– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives
– Tips to scale your MarTech stack to weather the storm
– How to build scalable MarTech stack to fit every team and user
– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture
– How to gain trust and buy-in from all stakeholders on new technologies
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition and the latest trends & technologies
– In the post-cookie world, how can marketers leverage data and technology to enhance the benefits of targeted marketing? What are some of the trade-offs between using CDPs, DMPs, and MDM solutions.
– How and why technology choices matter when it comes to customer identity management and customer engagement going forward.
– What are some ways brands and businesses can optimise marketing spend to drive conversions?
– How we can build a leaner MarTech Stack to boost ROI
– Successful cases of MarTech Stack/Platform Integration
Forget about business as usual. In 2023, marketers will need to decode the new rules of engagement brought on by ground-breaking new technologies and fresh platforms.
Join this presentation to explore the latest digital trends, including:
– Multi-format content and how it can be used to boost audience engagement
– The coming of age of influencer marketing
– The rise of communities and niche forums
– How to transform and activate a brand to build new and long-lasting relationships with customers
– How to stay close to your customer with branding and its way of engagement
– How can brands reach unique audiences with unique experiences?
– Tips to help your brand break the digital clutter and own the category on Search
– Successful stories of brands that have gained an edge by doing things differently
– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing and sales to improve communication and collaboration efficiency
– Why is it important to measure marketing metrics?
– What’s the best way to determine KPIs or OKRs to measure the success of your digital marketing transformation?
– Stories of how you set key marketing metrics
A 20-min panel discussion to set the scene followed by a 50-min facilitated roundtable discussion participated by both speakers & attendees. Thoughts & Key takeaways will be shared and discussed in groups of 8 people.
08:50 - 09:00 | Chairperson Introduction & Overview
08:50 - 09:00 | Chairperson Introduction & Overview
- What data & technology help to create personalised experience from offline to online
- How personalised touch improves customer experience to benefit brand loyalty and drive revenue
- How to curate a successful influencer marketing strategy and campaign
- How to design and manage Influencers' content across multiple platforms, e.g., YouTube, TikTok, Facebook, Instagram, etc.
- Ways to design CX Strategies & prioritising what your customers need versus what is given
- How to plan a seamless rewards experience end-to-end
- Stories of brands building e-commerce & online marketplace ecosystem
- How to engage with new generation shoppers
- How to convert data and insights into to actionable strategies to boost sales
- What is your problem statement of having a SCV?
- How should different teams work together to bring the single customer view to life? What are the “must-haves”?
– Ways to collect and research for accurate customer data
– Use cases of learning from data insights to know your customer
– How to create a single customer view using the data you collected and validated
– How to use customer scores in real-time to deliver personalised experiences
– How to build organisation alignment
– How we utilised customer data for rigorous persona research and ultimate personalisation of content
- How to assess organisational data literacy
- What is your data literacy programme in the organisation?
A 20-min panel discussion to set the scene followed by a 50-min facilitated roundtable discussion participated by both speakers & attendees. Thoughts & Key takeaways will be shared and discussed in groups of 8 people.
Merge the Stage & Floor! Here come the discussion points:
- How do your customers grow, and how does your brand grow with them in the digital acceleration era?
- How do you align between brand values & customer values?
- Successful stories of co-creating brand experience with customers.
– How to reconcile a customer-first approach with marketing AI
– Use cases of marketing AI that have worked
Are you looking for a deeper dive into a particular topic led by industry experts?
Register for this breakout roundtable to discuss:
– How attention can inform planning and buying decisions to deliver media outcomes?
– How to ultimately increase the effectiveness of your digital campaigns?
- How to build relationship with the “Users” to generate relevant content
- Showcasing your UGC stories – Trade-offs, risks, and impacts
Register for this exclusive breakout roundtable session alongside the main track, where you’ll have the opportunity to engage with B2B Marketing leaders on a deeper level to discuss the latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.
- How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookieless future
- How to increase customer lifetime value with first-party data
- What is your problem statement of having a SCV?
- How should different teams work together to bring the single customer view to life? What are the “must-haves”?
– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?
- How to identify the right partners – What is the thought process?
- Successful Stories of the relationship with your Partners to bring marketing success
- How do partnerships drive innovation in your organisation?
- How to avoid greenwashing in marketing strategies
- How to implement purpose-driven marketing and make your brands relevant to customers/clients
- How technology is used to help accelerate the “Connectedness” with value-driven customers?
- How to visualise the process of turning social data into insights
- How to optimise the digital consumer journey using social data and analytics
