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Most marketers said that real-time personalization to individual customers is important to them. As a result, customers quickly judge and take prompt action based on the personalized experiences they receive.
Individualisation is a technique that automatically personalizes and optimizes the customer experience for each and every person. It requires a deeper level of data unification and analysis, multichannel deployment, and artificial intelligence to predict customer behavior and adjust to their real-time needs.
Therefore, implementing an individualised strategy across all digital touchpoints will aid companies in providing their customers with a transcendent journey throughout and this will also promote customer loyalty even further.
Discussion Points:
01. How important are the individualised segmentations and timely-based outreaches to your customer
02. How do AI and data help in creating a seamless individualised customer journey?
03. What is the value of having a seamless customer journey across channels?
04. Barriers of implementation and watch outs
05. Successful case studies
As the sales & marketing director for Indonesia market, Harris is responsible for Insider’s growth and expansion in the region. With years of experience in the digital & tech industry from his previous work with top global brands across the APAC region, Harris is determined to bring Insider as a key player in the digital marketing ecosystem in the Indonesia region.
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