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Most teams still optimise paid media around short-term conversion events, even when those signals have a weak correlation with long-term customer value. As Google and Meta become increasingly automated, this gap has widened. Platforms learn from early per-user signals, so misaligned signals systematically misallocate spend. AI decisioning and signal engineering are how leading teams close that gap by expressing future value early and shaping signals so platforms can learn what actually matters.
What you will learn during the event:
How growth teams are using AI decisioning to improve acquisition efficiency and customer quality
How Google and Meta actually learn from value signals within their conversion windows
Why value-based bidding often under-delivers in practice without signal engineering
What changes are needed in signals, measurement, and operating model to drive sustainable revenue, not just volume
Guided Roundtable Discussion:
Spaces are extremely limited for this exclusive event. Secure your spot today.
This exclusive, invite-only executive event is limited to 15 senior industry leaders who are based in EMEA, specialising in Customer Engagement, CX, or Digital Marketing.
Diana Sanchez-Grant is Head of Growth & Expansion, EMEA at Voyantis, where she leads market expansion, growth strategy, and strategic partnerships. Voyantis enables companies to optimise advertising performance through prescriptive AI models tailored to each stage of the customer journey.
With experience in high-growth SaaS and AdTech, including roles at Adobe and TikTok, Diana has helped scale new products and build emerging verticals in fast-paced markets. She brings deep expertise in go-to-market strategy, executive engagement, and data-driven growth.
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
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