Preview Agenda – The MarTech Summit London
15th & 16th November 2023

Day 1 - Thursday 17th November

08:00 - 08:50 Arrival & Energiser Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:45

Panel Discussion | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives

09:45 - 10:15

Keynote | [Automation] Bridging the Marketing Execution Gap: How Global Brands Streamline their Marketing Operations through Automation

– Understand what is driving the continuous need for more and better creative content on a global scale
– See how global brands embrace end-to-end automation to meet their global creative content needs more efficiently than ever before
– Learn how creative automation is used to scale creative production on a global scale

10:15 - 11:00

Panel Discussion | [CX + DX] Successful Tactics on How to Prioritise Next Generation CX & DX

– Rolling out CX digitalisation that builds loyalty
– Intelligent customer experience transformations through data insights

11:00 - 11:30 Networking Coffee Break - Exhibition Area

11:30 - 11:50

Keynote | [Customer Data Platforms] Deliver Customer-Centric Experiences Across Channels

– How to use customer scores in real-time to deliver personalised experiences
– What it means to scale personalisation without burdening IT and analytics teams
– Why modeling on top of your own first-party data can increase engagement across existing and new audiences

11:50 - 12:35

Panel Discussion | [Account Based Marketing] How Did ABM Humanise B2B Marketing?

– What practices of ABM can improve the account relationships or the campaign strategies
– A look into the case studies of ABM implementation on B2B

12:35 - 12:55

Keynote | [Predictive AI] Giving Customers More of What They Love

– Learn how creative intelligence and predictive insights can power brands to select content that will work in a variety of territories across all demographics and ensure campaign success
– Take a closer look at case studies and creative decisions that have been powered by AI in the fields of social media, advertising, and marketing
– Stop making guesses with your most valuable advertising asset, and start making informed creative choices on what will perform best with your customers

12:55 - 13:55 Seasonal Mezze Lunch - Exhibition Area

13:55 - 14:15

Keynote | [Video Experience Cloud] Creating a Winning Hybrid Events Strategy

– Which event types work best for different audiences
– What attendees have grown to expect and love about various types of events
– Which engagement tools can help give your events a boost
– How marketers drive real business value from digital experiences

14:15 - 15:00

Panel Discussion | [Storytelling] How We Leveraged an Engaged Community to Communicate Our Story Organically?

– Our approach & biggest lessons learnt
– Who champions storytelling in our business & how we ensure diversity & inclusivity in our stories

15:00 - 15:20

Keynote | [Consumer Intelligence] How to Become a Loved Brand

– Top 10 biggest trends in social media in 2023
– Data-backed insights on why trends will matter in the next year (and beyond)
– Input from global experts and industry veterans on why these trends matter
– A combination of insights and brand actions to maximize outcomes for consumers and brands

15:20 - 15:50 Networking Coffee Break - Exhibition Area

15:50 - 16:20

Fireside Chat | [Digital Transformation] Scaling your Retail Media Business: Challenges, Constraints & Opportunities for Retailers

– Understanding the challenges that retailers must overcome to scale their media and data monetisation business
– Understand more about the issues retailers encounter across technology, organisation and process as they move from nascent to mature media providers, and the best way to resolve them
– Gain insight into how tackling these challenges improves scalability, creates operational efficiencies, and increases revenue

16:20 - 16:40

Keynote | [Digital Marketing Platform] Driving Conversions & Retention at Low Effort with the Right Mix of Digital Tools

– Get a better understanding of how to assess your current digital strategy
– Learn how tools such as email, transactional messages live chat, & automation can benefit every stage of your client journey
– Set up a plan to improve conversion rates & support your retention efforts
– Design powerful campaigns & effective scenarios that convert.

16:40 - 17:25

Panel Discussion | [Human Centred Approach] Winning Customers Back – Strategies for Reengagement & Encouragement to Return

– How to design targeted activity, using existing data
– How modern leadership and design thinking is a must for sustainable business success
– Championing a customer-centric culture using MarTech

17:25 - 19:00 Networking Drinks Reception - Exhibition Area - 121 Meetings

Day 2 - Friday 18th November

08:00 - 08:50 Arrival & Energiser Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:30

Fireside Chat | [Digital Transformation] ‘Innovate or Die’: How Businesses Manage Uncertainty & Maintain Organisational Efficiency

– The importance of adapting your organisation structure & culture when you innovate amid uncertainties
– Choosing the right marketing strategy & technology based on data under different contexts

09:30 - 09:50

Keynote | [Systems Thinking] Digital Disruption: Competitive Advantage for CPGs?

– How digital disruption provides both challenges and opportunities for CPGs, outlining and mapping through trends a possible route forward for brands to take back more control of their media efficiency and effectiveness
– How data can be leveraged to drive real competitive advantage for brands

09:50 - 10:35

Fireside Chat | [Data Management] How to Unlock the True Power of Your Data in 5 Steps

– Why data driven marketing is more critical than ever
– How to set up for success
– How to bring everybody to the data party
– Keeping stakeholders engaged
– Make Insights Actionable!

10:35 - 10:55

Keynote | [Lifecycle Marketing] Predicting the Future: How Accurate Attribution Can Optimise, Inform and Improve the Performance of your Marketing Campaigns

– How full visibility of your ad lifecycle enables accurate attribution of sales at each stage, helping to optimise ad performance and predict future campaign outcomes
– How the live mining of campaign performance data can produce real-time macroeconomic and behavioural insights, creating a positive feedback loop of campaign analysis, planning and execution

10:55 - 11:25 Networking Coffee Break - Exhibition Area

Agency Client Showcase Extravaganza

11:25 - 12:25

Breakout Roundtable | [Marketing Ops] Uncomfortable MarTech Creative Production Questions you Should Ask…..But Don’t

– People – why are our key stakeholders not aligned?
– Process – why is our creative production process broken and out of date?
– Platforms – why do we have many, many, many platforms to run our marketing operations?

11:10 - 12:10

Breakout Roundtable | [Automation] Bridging the Marketing Execution Gap: How Global Brands Streamline their Marketing Operations through Automation

– Understand what is driving the continuous need for more and better creative content on a global scale
– See how global brands embrace end-to-end automation to meet their global creative content needs more efficiently than ever before
– Learn how creative automation is used to scale creative production on a global scale

11:25 - 11:55

Fireside Chat | [Omnichannel] Being Comfortably Uncomfortable: Designing Omnichannel Experiences that Convert Consumers into Customers

– Delivering on promises and doing it on scale
– Evolving the business into a truly Omnichannel brand, connecting the high-street and online

Breakout Roundtable | [Automation] Bridging the Marketing Execution Gap: How Global Brands Streamline their Marketing Operations through Automation

Note: the Breakout Roundtable will cross these two sessions

11:55 - 12:25

Fireside Chat | [The Sound of Vuse] Pioneering Sonic Differentiation in a Crowded Space with amp sound branding

– The difficulties of advertising in a restricted space, and how BAT has addressed these challenges in the past, as well as their current outlook on the landscape.
– amp sound branding’s work in creating the new Vuse sonic identity, using data and insights about the Creative Class, Vuse’s target positioning. This will include potential demonstration of amp’s Sonic Radar, as a Marketing compass tool when it comes to sound and music for brands.

12:25 - 13:25 Seasonal Mezze Lunch - Exhibition Area

13:25 - 15:30 | Facilitated Networking Sessions

Want to hear more from your peers? Other points of view? Broader perspectives? Do you want to meet more people? & contribute your thoughts?

Facilitated interactive discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting in the main meeting room.

13:25 - 14:30

Roundtable Discussion | [Internal Alignment] Aligning Your Marketing Team with Other Departments Through Technology to Maximise Revenue

– How could technology help to align internal teams?
– How to choose the right technology to align the teams?
– Tracking the success of cross functional relationships for Marketing

14:30 - 15:30

Roundtable Discussion | [CX Strategy] Marketing Priorities for 2023

– Re-thinking content marketing in a post-crisis future
– Next generation MarTech trends, capabilities, & strategies

15:30 - 15:35 | Chairperson Closing

Departure Coffee & End of Summit

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