer Data] How to Validate Customer Data to Align with Your Brand Strategy

– Ways to collect & research for accurate customer data
– Use cases of learning from data insights to know your customer
– How to create a single customer view using the data you collected & validated
– How to use customer scores in real-time to deliver personalised experiences
– How to build organisation alignment
– How we utilised customer data for rigorous persona research & ultimate personalisation of content.

Ben Waterhouse

Global CRM Systems Manager, Freshfields Bruckhaus Deringer LLP

14:25 - 14:45

Keynote Presentation | [MarTech Stack] Thriving in Uncertainty: Maximising Resources in a Turbulent Market

– Make your marketing department a primary driver of business
– How marketers can adjust to changing consumer behaviour
– Consolidating your martech stack so that your team gains productivity.

Reserved

14:45 - 15:30

Panel Discussion | [Revenue Generation] Relate Marketing & Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit & Cost-Effectiveness

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency.

Sapna Kandukuri

Senior Marketing Manager, LSEG

Vicky Ellison

Chief Marketing Officer, Aspria

Andy Forbes

Global Head of B2B MarTech, HSBC

Victoria Perea-Usher

Vice President, MarComms, JCB International Europe

15:30 - 16:00 Networking Coffee Break

16:00 - 16:45

Panel Discussion | [Brand Activation] Bring Conventional Brands to Acquire New, Profitable Customers

– How to transform & activate a brand to build new & long-lasting relationships with customers
– How to stay close to your customer with branding & its way of engagement.

Hannah Rouch

Chief Marketing Officer, Gumtree

Diego Mandelbaum

CEO, KF Beauty

Ella Hall

Director, Marketing, The Personal Group

Dr. Katie Bell

Chief Marketing Officer, UCAS

16:45 - 17:05

Keynote Presentation | [Enhancing Customer Experiences] How to Improve the Relationship Between Brands & Consumers via Better Data

– More details to come!

Tony Brown

Head of Customer Success, Celebrus

17:05 - 17:50

Panel Discussion | [Marketing Metrics] How to Define Key Performing Indicators (KPI) or Objectives & Key Results (OKR) for Measuring Success Amid Uncertainties

– Why is it important to measure marketing metrics?
– What’s the best way to determine KPIs or OKRs to measure the success of your digital marketing transformation?
– Stories of how you set key marketing metrics.

Jason Cort

Director, Product Planning & Marketing, Sharp Electronics Europe

Alex Noble

Head of Social Media, The Bank of London

Taha Baba

Digital Marketing Automation Officer, UNHCR, The UN Refugee Agency

Gemma Sherrington

Executive Director, Fundraising & Marketing, Save the Children UK

17:50 - 17:55 Chairperson Closing Remarks

17:55 - 19:00 Networking Drinks Reception

Day 2 - Friday 17 November

Day 2 - Friday 17 November

09:00 - 09:20 Arrival & Energiser Breakfast

09:00 - 09:20 Arrival & Energiser Breakfast

09:20 - 09:30

Chairperson Introduction & Overview

09:20 - 09:30

Chairperson Introduction & Overview

09:30- 10:15

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– How to gain trust & buy-in from all stakeholders on new technologies
– For the internal stakeholder, do the current legacy platforms empower them or do they restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition & the latest trends & technologies

10:00-11:00

Breakout Roundtable | [Email Marketing] AI-Powered CRM: Revolutionising Customer Engagement & Retention

Laricea Roman

Head of Marketing, Boohoo Group

Mark Wilson

Group Head of Marketing Technology, Lottoland

Chris Wood

Head of Brand & Advertising, first direct bank, HSBC

09:30- 10:15

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– How to gain trust & buy-in from all stakeholders on new technologies
– For the internal stakeholder, do the current legacy platforms empower them or do they restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition & the latest trends & technologies

Laricea Roman

Head of Marketing, Boohoo Group

Mark Wilson

Group Head of Marketing Technology, Lottoland

Chris Wood

Head of Brand & Advertising, first direct bank, HSBC

10:00-11:00

Breakout Roundtable | [Email Marketing] AI-Powered CRM: Revolutionising Customer Engagement & Retention

10:15 - 10:35

Keynote Presentation | [Brand Advocacy] How to Turn Brand Fans into Sustainable, Organic Growth

– Learn how Huel, PUMA, ASOS, Charlotte Tilbury & other leading businesses are harnessing customer advocacy to grow a base of customers who spend more, return often & refer friends
– Explore the new possibilities for marketing strategies presented by first-party customer advocacy data, from loyalty & retention, to acquisition & CX
– Discover how identifying your fast-growing networks of brand fans – underpinned by data science & AI – can transform your business for success.

10:00-11:00

Breakout Roundtable | [Email Marketing] AI-Powered CRM: Revolutionising Customer Engagement & Retention

Andy Cockburn

CEO & Co-Founder, Mention Me

10:15 - 10:35

Keynote Presentation | [Brand Advocacy] How to Turn Brand Fans into Sustainable, Organic Growth

– Learn how Huel, PUMA, ASOS, Charlotte Tilbury & other leading businesses are harnessing customer advocacy to grow a base of customers who spend more, return often & refer friends
– Explore the new possibilities for marketing strategies presented by first-party customer advocacy data, from loyalty & retention, to acquisition & CX
– Discover how identifying your fast-growing networks of brand fans – underpinned by data science & AI – can transform your business for success.

Andy Cockburn

CEO & Co-Founder, Mention Me

10:00-11:00

Breakout Roundtable | [Email Marketing] AI-Powered CRM: Revolutionising Customer Engagement & Retention

10:35 - 11:00

Keynote Presentation | [AI in Digital Marketing] What is the Intersection of AI in Marketing & the Ad Creative Process?

– The role of AI in business and its impact in the last six months
– After six months, ChatGPT is everywhere and impacting multiple facets of marketing and creative – from customer engagement, creative processes, and personalisation
– How are the ways AI changing and transforming the creative process.

Vanja Bajc Brzin

Vice President, Product, Celtra

10:35 - 11:00

Keynote Presentation | [AI in Digital Marketing] What is the Intersection of AI in Marketing & the Ad Creative Process?

– The role of AI in business and its impact in the last six months
– After six months, ChatGPT is everywhere and impacting multiple facets of marketing and creative – from customer engagement, creative processes, and personalisation
– How are the ways AI changing and transforming the creative process.

Vanja Bajc Brzin

Vice President, Product, Celtra

11:00 - 11:30 Networking Coffee Break

11:30 - 12:30

Breakout Roundtable | [Data Literacy] Marketing: Science or Art? – How to Enable Teams to Read, Communicate & Harness Data for Marketing Efficiency

11:00 - 11:30 Networking Coffee Break

11:30 - 12:30

Breakout Roundtable | [Data Literacy] Marketing: Science or Art? – How to Enable Teams to Read, Communicate & Harness Data for Marketing Efficiency

11:30 - 12:10

Panel Discussion | [Digital Trust] How have You Earned Your Customer’s Digital Trust Today?

– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions & how to earn digital trust
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.

11:30 - 12:30

Breakout Roundtable | [Marketing Automation & Campaign/Lead Management] How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

Steve Bloodworth

Senior Director, Digital Marketing Technology Adoption, AstraZeneca

Patrick Zinga

Digital Media, Data & MarTech Lead, Heineken

Bryn Davies

Chief of Strategy & Business Development, Proximie

Jasmine de Guzman

Director, International Marketing, Monsido powered by CivicPlus

11:30 - 12:10

Panel Discussion | [Digital Trust] How have You Earned Your Customer’s Digital Trust Today?

– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions & how to earn digital trust
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.

Steve Bloodworth

Senior Director, Digital Marketing Technology Adoption, AstraZeneca

Patrick Zinga

Digital Media, Data & MarTech Lead, Heineken

Bryn Davies

Chief of Strategy & Business Development, Proximie

Jasmine de Guzman

Director, International Marketing, Monsido powered by CivicPlus

11:30 - 12:30

Breakout Roundtable | [Marketing Automation & Campaign/Lead Management] How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

12:10 - 12:30

Keynote Presentation | [Relationship Marketing] Mastering Loyalty & Design Synergy in MarTech: Building Strong Foundations

– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.

11:30 - 12:30

Breakout Roundtable | [Marketing Automation & Campaign/Lead Management] How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

Simon Jeffs

Principal Marketing Strategist, Marigold

12:10 - 12:30

Keynote Presentation | [Relationship Marketing] Mastering Loyalty & Design Synergy in MarTech: Building Strong Foundations

– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.

Simon Jeffs

Principal Marketing Strategist, Marigold

11:30 - 12:30

Breakout Roundtable | [Marketing Automation & Campaign/Lead Management] How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

12:30 - 13:45 Lunch & Networking

13:45 - 14:45

Breakout Roundtable | [User-Generated Content] How to Materialise Stronger Customer Loyalty & Retention with User-Generated Content (UGC)

12:30 - 13:45 Lunch & Networking

13:45 - 14:45

Breakout Roundtable | [User-Generated Content] How to Materialise Stronger Customer Loyalty & Retention with User-Generated Content (UGC)

13:45 - 14:10

Fireside Chat | [Sustainable Marketing] How to Reflect Sustainability from Your Marketing Strategies Beyond Profiting the Brand

– How to avoid greenwashing in marketing strategies
– How to implement purpose-driven marketing & make your brands relevant to customers/clients
– How technology is used to help accelerate the “Connectedness” with value-driven customers?

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation

Carol Rhead

Head of Marketing, Compass B&I UK&I

Kat Wilton

Head of Marketing & Sustainability, Bryt Energy

13:45 - 14:10

Fireside Chat | [Sustainable Marketing] How to Reflect Sustainability from Your Marketing Strategies Beyond Profiting the Brand

– How to avoid greenwashing in marketing strategies
– How to implement purpose-driven marketing & make your brands relevant to customers/clients
– How technology is used to help accelerate the “Connectedness” with value-driven customers?

Carol Rhead

Head of Marketing, Compass B&I UK&I

Kat Wilton

Head of Marketing & Sustainability, Bryt Energy

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation

14:10 - 14:30

Keynote Presentation [Lifecycle Marketing] Artificial Intelligence Opportunities & Positive Disruption: Driving Efficient Marketing Planning, Attribution & Measurement through AI

– Positive & practical uses of AI in achieving marketing efficiency
– Customising AI for optimum marketing performance
– Achieving accurate marketing attribution & measurement using AI.

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation

Andy Houstoun

Chief Commercial Officer, Crimtan

14:10 - 14:30

Keynote Presentation [Lifecycle Marketing] Artificial Intelligence Opportunities & Positive Disruption: Driving Efficient Marketing Planning, Attribution & Measurement through AI

– Positive & practical uses of AI in achieving marketing efficiency
– Customising AI for optimum marketing performance
– Achieving accurate marketing attribution & measurement using AI.

Andy Houstoun

Chief Commercial Officer, Crimtan

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation

14:30 - 15:10

Panel Discussion | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention

– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation

14:30 - 15:10

Panel Discussion | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention

– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end

13:45 - 14:45

Breakout Roundtable | [Personalisation] Creating Next-Level Customer Relationships: How to Leverage Data-Driven Engagement Strategies in the Era of Personalisation

15:10 - 15:40 Networking Coffee Break

15:40 - 16:40

Breakout Roundtable | [Marketing Ecosystem] Champion a Customer-Centric Ecosystem That Builds Marketing Best Practices, Embraces Change & Achieves High Satisfaction

15:10 - 15:40 Networking Coffee Break

15:40 - 16:40

Breakout Roundtable | [Marketing Ecosystem] Champion a Customer-Centric Ecosystem That Builds Marketing Best Practices, Embraces Change & Achieves High Satisfaction

15:40 - 16:05

Fireside Chat | [Customer Engagement] Biggest Digital Trends that Will Help Organisations Fire Up Their Marketing & Make an Impact in 2024

– Multi-format content & how it can be used to boost audience engagement
– How to decode the new rules of engagement brought on by ground-breaking new technologies & fresh platforms.
– The rise of communities & niche forums

15:40 - 16:40

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

Kyle Knowles

Vice President, Marketing Communications & Technology, Merit Medical

Faisal Laljee

Chief Marketing Officer, expondo

15:40 - 16:05

Fireside Chat | [Customer Engagement] Biggest Digital Trends that Will Help Organisations Fire Up Their Marketing & Make an Impact in 2024

– Multi-format content & how it can be used to boost audience engagement
– How to decode the new rules of engagement brought on by ground-breaking new technologies & fresh platforms.
– The rise of communities & niche forums

Kyle Knowles

Vice President, Marketing Communications & Technology, Merit Medical

Faisal Laljee

Chief Marketing Officer, expondo

15:40 - 16:40

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

16:05 - 16:45

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

15:40 - 16:40

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

Dipesh Patel

Digital Marketing, Media, Commerce Lead, Beauty & Wellbeing Europe, Middle East, Turkey, ANZ, Unilever

Daniele Hammond

Global Head of Publishing & Personalisation, State Street Global Advisors

Kelvin Ward

Director, Marketing, Simplyhealth

Leah Mates

Director, Marketing, Mass Fundraising & Engagement, British Heart Foundation

16:05 - 16:45

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

Dipesh Patel

Digital Marketing, Media, Commerce Lead, Beauty & Wellbeing Europe, Middle East, Turkey, ANZ, Unilever

Daniele Hammond

Global Head of Publishing & Personalisation, State Street Global Advisors

Kelvin Ward

Director, Marketing, Simplyhealth

Leah Mates

Director, Marketing, Mass Fundraising & Engagement, British Heart Foundation

15:40 - 16:40

Breakout Roundtable | [Marketing Analytics Performance & Attribution] How to Track & Attribute Conversions Accurately Across Many Touchpoint Even without a Unified Tracking Mechanism

16:45 - 16:50 Chairperson Closing Remarks

16:45 - 16:50 Chairperson Closing Remarks

16:50 - 17:00 Departure Networking Coffee

16:50 - 17:00 Departure Networking Coffee

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15:40 - 16:40 Breakout Roundtable

[Marketing Analytics Performance & Attribution]
How to Track & Attribute Conversions Accurately across Many Touchpoint Even without a Unified Tracking Mechanism

– Marketing data is typically spread across different platforms and tools – hear how to integrate and consolidate data from these sources to avoid incomplete or inaccurate attribution.

– Each attribution model has its own strengths and weaknesses, hear how to best choose the right model for your business goals and accurately assign credit to touchpoints.

13:45 - 14:45 Breakout Roundtable

[Personalisation]
Creating Next-Level Customer Relationships:
How to Leverage Data-Driven Engagement Strategies
in the Era of Personalisation

– The power of data analytics and AI-driven insights in building hyper-personalised customer experiences.

– How to deliver relevant content, anticipate customer needs, and gain customer trust?

11:30 - 12:30 Breakout Roundtable

[Marketing Automation & Campaign / Lead Management]
How Does Marketing Automation Contribute to Creating Seamless & Customer-Centric Experiences Across Various Touchpoints?

– How can businesses leverage automation to build lasting relationships with customers?

– What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?

– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?

10:00 - 11:00 Breakout Roundtable

[Email Marketing]
AI-Powered CRM: Revolutionising Customer Engagement & Retention

– How is AI transforming CRM practices, and what specific applications of AI, such as chatbots and predictive analytics, can significantly enhance customer engagement and retention rates?

– What are the key benefits of using AI to optimise Customer Lifetime Value (CLV), and how can businesses effectively use AI insights to identify high-value customers and deliver targeted marketing efforts?

– In the context of AI-driven CRM, how can companies address ethical concerns and potential biases in AI algorithms to ensure fair and transparent customer interactions?