Rachel David-Tablante
Head of Brand Equity Management, PLDT Enterprise
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The last year has introduced unforeseen levels of marketing innovation, transformation, speed, and agility. Due to the global impacts of the COVID-19 pandemic, CMOs and marketing leaders have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, and work from anywhere with technology and data.
Together we will dive into the insights and trends from the Salesforce’s 7th edition State of Marketing report and discuss the biggest takeaways from a year unlike any other.
– How marketing leaders pivoted to address rapid and fundamental shifts in consumer behaviour
– The impacts of a distributed workforce and how marketing leaders are enabling new methods of collaboration
– The data marketers are collecting to better understand their customer
– How marketing leaders are re-skilling their teams to keep up with the speed and pace of innovation
In this executive roundtable we will discuss:
– 90% of marketers say organisational priorities have changed since pre-pandemic, across everything from innovation to customer engagement to collaboration. What has been the biggest shift in your marketing priorities over the past year?
– The top priority for Thai marketers is about creating a cohesive customer journey across channels and devices, do you agree? How has your customer journey evolved over the year?
– Focusing on growth and retention, what are your requirements when choosing the right marketing technology for your business needs and transformation journey?
The virtual roundtable has a limited 15 seats for Senior Level Marketing Professionals from medium sized to large enterprises who are based in Thailand.
Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Data and Identity team across ASEAN. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of digital marketing. Chris has been with Salesforce for four years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth.
With a passion for strategy, all things data, and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence. A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Regional Sales Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space.
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
