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Breakout Roundtable:
Digital Experience Led Growth: Navigating the Future of Marketing

Tuesday, 23 April, 2024 | 2:00pm – 3:00pm Singapore Time

VIP Room B, The Stamford Ballroom (Level 4), Raffles City Convention Centre


This Roundtable is part of The MarTech Summit Asia @Singapore, view full summit agenda here

B2B Marketing - Digital Experience Led Growth: Navigating the Future of Marketing

In today’s digital age, the experiences brands offer have become a key differentiator for marketers seeking growth. With the increasing influence of technology, it is crucial for companies to understand and leverage the power of a digital engagement strategy. 

In this group discussion led by ON24, we will explore the latest trends and best practices in creating meaningful and impactful webinars, virtual events and other content experiences that drive growth. 

Key takeaways include: 
– The future of digital experiences and their impact on business growth 
– The use AI to drive dynamic, segmented and personalised webinar experiences 
– The importance of data-driven insights in driving sales conversions 

Join us as we delve into the world of digital experience led growth and learn how to navigate this rapidly evolving landscape. 

The breakout roundtable has a limited 15 seats for senior-level industry leaders from the fields of B2B Marketing, Client Experience, Commercial Excellence and Digital Transformation from major brands who are based in Singapore. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator

Tim Johnston

Senior Director, Marketing, APJ, ON24

Tim Johnston is the Senior Marketing Director for ON24. He is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24, a platform that has been a force behind the ‘always-on’ marketing economy. He is responsible for demand generation across Asia Pacific and Japan.

Why Join This Roundtable?

Who's Attending

THE ROUNDTABLE

The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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