– Explore how to leverage incrementality testing to isolate the real impact of marketing campaigns on business outcomes.
– Learn best practices for designing incrementality experiments to ensure accurate results & actionable insights.
– Discuss tools & methodologies for measuring the effectiveness of different channels, creatives & tactics.

– Hear how to integrate CX and DX with MarTech for real-time, data-driven personalisation.
– Learn strategies for creating a seamless omnichannel journey.
– Best practices for leveraging MarTech tools to align digital and customer experience for measurable growth and retention.

– Learn how to enhance brand awareness using social media advertising, SEO tools, and content platforms to reach and engage the right audience.
– Discover strategies to build customer loyalty through CRM systems, email marketing, and loyalty programs that offer personalized rewards.
– Understand how to shape positive brand perceptions with sentiment analysis, customer feedback, and brand monitoring tools to align messaging with brand values.

– Dive into strategies for navigating the transition to first-party & zero-party data collection.
– Hear about innovative solutions that companies are adopting for compliant, effective data usage.
– Learn how AI & advanced analytics can maximise the value of new data approaches.

– Discover how Unified Customer Profiles (UCPs) are reshaping the MarTech landscape by consolidating customer data into a unified, real-time profile.
– Understand how breaking down data silos and empowering teams with actionable insights through UCPs enables businesses to create highly personalised, frictionless experiences across all channels.
– Explore the impact of UCPs on customer engagement by offering a comprehensive, 360° customer perspective.

– Explore how to integrate online & offline channels to deliver consistent and personalised customer experiences.
– Learn best practices for leveraging data and technology to create unified messaging across social media, email, in-store, & more.
– Hear real-world examples of how omnichannel strategies drive engagement, retention, & measurable ROI.

– Migrating a Fortune 500 company: Exploring the transition from a legacy system to a flexible, composable DXP for over thirty internal and external websites.
– Addressing migration concerns: Strategies to tackle cost management, content strategy, compliance, and legacy system challenges.
– Real-life example: Showcasing a successful migration process through a customer case study, emphasising collaboration, customised solutions, and industry best practices.

– Discover how generative AI tools are revolutionising content creation, from copywriting & imagery to video and interactive media.
– Learn strategies for integrating AI-generated content into your broader marketing strategy while maintaining brand authenticity & compliance.
– Hear real-world examples of to use generative AI to enhance efficiency, personalisation, & audience engagement.

– Unlock the power of accurate, reliable data to drive impactful engagement learning how to fuel AI success with quality data.
– Maximise insights with advanced analytics & optimise decision-making with smarter, AI-enhanced analytics.
– Hear how to ensure compliance and protect sensitive customer data in AI applications.

– Learn about automation tools that streamline workflows & improve campaign precision.
– Hear best practices for integrating automation with personalisation strategies.
– Explore how companies are balancing efficiency & creativity in automated systems.

– Discover how to integrate content strategy with MarTech to drive personalised, data-driven engagement at scale.
– Learn best practices for optimising content distribution across channels to enhance customer journeys.
– Explore strategies for measuring content effectiveness and aligning it with business growth and retention goals.

– Explore the role of AI-powered chatbots & live chat tools in creating seamless, real-time customer interactions across platforms.
– Learn strategies for integrating conversational marketing into the buyer journey to enhance engagement, conversions, & loyalty.
– Hear success stories of how brands are leveraging real-time conversations to drive retention & build deeper customer relationships.

– Learn how to turn satisfied customers into brand advocates through affiliate marketing and strategic collaborations.
– Discover viral marketing techniques that combine online and offline channels, leveraging affiliate links, email campaigns, and personal interactions to boost awareness and sales.
– Understand how to track and measure affiliate marketing success, ensuring partnerships with influencers and affiliates deliver measurable ROI and increased brand visibility.

– Learn how trust-driven principles can enhance your marketing stack.
– Discuss strategies for fostering innovation while maintaining consumer confidence in AI-driven solutions.
– Explore how transparency & ethical AI practices strengthen consumer relationships and brand loyalty.