Less than two seconds. That’s how long your brand has before the thumb decides… keep watching or scroll on forever….

Social media videos today need to do more than just grab attention. In a feed full of content, it’s not just about making people stop, it’s about whether a video anchors the brand and triggers purchase intent. In this roundtable, Brainsuite reveals the factors that make social video content truly effective, from brand ads to creator and influencer videos. Drawing on neuroscientific research and the analysis of thousands of social media assets, you’ll learn how videos capture attention, activate emotions, and move people to act. You’ll walk away with practical principles that marketing teams can use to brief, evaluate, and optimize social media videos with purpose, turning views into measurable brand and business impact.