Private Executive Luncheon:
Driving Brand Agility & Growth in a Shifting Consumer Landscape

6 July, 2023 | 12:30pm - 13:30pm Hong Kong Time | The Langham Hong Kong

This Roundtable is part of The MarTech Summit Hong Kong, view full summit agenda here

Driving Brand Agility & Growth in a Shifting Consumer Landscape

It’s never been easier for consumers to switch brands and seek novel experiences – and it’s critical now more than ever for brands to keep up with their audience’s changing preferences.

Join Qualtrics for an exclusive Executive Luncheon to discuss how leading brands are able to drive agility and growth in a shifting consumer landscape with real-time market insights.

Learn how…

• To keep up with changing competitive landscape with real-time insights

• Create a program that is flexible and can quickly change and pivot with the market’s needs

• You can give your leadership team and business units the confidence to act quickly on real-time insights

The Private Executive Luncheon has a limited 15 seats for Senior-Level Marketing Leaders from major brands who are based in Hong Kong. Please register to attend this workshop below, and our team will get back to you within 24 hours to confirm your place.

Speaker

Isla Yu

Head of Customer Experience Strategy, Greater China, Qualtrics

Isla is the subject matter expert in CX and research programs for Qualtrics in Greater China. She works with companies across Greater China, providing thought leadership to help them set out and achieve their strategy and vision for their experience management program.

Isla brings in a decade of experience working as a practitioner in customer experience and insights roles. Prior to joining Qualtrics, Isla has shaped the customer insights programme for Cathay Pacific to drive better experience design, and enable customer-centric decisions across commercial, product and marketing teams. She also drove digital experience transformation, customer engagement and insights generation for the Sun Hung Kai Group across its businesses in properties, retail, telecomms, hospitality and facility management.

Who's Attending

THE ROUNDTABLE

The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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