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Summit agenda is subject to change.
– Exploring practical use cases of AI in marketing teams to streamline workflows, enhance customer personalization, and drive better outcomes.
– Understanding the role of AI in change management, fostering adoption, and overcoming common implementation challenges in the marketing space.
– Leveraging Generative AI (GenAI) to unlock creative potential and improve campaign effectiveness across industries.
– Explore how marketers can embrace platform diversity and build effective omni-channel strategies to deliver a seamless, consistent customer experience.
– Learn how to unify your tech stack and marketing efforts for maximum impact.
– Expect insights on overcoming common challenges, selecting the right platforms, and measuring performance across the full customer lifecycle.
– Dive into the persistent challenges of connecting siloed data across teams, tools, and platforms—and what it really takes to get integration right.
– Discover how unified customer data fuels smarter personalisation, supports AI-driven insights, and reveals both the power and boundaries of automation.
– Explore how marketers can harness the power of data through advanced analytics and predictive modelling to make smarter, more informed decisions.
– Dive into the importance of data in shaping marketing strategies, from gathering and analysing customer insights to leveraging advanced tools for segmentation, targeting, and campaign optimisation.
– Learn how to use predictive analytics to forecast trends, personalise customer experiences, and ultimately drive higher ROI.
– Explore proven change management strategies to help marketing leaders drive successful adoption across their teams.
– Learn how to overcome scepticism, manage stakeholder expectations, and align new tools with existing workflows.
– Gain practical guidance on navigating the human and technical sides of transformation.
– Learn how to build a culture of innovation, secure internal buy-in, and ensure that new technologies are implemented smoothly, efficiently, and with lasting impact.
– Dive into the evolving world of customer loyalty and engagement, exploring how to design loyalty programs that genuinely resonate and retain.
– Discover how social listening tools can unlock powerful insights into customer sentiment and behaviours, helping brands stay responsive and relevant.
– Examine how aligning marketing with CSR initiatives can deepen trust, enhance brand reputation, and create more meaningful connections.
– Explore how leading brands earn attention and cut through digital noise to remain memorable and trusted in fast-moving markets.
– Examine evolving engagement strategies—and how brand marketing must adapt to stay aligned with shifting consumer behaviours and values.
– Hear how others are tackling the critical, often complex intersection of marketing, governance, legal, and compliance.
– Learn how to navigate GDPR and other evolving privacy regulations while maintaining effective, compliant campaigns.
– Explore how to build secure, accessible digital experiences and address internal governance—from managing stakeholder expectations to aligning with IT and budget decision-makers.
– Explore practical strategies to bridge the gap, foster collaboration, and create a unified approach to driving revenue.
– Learn how to align goals, share insights, and build effective communication channels that support a seamless customer journey.
– Hear how to break down silos, improve lead quality and conversion, and ultimately achieve stronger, measurable outcomes through sales and marketing alignment.
– Explore the best practices for integrating various marketing technologies to ensure seamless workflows, reduce silos, and improve cross-team alignment.
– Learn how to optimise your MarTech stack to drive better collaboration, streamline processes, and enhance overall marketing efficiency.
– Hear practical insights into selecting, connecting, and optimising tools to equip you with the strategies needed to maximise the potential of your tech stack and deliver impactful, data-driven campaigns.
– Explore how marketers can leverage MarTech and AI to create hyper-personalised experiences that resonate with individual customers across multiple touchpoints.
– Dive into best practices for using customer data to drive real-time, dynamic personalisation, and discuss the role of AI in automating and optimising these experiences.
Theme: Customer Experience, Data Analytics & Insights
Chairperson Introduction & Overview
Theme: Sales Enablement & Demand Generation
Chairperson Introduction & Overview
- Where does your organisation currently stand in developing & executing a customer journey strategy? What progress or key milestones have shaped your approach?
- How can businesses achieve effective personalization, & what resources are essential to support this? Additionally, how does understanding the customer's lifestyle factor into your approach?
- What key strategies are effective for building lasting relationships, driving retention, and converting customers into brand advocates?
- How are B2B businesses effectively balancing personalisation with automation to create compelling and engaging client experiences?
- How are we embracing the responsible use of AI in our automation efforts and what impact is it having on operational efficiency, decision making and ways of working?
- To what extent do data silos obstruct the adoption of marketing automation, and what innovative strategies have we employed to overcome these barriers?
– Unlock growth by translating CX strategy into measurable outcomes—mapping and resolving friction points across digital, in-store, and hybrid experiences.
– Elevate personalisation across every touchpoint while balancing scale, empathy, and operational realities in fast-moving B2C environments.
– Harnessing AI-powered CRM strategies to optimize business client engagement and deliver tailored solutions at scale.
– Exploring the future of B2B customer relationships through advanced automation, seamless data integration, and cutting-edge CRM technologies.
- Use first-party data for privacy, prediction, and personalisation in CX.
- Implement CDPs for targeted campaigns and improved engagement.
- Combine data sources to predict behaviour and personalise interactions.
- Maintain privacy compliance to build trust and enhance CX.
- How do you achieve full visibility into the buyer journey within your organisation?
- How can companies develop effective enablement strategies to ensure that field teams are fully utilising all available assets?
- What practical tips & tools can improve asset usage and drive better alignment between marketing & field teams?
- Discover how top brands are using AI and automation to personalise at scale, predict customer needs, and optimise campaigns in real time.
- Explore practical tactics that elevate customer experience and marketing performance—plus tips to avoid common pitfalls and stay ahead in an AI-driven future.
- Discover the power of Account-Based Marketing (ABM) and how it’s transforming the B2B landscape.
- Hear actionable insights into crafting and executing effective ABM strategies tailored to target high-value accounts.
- Learn best practices for aligning sales and marketing teams, personalising outreach, and measuring success.
- In your role, how do you evaluate the types of data available to you, and what key insights do you find most impactful for driving strategy?
- How complex is measurement and attribution? How can we confidently measure the impact of an initiative on brand growth in an omnichannel world?
- What are the pitfalls in leveraging data strategies?
- How do you feel your Sales & Marketing teams work together currently, and are there any specific areas stronger than others?
- What methods are you using to facilitate this integration? What technology underpins these efforts, and how are you leveraging AI to enhance them? Do you have the foundational elements in place to drive efficiencies effectively?
- If there was one improvement you could implement to improve the culture of two-way coaching and training between Sales and Marketing, what would it be and why?
- Where does e-commerce fit within a more digital-native market, & what does the landscape look like?
- How are you looking at new initiatives & utilising them to build engagement?
- What are the two most important lessons you’ve learnt?
- How would you describe your current approach to crafting the perfect customer journey & maximising loyalty? Where does your organisation stand in this process?
- How can B2B marketers start mapping complex customer journeys without getting overwhelmed by data, and what strategies help focus on the most impactful insights?
- What is the one key metric you prioritise when measuring the success of customer journeys in B2B marketing, & how does this metric drive strategic decisions to enhance loyalty?
- Explore the latest trends shaping B2C e-commerce, with a deep dive into successful omni-channel strategies that are driving growth and boosting customer engagement.
- Hear real-world case studies showcasing how B2C brands are integrating both online and offline touchpoints to deliver seamless customer experiences.
- Gain actionable insights into the effectiveness of these strategies, and discover how to implement them within your own B2C business to remain competitive in a rapidly evolving e-commerce landscape.
– Identifying key challenges and success factors in building and managing impactful B2B partnerships across industries.
– Exploring how technology, innovation, and data-driven insights are transforming partnership value and maximising ROI.
– Discover how brands are leveraging gamification to boost customer engagement, personalise interactions, and drive loyalty.
– Explore success stories and uncover the latest gamification trends that are transforming the way brands connect with consumers.
- How do you manage and optimize data inefficiencies when you have to "make do" with available resources?
- What are the key steps and strategies to building a high-performing demand generation engine, and how do you overcome the common marketing challenges along the way?
- What are the most valuable data points marketers should focus on to drive effective demand generation strategies?
