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Brands need to stay close to consumers, especially at a time where consumers are increasingly unpredictable, and there’s growing pressure on brands to fix everything and meet their ever-shifting needs.
In this session, we will look at how brands can uncover hidden consumer insights behind the data to drive impactful brand growth strategies. This session will allow you to engage and network with industry peers to share your challenges, ideas, and strategies in shaping your brand for tomorrow.
In this roundtable, we will discuss:
– What consumer behavior changes have you observed over the past 2 years? How have their expectations of your brand changed?
– What was the impact of these changes on your brand?”
– How are you keeping up with the amount of data that is now surrounding your brand? What are some of the successes you’ve seen leveraging martech tools/tech stack?
– Where do you think the gaps are today in knowing/understanding your consumer?
– If there was 1 thing you could implement to better understand your consumer, what would it be?
The in-person roundtable has a limited 18 seats for Senior Industry Leaders from the field of Marketing, Insights, Communications and Social based in Singapore. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.
Benjamin leads the Asia Pacific & Japan teams as regional Managing Director at Talkwalker, the leading Consumer Intelligence Acceleration PlatformTM for brands to drive business impact. He brings with him a wealth of experience working across a range of global industries, and a strong market research background grounded in his experience working with TBWA and Gartner, prior to joining Talkwalker.
Benjamin specializes in engaging C-level executives in order to drive real business results leveraging AI-enabled consumer intelligence solutions. As Managing Director at Talkwalker, Benjamin works with leading brands in the region to build best practices in measuring, analyzing and converging third-party and first-party data, in order to deliver actionable insights with a strategic value for teams across the organization.
The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.
Please email Lin at lduan@themartechsummit.com if you need any assistance.
