McKinsey conservatively estimates that covid-19 accelerated the move to digital banking by at least two years. Financial Institutions have learned much from the changes brought on from the pandemic and looking ahead, they must now consider where next to place emphasis and investment to improve the digital experience to convert and engage customers better, faster and smarter than the competition.
It’s clearly a new era of digital transactions, digital banking and insurance transformation – and the way to win is to leverage the power of data & AI to understand, convert, retain and delight your customers again and again.
Join us for this invite-only Banking & Financial Services Virtual Roundtable, where we will explore how to leverage the power of data & AI to win at digital disruption. The Roundtable will also explore the following:
01. How do we use data analytics for hyper personalisation?
02. Cross channel utilisation to engage users across journeys, and the road to 3x revenue
03. Marketing automation across the user journey, how do we reduce costs by half?
04. NPS and customer satisfaction through a data analytics lens – does it matter?
05. Digital Banking – why is APAC leading the pack?
06. How do you convert anonymous users into known customers?
07. What are some acquisition strategies and proven tactics from other industries we can glean from?
Patrick Steinbrenner is the Managing Director for the Asia Pacific Region at Insider, one of the first integrated growth management platforms in the world. Prior to that, he worked at Zalora Southeast Asia for 4 years. He was responsible for product and marketing innovation across all platforms in 9 different countries. Originally from Germany, Patrick has been working with great talents in SEA since 2012. His mission is to support businesses to grow digitally and is a trusted advisor and partner to strategize, advise and execute on marketing strategies across all digital channels.
Simar brings close to a decade of deep experience working with BFSI and digital financial institutions across APAC. He is currently managing vertical growth for Insider and supports the growth of more than 40 partners regionally. He has a background in computer science engineering and has a keen interest in upcoming and market disrupting technologies.
Simar has also co-founded a digitally enabled B2C company which was acquired in 2015.
The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
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