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Preview Agenda – Global Virtual MarTech Summit APAC & EMEA, Wednesday 30 September 2026

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Summit agenda is subject to change.

APAC Track

Chairperson Opening & Overview

Chairperson Opening & Overview

Panel Discussion | [Data to Decisions] Turning Data into ROI-Driven Action

– Uncover how AI-enhanced analytics can transform raw data into real-time, revenue-impacting decisions.
– Explore frameworks for integrating predictive insights into marketing, product, and operations strategies to maximise ROI.

14:00 - 14:45 (SGT)

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Panel Discussion | [Data to Decisions] Turning Data into ROI-Driven Action

– Uncover how AI-enhanced analytics can transform raw data into real-time, revenue-impacting decisions.
– Explore frameworks for integrating predictive insights into marketing, product, and operations strategies to maximise ROI.

Keynote Presentation | Orchestrating Customer Engagement with Composable Intelligence

Gain an understanding on how to:
- Drive revenue impact with AI decisioning
- Continuously strengthen loyalty and lifetime value with context aware agents
- Reduce daily operational complexity and unlock creativity with an AI operator

14:45 - 15:05 (SGT)

Keynote Presentation | Orchestrating Customer Engagement with Composable Intelligence

Gain an understanding on how to:
– Drive revenue impact with AI decisioning
– Continuously strengthen loyalty and lifetime value with context aware agents
– Reduce daily operational complexity and unlock creativity with an AI operator

Panel Discussion | [Gen AI, Real Results] From Prompt to Profit in Marketing Automation

– Explore how Generative AI drives hyper-personalised content, streamlines operations, and elevates customer engagement at scale.
– Gain practical frameworks for integration and methods to measure ROI effectively.

15:05 - 15:50 (SGT)

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Panel Discussion | [Gen AI, Real Results] From Prompt to Profit in Marketing Automation

– Explore how Generative AI drives hyper-personalised content, streamlines operations, and elevates customer engagement at scale.
– Gain practical frameworks for integration and methods to measure ROI effectively.

Panel Discussion | [Personalisation at Scale] Evolving from Segments to 1:1 Customer Experiences

– Move beyond static segments with AI-powered, real-time personalisation that adapts to individual behaviours.
– Understand the tech, data, and governance needed to drive engagement, conversion, and lifetime value and static segments with AI-powered, real-time personalisation that adapts to individual behaviours.

15:50 - 16:35 (SGT)

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Panel Discussion | [Personalisation at Scale] Evolving from Segments to 1:1 Customer Experiences

– Move beyond static segments with AI-powered, real-time personalisation that adapts to individual behaviours.
– Understand the tech, data, and governance needed to drive engagement, conversion, and lifetime value and static segments with AI-powered, real-time personalisation that adapts to individual behaviours.

Fireside Chat | [Chatbots] Transforming Customer & Employee Experience with Conversational AI

– See how AI chatbots deliver 24/7 service, automate workflows, and create seamless, human-like interactions for customers and employees.
– Learn best practices for design, deployment, and optimisation to boost satisfaction and productivity.

16:35 - 17:00 (SGT)

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Fireside Chat | [Chatbots] Transforming Customer & Employee Experience with Conversational AI

– See how AI chatbots deliver 24/7 service, automate workflows, and create seamless, human-like interactions for customers and employees.
– Learn best practices for design, deployment, and optimisation to boost satisfaction and productivity.

Global Panel Discussion | [Human + Machine] The Future of Marketing Teams

– How are marketing teams evolving to integrate AI while preserving human creativity and strategic thinking?
– What new roles and skillsets are emerging as AI becomes embedded in daily marketing workflows?
– How are teams balancing automation with originality to redefine their value in an AI-augmented landscape?

17:00 - 17:45 (SGT)

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Global Panel Discussion | [Human + Machine] The Future of Marketing Teams

– How are marketing teams evolving to integrate AI while preserving human creativity and strategic thinking?
– What new roles and skillsets are emerging as AI becomes embedded in daily marketing workflows?
– How are teams balancing automation with originality to redefine their value in an AI-augmented landscape?

EMEA Track

09:00 - 09:45 (GMT)

Global Panel Discussion | [Human + Machine] The Future of Marketing Teams

– How are marketing teams evolving to integrate AI while preserving human creativity and strategic thinking?
– What new roles and skillsets are emerging as AI becomes embedded in daily marketing workflows?
– How are teams balancing automation with originality to redefine their value in an AI-augmented landscape?

09:00 - 09:45 (GMT)

Apply to Speak

Global Panel Discussion | [Human + Machine] The Future of Marketing Teams

– How are marketing teams evolving to integrate AI while preserving human creativity and strategic thinking?
– What new roles and skillsets are emerging as AI becomes embedded in daily marketing workflows?
– How are teams balancing automation with originality to redefine their value in an AI-augmented landscape?

09:45 - 10:10 (GMT)

Chairperson Introduction & Keynote Presentation | [AI & Data Privacy] How Brands Can Win Back Consumer Trust

- How can brands meet rising consumer expectations when 44% say transparency about data use is the #1 driver of trust?
- What role does AI play in reshaping consumer confidence — and how can companies close the “trust gap” created by data being used to train algorithms?
- How can businesses turn privacy pressure into brand power, transforming compliance into a strategic advantage for growth?

09:45 - 10:10 (GMT)

Chairperson Introduction & Keynote Presentation | [AI & Data Privacy] How Brands Can Win Back Consumer Trust

– How can brands meet rising consumer expectations when 44% say transparency about data use is the #1 driver of trust?
– What role does AI play in reshaping consumer confidence — and how can companies close the “trust gap” created by data being used to train algorithms?
– How can businesses turn privacy pressure into brand power, transforming compliance into a strategic advantage for growth?

10:10 - 10:35 (GMT)

Fireside Chat | [Generative Creative at Scale] The New Rules of Visual ROI

– How is GenAI transforming visual storytelling while maintaining brand safety?
– What are the new best practices for automating creative A/B testing and dynamic ad templates?
– How are creative teams scaling output without compromising quality?

10:10 - 10:35 (GMT)

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Fireside Chat | [Generative Creative at Scale] The New Rules of Visual ROI

– How is GenAI transforming visual storytelling while maintaining brand safety?
– What are the new best practices for automating creative A/B testing and dynamic ad templates?
– How are creative teams scaling output without compromising quality?

10:35 - 11:15 (GMT)

Panel Discussion | [The Personalisation Pay-Off] Smarter CX, Proven Retention

– How is predictive AI driving more relevant, real-time customer experiences?
– What strategies are proving most effective for retention and loyalty through personalisation?
– How can brands ensure responsible use of AI while delivering measurable results?

10:35 - 11:15 (GMT)

Apply to Speak

Panel Discussion | [The Personalisation Pay-Off] Smarter CX, Proven Retention

– How is predictive AI driving more relevant, real-time customer experiences?
– What strategies are proving most effective for retention and loyalty through personalisation?
– How can brands ensure responsible use of AI while delivering measurable results?

11:15 - 11:55 (GMT)

Panel Discussion | [Agentic AI Is Coming] Are Your Marketing Ops Ready?

– What are AI agents and how are they different from copilots?
– How are brands deploying agents to autonomously execute campaigns and workflows?
– What operational changes are needed to support agent-driven marketing?

11:15 - 11:55 (GMT)

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Panel Discussion | [Agentic AI Is Coming] Are Your Marketing Ops Ready?

– What are AI agents and how are they different from copilots?
– How are brands deploying agents to autonomously execute campaigns and workflows?
– What operational changes are needed to support agent-driven marketing?

11:55 - 12:20 (GMT)

Fireside Chat | [AI x Ecommerce] Predict, Personalise, Perform

– How is AI enhancing product discovery and trend prediction in DTC?
– What role does intent targeting play in Gen-Z driven social commerce?
– How are ecommerce teams using AI to optimise performance across channels?

11:55 - 12:20 (GMT)

Apply to Speak

Fireside Chat | [AI x Ecommerce] Predict, Personalise, Perform

– How is AI enhancing product discovery and trend prediction in DTC?
– What role does intent targeting play in Gen-Z driven social commerce?
– How are ecommerce teams using AI to optimise performance across channels?

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