– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives

– Learn how creative intelligence and predictive insights can power brands to select content that will work in a variety of territories across all demographics and ensure campaign success
– Take a closer look at case studies and creative decisions that have been powered by AI in the fields of social media, advertising, and marketing
– Stop making guesses with your most valuable advertising asset, and start making informed creative choices on what will perform best with your customers

– Rolling out CX digitalisation that builds loyalty
– Intelligent customer experience transformations through data insights

– Using digital experience platforms to interact with customers
– Customer Data Platforms (CDP) & how they consolidate content, context & data to deliver AI/ML experiences in BFSI landscape?

– What practices of ABM can improve the account relationships or the campaign strategies
– A look into the case studies of ABM implementation on B2B

– Which event types work best for different audiences
– What attendees have grown to expect and love about various types of events
– Which engagement tools can help give your events a boost
– How marketers drive real business value from digital experiences

– Our approach & biggest lessons learnt
– Who champions storytelling in our business & how we ensure diversity & inclusivity in our stories

– Top 10 biggest trends in social media in 2023
– Data-backed insights on why trends will matter in the next year (and beyond)
– Input from global experts and industry veterans on why these trends matter
– A combination of insights and brand actions to maximize outcomes for consumers and brands

– Understanding the challenges that retailers must overcome to scale their media and data monetisation business
– Understand more about the issues retailers encounter across technology, organisation and process as they move from nascent to mature media providers, and the best way to resolve them
– Gain insight into how tackling these challenges improves scalability, creates operational efficiencies, and increases revenue

– Get a better understanding of how to assess your current digital strategy
– Learn how tools such as email, transactional messages live chat, & automation can benefit every stage of your client journey
– Set up a plan to improve conversion rates & support your retention efforts
– Design powerful campaigns & effective scenarios that convert.

– How to design targeted activity, using existing data
– How modern leadership and design thinking is a must for sustainable business success
– Championing a customer-centric culture using MarTech