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Brands need to stay close to consumers, especially at a time where consumers are increasingly unpredictable, and there’s growing pressure on brands to fix everything and meet their ever-shifting needs.
In this session, we will look at how brands can uncover hidden consumer insights behind the data to drive impactful brand growth strategies. This session will allow you to engage and network with industry peers to share your challenges, ideas, and strategies in shaping your brand for tomorrow.
In this roundtable, we will discuss:
– What consumer behavior changes have you observed over the past 2 years? How have their expectations of your brand changed?
– What was the impact of these changes on your brand?”
– How are you keeping up with the amount of data that is now surrounding your brand? What are some of the successes you’ve seen leveraging martech tools/tech stack?
– Where do you think the gaps are today in knowing/understanding your consumer?
– If there was 1 thing you could implement to better understand your consumer, what would it be?
The in-person roundtable has a limited 18 seats for Senior Industry Leaders from the field of Marketing, Insights, Communications and Social based in Singapore.
Benjamin leads the Asia Pacific & Japan teams as regional Managing Director at Talkwalker, the leading Consumer Intelligence Acceleration PlatformTM for brands to drive business impact. He brings with him a wealth of experience working across a range of global industries, and a strong market research background grounded in his experience working with TBWA and Gartner, prior to joining Talkwalker.
Benjamin specializes in engaging C-level executives in order to drive real business results leveraging AI-enabled consumer intelligence solutions. As Managing Director at Talkwalker, Benjamin works with leading brands in the region to build best practices in measuring, analyzing and converging third-party and first-party data, in order to deliver actionable insights with a strategic value for teams across the organization.
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
