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Preview Agenda – The MarTech Summit Madrid
20 May 2025

Arrival & Networking Breakfast

Kick Off: Overview of Latest Trends, Global Market Stats & Insights
Chairperson Introduction & Overview
[Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– How has the significance of digital content evolved within your broader brand strategy over time?
– What recent trends have you observed emerging in your industry over the past few years?
– Let’s delve into the prevalent topic of AI. How is artificial intelligence currently being discussed in your industry conversations, and what potential roles do you foresee for it in the future?
– With the emergence of various needs, how do you perceive the convergence or potential clashes between business requirements, technological advancements, and creative strategies?

Networking Coffee Break

[Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– In what ways is marketing evolving within your industries? Is this evolution primarily organic, planned, or a combination of both? Additionally, how significant of a role does technology play in facilitating this transformation?
– What hurdles do you encounter when attempting to demonstrate the effectiveness and impact of your marketing expenditures and initiatives?
– What primary considerations do leaders take into account when contemplating investments in artificial intelligence (AI) technologies?

11:15 - 12:15

Breakout Roundtable | [AI & Customer Engagement Strategy] Navigating the Journey to Profitability: Designing the Optimal Customer Engagement Strategy with the Power of AI
[MarTech Intersection] Adapting MarTech Strategies to Regional Nuances to Streamline Marketing Ops

– What is the biggest challenge facing Marketing Ops in the European region?
– What recent challenge have you encountered with your global team?
– How do you prioritise local and regional requirements for global teams?

10:55 - 11:55

Breakout Roundtable | [Marketing Automation] Taming the MarTech Monster – 2024 & Beyond
[Marketing Automation] Unleashing the Power of Automation for Growth and Efficiency

– Discover how to harness marketing automation to streamline processes, drive growth, and boost efficiency.
– Hear how to effectively integrate & align it with existing systems and processes while ensuring data accuracy and personalisation, to maximise ROI and enhance customer engagement.

11:00 - 12:00

Breakout Roundtable | [Marketing Automation] Taming the MarTech Monster – 2024 & Beyond
Rook Room Level 2
[Conversational Marketing] How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers?

– Effective strategies for driving conversions through messages, emails, and calls.
– Scaling personalised experiences to engage customers at every stage of their journey.

11:00 - 12:00

Breakout Roundtable | [Marketing Automation] Taming the MarTech Monster – 2024 & Beyond
Rook Room Level 2

Networking Buffet Lunch

[Revenue Generation] Relate Marketing and Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency. – The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.

[Third-Party Cookies] Turning Challenges into Opportunities in the New Era of Digital Marketing

– Discover essential strategies for adapting to first-party data, leveraging innovative technology for a competitive edge, and hear client success stories.
– Learn key steps for navigating the post-third-party cookie landscape, essential features for web tracking software, and the role of zero-, first-, and third-party data in enhancing data strategy.
– Explore a roadmap for excelling in the new data environment, ensuring compliance, and driving business growth.

14:00 - 15:00

Breakout Roundtable | [AI Powered Sales Enablement] Optimise, Engage, Win: AI in Sales Enablement – Breakout sponsored by Seismic
[Marketing Data & Insights] Transforming Data for Superior Marketing Outcomes

– Discover effective strategies for gathering, integrating, and selecting the right data without getting overwhelmed.
– Learn how to evaluate and invest in the Modern data Stack to build best-in-class marketing solutions.
– Translate these insights into the right tech Stack, creating successful teams and marketing strategies.

14:00 - 15:00

Breakout Roundtable | [AI Powered Sales Enablement] Optimise, Engage, Win: AI in Sales Enablement – Breakout sponsored by Seismic
Rook Room Level 2

Networking Coffee Break

14:00 - 15:00

Breakout Roundtable | [AI Powered Sales Enablement] Optimise, Engage, Win: AI in Sales Enablement – Breakout sponsored by Seismic
Rook Room Level 2
[MarTech Adoption Hurdles] How to Cope with Evolving the Marketing Landscape and Overcome MarTech Adoption Hurdles?

– Key factors for deciding between custom solutions and off-the-shelf products.
– Essential steps for securing stakeholder buy-in during early MarTech adoption.
– Strategies for marketing leaders to keep teams and systems agile and responsive to MarTech changes.

16:20 - 17:20

Breakout Roundtable | [Sales Enablement, AI Powered] Optimizing Sales Enablement: Unleashing the Power of AI to Maximise Content Utilisation and Personalised Delivery
[Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

16:20 - 17:20

Breakout Roundtable | [Customer Experience] Elevating CX Through Advanced MarTech & Digital Experience Strategies

Drinks!

16:20 - 17:20

Breakout Roundtable | [Customer Experience] Elevating CX Through Advanced MarTech & Digital Experience Strategies

Chairperson Closing Remarks

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