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Agenda – Global Virtual MarTech Summit APAC & EMEA, Wednesday 30 September 2026

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Summit agenda is subject to change.

APAC Track

Chairperson Overview and Opening

13:00 - 13:10 (SGT)

Chairperson Overview and Opening

[Customer Data] Connecting Data and Identity for a Unified Customer View

- Bring together customer data across CRM, digital, commerce and offline touchpoints.
- Improve data quality and identity resolution to build a more complete customer profile.
- Create a stronger foundation for relevant and consistent customer experiences.

13:10 - 13:45 (SGT)

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[Customer Data] Connecting Data and Identity for a Unified Customer View

– Bring together customer data across CRM, digital, commerce and offline touchpoints.
– Improve data quality and identity resolution to build a more complete customer profile.
– Create a stronger foundation for relevant and consistent customer experiences.

Hazel Montano-Zamora

Head of Customer Experience Programs, Ayala Land Premier

Aszafaika Ladidinanda

Head of Growth & Performance Marketing, Modinity

Sherwin John Ayong Sario

Head of Member Lifecycle, Philippine Airlines

Keynote Presentation | [Customer Data & AI Readiness] AI is Only as Smart as Its Data: Building a Trusted Customer Context Layer

- How to unify fragmented customer signals and identities into trusted, AI-ready data that models and agents can actually understand and use.
- How to embed consent, privacy and data governance into the customer data foundation without slowing down innovation or creating additional silos.
- How to design an interoperable customer data layer that connects warehouses, MarTech platforms and AI ecosystems, enabling brands to evolve their technology stack without being locked into a single platform.

13:45 - 14:05 (SGT)

Keynote Presentation | [Customer Data & AI Readiness] AI is Only as Smart as Its Data: Building a Trusted Customer Context Layer

– How to unify fragmented customer signals and identities into trusted, AI-ready data that models and agents can actually understand and use.
– How to embed consent, privacy and data governance into the customer data foundation without slowing down innovation or creating additional silos.
– How to design an interoperable customer data layer that connects warehouses, MarTech platforms and AI ecosystems, enabling brands to evolve their technology stack without being locked into a single platform.

Ross Macrae

Field Chief Technology Officer, APJ, Tealium

[Regional Strategy] One Region, Many Markets: Scaling Customer Experiences Across APAC

- Adapt customer experiences to different cultures, behaviours, languages and local platforms.
- Balance regional consistency with the flexibility needed by individual markets.
- Scale successful approaches across APAC without losing local relevance.

14:05 - 14:40 (SGT)

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[Regional Strategy] One Region, Many Markets: Scaling Customer Experiences Across APAC

– Adapt customer experiences to different cultures, behaviours, languages and local platforms.
– Balance regional consistency with the flexibility needed by individual markets.
– Scale successful approaches across APAC without losing local relevance.

Shalini Seneviratne

Director, Marketing, Kimberly-Clark

Erika Bianco

Head of Marketing, EMEA & APAC, MarketAxess

Missy Santos

Director, Brand & Communications, International Markets, Tala

[Social Commerce] From Social Discovery to Seamless Commerce

- Connect social content, creators, marketplaces and owned commerce channels.
- Use customer intent to improve product discovery, recommendations and offers.
- Reduce friction between inspiration, consideration and purchase.

14:40 - 15:25 (SGT)

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[Social Commerce] From Social Discovery to Seamless Commerce

– Connect social content, creators, marketplaces and owned commerce channels.
– Use customer intent to improve product discovery, recommendations and offers.
– Reduce friction between inspiration, consideration and purchase.

Fika Yolanda Tjen

Head of Marketing, Kenvue

Jeanette Ong

Associate Director, Marketing, Klook

Trias Puspita Hayati

Head of Marketing, Kozystay

Guia Nepomuceno-Santos

Head of Marketing, Sante International

[AI Decisioning] Predicting the Next-Best Customer Experience

- Use AI and predictive insights to identify the most relevant content, offer or action.
- Improve decisions across acquisition, conversion, service and retention journeys.
- Balance automated decision-making with human oversight and customer trust.

15:25 - 15:50 (SGT)

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[AI Decisioning] Predicting the Next-Best Customer Experience

– Use AI and predictive insights to identify the most relevant content, offer or action.
– Improve decisions across acquisition, conversion, service and retention journeys.
– Balance automated decision-making with human oversight and customer trust.

Joepy Jean Libo-on

Head of Marketing, HONOR

Sheznie Merican

Head of Marketing & Communications, Hong Leong MSIG Takaful

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

- Recognise changing customer needs and respond with timely, relevant experiences.
- Deliver coordinated engagement across channels, platforms and touchpoints.
- Explore how brands can become more responsive without creating intrusive experiences.

15:50 - 16:35 (SGT)

Apply to Sponsor

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

– Recognise changing customer needs and respond with timely, relevant experiences.
– Deliver coordinated engagement across channels, platforms and touchpoints.
– Explore how brands can become more responsive without creating intrusive experiences.

Frisma Sari Esra Simatupang

Head of Marketing, Erajaya

Zsofia Polai

Director, Global Marketing Digitalisation, Barry Callebaut Group

Carlo Cisale

Consumer Data Activation Product Owner, Pernod Ricard

EMEA Track

08:50 - 09:35 (GMT)

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

- Recognise changing customer needs and respond with timely, relevant experiences.
- Deliver coordinated engagement across channels, platforms and touchpoints.
- Explore how brands can become more responsive without creating intrusive experiences.

08:50 - 09:35 (GMT)

Apply to Sponsor

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

– Recognise changing customer needs and respond with timely, relevant experiences.
– Deliver coordinated engagement across channels, platforms and touchpoints.
– Explore how brands can become more responsive without creating intrusive experiences.

Zsofia Polai

Director, Global Marketing Digitalisation, Barry Callebaut Group

Carlo Cisale

Consumer Data Activation Product Owner, Pernod Ricard

Frisma Sari Esra Simatupang

Head of Marketing, Erajaya

09:35 - 10:25 (GMT)

Chairperson Overview and Opening | [First-Party Data] Turning First-Party Signals into Actionable Intelligence

- Use behavioural, transactional and preference data to better understand customer needs.
- Turn first-party signals into practical insights for targeting and engagement.
- Build stronger customer relationships while reducing reliance on third-party data.

09:35 - 10:25 (GMT)

Apply to Sponsor

Chairperson Overview and Opening | [First-Party Data] Turning First-Party Signals into Actionable Intelligence

– Use behavioural, transactional and preference data to better understand customer needs.
– Turn first-party signals into practical insights for targeting and engagement.
– Build stronger customer relationships while reducing reliance on third-party data.

James Karuga

Head of Brand Marketing, JA Resorts & Hotels

Rogier Tjong-A-Hung

CRM Team Lead, About You

Falak Jalil

Head of Marketing, Al Ghurair Foods

10:25 - 10:45 (GMT)

Keynote Presentation | [Marketing Transformation] From Campaigns to Continuous Relevance: Operating for the Real-Time Customer

- Move beyond traditional campaign cycles towards always-on, customer-led marketing.
- Rethink teams, processes and technology to respond to customer needs in real time.
- Build continuous relevance across the customer journey without adding complexity or losing the human touch.

10:25 - 10:45 (GMT)

Apply to Sponsor

Keynote Presentation | [Marketing Transformation] From Campaigns to Continuous Relevance: Operating for the Real-Time Customer

– Move beyond traditional campaign cycles towards always-on, customer-led marketing.
– Rethink teams, processes and technology to respond to customer needs in real time.
– Build continuous relevance across the customer journey without adding complexity or losing the human touch.

10:45 - 11:30 (GMT)

[Customer Engagement] Turning Customer Insight into Meaningful Engagement

- Translate customer behaviours, needs and preferences into more relevant interactions.
- Activate insight across email, mobile, web, apps and customer service.
- Move beyond broad segmentation towards behaviour-led engagement.

10:45 - 11:30 (GMT)

Apply to Sponsor

[Customer Engagement] Turning Customer Insight into Meaningful Engagement

– Translate customer behaviours, needs and preferences into more relevant interactions.
– Activate insight across email, mobile, web, apps and customer service.
– Move beyond broad segmentation towards behaviour-led engagement.

Firuze Çiftçi Nederlof

Marketing Automation Product Owner, Dow

Guilherme Galvao

Global Automated Programs & Journey Orchestration Manager, Dow

Dalya Heper

Global Strategic Marketing Capability Lead, Bayer

Richard Meurlin

Head of Growth Marketing, Nordnet Bank

11:30 - 12:15 (GMT)

[Omnichannel] Ending the Disconnected Customer Journey

- Create consistent experiences across digital, physical and service channels.
- Share customer context across teams, platforms and touchpoints.
- Reduce repeated, conflicting or poorly timed communications.

11:30 - 12:15 (GMT)

Apply to Sponsor

[Omnichannel] Ending the Disconnected Customer Journey

– Create consistent experiences across digital, physical and service channels.
– Share customer context across teams, platforms and touchpoints.
– Reduce repeated, conflicting or poorly timed communications.

Zach Harmon

Global Head of Experiential Marketing, Epidemic Sound

Alisha Malik-Charpié

Head of Ecommerce, FrieslandCampina

Shyam Sunder

Vice President Marketing, TBO.COM

Carla Graça

Chief Digital Officer, Vista Alegre

12:15 - 13:00 (GMT)

[Measurement & ROI] Proving the Commercial Impact of Customer Relevance

- Connect customer experience initiatives with conversion, retention and revenue.
- Use experimentation and incrementality to identify what genuinely drives results.
- Build a stronger business case for continued investment in data and technology.

12:15 - 13:00 (GMT)

Apply to Sponsor

[Measurement & ROI] Proving the Commercial Impact of Customer Relevance

– Connect customer experience initiatives with conversion, retention and revenue.
– Use experimentation and incrementality to identify what genuinely drives results.
– Build a stronger business case for continued investment in data and technology.

Marta Torres

Chief Marketing Officer, Alma Corp.

Gerben Busch

Director, CRM, Welkoop

Jorge Bueso

Customer Insights Lead, Elektrobit

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