Preview Agenda – The MarTech Summit London
16th & 17th November 2023
etc.venues 155 Bishopsgate, London

Summit agenda is subject to change.

Day 1 - Thursday 16th November

08:00 - 08:50 Arrival & Energiser Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:25

Fireside Chat [MarTech Trends] How to Innovate the Way to Engage Your Customers in the Modern Marketing World?

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives

09:25 - 09:45

Keynote Presentation | [Scalable MarTech] The MarTech Stack and the Chaos

– Tips to scale your MarTech stack to weather the storm
– How to build scalable MarTech stack to fit every team and user

09:45 - 10:25

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform Marketing Teams to be Future-Oriented and Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

10:25 - 10:55 Networking Coffee Break

10:55 - 11:40

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– How to gain trust and buy-in from all stakeholders on new technologies
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition and the latest trends & technologies

11:40 - 12:00

Keynote Presentation | [Cookieless] Goodbye Cookies. Hello Customer Experience!

– In the post-cookie world, how can marketers leverage data and technology to enhance the benefits of targeted marketing? What are some of the trade-offs between using CDPs, DMPs, and MDM solutions.
– How and why technology choices matter when it comes to customer identity management and customer engagement going forward.
– What are some ways brands and businesses can optimise marketing spend to drive conversions?

12:00 - 12:25

Fireside Chat | [MarTech Integration] Less is More: How to Connect and Integrate your MarTech Stack to Fuel Marketing ROI

– How we can build a leaner MarTech Stack to boost ROI
– Successful cases of MarTech Stack/Platform Integration

12:25 - 12:45

Keynote Presentation | [Customer Engagement] Biggest Digital Trends that Will Help Organisations Fire Up Their Marketing and Make an Impact in 2023

Forget about business as usual. In 2023, marketers will need to decode the new rules of engagement brought on by ground-breaking new technologies and fresh platforms.

Join this presentation to explore the latest digital trends, including:
– Multi-format content and how it can be used to boost audience engagement
– The coming of age of influencer marketing
– The rise of communities and niche forums

12:45 - 13:45 Seasonal Mezze Lunch

13:45 - 14:10

Fireside Chat | [Brand Activation] Bring Conventional Brands to Acquire New, Profitable Customers

– How to transform and activate a brand to build new and long-lasting relationships with customers
– How to stay close to your customer with branding and its way of engagement

14:10 - 14:30

Keynote Presentation | [Branding Strategy] A New Era of Advertising

– How can brands reach unique audiences with unique experiences?
– Tips to help your brand break the digital clutter and own the category on Search
– Successful stories of brands that have gained an edge by doing things differently

14:30 - 15:10

Panel Discussion | [Revenue Generation] Relate Marketing and Sales to Customer Journey: Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing and sales to improve communication and collaboration efficiency

15:10 - 15:40 Networking Coffee Break

15:40 - 16:20

Panel Discussion | [Marketing Metrics] How to Define Key Performing Indicators (KPI) or Objectives and Key Results (OKR) for Measuring Success Amid Uncertainties

– Why is it important to measure marketing metrics?
– What’s the best way to determine KPIs or OKRs to measure the success of your digital marketing transformation?
– Stories of how you set key marketing metrics

16:20 - 17:15

Panel & Roundtable Discussion | [Digital Trust] How Have You Earned Your Customer’s Digital Trust Today?

A 20-min panel discussion to set the scene followed by a 50-min facilitated roundtable discussion participated by both speakers & attendees. Thoughts & Key takeaways will be shared and discussed in groups of 8 people.

17:15 - 17:20 Chairperson Closing Remarks

17:20 - 19:00 Networking Drinks Reception

Day 2 - Friday 17th November

08:00 - 08:50 Arrival & Energiser Breakfast

Track 1

08:50 - 09:00 | Chairperson Introduction & Overview

Track 2: Roundtables - Interactive Sessions

08:50 - 09:00 | Chairperson Introduction & Overview

09:00 - 09:40
Panel Discussion | [Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Channels and Touchpoints

- What data & technology help to create personalised experience from offline to online
- How personalised touch improves customer experience to benefit brand loyalty and drive revenue

Roundtable Discussion | [Influencer Marketing] Outsourcing Creativity: How to Leverage Influencer Marketing to Grow Revenue

- How to curate a successful influencer marketing strategy and campaign
- How to design and manage Influencers' content across multiple platforms, e.g., YouTube, TikTok, Facebook, Instagram, etc.

09:40 - 10:00 Keynote Presentation | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention

- Ways to design CX Strategies & prioritising what your customers need versus what is given
- How to plan a seamless rewards experience end-to-end

Roundtable Discussion | [E-Commerce] Leverage Data and Insights in E-Commerce for Brands to Effectively Grow Revenue

- Stories of brands building e-commerce & online marketplace ecosystem
- How to engage with new generation shoppers
- How to convert data and insights into to actionable strategies to boost sales

09:40 - 10:00
Keynote Presentation | [Single Customer View] Bring Single Customer View (SCV) to Life for More Accurate Marketing Attribution

- What is your problem statement of having a SCV?
- How should different teams work together to bring the single customer view to life? What are the “must-haves”?

Roundtable Discussion | [Customer Data] How to Validate Customer Data to Align with Your Brand Strategy

– Ways to collect and research for accurate customer data
– Use cases of learning from data insights to know your customer
– How to create a single customer view using the data you collected and validated
– How to use customer scores in real-time to deliver personalised experiences
– How to build organisation alignment
– How we utilised customer data for rigorous persona research and ultimate personalisation of content

10:30 - 11:00 | Networking Coffee Break
10:30 - 11:00 | Networking Coffee Break
11:00 - 11:30
Fireside Chat | [Data Literacy] Marketing: Science or Art? II – How to Enable Teams to Read, Communicate and Harness Data for Marketing Efficiency

- How to assess organisational data literacy
- What is your data literacy programme in the organisation?

Roundtable Discussion | [Social Commerce] How we Redefine Digital Experience: Your Brand Strategy in Social Commerce to Engage with Customers

A 20-min panel discussion to set the scene followed by a 50-min facilitated roundtable discussion participated by both speakers & attendees. Thoughts & Key takeaways will be shared and discussed in groups of 8 people.

Merge the Stage & Floor! Here come the discussion points:
- How do your customers grow, and how does your brand grow with them in the digital acceleration era?
- How do you align between brand values & customer values?
- Successful stories of co-creating brand experience with customers.

11:30 - 11:50
Keynote Presentation | [AI and Machine Learning] Be an Advocate Instead of an Adopter: Creating Intelligent Customer Experience with the Power of AI

– How to reconcile a customer-first approach with marketing AI
– Use cases of marketing AI that have worked

Roundtable Discussion | [Digital Media Strategies] Attention Grabbers: How Brands Drive Better Outcomes with Attention-Focused Strategies

Are you looking for a deeper dive into a particular topic led by industry experts?

Register for this breakout roundtable to discuss:
– How attention can inform planning and buying decisions to deliver media outcomes?
– How to ultimately increase the effectiveness of your digital campaigns?

11:50 - 12:30
Panel Discussion | [User-Generated Content] How to Materialise Stronger Customer Loyalty and Retention with User-Generated Content (UGC)

- How to build relationship with the “Users” to generate relevant content
- Showcasing your UGC stories – Trade-offs, risks, and impacts

Roundtable Discussion | [Digital Experience] Digital Experience Led Growth: Navigating the Future of Marketing

Register for this exclusive breakout roundtable session alongside the main track, where you’ll have the opportunity to engage with B2B Marketing leaders on a deeper level to discuss the latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

12:30 - 13:45 | Lunch & Networking
12:30 - 13:45 | Lunch & Networking
13:45 - 14:15
Fireside Chat | [First-Party Data] Build a Trust-Based First-Party Data Asset to Enter the Cookieless Future

- How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookieless future
- How to increase customer lifetime value with first-party data

Roundtable Discussion | [Single Customer View] Bring Single Customer View (SCV) to Life for More Accurate Marketing Attribution

- What is your problem statement of having a SCV?
- How should different teams work together to bring the single customer view to life? What are the “must-haves”?

14:15 - 14:35
Interactive Panel | [Conversational Marketing] How to Build Conversations across Multiple Channels and Funnels that Keep You Closer to Your Customers

– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?

Roundtable Discussion | [Partnership] How to Land a MarTech Partnership to Achieve Higher Internal User Satisfaction

- How to identify the right partners – What is the thought process?
- Successful Stories of the relationship with your Partners to bring marketing success
- How do partnerships drive innovation in your organisation?

14:35 - 15:25
Roundtable Discussion | [Sustainable Marketing] How to Reflect Sustainability from Your Marketing Strategies Beyond Profiting the Brand

- How to avoid greenwashing in marketing strategies
- How to implement purpose-driven marketing and make your brands relevant to customers/clients
- How technology is used to help accelerate the “Connectedness” with value-driven customers?

Roundtable Discussion | [Social Listening] Listen to Your Customers: Provide the Ability to Turn Social Data into Actionable Business/Customer Insights

- How to visualise the process of turning social data into insights
- How to optimise the digital consumer journey using social data and analytics

15:25 - 15:30 | Chairperson Closing Remarks
15:25 - 15:30 | Chairperson Closing Remarks
15:35 - 16:00 | Departure Coffee
15:35 - 16:00 | Departure Coffee

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