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– What data & technology help to create personalised experience from offline to online
– How personalised touch improves customer experience to benefit brand loyalty & drive revenue.
– Distinguishing genuine AI/ML tools from “AI washing” in marketing
– Maximising AI for improved content and marketing workflows
– Practical steps to implement AI in your organisation’s strategy.
– Explore how London North Eastern Railway is revolutionising the travel and transport sector by envisioning a future where personalised, omnichannel journeys and enhanced customer loyalty take centre stage
– Learn how London North Eastern Railway is partnering with Bloomreach and Merkle to seamlessly orchestrate customer journeys through a powerful combination of real-time data and loyalty program insights, setting new standards in customer engagement.
– Tips to scale your MarTech stack to weather the storm & align with your strategic marketing plan
– How to build scalable MarTech stack to fit every team & user.
– Consumer Intelligence is paramount in today’s digital world, providing profound insights into audience behaviours and needs
– Brandwatch reveals key 2024 insights to empower marketers and insights professionals in crafting superior strategies.
– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?
– Explore the top concerns of CIOs and CMOs regarding Content Management Systems (CMS), including issues related to infrastructure, integration, speed, and efficiency, as revealed by a survey of 254 CMOs
– Delve into the findings that reveal why many marketing leaders do not localize or translate content and how security concerns have led to data breaches through CMS. Join us to discuss shared challenges and potential solutions.
– Ways to collect & research for accurate customer data
– Use cases of learning from data insights to know your customer
– How to create a single customer view using the data you collected & validated
– How to use customer scores in real-time to deliver personalised experiences
– How to build organisation alignment
– How we utilised customer data for rigorous persona research & ultimate personalisation of content.
– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency.
– How to transform & activate a brand to build new & long-lasting relationships with customers
– How to stay close to your customer with branding & its way of engagement.
– AI, hyper-personalised customer journeys, omni-channel experiences, real time decisions… they all need great data
– Understand the key challenges that organisations face in capturing, organising, and activating data
– How organisations go about addressing their data challenges to build a sustainable platform for growth
– Hear some success stories, high impact use cases, and pitfalls to avoid.
– Why is it important to measure marketing metrics?
– What’s the best way to determine KPIs or OKRs to measure the success of your digital marketing transformation?
– Stories of how you set key marketing metrics.
– How to gain trust & buy-in from all stakeholders on new technologies
– For the internal stakeholder, do the current legacy platforms empower them or do they restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition & the latest trends & technologies
– How to gain trust & buy-in from all stakeholders on new technologies
– For the internal stakeholder, do the current legacy platforms empower them or do they restrict them in attaining the growing business needs?
– How important is to have the best-in-class tech stack to stay up to date with the competition & the latest trends & technologies
– Learn how Huel, PUMA, ASOS, Charlotte Tilbury & other leading businesses are harnessing customer advocacy to grow a base of customers who spend more, return often & refer friends
– Explore the new possibilities for marketing strategies presented by first-party customer advocacy data, from loyalty & retention, to acquisition & CX
– Discover how identifying your fast-growing networks of brand fans – underpinned by data science & AI – can transform your business for success.
– Learn how Huel, PUMA, ASOS, Charlotte Tilbury & other leading businesses are harnessing customer advocacy to grow a base of customers who spend more, return often & refer friends
– Explore the new possibilities for marketing strategies presented by first-party customer advocacy data, from loyalty & retention, to acquisition & CX
– Discover how identifying your fast-growing networks of brand fans – underpinned by data science & AI – can transform your business for success.
– The role of AI in business and its impact in the last six months
– After six months, ChatGPT is everywhere and impacting multiple facets of marketing and creative – from customer engagement, creative processes, and personalisation
– How are the ways AI changing and transforming the creative process.
– The role of AI in business and its impact in the last six months
– After six months, ChatGPT is everywhere and impacting multiple facets of marketing and creative – from customer engagement, creative processes, and personalisation
– How are the ways AI changing and transforming the creative process.
– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions & how to earn digital trust
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.
– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions & how to earn digital trust
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.
– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.
– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.
– How to avoid greenwashing in marketing strategies
– How to implement purpose-driven marketing & make your brands relevant to customers/clients
– How technology is used to help accelerate the “Connectedness” with value-driven customers?
– How to avoid greenwashing in marketing strategies
– How to implement purpose-driven marketing & make your brands relevant to customers/clients
– How technology is used to help accelerate the “Connectedness” with value-driven customers?
– Positive & practical uses of AI in achieving marketing efficiency
– Customising AI for optimum marketing performance
– Achieving accurate marketing attribution & measurement using AI.
– Positive & practical uses of AI in achieving marketing efficiency
– Customising AI for optimum marketing performance
– Achieving accurate marketing attribution & measurement using AI.
– Multi-format content & how it can be used to boost audience engagement
– How to decode the new rules of engagement brought on by ground-breaking new technologies & fresh platforms.
– The rise of communities & niche forums
– Multi-format content & how it can be used to boost audience engagement
– How to decode the new rules of engagement brought on by ground-breaking new technologies & fresh platforms.
– The rise of communities & niche forums
– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture
– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture
