Private Executive Dinner - Because Digital Marketing Matters: What Makes Up a Future-Proof Strategy?

12 October, 2022 | 6:00p.m. - 9:00p.m. Hong Kong Time | The Garden Suite, The Peninsula Hotel Hong Kong

Because Digital Marketing Matters: What Makes Up a Future-Proof Strategy?

With a recession looming, companies are facing cost pressures that will challenge marketing budgets. On top of that, there’s the imminent demise of third-party cookies, plus the constantly evolving consumer data privacy policies to keep up with. It’s clear that digital marketers are in a new era – one where future-proofing is more important than ever. But you might find yourself scratching your head trying to understand it alone. How can you maintain growth while ensuring that long-term prospects remain bright?

The Trade Desk, partnered with The MarTech Summit, are pleased to invite you to our private executive dinner. We believe in the power of collective minds, so we’re gathering the brightest and most creative marketers in the industry to tackle the inevitable challenges that we’ll all face together.

During the dinner, we’ll discuss:
• How to close the gap between digital marketing investment and performance.
• How to find the right balance between branding and performance, leveraging emerging channels like Connected TV (CTV) and digital out-of-home (DOOH).
• Personalized targeting versus consumer privacy – and how to deliver both in the cookieless future.

Agenda:
18:00 – 18:30 | Pre-event networking
18:30 – 18:45 | Chairperson opening & Moderator presentation
18:45 – 19:30 | Roundtable discussion
19:30 – 21:00 | Dinner starts & Wine tasting session
21:00 – 21:05 | Chairperson closing remarks

The private executive dinner has a limited 15 seats for Senior-Level Industry Leaders from the field of Digital Marketing, Digital Services, Branding and Media from major brands who are based in Hong Kong. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator

Chris Ngan

General Manager, Hong Kong & Taiwan, The Trade Desk

Chris Ngan serves as General Manager of Hong Kong at The Trade Desk, where he oversees the business in the Hong Kong and Taiwan markets. Prior to this role, Chris headed up The Trade Desk’s data partnerships in North Asia, where he was responsible for building relationships with leading audience, cross-device, measurement, and Connected TV partners in China, Hong Kong, Taiwan, Japan, and Korea.

Chris began his tenure at The Trade Desk as Head of Sales, Greater China at the end of 2016. Throughout his years on the Business Development and Data Partnerships teams, he has built strong relationships with senior leadership in agencies and partners across Hong Kong and Taiwan, and has acquired a deep understanding of clients’ needs around programmatic advertising.

Before joining The Trade Desk, Chris spent more than 10 years in digital advertising and marketing, and has held senior positions at various companies, including Yahoo! and Oracle. Chris received his BBA from the Hong Kong University of Science and Technology, and holds an MBA from the University of Northern Iowa.

Who's Attending

THE ROUNDTABLE

The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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