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Private Executive Luncheon - The State of Marketing: Top Trends to Drive Efficient Growth in 2023

Tuesday, 17th January 2023 | 12:00p.m. - 2:00p.m. Singapore Standard Time (GMT+8) | SKAI Suite, Swissotel, The Stamford

The State of Marketing: Top Trends to Drive Efficient Growth in 2023

Amidst the current economic uncertainty, global supply chain issues, and tumultuous job market, marketers are still more determined than ever, evident in our newest 8th Edition State of Marketing report research, with 87% ASEAN respondents saying their work provides greater value now than it did a year ago — a ten percentage point jump from last year. Regardless of the various volatilities in our macro environment, marketers continue to demonstrate that they are a resilient group that can roll with the punches and take whatever comes their way.

In this upcoming roundtable, dive into the insights and trends from Salesforce’s latest State of Marketing report and learn how like-minded marketing leaders like yourself are investing in automation, productivity, and real-time intelligence, and the benchmarks marketers need to succeed in the future.

In this roundtable, we will discuss:
– How marketers are prioritizing productivity and cost-savings in the face of economic uncertainty
– How marketers gear up to drive efficient growth in a cookieless future
– How metrics and KPIs are shifting as marketers pursue real-time intelligence to WOW Customers

12:00pm – Registration and pre-networking
12:15pm – Chairperson Opening
12:20pm – Short Presentation from Salesforce
12:30 – 1:55 pm – Lunch & Roundtable discussion (Lunch serves at 12:40pm)
1:55pm – Chairperson Closing Remarks
2:00pm – End of Luncheon

The private executive luncheon has a limited 15 seats for Senior-Level Industry Leaders from the field of Digital Marketing & Customer Experience from major brands who are based in Singapore. Please apply for your seat with the button above and our team will get back to you within 24 hours to confirm your place.


Chris Jordan

Regional Vice President, Digital 360, ASEAN, Salesforce

Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Commerce and Marketing Cloud team across ASEAN. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of commerce solutions and digital marketing.

Chris has been with Salesforce for six years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth.

With a passion for strategy, all things data, commerce and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence.

A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Group Account Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space.
Chris holds a Degree in Marketing and Management from the University of Newcastle and several industry accolades.

Anil Chilla

Digital Director (CX, Platforms & Services), L’Oréal SAPMENA Region

Anil Chilla is responsible for driving the digital strategy (CRM, First Party data, CDP, Consumer Experience, Augmented Reality beauty services across Digital Platforms) for L’Oréal’s newly created SAPMENA region based in Singapore. Anil has been with L’Oréal for the last 3.5 years. Previously, Anil was the Chief Digital Officer for L’Oréal India leading digital transformation for L’Oréal India.

Prior to joining L’Oréal, Anil worked with Levi’s where he led the regional e-commerce business and omni-channel capabilities based in the regional HQ at Singapore. He was responsible for creating and expanding the brand’s ecommerce business across China, India, Japan and Southeast Asia and building the omni-channel roadmap. He has driven a 3X growth for Levi’s ecommerce business over four years. Previously, Anil was associated with Dell Technologies in multiple roles across Singapore and India. He led regional e-commerce business (B2C and B2B) across Asia.

Anil started his career in frontline sales for technology start-ups. He has significant expertise in building businesses across multiple categories and markets with direct experience managing China, India and SEA.

Anil holds an MBA in Marketing and Finance and an undergraduate degree in Engineering.

Why Join This Roundtable?

Who's Attending



The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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