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Agenda – Global Virtual MarTech Summit APAC & EMEA, 4 December 2024

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Summit agenda is subject to change.

APAC Track

Chairperson Opening & Fireside Chat | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How does AI fit into a pragmatic approach to digital marketing transformation? Can you share any specific strategies Maxim Group has implemented successfully?
– What are some of the practical ways you’ve seen AI tools simplify and enhance marketers’ ability to connect with their audiences?
– How do you balance the promise of AI with the practical challenges, such as budget constraints or team readiness, that companies face when adopting these tools?

14:00 - 14:45 (Singapore Time / GMT+8)

On-Demand Available

Chairperson Opening & Fireside Chat | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How does AI fit into a pragmatic approach to digital marketing transformation? Can you share any specific strategies Maxim Group has implemented successfully?
– What are some of the practical ways you’ve seen AI tools simplify and enhance marketers’ ability to connect with their audiences?
– How do you balance the promise of AI with the practical challenges, such as budget constraints or team readiness, that companies face when adopting these tools?

Eileen Tang

Head of Digital Business, Hong Kong Maxim’s Group

Vinit Kumar Singh

Practice Head, Adobe

Risa Kusumaningrum

Country Manager, KIT Global [Moderator]

Keynote Presentation | [Customer Experience] Transforming Customer Engagement Through Creativity and AI

– How can AI enhance creativity and customer engagement?
– How can cross-functional teams improve customer engagement?
– What’s the best approach to phased AI adoption?

14:45 - 15:05 (Singapore Time / GMT+8)

On-Demand Available

Keynote Presentation | [Customer Experience] Transforming Customer Engagement Through Creativity and AI

– How can AI enhance creativity and customer engagement?
– How can cross-functional teams improve customer engagement?
– What’s the best approach to phased AI adoption?
MarTech Summit Bangkok

Ranya Arora

Senior Strategic Business Consultant, Braze

Panel Discussion | [Customer Engagement] The Convergence of Digital Experience, Trust & Loyalty

– How do you each build your customer’s digital experience while keeping that foundation of trust in the middle?
– All the buzz for the last 2 years has been around AI and ML. (How) do you use AI/ML in your business and how is it improving the CX? If not, why not?
– How has this changed your strategies to meet up with those expectations in your business?

15:05 - 15:45 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Customer Engagement] The Convergence of Digital Experience, Trust & Loyalty

– How do you each build your customer’s digital experience while keeping that foundation of trust in the middle?
– All the buzz for the last 2 years has been around AI and ML. (How) do you use AI/ML in your business and how is it improving the CX? If not, why not?
– How has this changed your strategies to meet up with those expectations in your business?

Wanda Pascua

Head of Marketing, Tonik

Mallika Ramakrishna

Director, Promotion Strategy, Embraer
The MarTech Summit Attendee

Jan Clarizze Alberto-Flordeliza

Head, Marketing & Corp. Communications, Center for Patient Experience, The Medical City South Luzon

Ferry Bol

Head of Martech, Avyan Global [Moderator]

Panel Discussion | [Data Insights] How Data-Driven Insights Translate into Measurable Returns & Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights.
– Can you share a case study or example where data-driven insights successfully boosted engagement and conversion rates, highlighting the strategies and measurable outcomes?
– How can businesses effectively quantify engagement metrics and leverage data to optimize less-touchpoint conversions, turning them into more impactful results?

15:45 - 16:25 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Data Insights] How Data-Driven Insights Translate into Measurable Returns & Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights.
– Can you share a case study or example where data-driven insights successfully boosted engagement and conversion rates, highlighting the strategies and measurable outcomes?
– How can businesses effectively quantify engagement metrics and leverage data to optimize less-touchpoint conversions, turning them into more impactful results?

Anthony Chen

Head of APAC, Middle East & Africa, S&P Global

Mignon Bravo Dutt

Head of Insights & Innovations, Asia Pacific Breweries Singapore [Lead Panellist]

Phuong Truong

Brand Director, EX-Carlsberg Group

Panel Discussion | [Personalisation] How AI is Helping to Personalise & Localise Campaigns Across Online & Offline Channels, for a Joined-Up Customer Experience

– How can we evaluate AI for organisation?
– How to strengthen relationships by getting it right in the eyes of customers – via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.

16:25 - 17:05 (Singapore Time / GMT+8)

On-Demand Available

Panel Discussion | [Personalisation] How AI is Helping to Personalise & Localise Campaigns Across Online & Offline Channels, for a Joined-Up Customer Experience

– How can we evaluate AI for organisation?
– How to strengthen relationships by getting it right in the eyes of customers – via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.

Neeraj Mishra

Head of Media, Business Intelligence & Data Management, Vinda Group SEA

Deepak Keni

EVP – Digital, Strategy & Transformation, Deepak Fertilizers & Petrochemicals Corp Ltd

Ok Kar

Head of Marketing, Super Seven Stars Group

Teeraphol Ambhai

Head of Search Experience, Bumrungrad International Hospital [Moderator]

Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.
– How to strike a balance between driving for AI efficiency and harnessing authentic human creativity?

17:05 - 17:45 (Singapore Time / GMT+8)

On-Demand Available

Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.
– How to strike a balance between driving for AI efficiency and harnessing authentic human creativity?

Jeramie Jesalva

Global Marketing Director, Fine Hygienic Holding [APAC]

Terry Tong

Associate Director, Global Digital Marketing, GP Batteries [APAC]

Anja Simonsson

Vice President Marketing, Business Area Data Centre Technologies, Munters [EMEA]

Azahara Corrales

AI & Media Manager, PMG [EMEA]

EMEA Track

09:00 - 09:45 (GMT)

Chairperson Opening & Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

- How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
- Using data-driven cultural insights to resonate across regions while respecting local customs.

09:00 - 09:45 (GMT)

On-Demand Available

Chairperson Opening & Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.

Jeramie Jesalva

Global Marketing Director, Fine Hygienic Holding [APAC]

Terry Tong

Associate Director, Global Digital Marketing, GP Batteries [APAC]

Anja Simonsson

Vice President Marketing Business Area Data Centre Technologies, Munters [EMEA]

Azahara Corrales

AI & Media Manager, PMG [EMEA]

09:45-10:25 (GMT)

Panel Discussion | [Omnichannel Evolution] How Can Marketers Adapt to the Future of Omnichannel Marketing?

- How can marketers create seamless experiences across digital and physical touchpoints?
- What tech tools are needed for synchronised messaging and personalisation?
- Strategies for unifying marketing across email, social media, in-app, and in-store.

09:45-10:25 (GMT)

On-Demand Available

Panel Discussion | [Omnichannel Evolution] How Can Marketers Adapt to the Future of Omnichannel Marketing?

– How can marketers create seamless experiences across digital and physical touchpoints?
– What tech tools are needed for synchronised messaging and personalisation?
– Strategies for unifying marketing across email, social media, in-app, and in-store.

Davide Grossi

Marketing Director, LG Electronics Italia

Charlotte Aspeheim Schmidt

Marketing Director Nordics & EMEA Campaigns, Cognizant

Oscar Ocaña

Director of Marketing & Innovation, Prisa Media

Kalani Bandaranayake

Cluster Assistant Director – Digital & E-Commerce, Raffles & Fairmont Doha, Qatar

Harry Maxwell

EMEA Management, Storyblok [Moderator]

10:25-10:55 (GMT)

Fireside Chat | [Data Ownership] Is Zero-Party Data the Key to Personalisation?

- As third-party cookies fade, how can marketers collect zero-party data for better personalisation?
- What processes incentivise customers to share preferences?
- How to balance privacy concerns with hyper-personalised marketing in a data-scarce environment.

10:25-10:55 (GMT)

On-Demand Available

Fireside Chat | [Data Ownership] Is Zero-Party Data the Key to Personalisation?

– As third-party cookies fade, how can marketers collect zero-party data for better personalisation?
– What processes incentivise customers to share preferences?
– How to balance privacy concerns with hyper-personalised marketing in a data-scarce environment.

Haris Kadenić

Marketing Director, Manpower SEE

Dr. Saeed Omidi

Senior Manager Data Science, Electronic Arts (EA)

10:55-11:35 (GMT)

Panel Discussion | [Attribution] How Can Advanced Attribution Models Maximise Marketing ROI?

- How can multi-touch attribution models accurately assign value across touchpoints?
- What KPIs and metrics align attribution models with business objectives?
- How to leverage real-time analytics to optimise campaigns and budget allocation.

10:55-11:35 (GMT)

On-Demand Available

Panel Discussion | [Attribution] How Can Advanced Attribution Models Maximise Marketing ROI?

– How can multi-touch attribution models accurately assign value across touchpoints?
– What KPIs and metrics align attribution models with business objectives?
– How to leverage real-time analytics to optimise campaigns and budget allocation.

Yana Dotsenko

Senior Product Manager, Growth, OLX

Menno Van Der Eijk

Marketing Director, Amplifon

Megha Saxena

Group Head – Digital Marketing & Product, Azumi Restaurant Group

Matthew Brown

Founder, Director, JAM Communications [Moderator]

11:35-12:15 (GMT)

Panel Discussion | [GenAI] How Can Generative AI Transform Marketing Strategies and Content Creation?

- How can generative AI create personalised content at scale, like targeted ads and email campaigns?
- Best practices for integrating generative AI into marketing workflows while maintaining brand consistency.
- Using generative AI to analyse and predict consumer behaviour for responsive marketing strategies.

11:35-12:15 (GMT)

On-Demand Available

Panel Discussion | [GenAI] How Can Generative AI Transform Marketing Strategies and Content Creation?

– How can generative AI create personalised content at scale, like targeted ads and email campaigns?
– Best practices for integrating generative AI into marketing workflows while maintaining brand consistency.
– Using generative AI to analyse and predict consumer behaviour for responsive marketing strategies.

Paula Ximena Mejia

VP Marketing, Wix

May Neama

Group VP of Marketing Communications, Kalaam Telecom Group

Xenthe Bang

Senior Director, Global Head of Digital & Demand, S&P Global Ratings

Pooja Dey

Global Brand Propositions Director, Sage [Lead Panellist]

12:15-12:55 (GMT)

Panel Discussion | [Automation] Can Automation Truly Liberate Marketers or just Create New Challenges?

- Which automation tools streamline workflows without losing the creative or personal touch?
- How to approach automation to enhance decision-making and personalise campaigns without becoming formulaic.

12:15-12:55 (GMT)

On-Demand Available

Panel Discussion | [Automation] Can Automation Truly Liberate Marketers or just Create New Challenges?

– Which automation tools streamline workflows without losing the creative or personal touch?
– How to approach automation to enhance decision-making and personalise campaigns without becoming formulaic.

Carla Graça

Chief Digital Officer, Vista Alegre

Dennis Agusi

Head of Digital Communications, Philips

Ryan Mandalia

Global Head of Marketing and Communications, Passport Legacy

Alexandra Salavitch

EMEA & APAC Enterprise Data Marketing, Bloomberg [Moderator]

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