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Breakout Roundtable: [Paid Media Strategy] Precision at Scale & Winning with Hyper-Local Paid Media

2:10pm - 3.10pm | Thursday 13 November | Convene 155 Bishopsgate, Commercial 4 Room, Level 2

This is part of The MarTech Summit London, November 2025

What We Will Discuss

For senior marketing leaders in large organisations, delivering paid media at scale without losing local relevance is a critical challenge. This session explores how data, automation, and AI can drive strategic growth, measurable impact, and brand consistency across multiple markets.

Key Takeaways:

✅ Align paid media investment with business outcomes, beyond impressions and clicks.
✅ Lead high-performing marketing teams and cross-functional partners to deliver campaigns at speed and scale, with smarter, faster, more effective campaigns.

The session includes real-world examples and peer discussions to help you leave with immediately applicable tactics for running smarter, faster, and more impactful paid media campaigns.

The breakout roundtable has a limited 15 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in Europe. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.

Moderators

Mark Himmelsbach

Founding Partner, Episode Four & RYA

Mark Himmelsbach is a founding partner of Episode Four and the Creative AI product RYA, working with brands including Visa, AT&T, Adobe, and Goldman Sachs. He has held senior roles at agencies like Ogilvy, BBDO, and PHD, delivering award-winning work including Cannes Lions and Effies. Previously a strategy consultant for the US Federal Government, Mark holds a BA from Georgetown and an MBA from Kellogg. He lives in Pelham, NY with his family and their Golden Retriever.

Why Join This Breakout Roundtable

Get heard!

 

This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.

Exclusive networking

 

Limited seats with intensive & in-depth F2F networking experiences.

Peer-reviewed 

 

The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!

 

Who's Attending

Confirmed attendees include C-level, VP, Heads of & Director from the following companies:

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